On September 9th, LINFINITY CEO Anndy Lian was invited to visit the Asian Productivity Organization (APO) headquartered in Tokyo, Japan for an in-depth discussion on “How to Build a Trusted Anti-counterfeiting Traceability Ecology with Blockchain Technology” together with Joshua Lau, Director of APO Research and Planning Department, Sherman Loo, Director of Administrative & Finance and members of the research team.
Anndy Lian introduced LINFINITY’s blockchain based anti-counterfeiting solution and business strategy to the attendants. He pointed out that the strength of blockchain technology is obvious. For blockchain to be fully commercialized, it is necessary to understand the real market demands, which exactly coincides with the APO’s search for new technologies to boost productivity.
The Asian Productivity Organization (APO) is an international organization that aims to improve productivity and promote sustainable social and economic development in the Asia-Pacific region. APO currently has 20 member countries and regions, including South Korea, Singapore and Japan. Its strategic focus is on the use of high-tech to revitalize small and medium-sized enterprises, promote regional development, advocate innovation and popularize green productivity.
When talking about the LINFINITY blockchain based anti-counterfeiting solution, Anndy Lian said, “We upload the product information onto the block and adopt a unique and blockchain-supported QR code. By scanning the QR code, the consumer can obtain the information about the good. These data are transparent and cannot be artificially tampered with. Although many traditional enterprises have taken anti-counterfeiting measures, customers do not often proactively verify the authenticity of products they buy. Such paradox situation makes these anti-counterfeiting measures a ‘Maginot Line’. LINFINITY is to motivate consumers to participate in anti-counterfeiting verification and to report counterfeit and shoddy goods in a timely manner through the unique ‘token mechanism’ in the blockchain ecology. Such rewarded source-tracking mechanism can enhance their awareness of consumer rights and to motivate them to participate in the whole supply chain as a key element.” Anndy Lian added: “All new technologies need to be integrated to put into use. Integrating the Blockchain, IoT and AI can help minimize the drawbacks of the supply chain, and also can remedy the loss in time if there is any problem.”
In recent years, APO has set up research institutes in Singapore, Taiwan and Philippines, dedicated to the study of industrial upgrading and transformation, of which blockchain technology is also a part. “We are looking forward to furthering collaboration with the APO, combining LINFINITY’s blockchain technology and APO’s management experience in productivity, to enhance productivity with new technologies,” said Anndy Lian.
9月9日，LINFINITY CEO Anndy Lian 受邀到访总部位于日本东京的亚洲生产力组织（APO），并与APO调查企划部部长刘本玮，总财务部长吕振銮及所属科研小组成员就“区块链技术构建可信任的防伪溯源生态”展开深度探讨。
Anndy Lian 向与会嘉宾介绍了 LINFINITY 防伪溯源技术与商业逻辑，他指出区块链技术的强大之处显而易见，区块链想要真正商业化普及，就必须要了解市场真正诉求。这与APO寻找可以提高生产力新科技的需求点不谋而合。
在谈及 LINFINITY 防伪溯源生态时，Anndy Lian 表示“我们将产品信息上链，且采用独一的QR码，消费者只要扫描QR码，便可获取商品在整条供应链上的信息数据，这些数据是透明化，且不可被人为篡改的。当然，尽管很多传统企业也采取了防伪的措施，但消费者并不会去主动验证，使这些“防伪措施”变成了一条名副其实的“马奇诺防线”。而 LINFINITY 则是通过区块链生态中特有的“通证机制”激发消费者主动参与防伪验证的过程中，及时举报假冒伪劣商品，从而使溯源问责得到奖励，更好的维护自身消费权益。” Anndy Lian 补充道：“所有的新技术都需要整合使用，将区块链+IoT+AI联动起来，既可将供应链的弊端防范于未然，又可在出现问题时及时补救。”
近些年，APO已在新加坡、台湾和菲律宾都设立了研究所，致力于研究产业升级转型（ITC），区块链技术也属于这一部分，LINFINITY 的区块链防伪溯源技术接下来将会成APO重点关注的商业项目。“我们非常期待与APO的进一步合作，结合 LINFINITY 的区块链技术及APO在生产力方向的管理经验，用新技术赋能生产力的发展。” Anndy Lian说道。
Naoris CTO Fernando Martinho talked about how the world’s cyber security has not changed in 35 years and the inevitable security breaches and catastrophes that this fact has caused. He also pointed out that, in 2015, companies spent $3 trillion fixing cyber security problems, which is 3 times the value of the market.
