全球领袖峰会确认了区块链技术的关键战略价值

(LINFINITY CEO Anndy Lian参加第六届全球领袖峰会 )

第六届全球领袖峰会于11月12至13日在韩国首尔召开,此次峰会以“改变世界的潜在力量” 为主题,吸引了包括爱沙尼亚总统Toomas Hendrik Ilves、亚马逊联合创始人Johnathan Kochmer等全球众多政商学界领袖参与。

LINFINITY CEO Anndy Lian受邀参加此次峰会,在会上发表了“以区块链技术构建可信任商业生态”的主题演讲,并与韩国区块链协会主席Dae Je Chin,比特币基金会主席Brock Pierce在内的行业领导者就“Global Corporations cultivate blockchain”进行深入讨论,确认了区块链技术的关键战略价值。

会上,Anndy Lian用一组组真实的假货数据为切入点,阐述了假货问题已经成为目前全球制造业市场所面临的共同难题。目前,以传统的防伪方式已经满足不了现在快速发展的商业行为,而造成假货问题的核心并非假货市场本身,而是暗藏在各个产业背后的供应链系统,即解决假货顽疾,需以区块链技术对现有传统供应链进行升级。

“LINFINITY 旨在构建一个可信任的防伪溯源供应链生态系统,通过将供应链各环节信息上链来达到信息相互同步与认证,信息一旦上链绝不会被篡改,有效解决了传统供应链行业对于信息数据无法精确把控的痛点,抑制了制假与售假的可能性。”Anndy Lian说道,“目前,LINFINITY 以市场为主导,正稳步推进商业化进程,在今年10月份已经推出LINFINITY DApp ,并交付相关合作企业,协助其信息上链。”随后,Anndy Lian 向与会嘉宾们演示了LINFINITY DApp 并说道:“LINFINITY将继续寻找更多的商业伙伴达成战略合作,不断地迭代优化DApp技术研发,融合物联网、人工智能等前沿技术构建优质的LINFINITY区块链商业生态。”

此次第六届全球领袖峰会,是由韩国媒体朝鲜电视台举办,也是首屈一指的国际性峰会,聚集了全球诸多政要人士与商业精英,共同商讨在科技迅猛发展的当下,如何加快技术创新来影响我们的商业与生活。

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LINFINITY Signs MOU with Japanese Company Herbriller to Explore Trust-Based Applications of Blockchain

LINFINITY has begun to set foot from their base in Singapore into their Japanese neighbours, having hosted LINFINITY Talk: a gathering which aims to cater to mutual community- and knowledge-building between the two Asian technological powerhouses. LINFINITY has also maintained a presence in regional conferences, speaking to and meeting with international organisations. After several months of business negotiation, LINFINITY has signed an agreement with the Japanese haircare brand Herbriller.

“We have always hoped to find a partner who looks to expand through blockchain, so as to enable their customers to know more about their products. Herbriller will be the first Japanese brand who will work with us in this way.” – Anndy Lian, CEO of LINFINITY.

Herbriller is, first and foremost, a haircare brand, specialising in products made with 100% natural ingredients such as Nakanishi’s eponymous henna; this, and other ingredients promoted by this brand have been used in holistic hair care for generations and is familiar to most potential customers. Its developer, Yoko Nakanishi, is the founder and advisor of Nature Henna Shirodhara Research Society as well as the well-established author of “The Mystical Herb, Henna”.

They have a range of home and salon hair care products for hair care professionals and their customers. In a single treatment, their product covers and removes white hairs, helps to nourish hair, and rejuvenates the scalp for healthy hair growth.

“Many people have heard of henna, yet few know that it has many grades of quality. Unlike many of our competitors, we only use top quality ingredients for our brand to ensure the highest quality and maximise its effectiveness.” said Mr. Hirofumi Watanabe, the founder of Herbriller. “We know that our loyal customers are following our range of products actively. They have also given us new suggestions and we hope to interact with them and let them know more about other products we have in place. We are confident in our quality and the ingredients used in our products, so we have decided to keep our company open and transparent by storing all of our product information on LINFINITY’s blockchain platform during this trial.”

