Linfinity and Seele signed a strategic cooperation agreement to create a new ecosystem of supply chain

Recently, Linfinity and Seele signed a strategic cooperation agreement in Taipei to carry out in-depth cooperation in the field of blockchain technology to jointly build a new ecosystem of supply chain industry.

As a pioneer in the deployment of blockchain technology into supply chain, Linfinity is committed to building the world’s first trusted, traceable supply chain ecosystem based on blockchain technology. This cooperation, combined with Seele’s advanced system development and engineering technology and Linfinity’s rich commercial resources and innovative business operation model, focuses on tackling the main pain points of the supply chain industry, and jointly promotes the commercialization of the blockchain in the field of supply chain.

Dr. Zheng Maolin, CEO of Seele, said, “We are very pleased to have this cooperation with Linfinity. As a representative of Blockchain 4.0, Seele’s neural network consensus algorithm has reached the highest processing speed of the global public chain system and highly matched the multi-node of the supply chain industry.”

Anndy Lian, CEO of Linfinity, said, “The supply chain ecosystem is a new application scenario of blockchain technology. This collaboration will further integrate Linfinity’s rich commercial resources and operations capabilities and Seele’s neural network-based consensus algorithms to equip the supply chain ecosystem with a powerful engine to accelerate the weaving of the supply chain ecosystem. Starting with the mutual trust, transparency and efficient management of the upstream and downstream supply chain, the commercialization of blockchain on supply chain is expected soon.”


Blockchain is an epoch-making technology, and its powerful inner vitality lies in the integration of industrial practices. 2018 is a key year for the development of blockchain business. With its leading blockchain technology and innovative business operation model, Linfinity has already started business cooperation with Alishan Group, WealthBriefingAsia, Scientific Tradition, Rongde Logistics, RHTLaw TaylorWessing LLp, RHT Holdings, Crossinvest and other international companies. This strategic cooperation in between Seele and Linfinity will inject new momentum into the development of the blockchain in the supply chain.


About Seele:

Seele is a blockchain 4.0 platform that aims to spearhead development in the Internet of Value era. It aims to solve the scalability, security, and efficiency problems found in current blockchain networks by developing a heterogeneous, multi-chain ecosystem powered by a novel Neural Consensus Algorithm. Seele’s objective is to build the Internet of Value for the future.

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Linfinity CEO Anndy Lian: “Blockchain + Supply Chain + AI” brings a deep trace of the new IoT world

Linfinity CEO Anndy was interviewed by JINSE Finance recently, he suggests that the integration of cutting edge technology instancing blockchain, supply chain and AI will present us a world where the performance of source-tracking+IoT reaches a new high.


Anndy Lian was already a shrewd businessman with multiple commercialization success before stepping into the realm of blockchain. His international insights and vision in supply chain industry come from his Singapore-originated commerce company, eight years in Korea and trading experience of more than 30,000 goods. His background also tells him that the supply chain market is long craving for something which helps fix this long existing pain point- a lack of trust.

The emergence of blockchains gives Anndy enough space for imagination, and this distributed structure and traceable technical features seem to have provided the possibility of solving the ‘pain point’ of the traditional supply chain – thus his blockchain journey with Linfinity has officially started.


Covering the whole process of commodity production to realize the in-dept tracking


To solve the ‘pain point’ of supply chain is to build a credible supply chain ecosystem. Anndy has set 3 main directions for Linfinity.

Tech service: Relying on the past IoT advantage, to integrate the supply chain, blockchain and  artificial intelligence to achieve the core value of technical service.

In-depth commodity source-tracking: From raw materials to warehousing, then to the whole logistics with thorough blockchain coverage, so that traceability with blockchain maximizes the effectiveness of anti-counterfeiting.

Recyclable ecosystem: Use blockchain to track goods in the whole life cycle for better recycling and environmental protection.


In such a system, we can understand and verify the details of every node from the source to the terminal only by scanning the code.


