LINFINITY Roundtable Discussion in Bangkok

“The success of blockchain commercialisation requires multi-party cooperation, and we need more innovations, ideas and insights to make this happen.” Anndy Lian, CEO of LINFINITY, said in LINFINITY’s roundtable discussion in Bangkok, together with a number of notable executives from multinational corporations, monetary funds and federations, such as Panasonic, Asian Productivity Organization (APO), Management System Certification Institute (Thailand) (MASCI), SANYO, Ccare and Big Communication.

Source from: https://www.youtube.com/watch?v=TvNiuI84QS4

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LINFINITY曼谷圆桌会议:推动区块链技术创新 助力跨国企业发展

(LINFINITY曼谷圆桌会议)

 “区块链的商业化需要多方合作,我们需要更多的创新、想法和远见来加速它的实现”——LINFINITY CEO Anndy Lian

LINFINITY在泰国曼谷举办了主题为“Effectively Embrace the Blockchain Technology with Traditional Business ”的圆桌会议。会议由LINFINITY CEO Anndy Lian主持,与会聚集了多个行业领导者和企业家,其中包括松下、亚洲生产力组织、Management System Certification Institute、三洋、Ccare、Big Communication等多家跨国公司、国际组织的高管,对区块链未来发展商业化趋势展开了一系列深度讨论。

(Anndy Lian与参会嘉宾合影)

    基于区块链的“信任生态”

Ccare是以生产具有维生素C和天然提取物概念的护肤产品的知名领先公司。该公司由皮肤医生和药剂师于1995年创立。会议中Ccare负责人 Supakchai Kiatanant先生表示了目前对于化妆品行业而言最大的痛点“假货横行”的焦虑,并希望通过区块链技术为他们的品牌服务。

Anndy指出:对于化妆品行业而言,从产品原材料的采集到生产再到门店终端,整个供应链要经历相当繁琐的环节。化妆品行业普遍的痛点是“假货横行”,这对品牌的建构是致命的。而使用去中心化的区块链技术,使供应链每个数据节点必须相互认证,以此可确保产品身份的正品属性。区块链分布式结构保证了数据难以被篡改,溯源性则保证了数据链之间的透明化。具体来说,区块链可以从以下两个个方面赋能零售商品的防伪溯源,并克服传统方式无法解决的痛点。

从源头抓起,建立“公共账本”。与传统防伪方式不同,区块链利用其特有的去中心化存储模式,摆脱对供应链中任何一个组织的依赖。所有上链的信息都公开记录在“公共账本”上,且数据不可篡改。

简单来说,商品从零件采购到生产加工一直到售后的每一个环节的所有信息数据都被真实且永久地记录在链,任何组织或个人都能追踪得到,近而可以解决信任问题。

全程实时追溯商品信息。本质上讲,溯源就是信息传递的过程,而其基础正是零售行业商品市场流程化生产与流通的模式。商品从原材料源产地出发,历经诸多工序生产加工出来,相对应的信息流也随时间地点的变化而更新记录。而区块链的技术刚好迎合这一特点:将数据生成区块,依托密码学算法防止篡改,加盖时间戳并将区块按照时间顺序连接成链,最终结果便是区块链内所有信息都可以做到实时追溯。此时,种种造假信息便无法进入区块链中,这将很好地遏制造假行为。

(Anndy向与会人士介绍LINFINITY的防伪溯源方案)

除此之外,这些上链信息基于区块链的本质特点,还具有一定的法律依据效力。8月份最我国高人民法院网发布《最高人民法院关于互联网法院审理案件若干问题的规定》,规定于2018年9月7日起施行,规定表示:当事人提交的电子数据,通过电子签名、可信时间戳、哈希值校验、区块链等证据收集、固定和防篡改的技术手段或者通过电子取证存证平台认证,能够证明其真实性的,互联网法院应当确认。这是我国首次以司法解释形式对可信时间戳及区块链等固证存证手段进行法律确认。这将是商家与消费者共建的“信任生态”,使产品形成品牌共识,为用户提供更优质的体验。

