Anndy Lian Lectures at Korea Blockchain Immersion Trip Supported by Ministry of Education Singapore: LINFINITY’s Customized Solution

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Anndy Lian Lectures at Korea Blockchain Immersion Trip Supported by Ministry of Education Singapore: LINFINITY’s Customized Solution

“Blockchain is not a one-size-fits-all solution. We must find a customized solution that truly matches commercial needs.”

—Anndy Lian, CEO of LINFINITY

(LINFINITY CEO Anndy Lian giving a keynote speech)

On January 9th-11th 2019, a three-day global blockchain seminar, jointly supported by Ministry of Education — Singapore Retailers Studies, Nanyang Polytechnic, SkillsFuture and organized by Walletton Holdings; was held in Seoul, South Korea, bringing together industry leaders from the political, business and academic communities. Attendees including former Seoul Mayor Kim Hyeong-joo; Jun-Sik Sim of the Deloitte Crypto Research Center; Gachon University professor Dr. Dohyun Park; LINFINITY CEO Anndy Lian and Upbit CEO Sir-goo Lee were invited to deliver key speeches.

(Former Seoul Mayor Kim Hyeong-joo
(Gachon University professor Dr. Dohyun Park giving a speech

In his speech, Mr. Lian remarked: “Blockchain technology can solve many problems, but it does not mean that it can solve all problems. Blockchain is not a one-size-fits-all solution. Blockchain projects must find customized solutions that will truly match their needs.” LINFINITY’s commercialization process is steadily carried out based on this foundation.” 

In LINFINITY’s business ideology, there is no such thing as a ‘package’ blockchain solution, LINFINITY adopts a customized model when building enterprise usage scenarios. LINFINITY’s most recent example of this process at work is the completion of information on-chaining services for Singapore’s healthcare brand Scientific Tradition and Japanese haircare brand Herbriller. “The focus and needs of these two brands are very different. This is not just coding the product information to a ‘block’.” Anndy added. Finding the specific application scenario that meets the requirements of the enterprises blockchain aims to integrate with is the most important thing to its commercialization process, both now and in the future.

Blockchain development in Singapore and South Korea have already taken the world by storm. South Korea is the pioneer in both cryptocurrency usage, trading and implementation. Many projects will go Korea to learn about Blockchain. The success for Korea in blockchain gained traction fast thanks to the support of the government. LINFINITY also accelerated its development in South Korea with the recent announcement of local business cooperation and its listing on Coinfinit.

“We are happy to see that more governmental and commercial forces are engaged in this industry. 2019 is likely to be an important year where blockchain ‘commercialization’ begins to gain traction in all these areas, rather than discussing the price of individual tokens. As the scale of blockchain commercialization increases, exploration deepens, it will gradually gain recognition and show its true power of being the next technology innovation. That is what LINFINITY team is doing; to bring the true value of blockchain technology to the general public.”

For more information about LINFINITY and their developments, please visit or contact

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Herbriller Uses LINFINITY On-Chain Solutions to Understand their Customers Better

(Herbriller product demonstration)

LINFINITY recently formally signed a Memorandum of Understanding (MOU) with the Japanese hair care company Herbriller. In order to let more consumers know about Herbriller, the LINFINITY team, together with Herbriller, held a series of product demonstrations in Shenzhen, China, at the high-end hair salon -Hair.

(Herbriller hair care products)

The Herbriller series uniquely uses natural plants, such as henna, which has been proven to be effective in helping manage and mitigate the problems associated with white hair, damage from hair dye, and aging of the scalp. Henna is a staple of Japanese hair care culture, being highly appreciated by hair care professionals and institutions alike. LINFINITY reached out to Herbriller as a collaborative partner, to suggest the running of product demonstrations in Shenzhen, inviting the locals to personally experience their hair care products. This has provided a full perspective for Chinese consumers on the Herbriller series, giving them a clear understanding of both Herbriller’s professional attitude to hair care and improved their brand image. LINFINITY’s approach to promoting brand recognition by blockchain commercialisation is also a major characteristic and important aspect of LINFINITY’s ecosystem.

(A customer was experiencing Herbriller’s products)

Even LINFINITY CEO Anndy Lian got in on the act. “In fact, Herbriller made me know more about the hair care industry!” he remarked, after the experience. “Traditional chemicals emphasize ‘immediately effective, and significant effects’, which are short-term in nature and end up causing great damage to hair. Herbriller’s selection of natural herbs as part of their materials-gathering process is focused more on the long-term benefits, and is entirely nourishment oriented. This is Herbriller’s refreshing approach to product management – and, in the end, it was also an important factor in our final decision to cooperate with Herbriller. We hope to use our blockchain technology and market capabilities to let more consumers experience Herbriller’s natural authenticity.”