“Linfinity’s traceability to drugs , cosmetics and tobacco has been relatively mature . Although the two-dimensional codes don’t look much different physically, yet there is no two same codes in the world when blockchain technology is applied. Each is recorded on the chain, which has been greatly improved for traditional anti – counterfeiting, ” says Anndy.


Linfinity has already been strategic partnership with eight enterprises, and more companies will be involved. At early July, during the Asian Blockchain Summit held in Taiwan, Linfinity and Taiwan Alishan Group signed a strategic cooperation agreement, which will provide blockchain anti-counterfeiting technology for its cigarette brands and effectively eliminate counterfeits from the market. In August, Linfinity will expand the business to the UK , mainland China , Taiwan area of China, etc ., and Linfinity’s service will be combined with multiple products in different supply chains.

Three in one” makes the idea of blockchain plus IoT more realistic


At present, there are many companies in the blockchain+IoT field, but due to the disconnection between technology and industry, many people think that moving such a large IoT into the blockchain seems to be somewhat “emptiness”.And Anndy who takes “blockchain + supply chain + AI” as a pragmatic key, is convinced that the current practice is moving towards the initial goal:


“I never doubt the value of the IoT+ blockchain. Nowadays, companies of all sizes have not really understood how IoT can promote their business.In other parts, perhaps because there is not a broad perspective or there is not enough money to put the idea of blockchain + IoT into practice, I think this is why some people think that IoT is not reliable.”


Anndy believes that people can’t work alone if they hope IoT can play great potential under the blockchain. Many people say that they don’t believe in IoT, but in Linfinity’s philosophy, IoT should have a clear direction in the future, and AI+ blockchain is the realistic solution proposed by Linfinity for IoT.


“This combination can greatly increase the frequency and production capacity of IoT, and the entire market can improve efficiency while maintaining sufficient transparency”.Anndy also pointed out that the current efforts of Linifinity are to cultivate the starting industry , he believe that after one year, more applications will be landing.


How to promote the Linfinity business, manufacturer is one of the breakthroughs.Anndy makes more manufacturers understand the great value of blockchain in traceability,then show the company’s overall concept and overall strength, lets the manufacturers drive consumers to participate in the use of Linfinity.


The role of issuing Tokens is first to establish ecology, not ” playing with capital”.

Linfinity made it clear from the beginning that it would not do any ICO projects.


“LFT Tokens are not for sale. If you issue 70% of Tokens to the market, you can’t control the value. There are definitely a lot of people going to speculate. The role of Tokens must be to provide a reasonable stimulus for the construction of ecology, and we still have to focus on industry, so the control of Tokens is stricter. We just made a Token-based economic model, and our fans can get Token rewards by scanning the code using the Linfinity system.”


Anndy believes that Token is a “binder” that binds the interests of manufacturers and consumers tightly to achieve a win-win situation. For the cooperation with the manufacturers, Anndy has generously presented Tokens, which aims to let the company do several rounds of experiments in the environment of Linfinity to verify and improve the whole system.


At present, Linifinity has a team of more than 60 people all over the world. They have targeted the development of markets in various countries and regions, covering different types of goods such as food, medicine, tobacco and coffee. With more and more landing scenes, Anndy is very confident about the value of Tokens.


“Because we are directly facing the enterprise, only when the value of Tokens is increased, it is possible to further stimulate the enthusiasm of the manufacturer to use the system. Therefore, in order to make the LFT such an Untility Token really work, we should also be cautious about the Token’s value.”

Anndy tries to convey the long-term value of the blockchain to people, and will continue to work to change the existing industries with blockchain, solve the pain points and achieve a win-win situation.