LINFINITY凭借领先的区块链技术和创新商业运营模式,开启试点项目,涉及烟草、医药保健、物流、信息、金融、法律等多个行业领域的公司,目前已取得阶段性成果。今年10月,LINFINITY成功帮助新加坡灵芝保健品企业Scientific Tradition完成信息上链,并正式交付企业版Dapp进行最后企业内部调试。

(LINFINITY CEO Anndy Lian 主持圆桌会议)

“区块链化”并不复杂

来自拥有近百年历史的Alsubeaei家族企业旗下的MASIC公司的可持续发展服务部高级副总裁Dr.Chavatip Chindavijak在讨论中提到:“区块链从诞生的第一天开始,就面临着毁誉参半的窘境,这一切都源于我们还未对区块链技术有一个清晰地认识,更不清楚从何处着手来正确使用区块链技术,发挥它的价值为企业服务。从原有的商业模式走向‘区块链化’将是一个相当复杂的过程。”

(MASIC可持续发展服务部高级副总裁Dr.Chavatip Chindavijak(中间))

Anndy Lian回应:“区块链化”并不复杂。由于区块链技术的去中心化和智能合约机制,企业并不需要将所有环节上链,可根据自身需求将信息打包上链。LINFINITY为协助企业用户在区块链的商业应用提供了两种模式:一种是如果对方目前没有自己的区块链,LINFINITY将指导企业用户将需求信息上链,直到企业可以独立运行,或者LINFINITY与企业合作一起构建区块链供应链生态;另一种是如果对方拥有自己的区块链,LINFINITY会将企业的链上信息嫁接到LINFINITY自己的区块链中来供对方更便捷的使用。通过以上两种模式可快速协助企业实现“区块链化”。

同时在回答Big Communication代表对于LINFINITY如何收费的提问中指出按月、使用次数或者合资模式的可能。

区块链商业化需要多方合作

亚洲生产力组织(APO)秘书长Dr.Santhi Kanoktanaporn:“区块链想要真正商业化普及,就必须要了解市场真正诉求。LINFINITY防伪溯源技术与商业逻辑,与APO寻找可以提高生产力新科技的需求点不谋而合。期待LINFINITY用新技术赋能生产力的发展。”

(亚洲生产力组织APO秘书长Dr.Santhi Kanoktanaporn(左))

在会议中 Anndy表示了对Panasonic松下名誉主席Dr. Sumit Champrasit与会的感谢。Panasonic一直致力于研发各种科技和方法,生产高质量的产品,达至节能和高效益,以科技改善人类的生活。

(Panasonic名誉主席Dr. Sumit Champrasit(左))

一花独放不是春,百花齐放春满园。在会议结束时Anndy表示:区块链商业化需要多方合作,LINFINITY正在积极与松下、亚洲生产力组织、Management System Certification Institute、三洋等更多的跨国大中小企业开展合作对话,将他们聚集起来并肩作战,共同利用区块链技术推动行业的发展。

 

 

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Innovations, Ideas and Insights at LINFINITY Thailand Roundtable

(LINFINITY Roundtable Discussion in Bangkok, Thailand)

“The success of blockchain commercialisation requires multi-party cooperation, and we need more innovations, ideas and insights to make this happen.” Anndy Lian, CEO of LINFINITY, said in LINFINITY’s roundtable discussion in Bangkok, Thailand. This roundtable discussion with a theme of “Effectively Embrace the Blockchain Technology with Traditional Business”, brought together a number of industry experts and entrepreneurs, including notable executives from multinational corporations, monetary funds and federations, such as Panasonic, Asian Productivity Organization (APO), Management System Certification Institute (Thailand) (MASCI), SANYO, Ccare and Big Communication. A series of in-depth discussions were conducted on future commercialisation trends of blockchain.