That is insane.
His colleague, Naoris CEO, David Carvalho, added the bleak prediction that this problem is not going to go away, it’s just going to get worse.
The pair then shared Naoris’ mission, which is to make the world a safer place by revolutionising cyber security using blockchain. Carvalho concluded – “You either have integrity, or you don’t, and blockchain is very good at managing that.”
That made us all feel better!
Next we heard from a panel of experts about financing tech startups. This panel featured Andrew Adcock and Jinu Kochar of Crowd for Angels, Rupert Barksfield from Nousplatform and PWC’s Rodney Prescott. It was moderated by Linfinity’s own CEO, Anndy Lian.
When asked what made them invest in a particular company, the panel stressed that it wasn’t all about white paper – they have to be impressed with the CEO. Andrew Adcock said he often goes to watch the CEO talk, and what he’s looking for is the belief that they can do the work needed to make the company a success day in, day out. The team and product were also mentioned as important factors.
When asked about ICOs, the panel make it clear they expected a company wanting funding to justify why they are doing the ICO, and demonstrate that it is more than just a way to make a quick buck.
Rodney Prescott made the very valid point that, just because there’s an ICO involved, doesn’t mean it removes the need to rationalise what the money is needed for.
A particular highlight of the forum was an address by Nicole Anderson on using blockchain for social good.
Covering topics such as digital identity and financial inclusion, Anderson discussed how blockchain can improve the immutability, trust and transparency of services and improve issue relating to identity and inclusion worldwide.
A particularly interesting point made by Anderson was that the problem with digital identity in the western world is almost the opposite of that in developing countries – we are demanding the right to be forgotten, whereas in emerging markets, 1.1 billion people have no form of formal identity at all, which excludes them from access to a range of services.
The talk also covered how blockchain can help revolutionise world politics, with decentralised voting provider Votem receiving a special mention. Another major issue in emerging markets that can be solved with the help of blockchain is land rights. Kenyan based Harambee Token was named as a company attempting to do just that.
Overall, it was an interesting and informative day that only served to strengthen our belief that blockchain is set to make a significant change to the way we all live our life, and improve the situation for billions around the world.
Linfinity旗下首届 Linfinity Forum于英国时间 8 月 30 日，在英国伦敦第二高楼1Canada Square盛大举行。为期一天的 Linfinity Forum 吸引了超过100名行业高管及商业决策者参与，汇聚了包括区块链、信息科技以及金融等行业的领袖精英，就区块链技术发展与网络安全问题展开深度讨论，这是 Linfinity继Linfinity Talk之后，举办的又一高规格的区块链商业高峰论坛。
据数字物流运营商 Zencargo 最近发布的一项行业数据表明，供应链效率低下和沟通不畅，已导致英国企业生产力损失超过 15 亿英镑。
“我们希望英国成为 Linfinity 走出亚洲的第一站。在过去几个月里，我们对欧洲市场的供应链行业进行了深度考察和调研，我们相信，Linfinity 基于区块链技术的供应链管理服务可以很好地服务欧洲市场。”Linfinity CEO Anndy Lian 在开幕致辞中表示。
“区块链技术的商业化仍处于萌芽阶段，需要借鉴传统经济的成熟经验，并加以优化整合。 英国是第一个在 18 世纪实现工业化的国家，我们坚信 Linfinity 将英国选为拓展全球业务的第一站是一个正确的选择。” Anndy 补充道。
本次论坛还邀请了多位欧洲区块链、信息技术及金融业的专家就区块链的行业发展做了深度讨论，包括Deane Wealth Management Consulting CEO Andrew Deane， FINTECH Circle Innovate CEO兼联合创始人和英国女性金融科技协会的负责人Nicole Anderson，大西洋新技术公司业务总监Ashish Gianini，以及普华永道高级经理Rodney Prescott等。
Linfinity CEO Anndy Lian主持了关于技术型初创公司融资的小组讨论
Naoris CEO Fernando Martinho和Naoris CEO David Carvalho分享了他们对区块链网络安全未来发展的看法
“我们欢迎基于Web 3.0的开创性应用的对话，这可以弥合新型技术，如区块链与传统金融之间的差距，”大西洋新技术业务总监Ashish Gianani表示。
Redsand Partners LTD 执行合伙人Nicole Anderson就非洲和亚洲新兴的金融科技行业发表主题演讲
Blockpass CTO Thomas Leiritz分享了他对去中心化身份验证的见解