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金色财经独家专访 Linfinity CEO Anndy Lian:“区块链+供应链+AI”带来深层溯源的IoT新世界


近日,Linfinity CEO Anndy Lian接受了金色财经独家专访,他围绕“区块链+供应链+AI”技术的整合,向我们展现来自深层溯源IoT的新世界。

入局区块链前Anndy Lian已经是一个成功的商人。他不仅在新加坡经营几家贸易公司,也在韩国经商8年,交易了3万种产品,积累了供应链中的大量经验。而也正是经历了供应链中的各个场景,Anndy充分感受到了传统供应链中的各个“痛点”——缺乏信任。



覆盖商品生产交换的全过程 实现深层溯源









“三合一” 让区块链加IoT的想法更加现实



Anndy相信,要想让IoT在区块链下发挥出巨大的潜力,独自奋战是不行的。有许多人说他们不信IoT,但Linfinity的理念中,IoT应该有一个未来明确的方向,而AI+ 区块链就是Linfinity为IoT提出的现实方案。





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—–Elaine Chia( 新加坡银行副董事)








—–Seed Global Investment的房地产顾问Edward Tan










—–新加坡金融管理局(MAS)资本市场副总经理Lee Boon Ngiap





迄今为止,Linfinity已在新加坡和包括Crossinvest,RHTLaw TaylorWessing LLP,RHT Holdings,RONGDE Logistics,Scientific Tradition,WealthBriefingAsia等多家国际企业签订战略合作协议,并将在两地区达成更多合作。





此外,在台湾Linfinity与阿里山集团签署战略合作协议。根据协议,Linfinity将会在该企业与消费者之间构建一座防伪溯源的“诚信之桥” 。



—– Linfinity CEO AnndyLian

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Anndy Lian: Linfinity将是重塑供应链生态的中坚力量

区块链即将带来一场空前的产业革命。这一切都归结于区块链之于网络的分布式、分散式的存储方式与强大的存储能力。凭借这一优势,它可以为企业或组织提供更好的优质服务,例如,提高效率、信息透明、加强网络安全等。Juniper Research的一项研究表明,有超过三分之二的企业表示,愿意引入区块链技术,而这一技术也是前所未有的,新的用户连接方式。


日前,Linfinity首席执行官Anndy Lian接受新加坡938Now电台–区块链系列专访时,对于Linfinity着眼于将区块链技术应用于供应链行业发表了一系列独到见解。


在物流行业,Linfinity着眼于整个供应链系统。目前,Linfinity正在努力构建一个将区块链和传统物流有机结合的一套生态系统。在这套体系中,我们很容易查看如原材料供给、物流、配送等具体情况;不仅如此,Linfinity在其他方面也有所触及。最近,在韩国的Linfinity Talk中,也谈到Linfinity在供应链物料回收中起到的重要作用。除此之外,我们还有兴趣与不同行业或组织来进行区块链整合,如银行、金融机构等。
















会的,随着链上的区块数量不断增加,各环节相互认证也会相应增长,这使得造假行为变的更加艰难。传统的物理防伪是通过扫描二维码、RFID标签或条形码来确认真假,不幸的是这些代码都很容易被造假者复制伪造;而对于Linfinity,依托区块链的分布式特点,我们可以创造出自己唯一认证的标记——Linfinity Mark。它可以让人们了解到,一旦你扫描了这种特制的二维码,便可以追踪和验证产品的所有信息。


















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2018年7月10日,由亚洲生产力组织(Asia Productivity Organization )主办的“可持续生产力”峰会,在日本东京举行。

此次峰会以“塑造不可能之事物”为话题展开讨论。会上,Tiny Farm的创始人兼CEO Andrew W Brentano发表了关于“新型食品创新和生产效率”的主题演讲,他表示:新型食品(素肉或者昆虫类食品)在生产的过程中,必须进行技术加工;而考虑到食材本身的特性,消费者往往在购买后无法确定原材料的品质或安全问题。


Linfinity CEO Anndy Lian在会上就此点与APO秘书长Dr.Santhi Kanoktanaporn展开了深度探讨。Anndy指出,区块链的出现会迎来下一次的产业革命。区块链去中心化结构与可溯源的方式,为构建可信任的供应链生态提供了技术支持。一个产品从生产到终端全程上链,各个环节相互认证,确保了产品本身的正品性、信息的透明性、来源的溯源性与信息不可被篡改的安全性。