(Anndy Lian and the guests)

Building A Blockchain-based Trusted Ecosystem

Ccare, a reputed leading company in the manufacturing of Skin Care Products with Vitamin C and Natural Extract concept, showcases its dedication to producing top-quality skin care products with minimal impact on nature. Mr. Supakchai Kiatanant, owner of Ccare expressed his concerns over the glaring issue of counterfeiting products within the cosmetics industry, he concluded by expressing hope that blockchain technology can help to significantly mitigate issues which arise from counterfeiting operations, and therefore protect both Ccare and other companies’ brand image.

As the cosmetics industry supply chain is comprised of a number of complex processes, including the procurement of raw materials, manufacturing, retailing and etc., the continuous production of fake goods within the industry becomes common, and often disastrous in terms of building a company brand. Mr. Lian asserted that the use of decentralised blockchain technology should allow for each data node in the supply chain to be authenticated, helping to ensure product genuineness. Blockchain’s distributed structure ensures that data is nearly impossible to fabricate or tamper with, and its inherent traceability ensures data transparency at every level of the system. Mr. Lian further explained that, in terms of its application to the cosmetics industry, blockchain can provide anti-counterfeiting traceability to all retail products in two significant ways, thus overcoming the pain points that result from product counterfeiting that cannot be solved through traditional methods.

The first step, according to Mr. Lian, is to build a “public ledger” of company data at the very start of business, and to ensure it is well-maintained. Far-removed from traditional anti-counterfeiting methods, blockchain removes individual dependency upon any organisation involved in the supply chain by substituting it with its unique decentralised storage model; all information is publicly recorded in the “public ledger”, and is continually updated by all areas which also contain a copy of the ledger to ensure that they all match up with each other – meaning, ultimately, that data stored within the public ledger cannot be tampered with.

In short, from raw material procurement, to production and processing, to sales and after-sales service, all information is recorded accurately and permanently in the blockchain, and can be traced by any organisation or individual. This allows for company transparency at all levels, which helps to both tackle counterfeiting within the industry as a whole, and increase business trust to the end consumer.

The second step to ensure counterfeiting becomes a distant memory is to trace real-time commodity information. In essence, traceability is the process of information transmission, and its foundation is the mode of streamlined production and circulation in the retail market. Before a commodity goes to a customer, it has to go through a number of manufacturing, stock-checking and auditing processes, with a corresponding information flow that is updated with every change of time and place – from initial manufacture to final delivery. Blockchain technology precisely caters to this feature: simply upload the individual commodity data into a block, use a cryptographic algorithm to generate a private key that prevents data tampering, and add a time stamp to connect each block in a chronological order so as to form a chain. The final result is that all information in the blockchain relating to any individual product can be traced in real time. Thus, no false information can enter the blockchain, and therefore no counterfeits can be made from deliberately tampering with information.

(Anndy introduces LINFINITY blockchain based anti-counterfeiting solution to guests)

In addition, any information uploaded enjoys the essential characteristics of blockchain technology, including, to some degree, legal validity. In August, the Supreme People’s Court of The People’s Republic of China issued the Provisions of the Supreme Peoples Court on several issues concerning the trial of cases by Internet Court, which shall come into effect on September 7, 2018, and stated that if the electronic data submitted by the parties can be proved authentic by evidence collection, fixed and tamper-proof technical means, such as electronic signature, trusted time stamp, hash value check, blockchain, etc., or certificated by electronic evidence collection and storage platform, then it should be confirmed by the Internet Court. This is the first time that China has legally confirmed technical means such as trusted time stamps and blockchain in the form of judicial interpretation. This will be a “trusted ecosystem” built by merchants and consumers to form a brand consensus and provide users with a significantly better user experience.

LINFINITY, with its leading blockchain technology and innovative business operation model, has launched pilot projects involving companies in tobacco, healthcare, logistics, information, finance, law, and so on, with a number of phased milestones already achieved. In Oct 2018, LINFINITY completed its DAPP beta 1.0 and deliver to Scientific Tradition, a Singapore Lingzhi healthcare product producer for further debugging.