In the MOU, LINFINITY and Herbriller agreed on a trail operation with LINFINITY’s blockchain technology and Herbriller’s hair care products. The key factor in this deal was LINFINITY’s on information chain trial results with healthcare company Scientific Tradition. This knowledge going forward will give confidence to future collaborations with other companies in our pipeline.

With cooperation with Herbriller confirmed, LINFINITY will enter a new developmental phase for its upcoming anti-counterfeiting and source tracking Dapp-based trial. LINFINITY will continue to develop new technological breakthrough during the process of working with Herbriller and will also bring their blockchain-supported hair care products into the Greater China and international markets.

About Herbriller:

Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.

 

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LINFINITY Announcement | LFT has been Listed on Bitget Exchange

LFT has been officially listed on Bitget Exchange on 12 November, 2018 (Singapore Time).

Deposit time: 12 November, 2018

Transaction time: 13 November, 2018

Trading pair: USDT

Website: www.bitget.com

 

Thanks for your support for LINFINITY.

 

 

                        LINFINITY Team

12 November, 2018

 

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LINFINITY公告 | LFT已正式上线 币得(Bitget) 交易平台

LFT已于2018年11月12日(新加坡时间),正式上线 币得(Bitget) 交易平台。

开放充值时间:2018年11月12日;

上线交易时间:2018年11月13日;

交易对:USDT;

币得交易网址:www.bitget.com;

 

感谢大家对LINFINITY的支持。

 

                                                        LINFINITY团队

                                                        2018年11月12日

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LINFINITY为日本护发品牌Herbriller打造防伪新生态

(LINFINITY与Herbriller签署MOU)

LINFINITY在日本东京与日本护发品牌Herbriller正式签署战略合作协议,根据协议内容,将为Herbriller旗下的护发产品启动区块链防伪项目,这是LINFINITY继开拓新加坡、台湾等市场后,国际化发展的重要里程碑。

Herbriller是日本知名美发护理品牌,因其纯天然的原材料以及特殊的制作工艺深受业界人士青睐。其创始人Hirohumi Watanabe与会上表达了对纯天然护发领域的信息透明和信任问题的担忧,他提到:“Herbriller一直坚持选用最高品质的成分原料,这也是我们产品竞争力的核心。有必要让消费者知道我们的产品信息,因此很期待与LINFINITY合作,将我们的产品信息上链,利用区块链分布式账本技术更高的透明度和信任度让消费者获得我们的产品信息,分享我们的理念。”

“此次LINFINITY与Herbriller的合作将进一步提升区块链与传统行业的融合,共同打造一个企业、商家与消费者所共建的信任纽带和商业生态。LINFINITY要引领并赋能更多的企业,让更多的传统企业实实在在感受到区块链技术的真实感以及其带来的价值。与Herbriller的合作将是LININITY Dapp推动行业实际业务成果和协作的又一个理想示例。“Anndy说道。

目前,LINFINITY 基于区块链技术的防伪溯源方案已经成功帮助新加坡知名的灵芝保健品牌Scientific Tradition完成信息上链工作,并在今年十月向Scientific Tradition交付企业内测版Dapp。 Anndy补充道, LINFINITY Dapp正是为了解决信任问题而创建,消费者可以通过LINFINITY Dapp确切的知道他们所购买的产品的信息。同时,LINFINITY将为我们合作的商家提供最终客户的相关数据和即时的商品流转信息,我们会通过安全的数据系统,让商家接触大众消费者,促进商品更符合目标消费者的需求。

接下来,LINFINITY将根据合作协议,按阶段推进Herbriller基于区块链的防伪溯源工作,同时将运用自身在亚太地区丰富的商业资源,将区块链认证后的Herbriller产品带到各地,让更多人真实感受到新科技带来的新体验。

关于Herbriller: 

Herbriller是一家日本美发护理产品公司,其产品采用纯天然植物精华萃取,对解决白发、染发、头皮老化的护理问题效果显著,深受护发专业人士或者美容机构的信赖。

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Anndy Lian会晤韩国政商学代表 LINFINITY欲拓展韩国市场

本文看点:

1、LINFINITY CEO Anndy Lian受邀到访韩国庆北市,与韩国区块链协会产业发展委员长 Taehee Woo,韩国延世大学 Youngsoo Park教授,Blockchain Lab 首席执行官 Charles Lee深度探讨。

2、Anndy向各位嘉宾介绍并演示了LINFINITY商业落地的LINFINITY Dapp 1.0版本。

3、韩国政府对区块链一直高度关注,希望有更多区块链企业、行业专家共同参与韩国政府政务与公共服务的研究。

LINFINITY CEO Anndy Lian受邀到访韩国庆北市,并与前韩国驻美大使馆参赞、韩国产业通商资源部政策制定官、现韩国区块链协会产业发展委员长 Taehee Woo,韩国延世大学 Youngsoo Park教授,Blockchain Lab 首席执行官 Charles Lee,就“区块链商业化应用”为主题进行深度探讨。

LINFINITY最新的商业落地成果LINFINITY Dapp获政、学、商界的赞赏

会上,Anndy Lian以新加坡Scientific Tradition的灵芝保健产品为例,演示了LINFINITY Dapp解决防伪的技术问题。他说道:“LINFINITY是一家专注于为供应链构建可信任商业生态的区块链公司,通过信息上链的方式,为传统供应链解决数据的真实性与有效传递等问题。”韩国区块链协会产业发展委员长Taehee Woo对于LINFINITY表现出浓厚兴趣。他说道:“区块链的成功,一定是全行业的成功,甚至是全社会的成功,这样才能创造真正的价值。非常欣赏LINFINITY始终专注于区块链技术在商业应用的努力,利用新技术为整个供应链行业发展提供服务”。

据链塔智库BlockData发布的《全球区块链50国之韩国》报告显示:韩国已将比特币合法化,并制定了短期的区块链发展战略,拟培育1万名人才和100家公司。据韩国互联网振兴院(KISA):“政府计划扩大公共领域区块链项目规模,该项目的总预算超过100亿韩元(约合900万美元)。”

韩国延世大学Youngsoo Park教授表示:“韩国政府一直高度关注区块链技术发展,尤其像庆北市现已成国内区块链产业重镇,特别在政府公共事业服务方面,极有可能成为韩国首个“市政服务+区块链”的试点省份。”同时,Taehee Woo也强调,我们期待能够与LINFINITY这样的企业进行更多的交流与合作,共同推动整个行业的规范与发展。

会后,Anndy Lian总结道:LINFINITY商业化进程始终围绕市场需求开展,发展至今已与多家品牌达成战略合作,为多家国际企业提供LINFINITY区块链技术支持。基于此,LINFINITY将积极拓展韩国市场,让韩国企业也能享受到LINFINITY优质的服务。

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Expanding LINFINITY Footprint into the South Korea Market with the Help of Political, Academics and Business Community

Blockchain implementation has always been the key initiative at LINFINITY. LINFINITY CEO, Mr Anndy Lian had a fruitful discussion with Mr Taehee Woo, former Counsellor of the South Korean Embassy in the USA; Professor Youngsoo Park of Yensei University of Korea, and Mr Charles Lee, CEO of Blockchain Lab.

 LINFINITY Dapp, LINFINITYs Latest Commercial Achievement, Received Significant Political, Academic and Business Interest

Anndy has spoke of the success of LINFINITY Dapp in terms of its strict anti-counterfeiting protocols: “LINFINITY is a blockchain company that focuses on building a trusted business ecosystem for the supply chain, addressing issues such as authenticity and efficient transmission of data for traditional supply chain by uploading data to blocks.” During these talks, Anndy demonstrated LINFINITY Dapp’s security measures further, using the success of the Lingzhi healthcare products brand produced by Singapore Scientific Tradition to demonstrate this. Taehee Woo, Chairman of the Industrial Development Committee of the Korea Blockchain Association, stated that “The success of blockchain, must be the success of the whole industry – indeed, the success of the whole society – if it is to create real value. I greatly appreciate that LINFINITY has always focused on the commercial applications of blockchain, using innovative technologies to serve the entire supply chain industry.”

