此次会议吸引了超过8000名区块链爱好者参与，同时也受到行业内专业人士的极大关注。LINFINITY CEO ANNDY受邀参与了峰会，并就“如何利用分布式技术改造行业”的议题与业界代表交换意见。
关于ASIA BLOCKCHAIN SUMMIT
Linfinity attended the 2018 Asia Blockchain Summit (ABS) in Taiwan on 2-3 July 2018.
The conference attracted more than 8000 blockchain enthusiasts, professionals and also political representatives from the region. Linfinity CEO Mr Anndy Lian, together with other industry experts were invited to the summit to discuss about how to use distributed ledger technology to transform the industry.
“Consumers want to know the source and how safe are the products, and there is still a lot of room for improvement in the market. There are many segments on the supply chain and they use different systems. Sharing of information and integration of data is still not readily available for the consumer to make a known decision. Companies suffer huge damages to their image and bottomline due to the proliferation of counterfeit goods.” Anndy said in the discussion, “Blockchain is a technology that can change the world, we just need to work together with the current businesses to make it better and more practical.
Anndy has also mentioned that it will take time for businesses and consumers to understand this new technology. It will also take some time for traditional businesses to gain trust in this technology and implement it. . In order to let businesses understand more, Linfinity adopts a simpler manner to explain about the technology and how it can solve the pain points for their business. Linfinity has therefore always focused on commercial implementation and has signed strategic cooperation agreements with many companies in traditional industries. I believe more and more enterprises will join us and work together to make the industry and even our society a better place.
Breakfast meeting with Taiwan legislator Xu Yuren [second from left] to exchange views on the development of blockchain
Currently, Linfinity has signed a strategic cooperation agreement with Taiwan Alishan Group, and will provide blockchain anti-counterfeiting technology for its cigarette brands. Linfinity hopes that this revolutionary project, which integrates supply chain systems with blockchain, can effectively eliminate counterfeit goods and protect corporate reputation as well as consumer rights.
ABOUT ASIA BLOCKCHAIN SUMMIT
The Asia Blockchain Summit is one of the world’s most representative blockchain summits. It is initiated by the Taiwan Congress and held by the Asia blockchain Alliance. Through dialogues between government and entrepreneurs of different industries, to discuss and analyze the industry situation in depth and to guide the public to understand this fierce blockchain revolution.
The “LINFINITY TALK” roadshow, hosted by LINFINITY, ended in Tokyo on July 1st. The event attracted more than 200 Japanese blockchain enthusiasts to participate. In this roadshow, LINFINITY teamed up with Befund and Qbao to announce the project, and invited representatives from including BCOIN, COIN OTAKU, and Japan Digital Finance to conduct in-depth discussions on “the development of blockchain landing applications”.
LINFINITY CEO ANNDY LIAN made a speech titled “The Importance of Building Trust on the Supply Chain”. He proposed two questions, “How does blockchain solve the problem of trust in supply chain?” and “How to solve the current supply chain deficiencies?” It includes communication between systems, the reliability of information and trust between different units in supply chain.
Liu Yu, CSO of Befund, delivered a speech on the theme of “The Next Wave of Token Economy Trend”. He mentioned that Befund is the first blockchain project in the world to enter the realm of security token, which will lead the next wave of Token economy.
Sun Ruoyu, co-founder & COO of Qbao Network, made a keynote speech titled “Digital Currency Wallet is the Entrance to the Blockchain World.” He mentioned that Qbao Network is a multi-functional digital currency wallet, which provides digital assets management, currency trading, online and offline payments and other digital financial services for global users. The Dapp Store developed by Qbao Network integrates games, videos, malls and other applications underlying blockchain technology to provide users with one-stop services.
Sun Ruoyu, co-founder and COO of Qbao Network, also pointed out that the decentralized wallet is a product that truly meets the spirit of the blockchain. Users only need to keep their own private keys to store assets on the chain. Relying on the feature of storage distribution, they can effectively avoid the problem that their private assets might be harmed or tampered with by third parties, and this is difficult for a centralized wallet to realize at present.
Linfinity CEO Anndy also gave his unique insight on this issue. He said that decentralized wallets have greatly compensated for the shortcomings in reality, such as security, user privacy and transparency issues. It’s easy for users to get ownership of the “wallet” and get a clearer picture of any flow of funds in the wallet. Of course, given that decentralized technology is still evolving, it at this stage cannot replace the centralized wallet, but with the rapid advancement of technology, problems with digital wallets will soon be relieved.