(LINFINITY CEO Anndy Lian hosts the roundtable discussion)

‘Blockchainization’ is Not Complicated

 Dr. Chavatip Chindavijak, senior vice president of Sustainable Development Services Department at MASIC, a subsidiary of the Alsubeaei family business with nearly a hundred years of history, mentioned in the discussion: “Since its inception, blockchain has been facing a mixed dilemma, all of which stems from the fact that we have not yet had a clear understanding of blockchain technology, and it is even less clear where to proceed to properly using blockchain technology and leverage its value to serve enterprise. Movement away from traditional business models to ‘blockchainization’ will be a fairly complicated process.”

(Dr. Chavatip Chindavijak, senior vice president of Sustainable Development Services Department at MASIC( middle))

Mr. Lian responded to Dr. Chindavijak that the concept of ‘blockchainization’ is, in itself, uncomplicated. Due to the decentralisation and smart contract mechanisms as core tenets of blockchain technology, enterprises will not need to upload information of the whole of every business process, but only package and upload necessary information according to their own needs. LINFINITY provides two ways to assist enterprise users in their business applications of blockchain: the first is that if the other party does not currently have its own blockchain, LINFINITY will guide the enterprise user to upload relevant information until the enterprise can run it independently, or cooperate with the enterprise to build a blockchain-based supply chain ecosystem; the second approach is that, if the other party does have its own blockchain, LINFINITY will graft enterprise information on the chain to LINFINITY’s own blockchain for ease-of-use to the other party. Through these, LINFINITY can help enterprises to quickly achieve ‘blockchainization’.

In response to a question from a representative from Big Communication on how to charge users for these services, Mr. Lian suggested charging by monthly usage or joint venture.

Blockchain Commercialization Requires Multi-Party Cooperation

Dr. Santhi Kanoktanaporn, Secretary-General of the Asian Productivity Organization (APO), raised the point that blockchain commercialisation requires an understanding of the demands of the market at any given time. He continued: “LINFINITY’s anti-counterfeiting traceability technology and business logic coincide with APO’s need to increase productivity with new technologies, and we look forward that LINFINITY can use this new technology to empower productivity.”

(Dr.Santhi Kanoktanaporn,Secretary-General of APO(left))

During the meeting, Mr. Lian expressed his gratitude to Dr. Sumit Champrasit, honorary chairman of Panasonic for attending the meeting. Panasonic has been committed to the research and development of various high technologies and methods to produce high-quality products that can achieve energy conservation and high efficiency, and to improve human life through technology.

(Dr. Sumit Champrasit, honorary chairman of Panasonic(left))

However, a single flower does not make a spring. Mr. Lian expressed that blockchain commercialisation requires multi-party cooperation. LINFINITY is actively working with more large, medium and small-sized multinational enterprises, such as Panasonic, APO, SANYA and MASCI, and bringing them together to jointly use blockchain technology to drive the industry forward.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.

 

 

 

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LINFINITY at 2018 Asia Blockchain Summit (ABS)

LINFINITY attended the 2018 Asia Blockchain Summit (ABS) in Taiwan on 2-3 July 2018. The conference attracted more than 8000 blockchain enthusiasts, professionals and also political representatives from the region. LINFINITY CEO Mr Anndy Lian, together with other industry experts were invited to the summit to discuss about how to use distributed ledger technology to transform the industry.

Source from:https://www.youtube.com/watch?v=tNWegA7dC-g&t=7s

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LINFINITY Roundtable Discussion in Singapore

LINFINITY organised a roundtable conference themed “Explore the Future of Blockchain Technology” in Singapore. The roundtable gathered industry leaders and entrepreneurs across different sectors to discuss on the topic that how Blockchain technology can empower SMEs. Teo Ser Luck, a former minister of state in Singapore and now the chairman of Nufin Data, was also invited as special guest.