South Korea’s legalisation of Bitcoin and development of a short-term blockchain development strategy to nurture 10,000 industry talents and 100 blockchain companies showcases their intent to become world leaders in the field, according to a report issued by BlockData. The Korea Internet & Security Agency revealed that the South Korean government plans to expand the number of blockchain projects within the public domain – with a dedicated KRW ₩ 10bn+ (USD$9m+) budget.

Youngsoo Park, Professor of Yonsei University of Korea, said: “The Korean government has been paying great attention to the development of blockchain technology, and Gyeongbuk has now become a major blockchain industrial center, especially within the field of government public utility services. It is likely to become South Korea’s first pilot province integrating both municipal services and blockchain technology. Taehee Woo expressed hope for the success of these services, stating that they “looked forward to more exchanges and cooperation with enterprises such as LINFINITY, to jointly promote the regulation and development of the entire blockchain industry.”

After the meeting, Anndy Lian concluded that the LINFINITY commercialisation process has always been carried out on the basis of market demand, and, so far, it has strategically co-operated with several brands to provide specialist LINFINITY blockchain technical support for a number of international companies.

Based on the success of these talks in Gyeongbuk, it is hoped that LINFINITY will actively expand the South Korean market, both in terms of its own successes and broader applications of blockchain technology, in the pursuit of showcasing the excellent services of LINFINITY to South Korean enterprises.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io

 

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LINFINITY Dapp 1.0版本上线——为企业赋能,打造区块链防伪新生态

区块链的世界里鱼龙混杂,在经历严整的洗礼后,无论是市场或行业本身都已重归理性,区块链正是在这样的大前提下,正散发着它的魅力,充斥着无限可能。LINFINITY成立于新加坡,是全球首批基于区块链、物联网(IoT)和大数据技术的分布式供应链平台之一,旨在通过使用区块链技术构建一个可信任的防伪溯源供应链生态系统,是针对于企业用户的实际业务痛点和发展诉求而建立的数据可信、信息透明、协同高效、互联互通的可信任分布式商业平台。LINFINITY从创业之初一直致力于区块链知识的普及,只专注于区块链技术商业化的落地与发展。

由LINFINITY团队设计研发的LINFINITY Dapp 企业Beta版与今年10月份正式试点上线,作为LINFINITY的首个区块链商业化落地项目,现已完成了从原材料、原产地、生产日期、批次号、物流流转、分销渠道等真实信息的上链记录,并以搭建去中心化的信息管理系统为基础,交付于Scientific Tradition合作企业进行阶段性试点服务。

“信息上链”平地起

LINFINITY Dapp 1.0版本的主要核心为信息上链,即将产品信息的静态信息(如产品名称)、动态信息(如生产日期、批次号)与影像信息(产品图片或视频)智能分类,并打包上传于LINFINITY的区块链中,在每存入一件产品的同时,便相对应生成一个独有的QR码。这些QR码将会同产品一同打包封装,经过供应链各个环节流入终端市场。当消费者购买到商品后,只需使用LINFINITY Dapp扫描商品上QR码,便能查询商品详细信息。而这些信息均是透明化的、安全的、不可被被人为随意篡改的,同时也保证了购买产品的真实性。这是传统供应链所不具备的信息传递方式、也是传统防伪手段所无法企及的,这是一套可被信任的商业生态环境。

(LINFINITY Dapp 1.0版本)

丰富的行业场景与技术 加速商业化成果

LINFINITY在区块链商业化资源与推广方面具有深厚的积累。此前,已在全球范围内开展了多场LINFINITY商业路演,并与台湾、新加坡包括和阿里山集团、Crossinves、RHTLaw Taylor Wessing LLP、RHT Holdings、RONGDE Logistics、Scientific Tradition、WealthBriefingAsia等多家国际企业签订战略合作协议。

2018年5月,LINFINITY与新加坡的灵芝保健品牌——Scientific Tradition于WealthBriefingAsia Awards 2018”上签署了战略合作协议,并在接下来长达5个多月的时间里对Scientific Tradition的供应链进行了实地考察。现已正对其产品进行LINFINITY信息上链服务。同时,LINFINITY近期还与日本知名美容护发品牌Herbriller达成战略合作,随后也会为其进行上链服务,将日本的好产品带向更远的地方与更广阔的市场。