Dr.Santhi Kanoktanaporn对此表示认同,并指出区块链与传统供应链相结合,将极大改善行业整体的安全性与信任问题,并依托于新技术的支持,为更多的人带来优质服务。


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此次会议吸引了超过8000名区块链爱好者参与,同时也受到行业内专业人士的极大关注。LINFINITY CEO ANNDY受邀参与了峰会,并就“如何利用分布式技术改造行业”的议题与业界代表交换意见。









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Linfinity Transforms Total Supply Chain With Distributed Ledger Technology At The Taiwan Asia Blockchain Summit

Linfinity attended the 2018 Asia Blockchain Summit (ABS) in Taiwan on 2-3 July 2018.

The conference attracted more than 8000 blockchain enthusiasts, professionals and also political representatives from the region.  Linfinity CEO Mr Anndy Lian, together with other industry experts were invited to the summit to discuss about how to use distributed ledger technology to transform the industry.

“Consumers want to know the source and how safe are the products, and there is still a lot of room for improvement in the market. There are many segments on the supply chain and they use different systems. Sharing of information and integration of data is still not readily available for the consumer to make a known decision. Companies suffer huge damages to their image and bottomline due to the proliferation of counterfeit goods.” Anndy said in the discussion, “Blockchain is a technology that can change the world, we just need to work together with the current businesses to make it better and more practical.

Anndy has also mentioned that it will take time for businesses and consumers to understand this new technology. It will also take some time for traditional businesses to gain trust in this technology and implement it. . In order to let businesses understand more, Linfinity adopts a simpler manner to explain about the technology and how it can solve the pain points for their business. Linfinity has therefore always focused on commercial implementation and has signed strategic cooperation agreements with many companies in traditional industries. I believe more and more enterprises will join us and work together to make the industry and even our society a better place.

Breakfast meeting with Taiwan legislator Xu Yuren [second from left] to exchange views on the development of blockchain

Currently, Linfinity has signed a strategic cooperation agreement with Taiwan Alishan Group, and will provide blockchain anti-counterfeiting technology for its cigarette brands. Linfinity hopes that this revolutionary project, which integrates supply chain systems with blockchain, can effectively eliminate counterfeit goods and protect corporate reputation as well as consumer rights.



The Asia Blockchain Summit is one of the world’s most representative blockchain summits. It is initiated by the Taiwan Congress and held by the Asia blockchain Alliance. Through dialogues between government and entrepreneurs of different industries, to discuss and analyze the industry situation in depth and to guide the public to understand this fierce blockchain revolution.

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“LINFINITY TALK” Roadshow in Tokyo Successfully Concludes

The “LINFINITY TALK” roadshow, hosted by LINFINITY, ended in Tokyo on July 1st. The event attracted more than 200 Japanese blockchain enthusiasts to participate. In this roadshow, LINFINITY teamed up with Befund and Qbao to announce the project, and invited representatives from including BCOIN, COIN OTAKU, and Japan Digital Finance to conduct in-depth discussions on “the development of blockchain landing applications”.

LINFINITY CEO ANNDY LIAN made a speech titled “The Importance of Building Trust on the Supply Chain”. He proposed two questions, “How does blockchain solve the problem of trust in supply chain?” and “How to solve the current supply chain deficiencies?” It includes communication between systems, the reliability of information and trust between different units in supply chain.

Liu Yu, CSO of Befund, delivered a speech on the theme of “The Next Wave of Token Economy Trend”. He mentioned that Befund is the first blockchain project in the world to enter the realm of security token, which will lead the next wave of Token economy.

Sun Ruoyu, co-founder & COO of Qbao Network, made a keynote speech titled “Digital Currency Wallet is the Entrance to the Blockchain World.” He mentioned that Qbao Network is a multi-functional digital currency wallet, which provides digital assets management, currency trading, online and offline payments and other digital financial services for global users. The Dapp Store developed by Qbao Network integrates games, videos, malls and other applications underlying blockchain technology to provide users with one-stop services.