Source from: https://www.youtube.com/watch?v=byapJyphniE

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경상북도 블록체인 산업 발전 위해 강연 및 위원회 출범식

지역화폐+블록체인, 경북산업+블록체인 등 비즈니스 모델 개발 블록체인이란 블록에 데이터를 담아 체인 형태로 연결, 수많은 컴퓨터에 동시에 이를 복제해 저장하는 분산형 데이터 저장 기술이다. 공공 거래 장부라고도 부른다. 중앙 집중형 서버에 거래 기록을 보관하지 않고 거래에 참여하는 모든 사용자에게 거래 내역을 보내 주며, 거래 때마다 모든 거래 참여자들이 정보를 공유하고 이를 대조해 데이터 위조나 변조를 할 수 없도록 돼 있다.

Source from: https://www.youtube.com/watch?v=L5iQcFvEf0o&from=timeline&isappinstalled=0&app=desktop

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Interview by Vizaca: Anndy Lian, CEO Of Linfinity

Anndy Lian has directly performed in the field for more than 15 years. With his experience and the futuristic approach, he managed to perform in 360° as a business strategist. Including local, international organization and public listed companies, he managed to provide proficient advisory to a vast variety of industries. Before connecting to Linfinity, Anndy proudly served a non-profitable organization and quasi government-linked organizations.

Tell us about yourself?

Prior to Linfinity, I worked in not-for-profit and quasi-government linked organizations, and also the Deputy Director of the Singapore Institute of International Affairs (SIIA). I am an avid supporter of incubating start-ups and have investments in a few health-related companies. I have also been a private investor for the past eight years. A year and a half ago, I was working in medical treatment in Singapore. At a seminar with US pharmaceutical companies and drug research institutes, the issue of counterfeit drugs was taken seriously.

The result of the final multi-party discussion was that the latest blockchain technology may be the most possible to knock down counterfeit drugs. Then, I put the drug traceability in the important position of the entire “blockchain + supply chain” program and started my Linfinity blockchain tour in late 2017.

What makes your organization different than your competitors?

This year, blockchain technology has been combined with more traditional subdivision industries. Blockchain has begun to influence the market structure, with more companies focusing on business transformation. New ecosystems with smart contract technology will be integrated into existing industries and new business and regulatory models will emerge.

Compared with other peers, Linfinity has made it clear that it will not conduct any form of ICO since its inception. Our direction is very clear, that is to focus on commercializing our technology, and construct a trusted supply chain ecosystem on the basis of market demand.

At present, Linfinity has signed Memorandums of Understanding (MOU) with several international companies, such as Alishan Group, WealthBriefingAsia, Scientific Tradition, Rongde Logistics, and Herbriller. Linfinity Dapp beta 1.0 has been officially launched and delivered to enterprises for further debugging.

How much potential market share can you achieve in the next 3 years?

This is a very good question. I think that blockchain is growing fast today and has huge potential, not just for changing the current world, but also its potential to shape the future. There will be a closer combination of traditional industries and blockchain in the next three years. At present, the entire blockchain industry is still in the exploratory stage, and with the development of the Internet of Things(IoT) and Artificial Intelligence(AI), blockchain+LoT+AI can greatly enhance the feasibility of uploading information into blocks, ensuring that offline objects are accurately mapped on the chain, which enhances the overall credibility of the system, and then achieve blockchain commercialization in more scenarios.

Linfinity is not creating an industry, but using new technologies to serve the development of the entire supply chain industry, accelerating the landing of this trusted ecosystem scenario.

What was the most important part of your whole business journey?

The most important part, I think, is the spread of blockchain knowledge through global roadshows. The blockchain is not a new concept, but its current practical application is concentrated in the field of digital currency. Nowadays, pseudo-blockchain projects that are rapidly financing in the name of blockchain are everywhere, which stems from people’s lack of understanding of blockchain. More importantly, many enterprises are even less clear about where to start using blockchain technology, unilaterally thinking that moving from the original business model to “blockchainization” is a rather complicated process.