When talking about the blockchain policy supervision, Mr. Ito, CEO of COIN OTAKU, Japan, and DAVY GAOH, CEO of BCOIN Singapore, also put forward their own views on the traditional centralized structure.
“The centralized structure is more suitable for beginner users to learn and use, and it is easy to be managed, but this kind of management needs to rely on the organization’s consciousness; and the introduction of the decentralized blockchain system is inevitable, even though it is not perfect in Japan for now, it is very likely to be realized in the future.” said Mr. Ito, CEO of COIN OTAKU, Japan. ’Better service and higher efficiency are the hallmarks of centralization, which is undisputed’, DAVY GAOH, CEO of BCOIN, Singapore, also reckons that yet if the new policy of blockchain is coming, we will also welcome it very much.
LINFINITY CEO ANNDY LIAN expressed on this issue that “As an integral part of blockchain technology, supervision on tokens is definitely to come. I believe that all governments welcome the blockchain technology. Therefore, what the government aims to supervise is not the blockchain technology itself, but the financial fraud and crime under the name of blockchain. 2018 is a key year for the application of blockchain, and it also puts forward a higher development requirement for the blockchain industry. LINFINITY has always adhered to stability, it combines with leading blockchain technology and rich commercial resources, together with LFT-based sustainable ecosystem to drive its growth in the supply chain industry.”
LINFINITY TALK is a roadshow brand of LINFINITY, which aims to construct a blockchain resource sharing platform. Next, “LINFINITY TALK” will continue its global roadshow and will meet with UK blockchain enthusiasts in London in August.
由LINFINITY主办的LINFINITY TALK东京站路演，于7月1日在日本东京完美落幕。活动吸引了超过200位日本区块链爱好者参与。本次路演，LINFINITY联合BEFUND与QBAO进行项目展示，并邀请了包括BCOIN及COIN OTAKU等代表就“区块链落地应用的发展”进行了深入交流研讨。
LINFINITY CEO ANNDY LIAN发表了“在供应链上建立信任的重要性”为题的演讲，他提出“区块链如何解决供应链上信任的问题？”与“如何解决现时供应链上的不足？”两大问题。其中包括系统之间的沟通、信息的可靠性及供应链上不同单位之间的信任问题。
BEFUND 的CSO 刘宇先生发表了“下一波TOKEN经济潮流”主题的演讲。他提到BEFUND是全球第一批切入SECURITIES TOKEN的区块链项目，而SECURITIES TOKEN将领跑接下来的TOKEN经济。
QBAO NEWORK的联合创始人& COO孙若禹发表了名为“数字货币钱包是区块链世界的入口”的主题演讲。他提到QBAO NEWORK是一款多功能数字货币钱包，为全球用户的提供数字资产管理、币币交易、线上线下支付等多种数字金融服务。其开设的DAPP STORE集合了基于区块链技术开发的游戏、视频、商城等多种应用，为用户提供一站式的服务。
在谈及去中心化钱包的发展问题时，BEFUND CSO刘宇认为，传统的中心化钱包在用户体验方面确实具备一定优势，但劣势也同样显著——安全性；而加密货币无疑会成为未来数字金融方面的重要一环，如果依旧以传统的中心化钱包去运作，安全性无疑会成为一个永远都绕不开的严峻问题。QBAO NETWORK联合创始人兼COO孙若禹也指出，去中心化钱包是真正符合区块链精神本质的产品。用户只需要掌握自己的私钥，将资产存储在链上，依托区块链分布式这一大特点，就可以有效的避免自己的私有资产不会受到第三方损害或者侵占的问题，而这也是目前中心化钱包所难以做到的和不可比拟。
LINFINITY CEO ANNDY在此问题上也做出了其独到见解。他表示，去中心化钱包大大弥补了现实的不足，诸如安全性、用户隐私及透明度问题等。用户很容易获取“钱包”的所有权限，更能清晰地了解钱包内资金地任何动态。当然，鉴于去中心化技术还在不断发展，就目前而言，还不能取代中心化钱包，但随着技术地突飞猛进，数字钱包所有的问题会快将得到解决。而在谈及区块链政策监管问题时，日本COIN OTAKU CEO伊藤先生和新加坡BCOIN CEO DAVY GAOH也对于传统中心化结构提出各自的看法。
“中心化的结构更适合初学者用户去学习使用，且便于管理，但这种管理则需要依靠机构的自觉；对于区块链去中心化的制度出台是必然的，虽然日本在此方面还不完善，但在未来实现的可能性会很大。”日本COIN OTAKU CEO伊藤先生如是说。新加坡BCOIN CEO DAVY GAOH在前者的基础上补充道，更好的服务与更高的效率是中心化的显著特点，这是毫无疑问的；但倘若区块链的新政策即将到来，我们也会十分欢迎。
LINFINITY CEO ANNDY LIAN则在此问题上表示：“代币作为区块链技术不可分割的一部分，监管是必须的，且一定会出现。我相信各国政府对区块链技术都是欢迎的，所以政府要监管的不是区块链技术本身，是打着区块链名义进行的金融诈骗和犯罪。2018年是区块链的落地应用的关键一年，也对区块链行业提出了更高的发展要求。LINFINITY一直坚持稳扎稳打，结合领先的区块链技术和丰富的商业资源，联同基于LFT的可持续生态系统，推动LINFINITY在供应链行业的发展。”
LINFINITY TALK是LINFINITY旗下的路演品牌，旨在构造一个区块链资源共享平台，接下来，“LINFINITY TALK”将继续其全球路演，并会在八月于伦敦与英国区块链爱好者见面。