When talking about the development of decentralized wallets, Liu Yu,  CSO of Befund, believes that the traditional centralized wallet does have some advantages in terms of user experience, but the disadvantages are also significant – security problems, and cryptocurrencies will undoubtedly become an irreplaceable part of digital finance in the future. If we still operate with traditional centralized wallet, security will undoubtedly become a serious problem that can never be well fixed.

Sun Ruoyu,  co-founder and COO of Qbao Network, also pointed out that the decentralized wallet is a product that truly meets the spirit of the blockchain. Users only need to keep their own private keys to store assets on the chain. Relying on the feature of storage distribution, they can effectively avoid the problem that their private assets might be harmed or tampered with by third parties, and this is difficult for a centralized wallet to realize at present.

Linfinity CEO Anndy also gave his unique insight on this issue. He said that decentralized wallets have greatly compensated for the shortcomings in reality, such as security, user privacy and transparency issues. It’s easy for users to get ownership of the “wallet” and get a clearer picture of any flow of funds in the wallet. Of course, given that decentralized technology is still evolving, it at this stage cannot replace the centralized wallet, but with the rapid advancement of technology, problems with digital wallets will soon be relieved.

When talking about the blockchain policy supervision, Mr. Ito, CEO of COIN OTAKU, Japan,  and DAVY GAOH, CEO of BCOIN Singapore, also put forward their own views on the traditional centralized structure.

“The centralized structure is more suitable for beginner users to learn and use, and it is easy to be managed, but this kind of management needs to rely on the organization’s consciousness; and the introduction of the decentralized blockchain system is inevitable, even though it is not perfect in Japan for now, it is very likely to be realized in the future.” said Mr. Ito, CEO of COIN OTAKU, Japan. ’Better service and higher efficiency are the hallmarks of centralization, which is undisputed’, DAVY GAOH, CEO of BCOIN, Singapore, also reckons that yet if the new policy of blockchain is coming, we will also welcome it very much.

LINFINITY CEO ANNDY LIAN expressed on this issue that “As an integral part of blockchain technology, supervision on tokens is definitely to come. I believe that all governments welcome  the blockchain technology. Therefore, what the government aims to supervise is not the blockchain technology itself, but the financial fraud and crime under the name of blockchain. 2018 is a key year for the application of blockchain, and it also puts forward a higher development requirement for the blockchain industry. LINFINITY has always adhered to stability, it combines with leading blockchain technology and rich commercial resources, together with LFT-based sustainable ecosystem to drive its growth in the supply chain industry.”

LINFINITY TALK is a roadshow brand of LINFINITY, which aims to construct a blockchain resource sharing platform. Next, “LINFINITY TALK” will continue its global roadshow and will meet with UK blockchain enthusiasts in London in August.

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由LINFINITY主办的LINFINITY TALK东京站路演,于7月1日在日本东京完美落幕。活动吸引了超过200位日本区块链爱好者参与。本次路演,LINFINITY联合BEFUND与QBAO进行项目展示,并邀请了包括BCOIN及COIN OTAKU等代表就“区块链落地应用的发展”进行了深入交流研讨。

LINFINITY CEO ANNDY LIAN发表了“在供应链上建立信任的重要性”为题的演讲,他提出“区块链如何解决供应链上信任的问题?”与“如何解决现时供应链上的不足?”两大问题。其中包括系统之间的沟通、信息的可靠性及供应链上不同单位之间的信任问题。

BEFUND 的CSO 刘宇先生发表了“下一波TOKEN经济潮流”主题的演讲。他提到BEFUND是全球第一批切入SECURITIES TOKEN的区块链项目,而SECURITIES TOKEN将领跑接下来的TOKEN经济。

QBAO NEWORK的联合创始人& COO孙若禹发表了名为“数字货币钱包是区块链世界的入口”的主题演讲。他提到QBAO NEWORK是一款多功能数字货币钱包,为全球用户的提供数字资产管理、币币交易、线上线下支付等多种数字金融服务。其开设的DAPP STORE集合了基于区块链技术开发的游戏、视频、商城等多种应用,为用户提供一站式的服务。