It is through global roadshows that allow businesses and users to truly understand and benefit from blockchain. “Blockchainization” is not complicated, enterprises will not need to upload information of the whole of every business process, but only package and upload necessary information according to their own needs.

Moreover, Linfinity provides several ways to assist enterprise users in their business applications of the blockchain.

What are the best and worst purchases you’ve ever made?

What I am doing now is the best. Blockchain is first and foremost an emerging industry, and it is also a cutting-edge technology alongside AI and IoT. But the difference is that blockchain technology has lower thresholds and can better cooperate with various industries.

For example, Linfinity is specifically dedicated to providing quality solutions for supply chain information delivery problems in traditional industries. Through Linfinity blockchain technology, the information is packaged and uploaded into blocks, which makes the information of goods public, transparent and safe in the process of circulation. The most direct benefit is that it can help to solve intellectual property right and counterfeiting problems of specific industries.

The negative side may be that due to people’s lack of understanding of blockchain, many people equate bitcoin with blockchain, and some illegal speculators even commit crimes under the name of blockchain.

What takes up too much of your time?

It is global communication. Linfinity is a company with a global perspective. In Asia, we currently have cooperation in Singapore, China, Japan, Korea and Bangkok. We further plan to expand to other regions; Linfinity Forum held in London and the signing of a strategic cooperation agreement remark a small step towards our entry into the European market; the American market plan has been launched, and we are now in contact with a large US logistics company, and cooperation with them is only a matter of time. I spend most of my time on this, and I’m happy to do that.

The vision of Linfinity is to form industry gathering from technology landing and finally realize the construction of a trusted supply chain ecosystem to serve the society and create value. The construction of new supply chain ecosystem requires the cooperation with more large, medium and small-sized enterprises. It is necessary to truly mobilize the resources of the whole society and make joint efforts.

What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?

In this era of mass entrepreneurship and innovation, I think that as an entrepreneur, we should return to the essence of business through impetuous phenomena.

First, to clarify our business logic and figure out where the final profit point is. Second, to do a basic project planning, the purpose of doing this is to understand why we should take risks, spend energy, time, resources and money to do this, and how to achieve our goal.

Finally, we must have a basic team structure. To turn an idea into a successful enterprise, the key factor is to have a strong management team. Members of this team must have rich professional technical knowledge, managerial skills and many years of work experience. We should clear up these points before starting a business.

Who has impressed you most with what they’ve accomplished?

I have been deeply impressed by many projects in this industry. In fact, there are many excellent projects in the blockchain industry, people are engaged in different aspects, so then the solution is not the same.

For example, the blockchain industry can be roughly divided into technology group and business group.

The technology group focuses on the blockchain technology itself, and they may devote more time and energy to the development and optimization of blockchain public chain, and of course, the achievements of these projects are inestimable, especially for improving the access efficiency of the blockchain, it is especially significant.

The business group is market-oriented, such as Linfinity. We are always focusing on the use of blockchain technology phased achievements to solve the market pain point, optimize and improve the key and difficult problems in various industries.

What drives you to keep going when it’s really tough?

The blockchain industry is currently a place good and bad mixed together. On the one hand, it is because that the industry itself is very new, the development time is not long, many aspects are not mature; on the other hand, the market lacks certain supervision, the phenomenon of “inferior cryptocurrencies drives out superior ones” occurs from time to time.

For me, in addition to the potential of Linfinity project, my team is also my driving force. The members of our team are professionals and elites from different industries. Although some of them have not worked on blockchain-related projects before, they are rooted in traditional industries and have exceptionally sharp insights into the market’s pain point. This is very important and necessary for Linfinitymarket-oriented commercialization process of blockchain technology, and this is also an advantage that many peers may not have.

How people should connect with you?

For collaboration and questions, Feel free to reach my Email

Source from: http://www.vizaca.com/anndy-lian-ceo-of-linfinity/

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