Blockchain is poised to disrupt major industries in the near future. A study by Juniper Research stated that two thirds of firms say they expect the technology to be integrated into their systems by the end of 2018. With the ability to store huge amounts of data on distributed and decentralised networks, blockchain provides many advantages to organisations, such as improving efficiency and corporate transparency, enhancing cybersecurity, streamlining services and connecting users in an unprecedented manner.
The first to use blockchain technology on supply chains across borders is Linfinity, a Singapore-based platform that aims to build a trusted and traceable anti-counterfeiting supply chain through blockchain technology. With different applications across different industries, Linfinity sees unparalleled opportunities to transform the supply chain industry. Integrating blockchain into supply chains will increase the convenience and security regardless of industry, from FMCG to the financial sector.
Anndy Lian, CEO of Linfinity, kicks off 938Now’s Blockchain Series by discussing the role that blockchain technology plays in businesses, the solutions that Linfinity’s supply chain technology provide, as well as the need for traceability and transparency in today’s fragmented economy.
Q: Tell us what Linfinity does within the logistics industry.
A: In the logistics industry, Linfinity looks at the total supply chain – right now in any industry the buzzword is blockchain. So currently, we are trying to create a value system that is going to work well for new businesses and traditional players already in the market.
We look at a few things within blockchain for supply chains, such as challenges with raw materials, as well as logistics and distribution problems. We had a talk in Korea recently, which even touched on how the recycling process can be part of the total supply chain. There are many things that Linfinity touches on, and beyond that we are also interested in really integrating blockchain by linking up with different organisations – so we have been meeting up with banks, financial institutions and other sectors as well.
Q: What is Linfinity’s role – is it allowing companies to manage their own supply chains, or does Linfinity manage it for them?
A: It works both ways – 1) we manage them and get them on to our chain and help them smoothen out their processes; or work out a more hybrid model together 2) they own their own blockchain so it’s more private, and when they’re ready they mount on to Linfinity’s chain
Q: Is Linfinity a solutions provider using blockchain technology? And are there other companies providing the same technology, similar solutions, to the same industry?
A: Yes we are a solutions provider using blockchain technology – and we may be the first for now, but there will people who will follow us and try to do even better. It’s the way of this industry.
Q: How is transparency to the end customer facilitated by blockchain technology and Linfinity’s solutions?
A: If you look at a particular industry, let’s take for example (from my recent talk in Korea) the cosmetic industry from manufacturer to brand owner – when looking at the whole supply chain, it really is a lot of players and could take months to transform.
Some pain points that we found out from the cosmetics industry, especially the more popular brands, are that there are fake goods claiming to be of the brand in the market. So that’s a really big issue. If you look at the current system, not on blockchain, many of these are on a centralised database. When it’s centralised, issues can arise such as hacking of the system, brands tweaking the expiry dates of products, and so on. With blockchain technology, it’s based on a consensus model – people have to vote that it is a real product, it takes the feedback of the majority to ensure that the product is authenticated.