在谈及去中心化钱包的发展问题时,BEFUND CSO刘宇认为,传统的中心化钱包在用户体验方面确实具备一定优势,但劣势也同样显著——安全性;而加密货币无疑会成为未来数字金融方面的重要一环,如果依旧以传统的中心化钱包去运作,安全性无疑会成为一个永远都绕不开的严峻问题。QBAO NETWORK联合创始人兼COO孙若禹也指出,去中心化钱包是真正符合区块链精神本质的产品。用户只需要掌握自己的私钥,将资产存储在链上,依托区块链分布式这一大特点,就可以有效的避免自己的私有资产不会受到第三方损害或者侵占的问题,而这也是目前中心化钱包所难以做到的和不可比拟。

LINFINITY CEO ANNDY在此问题上也做出了其独到见解。他表示,去中心化钱包大大弥补了现实的不足,诸如安全性、用户隐私及透明度问题等。用户很容易获取“钱包”的所有权限,更能清晰地了解钱包内资金地任何动态。当然,鉴于去中心化技术还在不断发展,就目前而言,还不能取代中心化钱包,但随着技术地突飞猛进,数字钱包所有的问题会快将得到解决。而在谈及区块链政策监管问题时,日本COIN OTAKU CEO伊藤先生和新加坡BCOIN CEO DAVY GAOH也对于传统中心化结构提出各自的看法。

“中心化的结构更适合初学者用户去学习使用,且便于管理,但这种管理则需要依靠机构的自觉;对于区块链去中心化的制度出台是必然的,虽然日本在此方面还不完善,但在未来实现的可能性会很大。”日本COIN OTAKU CEO伊藤先生如是说。新加坡BCOIN CEO DAVY GAOH在前者的基础上补充道,更好的服务与更高的效率是中心化的显著特点,这是毫无疑问的;但倘若区块链的新政策即将到来,我们也会十分欢迎。

LINFINITY CEO ANNDY LIAN则在此问题上表示:“代币作为区块链技术不可分割的一部分,监管是必须的,且一定会出现。我相信各国政府对区块链技术都是欢迎的,所以政府要监管的不是区块链技术本身,是打着区块链名义进行的金融诈骗和犯罪。2018年是区块链的落地应用的关键一年,也对区块链行业提出了更高的发展要求。LINFINITY一直坚持稳扎稳打,结合领先的区块链技术和丰富的商业资源,联同基于LFT的可持续生态系统,推动LINFINITY在供应链行业的发展。”

LINFINITY TALK是LINFINITY旗下的路演品牌,旨在构造一个区块链资源共享平台,接下来,“LINFINITY TALK”将继续其全球路演,并会在八月于伦敦与英国区块链爱好者见面。

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938Now Blockchain Series: Q&A with Anndy Lian, CEO of Linfinity

Blockchain is poised to disrupt major industries in the near future. A study by Juniper Research stated that two thirds of firms say they expect the technology to be integrated into their systems by the end of 2018. With the ability to store huge amounts of data on distributed and decentralised networks, blockchain provides many advantages to organisations, such as improving efficiency and corporate transparency, enhancing cybersecurity, streamlining services and connecting users in an unprecedented manner.

The first to use blockchain technology on supply chains across borders is Linfinity, a Singapore-based platform that aims to build a trusted and traceable anti-counterfeiting supply chain through blockchain technology. With different applications across different industries, Linfinity sees unparalleled opportunities to transform the supply chain industry. Integrating blockchain into supply chains will increase the convenience and security regardless of industry, from FMCG to the financial sector.


Anndy Lian, CEO of Linfinity, kicks off 938Now’s Blockchain Series by discussing the role that blockchain technology plays in businesses, the solutions that Linfinity’s supply chain technology provide, as well as the need for traceability and transparency in today’s fragmented economy.


Q: Tell us what Linfinity does within the logistics industry.


A: In the logistics industry, Linfinity looks at the total supply chain – right now in any industry the buzzword is blockchain. So currently, we are trying to create a value system that is going to work well for new businesses and traditional players already in the market.