(LINFINITY与多企业签署MOU)

LINFINITY结合AI+IoT,共建信任生态

LINFINITY作为区块链优质的商用化成果,得到了多家国际主流媒体包括福布斯、新加坡The New Paper的专题报道。这不仅仅是市场对于LINFINITY的本身关注,更是人们对于区块链行业的肯定。正如LINFINITY CEO Anndy Lian说的那样: “LINFINITY Dapp是LINFINITY里程碑式的产品,也是LINFINITY商业化落地至关重要的一步。LINFINITY虽现已取得了一些阶段性的成果,但这还不够。LINFINITY还需要将如物联网、人工智能等很多高新前沿科技的优势与区块链相结合,融入传统行业,真正打造出一个企业、商家与消费者所共建的信任纽带。”

来源:http://www.coinvoice.cn/18242.html?from=timeline&isappinstalled=0

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LINFINITY北京圆桌会议 | 市场需求是区块链商业化落地的不二法门

LINFINITY 圆桌会议北京站在北京W酒店举办,会议邀请了包括火币研究院、万维家电网、益西黄酒等企业代表参与,LINFINITY主持了本场会议,并就“区块链技术的现状与未来发展”话题,展开深度研讨。

市场导向推动区块链商业化进程

区块链早已出现了快十年,但成为现象级的产物,也就是近两年的事情,这一技术虽然强大,但是否能成为社会全产业的“最大公约数”,是一个未置可否的问题。“并不是所有区块链技术都适合与传统行业相结合,”Anndy Lian 解释道。“必须在区块链技术中找到可以解决传统行业痛点的方案或者契合点,两者才能发挥出巨大价值,盲目地构建生态系统是不理智的。”

任何新事物的发展都需要一个过程,区块链的应用落地也是如此。Anndy Lian 表示:“目前,从区块链实际落地案例来看,虽然区块链技术为产业升级起到了重要的作用,但并不适合所有行业,必须从现实需求出发,结合市场法律环境,为解决实际问题而服务,是否需要与区块链结合,这也完全取决于企业真正的需求。” LINIFINITY的商业化进程以市场需求为导向,将供应链企业引入到区块链系统。然而要让企业了解区块链技术在节约成本和提高供应链透明度、提高产品的安全性、稳定性方面的巨大作用,并非朝夕之事。LINFINITY从各个环节逐步做起,以企业需求为导向,提供极具竞争力的“定制化”供应链管理服务已经取得了很好的进展。现已与包括阿里山集团、WealthBriefingAsia 、Scientific Tradition、Rongde Logistics、RHTLaw TaylorWessing LLp、RHT Holdings、Crossinvest 等多家国际企业达成战略合作协议,各项战略计划也在稳步推进,这正是一个优质的成长性平台所具备的要素。

资本追逐真正具备商业价值的项目

区块链圈子里的项目,每天诞生的不计其数。正如火币研究院郭大志说的那样:“项目很多,但都大同小异,唯有落地才是真”,他同样补充道:“项目要找到自己的特色才有意义”。这句话也似乎成为了区块链圈子里的普遍“痛点”。如今区块链项目如雨后春笋,各路以区块链的名义跑马圈钱进行快速融资的伪区块链项目比比皆是,这一切都源于人们对区块链与区块链技术的不了解,错误的将区块链与炒币等同而语。而大浪淘沙,最终可以生根发芽,枝繁叶茂的赢家必然属于实干家。 唯有找到市场的真实需求,以市场为导向,才是区块链项目商业化落地的不二法门,闭门造车的项目,终将会被淘汰。

优联资本合伙人对此发表了自己的看法:资本寒冬的论调之下,有些人认为是资金阻碍了区块链的商业化进程。区块链应用首先要理清自己的商业逻辑,应了解自己的项目本质、差异性以及它的市场在哪里。实则在资本市场中缺的永远不是资金,而是好的项目,在面对真正可以落地的项目面前,资本永远是持开放的态度。