(LINFINITY CEO Anndy Lian at the product demonstration)

Currently, LINFINITY has completed the information on-chaining work for Herbriller. Through information on-chaining, Herbriller can collect accurate market information through the blockchain technology of LINFINITY, which help to provide important value to Herbriller’s brand-building process, improving supply chain efficiency, and formulating and refining their personal marketing strategies.

(A customer was experiencing Herbriller’s products 

Through LIFNINITY’s blockchain service, after this information is packaged and uploaded, the three functions of anti-counterfeiting, traceability and consumer information collection can be achieved. Once this information is present within the chain, LINFINITY generates a unique corresponding QR code for the corresponding product – at the user end, a consumer only needs to scan the QR code through LINFINITY DApp. This will allow them to then query the on-chain information of the purchased goods, including authenticating its authenticity, review the flow of the supply chain, and so on. At the same time, LINFINITY plans to incorporate LINFINITY Mark into the system, to establish a clear brand understanding for consumers, and lay a solid foundation for building brand image.

(Herbriller hair care products)

Next, Herbriller will further optimise and upgrade product development for C-end customers. For Herbriller, the accurate security of blockchain information transmission ensures that they can accurately and effectively collect consumer information to supplement and improve the flow of the supply chain. After the end consumer scans the QR code through LINFINITY DApp, the information is fed back to LINFINTIY’s blockchain in both directions – on the company side, Herbriller will be able to obtain relevant consumer purchase information, which can supplement the sales scope of products through LINFINITY. Through this accurate, secure, and tamper-proof market information, Herbriller can effectively adjust its supply chain management and marketing strategies depending on its consumer data, whilst maintaining transparency and complete cryptographic security. All this simply would not and could not be collected or processed by traditional supply chain systems.

For more information about LINFINITY and their future activities, please visit or contact

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(Coinfinit 开业典礼会场)

2019年1月4日,LINFINITY CEO Anndy Lian受邀出席韩国数字货币交易所 Coinfinit 开业典礼活动并达成战略合作,LFT(LINFINITY Token)也将于1月中旬正式登陆该平台。届时,LINFINITY 将以首批上线代币身份,携手 Coinfinit 举办交易赛活动,共同推进当地区块链社区的发展。这也是 LINFINITY 继韩国庆尚北道政府达成区块链合作后,在加速拓展韩国市场方面的又一重要布局。

Coinfinit 秉承“无限机遇”的理念,旨在打造最具特色的虚拟货币交易平台,虚拟货币交易手续费全免为其最大的特点。其目标是在全球范围内建立领先的加密货币交易所。Coinfinit是韩国少数提供法币交易(KRW)的交易所。届时将提供BTC / KRW,ETH / KRW,BCH / KRW,ETC / KRW,LTC / KRW的交易。

(Coinfinit COO Jason Park 发表演说

“我们很荣幸 LINFINITY 能够成为我们首批上线的数字货币,我们非常欣赏 LINFINITY 的商业模式,也十分认可他们的区块链商业化思维,我们希望借助这次机会,将 LINFINITY 这样优秀的区块链项目带给更多的韩国区块链爱好者。”Coinfinit COO Jason Park 说道。

(LINFINITY CEO Anndy Lian 与会致辞

俗话说,“君子和而不同”,LINFINITY 与 Coinfinit 虽然看似相似,但却是从不同的领域推动着区块链行业的发展。“LINFINITY 始终以包容友好的态度,积极参与到各类有助于推动区块链行业发展的事项中去。”Anndy Lian 在致辞中表示,“此次与 Coinfinit 的合作,是 LINFINITY 在韩国市场发展的重要一步。韩国是区块链发展的友好国家,也拥有活跃的区块链爱好者,目前,我们已经与多家韩国企业达成合作意向,并会在短期内正式对外公布,携手韩国各界人士共同推进区块链商业化的发展。”

LINFINITY 从项目启动起至今在韩国一直保持持续的活跃的状态,继火币嘉年华, WBF 世界区块链大会,第六届全球领袖峰会等行业大会后,去年11月,LINFINITY CEO Anndy Lian 获聘为韩国庆尚北道区块链特别委员会委员,进一步巩固了 LINFINITY 在韩国市场的布局。接下来, LINFINITY 将继续携手韩国各界人士,继续脚踏实地地推进区块链的商业化进程。


Coinfinit是一家基于韩国法定货币的加密货币交易平台,旨在为区块链投资者构建一个充分开放流动性的加密货币交易环境。平台于2019年1月在韩国首尔正式开幕上线,并与中国和美国等世界各地金融机构和交易所建立合作伙伴关系。Coinfinit 支持24小时全天交易,其最大特色为交易免手续费,得到了许多投资者的认可。

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LINFINITY Will be Listing on Coinfinit Exchange to Accelerate Its Development in Korean Market

(The Opening Ceremony of Coinfinit, photoed by Mong.e)

Following on the blockchain cooperation with the Gyeongsangbuk-do government of South Korea, LINFINITY continues to accelerate its development in the Korean market, and has recently entered into a strategic cooperation with the Korean cryptocurrency exchange Coinfinit. LINFINITY Token (LFT) will be officially, as among the first batch of tokens, listed on Coinfinit in mid-January. LINFINITY will join hands with Coinfinit to host a trading competition to jointly promote the cryptocurrency development of local community.