Linfinity looks at some of these pain points, and for the cosmetics industry we have come up with a series of solutions to help them to – firstly, reduce the cost of authentication; secondly, build a better brand where blockchain is involved. With blockchain, things are much more transparent because the products can be traced and authenticated. This will build trust with the consumers and they will have a better user experience, feeling that it is safer to use this brand.
Q: Does it eliminate counterfeit products?
A: It will. As the chain gets bigger, the number of users increases, and the anti-counterfeiting steps become more elaborate so it would become harder for fake goods to pass off as real.
If we look at the technology, there are a few parts to it. The current situation is such that people have to scan codes (QR codes, RFID tag, bar code), and unfortunately these are all easily duplicated. At Linfinity, we are creating our own mark – a Linfinity mark, which lets people know that once you scan this mark you will be able to get all the different data which cannot be duplicated easily.
Q: In the supply chain industry with all its inefficiencies, how has it run for so long without blockchain technology?
A: Legacy systems have been around for a long time. They exist to facilitate businesses in doing what they need to. When blockchain came about, there was a lot of buzz and questions about how different blockchain is to the current systems that are being used, how troublesome would it be to migrate systems and so on.
But blockchain is revolutionary – if you look at blockchain systems now and the transparency it offers, it shares many data points with consumers. This is very different to the old systems which keeps the data hidden. When it’s on blockchain, data is more secure – because in order to change a particular data in the past, all you have to do is change it at one point. But now the data is stored on multiple blocks of systems (think of it like multiple boxes of information), and it would almost be impossible to change the data now because you would have to find out where the information is, what data the blocks are filled with.
Coming back to how systems from the past are different to systems on blockchain – currently with blockchain systems, things are much more accounted for and traceable. My favourite saying is that, blockchain enables companies to better manage what they already have. It’s not just about a CRM system or how to trace where the goods are, but it’s about helping people trust that it’s an authentic product by going through a decentralised system that ensures openness and transparency.
Q: Take for instance, I am a coffee retailer – how does this decentralised system work, would it affect the producers, how the coffee gets to me and how it gets delivered to the customer?
A: Coincidentally, Linfinity is in talks with a coffee plantation dealing with green beans, not yet roasted. And they ask me, when we talk about the total supply chain for coffee, how would Linfinity help and how would our consumers benefit from this?
Linfinity’s value add is this – we actually trace the data from the very beginning, even before seeing the green beans. When the green beans are harvested, we keep track of how and where the green beans are stored, temperature of the storage, who the beans will be handled by – all these information will be on the blockchain. As you look at the chain, you will be able to track the roasting of the beans, grinding of the beans, separation into coffee bags and so on. What Linfinity does is trace each different point in the supply chain process, and be able to pinpoint the exact point that an issue came about, if any.
For example, if there is a food security issue with the coffee, we will be able to backtrack and find out where things went wrong (e.g. temperature problem, grind problem) which led to the issue. With blockchain technology together with IoT products (cameras, tracking devices), this enables the traceability within the supply chain which Linfinity advocates.
Q: Will it eliminate the middle man?
A: Yes looking at the way blockchain works typically, it may eliminate the middle man – people have said that it may eliminate the bank in the financial sector, eliminate some traditional players in the shipping industry.
But Linfinity has a different perspective – about a month ago, we signed 6 MOUs with Singapore companies, one of which is a very traditional logistics company. They are doing well, but are also looking a blockchain because of the advantages that blockchain can provide – such as smoothening their business processes, and handling potential problems like food security issues.
Linfinity has also had conversations with food suppliers in China who face challenges like fruit produce that get lost, or do not arrive in optimum condition – but they are unable to trace where it went wrong. If they were on blockchain, it would be placed on a consensus model and can be traced.
Q: So would each and every fruit have to be barcoded?
A: Well we go by batches. For example like coffee beans, it’s definitely not possible to tag every single bean, so we look at each packet or sack of beans. So we look at how each sack of beans are handled and where, how it’s been packed, who packs it. These are valuable information that are stored in the chain and can be traced back when something happens.
Q: Why are people resistant to this technology, and what would you like people to understand about blockchain?
A: I think it’s mainly due to wrong perception – because blockchain acts like a hybrid that helps businesses get on a digital track. I don’t think people are losing jobs because of blockchain, in fact I know of many blockchain projects that are hiring people. When blockchain integrates with traditional businesses, they also have to get more people in to facilitate this transition.