LINFINITY 聚焦传统行业痛点, 加速落地供应链场景

会间,Anndy Lian向与会者详细介绍了LINFINITY的防伪溯源技术与生态构建,引起了诸多行业人士的强烈兴趣。“传统的企业在供应链的管理上急需区块链的进入,这能够极大地提高工作效率。”万维家电网总经理万涛说道。通过LINFINITY供应链防伪溯源系统,便可以很容易查看供应链条上各个环节如,原材料供给、物流、配送等具体情况。尤其是快消品行业,如酒行业,视为假冒伪劣的重灾区,介入第三方的LINFINITY防伪溯源技术,可以为企业在自主防伪方面降低投入成本,为品牌自身树立口碑。

会议中,益西黄酒创始人宋培东说道:“在制酒行业,我们时刻面临假货问题,这对我们的品牌构建造成了影响,我们也在寻求传统的防伪方式,但成本及效果并不理想,希望区块链能带来新的防伪方法。非常欣赏LINFINITY的防伪溯源技术,期待合作。”Anndy Lian回应:区块链作为一门划时代的技术,其强大的内在生命力在于以市场为导向融合产业实践,LINFINITY期待与万维家电、益西黄酒等企业的合作,共同为区块链之于供应链的发展注入新的动能。

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Market Demand is the Vital for Blockchain to Move Forward

(LINFINITY Roundtable Discussion in Beijing)

LINFINITY hosted a roundtable discussion on the topic of “The Present and Future Development of Blockchain Technology” at W Hotel, Beijing. Anndy Lian, CEO of LINFINITY, delivered opening remarks and served as moderator for the event. The attendants included many leading private-sector practitioners in the field of blockchain research institution, home appliance vertical media and representatives from manufacturer brands, including Huobi R&D Institute, Chinese Acadamy of Social Science, ea3w.com, Yixi Chinese Rice Wine.

Blockchain Implementation should be Market Oriented and Demand Driven

Blockchain has been around for nearly ten years, yet it did not become popular until the recent two years. This technology is powerful, whether it is applicable to all industries remains a question to many. “Not all blockchain technologies are suitable for combining with traditional industries,” Anndy Lian explained, “You have to find suitable solutions and usage in blockchain technology that can address the pain points in traditional industries, so that they can realize their value. It is not sensible to just follow blindly!”

Projects with Real Commercial Value Attract Real Capital

Blockchain projects come out every day, as Guo Dazhi from Huobi Research Institute said: “There are many projects, but most of them are very similar, the only thing that differentiate the quality projects from the rest is the actual use cases.” he added: “The project needs to find its own way.” What he says is a common pain point in the blockchain industry.

Now blockchain projects are coming out everyday, many of them are in the name of blockchain only to get money. Such phenomenon occurs because the society is lack of understanding of blockchain and the blockchain technology, and most people when they think of blockchain the only thing come to their mind is token speculation. However, those who eventually stand out are projects which are doing the real works and have actual use cases. By finding the real demand of the market and taking such demand as the direction for the project development.

Alliance Capital have expressed their views on this issue. He mentioned that most people think winter has come for the finance sector so many think that it is money that holds back the commercialization of the blockchain. This is not true. Blockchain projects should understand their clients’ business logic, advantages and disadvantages, and the market they target at. In fact, what lacks in the capital market is never the capital, but good projects. Capital companies are always open to listen to blockchain projects with a good vision, high commercial value and have sheer determination to drive implementation of use case studies.

(Anndy attends LINFINITY Roundtable Discussion in Beijing)

Focused on Solving Pain Points within Supply Chain and Implementing More Use Case Studies

During the meeting, Anndy Lian introduced the anti-counterfeiting and traceability solutions of LINFINITY in detail to the participants. This topic has gained sparked new conversations among the participants. “Traceability is very important in the home appliances industry. Traditional enterprises should explore how blockchain can be applied to their existing supply chain management systems to further enhance and streamline their processes. ” said Wan Tao, General Manager of ea3w.com. Through the LINFINITY supply chain anti-counterfeiting traceability system, it is easy to check all procedures and item status in supply chain, such as the supply of raw materials, logistics, distribution and so on. In particular, fast consumer goods industry such as wine industry is viewed as a disastrous area with fake and inferior products.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io

 