Adhering to the concept of “Unlimited Opportunities”, Coinfinit aims to pioneer as a leading cryptocurrency exchange in the world, and to become the most distinctive cryptocurrency trading platform, with its unique feature – transaction fee free of charge. Notably, Coinfinit is one of the few exchanges in South Korea that offers KRW fiat currency. Trading pairs of BTC / KRW, ETH / KRW, BCH / KRW, ETC / KRW and LTC / KRW will be available.

(Jason Park, COO of Coinfinit, photoed by Mong.e

“We feel honored that LFT will be among the first batch of tokens listed to our platform. We appreciate the business model of LINFINITY and recognize their thinking of blockchain commercialization. We hope to take advantage of this opportunity to bring excellent blockchain projects like LINFINITY to more Korean blockchain enthusiasts,” said Jason Park, COO of Coinfinit.

(Anndy Lian, CEO of LINFINITY, photoed by Mong.e)

“We may sound the same but we are not the same! Coinfinit is one of the exchanges that came to us and we find that they are very serious. We agreed to their partnership as we are the first coin on their exchange. And Jason Park basically charmed us into this agreement. LINFINITY has always been friendly embracing and actively engaged in a variety of issues that help drive forward the development of blockchain industry,” Anndy Lian said in his speech. “The cooperation with Coinfinit, is an important step for the development of LINFINITY in the Korean market. South Korea is friendly towards blockchain development, and also has a lot of active blockchain enthusiasts. At present, we have reached cooperative intentions with many Korean enterprises and will officially announce our cooperation in the near future. We hope to join hands with people from all walks of life in Korea to promote the commercialization of blockchain development.”

LINFINITY has always been active in Korean market since the start of the project. Following on the industry conferences such as Huobi Carnival, the World Blockchain Conference (WBF), and the 6th Global Leaders Forum, last November, LINFINITY CEO Anndy Lian was appointed as member of Gyeongsangbuk-do Blockchain Special Committee, which further consolidated the development of LINFINITY in the Korean market. LINFINITY will continue to work with individuals and organizations from different industries in Korea to accelerate the commercialization of blockchain.

About Coinfinit:

Coinfinit, a cryptocurrency trading platform based on fiat currency KWR, is an encrypted exchange designed to provide a trading environment with most liquidity, and to launch an open research platform for investors. Coinfinit has partnerships with financial institutions and exchanges from around the world, including China and the United States, and its operation model has been highly recognized by many investors. It will be officially opened in Seoul, South Korea, in mid-January, and supports 24/7 trading with its unique feature – transaction fee free of charge.

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Reuters Special Report | LINFINITY – Blockchain-based Singapore Company to Curb Fakeries

On January 2, 2019, Reuters, one of the four major international news agencies, published a special report on LINFINITY, entitled Blockchain-based Singapore Company to Curb Fakeries. The article described how LINFINITY uses blockchain technology to build a trustworthy business ecosystem to solve the problems posed by counterfeit goods, and promotes the development process of its own commercialisation through both continuous cooperation with various Small and Medium-sized Enterprises (SMEs) and its commitment to innovative blockchain research and development.

(LINFINITY on Reuters)

The article explains that the proliferation of counterfeit goods has always been a global problem. The annual direct losses caused by fake goods in the world are as high as several billion dollars. For those SMEs that are in the process of greater development, they not only need to spend significant amounts of time and energy to alleviate the problems caused by the proliferation of fake goods, but also have to take into account the pressure of the company’s own business expansion – which results in a vast majority of SMEs failing entirely. The culprit is not the “fake market” as an entity, but instead is the result of a series of traditional supply chain structures behind it that have fallen into disrepair and disrepute. The Singapore-based blockchain company LINFINITY hopes to utilize blockchain’s security and traceability features to continuously update and optimise their homebrewed answer to the problem of fake goods, LINFINITY DApp, through deep cooperation with traditional businesses, thus building a LINFINITY business ecosystem of “blockchain + supply chain” industries, which hopes to solve the pain points inflicted upon these industries by the scourge of fake goods.