We look at a few things within blockchain for supply chains, such as challenges with raw materials, as well as logistics and distribution problems. We had a talk in Korea recently, which even touched on how the recycling process can be part of the total supply chain. There are many things that Linfinity touches on, and beyond that we are also interested in really integrating blockchain by linking up with different organisations – so we have been meeting up with banks, financial institutions and other sectors as well.


Q: What is Linfinity’s role – is it allowing companies to manage their own supply chains, or does Linfinity manage it for them?


A: It works both ways – 1) we manage them and get them on to our chain and help them smoothen out their processes; or work out a more hybrid model together 2) they own their own blockchain so it’s more private, and when they’re ready they mount on to Linfinity’s chain


Q: Is Linfinity a solutions provider using blockchain technology? And are there other companies providing the same technology, similar solutions, to the same industry?


A: Yes we are a solutions provider using blockchain technology – and we may be the first for now, but there will people who will follow us and try to do even better. It’s the way of this industry.


Q: How is transparency to the end customer facilitated by blockchain technology and Linfinity’s solutions?


A: If you look at a particular industry, let’s take for example (from my recent talk in Korea) the cosmetic industry from manufacturer to brand owner – when looking at the whole supply chain, it really is a lot of players and could take months to transform.


Some pain points that we found out from the cosmetics industry, especially the more popular brands, are that there are fake goods claiming to be of the brand in the market. So that’s a really big issue. If you look at the current system, not on blockchain, many of these are on a centralised database. When it’s centralised, issues can arise such as hacking of the system, brands tweaking the expiry dates of products, and so on. With blockchain technology, it’s based on a consensus model – people have to vote that it is a real product, it takes the feedback of the majority to ensure that the product is authenticated.


Linfinity looks at some of these pain points, and for the cosmetics industry we have come up with a series of solutions to help them to – firstly, reduce the cost of authentication; secondly, build a better brand where blockchain is involved. With blockchain, things are much more transparent because the products can be traced and authenticated. This will build trust with the consumers and they will have a better user experience, feeling that it is safer to use this brand.


Q: Does it eliminate counterfeit products?


A: It will. As the chain gets bigger, the number of users increases, and the anti-counterfeiting steps become more elaborate so it would become harder for fake goods to pass off as real.


If we look at the technology, there are a few parts to it. The current situation is such that people have to scan codes (QR codes, RFID tag, bar code), and unfortunately these are all easily duplicated. At Linfinity, we are creating our own mark – a Linfinity mark, which lets people know that once you scan this mark you will be able to get all the different data which cannot be duplicated easily.



Q: In the supply chain industry with all its inefficiencies, how has it run for so long without blockchain technology?   


A: Legacy systems have been around for a long time. They exist to facilitate businesses in doing what they need to. When blockchain came about, there was a lot of buzz and questions about how different blockchain is to the current systems that are being used, how troublesome would it be to migrate systems and so on.

But blockchain is revolutionary – if you look at blockchain systems now and the transparency it offers, it shares many data points with consumers. This is very different to the old systems which keeps the data hidden. When it’s on blockchain, data is more secure – because in order to change a particular data in the past, all you have to do is change it at one point. But now the data is stored on multiple blocks of systems (think of it like multiple boxes of information), and it would almost be impossible to change the data now because you would have to find out where the information is, what data the blocks are filled with.


Coming back to how systems from the past are different to systems on blockchain – currently with blockchain systems, things are much more accounted for and traceable. My favourite saying is that, blockchain enables companies to better manage what they already have. It’s not just about a CRM system or how to trace where the goods are, but it’s about helping people trust that it’s an authentic product by going through a decentralised system that ensures openness and transparency.


Q: Take for instance, I am a coffee retailer – how does this decentralised system work, would it affect the producers, how the coffee gets to me and how it gets delivered to the customer?


A: Coincidentally, Linfinity is in talks with a coffee plantation dealing with green beans, not yet roasted. And they ask me, when we talk about the total supply chain for coffee, how would Linfinity help and how would our consumers benefit from this?