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《Blockchain Today》封面人物Anndy Lian:LINFINITY商业化是一个循序渐进的过程

近日,LINFINITY CEO Anndy Lian 接受《Blockchain Today》杂志专访,并对LINFINITY的商业价值做出了详细论述。他表示,LINFINITY始终以市场真正需求为出发点,其价值根源体现在打击假冒伪劣产品,解决供应链的信任危机。“常规的打假防伪均是采用物理防伪手段,这种传统的防伪方式显然已经不适合现在的经济活动与市场行为。防伪所体现的也并不局限在假冒商品而已,而是背后的一整条供应链各环节的信息数据管理问题。” Anndy Lian说道,“LINFINITY的区块链技术正是基于此,只有对传统供应链的信息数据系统进行变革,才可以从源头解决假冒商品的行业乱象。”

同时,Anndy Lian也对LINFINITY的商业化作了进一步说明,他说道:“LINFINITY Dapp 是LINFINITY 商业化应用落地的第一步,在这一阶段的重点是为同LINFINITY合作的企业品牌做‘信息上链’的服务,配合LINFINITY独有的Dapp和Mark,来解决产品信息透明化与可查询的问题,这些上链的信息均来源于品牌商家与原产地,且信息数据不可被人为随意篡改。这样就保证了消费者在使用LINFINITY Dapp扫码二维码时,所获得商品信息是完全真实可信的。”他补充道:“区块链是一个前沿的新兴技术,在商业化落地方面也是一个循序渐进的过程,LINFINITY必须先解决‘信息上链’这种‘有’的问题,再去解决如产品溯源、维权、回收这种‘好’的问题。”

有越来越多的企业开始将目光聚焦在LINFINITY的商业价值上。目前,LINFINITY正在为包括新加坡医疗保健公司 Scientific Tradition、台湾阿里山集团做信息上链服务,接下来还将与日本国际护发品牌达成战略合作,为其提供基于区块链的防伪技术服务。随着LINFINITY商业化的进程发展,将会有越来越多的品牌企业参与其中,让更多的企业与消费者享受到区块链带来的改变。

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Anndy Lian Featured on Blockchain Today: Implementing LINFINITY Blockchain Processes by Phases with Businesses

Anndy Lian, the CEO of LINFINITY was interviewed by Korean magazine Blockchain Today, and explained the commercial value of LINFINITY in detail during the interview. Anndy noted that the market demand is the starting point, cracking down on fake and unqualified products and resolving supply chain trust issue are the value basis. “The regular anti-counterfeiting approaches are mostly physical, which is obviously not suitable for the current economic activities and market behavior anymore. What the anti-counterfeiting focused on should not only be the fake goods, but also the information and data management on the whole supply chain.” Anndy Lian said, “LINFINITY’s blockchain technology is dedicated to upgrading the information and data systems of the traditional supply chain. Only in this way, can we solve the counterfeit problem from the source.”

Anndy Lian also further explained the commercialization process of LINFINITY. He said: “LINFINITY Dapp is the first step, in this phase we mainly focus on the ‘information on chai’’ services for our partner brands. With LINFINITY’s self-developed Dapp and the LINFINITY Mark, the problem in product information transparency and queryability can be solved, as the information on chain all comes from the brand and the product origin, and the information and data can not be manipulated once uploaded on chain . This ensures that when customers use LINFINITY Dapp to scan the QR code, all product information they got is completely authentic.” He added: “As a cutting-edge technology still maturing day by day, the commercialization of blockchain technology will take some time, and LINFINITY has to solve the problem of ‘information on chain’ first, and then to product traceability, right protection, and recycling, which have more supply chain elements involved.”

Nowadays more and more enterprises begin to pay attention to the commercial value of LINFINITY, LINFINITY is now working on information on chain services for Scientific Tradition, a Singaporean healthcare company and Alishan Group, a Taiwan corporation. And a strategic partnership with Japan’s international hair care brand is also on discussion, LINFINITY will provide blockchain-based anti-counterfeiting service for their products. With the commercialization development of LINFINITY, more and more brands will join LINFINITY’s ecosystem, which will enable more enterprises and consumers to benefit from the blockchain technology.

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