Many of these blockchain projects aim to get commercialised, or obtain proof of concept. When we commercialise projects like this, it takes a lot of effort. Big brands may be resistant to this because they already have legacy systems in place that are managing their data. For other businesses who are more receptive, they see blockchain as preparing for their future.
The key thing is that blockchain is an enabler – it does not only disrupt the current tech and traditional scene, but wants to enable them to improve on their systems. Lower cost, better branding, more prospects – that’s what we envision blockchain can do for businesses.
Q: For a traditional business that has been in the supply chain and logistics, what is the advantage for them to integrate their business with blockchain?
A: It goes back to the same theory – blockchains are decentralised. Traditional businesses using traditional systems have legacy problems. In the previous example of cosmetics, or let’s say FMCG goods – the industry is huge and there are many products. Take for example, a big brand that has to discard a whole shipping container worth of shampoo because of an allergy test that some products didn’t pass. This batch of goods are then sent out of the country due to a middleman problem and might end up in Singapore and sold in some neighbourhood stores where consumers cannot verify if these goods are real or rejected.
With blockchain technology, consumers can do a simple scan which directs them to an independent website where they can find all the relevant information on their product. In the traditional model, all these data are not traceable and that’s the difference.
Q: If businesses have been updating all their systems, would blockchain amalgamate all the systems or would they have to get rid of the systems?
A: Blockchain adds another layer to existing systems, so there’s no need to get rid of anything. Blockchain technology functions as an additional layer that enables businesses to harvest more data, to a certain level of traceability. Of course, this would be an ongoing process.
Q: Would this include payment systems?
A: It will, Linfinity is already talking to banks and other like-minded blockchain projects discussing how we could look at supply chain finance. The supply chain finance does need traceability as well, not just giving out loan amounts based on what consumers say. Systems like blockchain help them to verify, to authenticate, to get the loan in place much faster.
Linfinity首席执行官Anndy Lian先生主持Linfinity Talk韩国站，他在展示区块链技术及建立可靠可追踪的防伪供应链的重要性。
Seed Global Investment的房地产顾问Edward Tan认为由于自己行业的特性区块链经常被讨论：“常常资金频繁移动以及每天有大量交易发生，因而实施区块链技术十分迫切。”
新加坡金融管理局（MAS）资本市场副总经理Lee Boon Ngiap表示：“新加坡数字代币交易所和ICO数量持续增长。 但没有必要限制他们，如果他们是守信企业……但MAS将坚决采取行动，一旦任何数字代币交易所，发行人或中介违反了证券法。”
尽管区块链令人兴奋且有巨大潜力，但大多数与会者对于ICO表示质疑，也反映了区块链应用的犹豫。 近期，ICO骗取投资者数百万美元成了头条新闻，诈骗公司通常只开发或推销有吸引力的登录页面或视频来快速获取资金。投资前投资者应该足够挑剔，仔细研究白皮书以避免数字代币诈骗。Linfinity从开始就没有开展ICO融资行为， 相反，它将依靠通过激励用户行为的代币模型来促进企业和终端用户的良性发展。
截止6月27日，Linfinity已经成功在新加坡和台湾签署了多份MOU（国际战略合作协议），具体包括新加坡的Crossinvest，RHTLaw Taylor Wessing LLP，RHT Holdings，RONGDE Logistics，Scientific Tradition和WealthBriefingAsia。以上合作的范围涉及金融和法律，物流和快消等，合作公司将使用Linfinity的区块链技术，提高供应链的效率和透明度，打造以区块链系统为基础值得信赖可追踪的供应链，使区块链技术从概念转变为现实。
会议的结尾，Linfinity邀请的嘉宾就区块链应用的前景达成了一定共识，即“区块链将会未来与AI、物联网一样，是影响着众多行业的发展和改变人们行为的一种技术。”这也是Linfinity Talk作为共享平台所传递出的理念之一。Linfinity Talk是Linfinity旗下的路演品牌，旨在构造一个区块链资源共享平台，与志同道合的企业建立联系，深度地探索与分享区块链技术。
2018年6月9日，首场Linfinity talk在韩国首尔举办。其中，Code Press、Sopay等企业与嘉宾受邀企业加入了访问。