Linfinity’s value add is this – we actually trace the data from the very beginning, even before seeing the green beans. When the green beans are harvested, we keep track of how and where the green beans are stored, temperature of the storage, who the beans will be handled by – all these information will be on the blockchain. As you look at the chain, you will be able to track the roasting of the beans, grinding of the beans, separation into coffee bags and so on. What Linfinity does is trace each different point in the supply chain process, and be able to pinpoint the exact point that an issue came about, if any.


For example, if there is a food security issue with the coffee, we will be able to backtrack and find out where things went wrong (e.g. temperature problem, grind problem) which led to the issue. With blockchain technology together with IoT products (cameras, tracking devices), this enables the traceability within the supply chain which Linfinity advocates.


Q: Will it eliminate the middle man?


A: Yes looking at the way blockchain works typically, it may eliminate the middle man – people have said that it may eliminate the bank in the financial sector, eliminate some traditional players in the shipping industry.


But Linfinity has a different perspective – about a month ago, we signed 6 MOUs with Singapore companies, one of which is a very traditional logistics company. They are doing well, but are also looking a blockchain because of the advantages that blockchain can provide – such as smoothening their business processes, and handling potential problems like food security issues.


Linfinity has also had conversations with food suppliers in China who face challenges like fruit produce that get lost, or do not arrive in optimum condition – but they are unable to trace where it went wrong. If they were on blockchain, it would be placed on a consensus model and can be traced.


Q: So would each and every fruit have to be barcoded?


A: Well we go by batches. For example like coffee beans, it’s definitely not possible to tag every single bean, so we look at each packet or sack of beans. So we look at how each sack of beans are handled and where, how it’s been packed, who packs it. These are valuable information that are stored in the chain and can be traced back when something happens.



Q: Why are people resistant to this technology, and what would you like people to understand about blockchain?


A: I think it’s mainly due to wrong perception – because blockchain acts like a hybrid that helps businesses get on a digital track. I don’t think people are losing jobs because of blockchain, in fact I know of many blockchain projects that are hiring people. When blockchain integrates with traditional businesses, they also have to get more people in to facilitate this transition.


Many of these blockchain projects aim to get commercialised, or obtain proof of concept. When we commercialise projects like this, it takes a lot of effort. Big brands may be resistant to this because they already have legacy systems in place that are managing their data. For other businesses who are more receptive, they see blockchain as preparing for their future.


The key thing is that blockchain is an enabler – it does not only disrupt the current tech and traditional scene, but wants to enable them to improve on their systems. Lower cost, better branding, more prospects – that’s what we envision blockchain can do for businesses.


Q: For a traditional business that has been in the supply chain and logistics, what is the advantage for them to integrate their business with blockchain?


A: It goes back to the same theory – blockchains are decentralised. Traditional businesses using traditional systems have legacy problems. In the previous example of cosmetics, or let’s say FMCG goods – the industry is huge and there are many products. Take for example, a big brand that has to discard a whole shipping container worth of shampoo because of an allergy test that some products didn’t pass. This batch of goods are then sent out of the country due to a middleman problem and might end up in Singapore and sold in some neighbourhood stores where consumers cannot verify if these goods are real or rejected.


With blockchain technology, consumers can do a simple scan which directs them to an independent website where they can find all the relevant information on their product. In the traditional model, all these data are not traceable and that’s the difference.


Q: If businesses have been updating all their systems, would blockchain amalgamate all the systems or would they have to get rid of the systems?


A: Blockchain adds another layer to existing systems, so there’s no need to get rid of anything. Blockchain technology functions as an additional layer that enables businesses to harvest more data, to a certain level of traceability. Of course, this would be an ongoing process.


Q: Would this include payment systems?


A: It will, Linfinity is already talking to banks and other like-minded blockchain projects discussing how we could look at supply chain finance. The supply chain finance does need traceability as well, not just giving out loan amounts based on what consumers say. Systems like blockchain help them to verify, to authenticate, to get the loan in place much faster.

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