In November 2018, Japanese haircare brand Herbriller officially signed a MOU with LINFINITY, which will provide a full range of blockchain services for the Herbriller series of products. Through information on-chaining, product information is packaged and uploaded onto LINFINITY’s blockchain within DApp, and a unique QR code containing product information is generated accordingly to the product in question. By scanning a given Herbriller item with LINFINITY DApp, product details saved in the blockchain can be queried and reviewed, allowing for individual consumers to see where exactly each product has been along the supply chain. This clever characteristic endemic to blockchain allows for product information to remain open, transparent and completely untamperable by third parties – ensuring the authenticity of products.

It is worth noting that for both Herbriller and LINFINITY, while DApp is one of the most important part of LINFINITY’s business ecosystem, the value of the cooperation is far more than the sum of its parts. In addition to providing users with information about the products on the chain, it can also provide the most authentic sales information from the market, such as sales channels, regions and scope, consumer preferences, and so on – which allows Herbriller to optimise and adapt its own products and marketing strategies to align with market demand. Moreover, in order to reach more consumers and show them the quality that Herbriller has carefully developed and maintained since its inception, LINFINITY has brought Herbriller into the Chinese market, both in an informational sense and in reality – as LINFINITY and Herbriller held a number of offline product demonstrations and experiences in China. “This is just the beginning. With LINFINITY’s rich overseas marketing resources, LINFINITY will bring Herbriller to more countries and even a wider global market,” said LIFINITY CEO Anndy Lian.

He also elaborated on the possibility of the application of blockchain technology, “SMEs may become the first beneficiaries of blockchain commercialisation, and this is entirely dependent on their flexible nature and their willingness to accept cutting-edge technology. LINFINITY will always take the real needs of the market as the starting point, and cooperate with more enterprises to help them complete the improvement and upgrading of their supply chain through blockchain –  and we commit to making unremitting efforts to promote the development of blockchain commercialization.” 

About Reuters:

One of the earliest international news agencies, operating across 128 countries, and currently one of the largest news agencies in the UK, is one of the four major news agencies in the West. It is mainly responsible for providing news sources for other news agencies. Their content is based on all kinds of political and financial data, and enjoys a stellar global reputation for its fast and accurate news. In 2018 the Pulitzer Prize for Feature Photography was won by Reuters.

(The Original Article on Reuters)

Links to original article:

For more information about LINFINITY and their future activities, please visit or contact

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新加坡《新明日报》专题报道 | LINFINITY要打破市场迷思 中小企业“上链”不复杂


——LINFINITY CEO Anndy Lian在新加坡《新明日报》专题报道指出


12月18日出版的新加坡《新明日报》刊登了LINFINITY项目专题报道——《LINFINITY要打破市场迷思—中小企业采用“区块链”不复杂》。文中分别从“LINFINITY的项目优势”、“协助供应链打假”、“LINFINITY Dapp商业化应用”与“LINFINITY国际化发展”四个方面进行了详细概述,深入浅出地描绘了LINFINITY所要构建区块链生态的商业蓝图。

文中指出,虽然区块链技术从诞生发展至今,其强大的去中心化能力,得到了行业的普遍关注与认可,但究其本身科普的匮乏与近年来的过分炒作,使得大多数行业对区块链“作壁上观”,即使愿意尝试的企业也因对其不够了解,而望洋兴叹。而LINFINITY正是基于此,欲向外界表达“区块链技术并不复杂”的核心观点,借用LINFINITY CEO Anndy Lian的话,“企业并不需要把整个业务信息都‘区块链化’,只需根据自身需求为必要信息进行‘上链’即可。”它不仅可以帮助企业打击假货,还能对传统供应链进行优化升级,使其变得安全、透明且高效;同时,企业也能对供应链各个环节有一个清晰的把控外,精准收集市场信息,了解最真实的市场需求。

LINFINITY Dapp是LINFINITY生态的基石,也是其商业化落地的重要一步。经过LINFINITY技术团队不断开发与优化,LINFINITY Dapp beta 1.0已经正式推向市场,继新加坡灵芝品牌Scientific Tradition后,LINFINITY还为日本护发品牌Herbriller完成信息上链服务。通过配合LINFINITY Dapp的使用,消费者便可查询商品的详细信息与资讯;同时,为了让中国的消费者更加了解Herbriller与其优质的产品,LINFINITY也将Herbriller的系列产品带到了中国,并在高端美发尚龙与零售店进行线下试点与推广。随后,LINFINITY还将进一步为其提供区块链防伪及溯源方面的支持,使得在行业中的品牌形象更加稳固。

与此同时,LINFINITY团队也一直积极拓展中小企业市场。今年七月LINFINITY举办了新加坡中小企业区块链专场—“2018 Blockspace Asia论坛”,席上 LINFINITY 携手新加坡政府部门共同为中小企业的区块链转与发展型提供支持。Anndy指出“虽然中小企业的灵活性和适应力很可能让他们成为区块链商业化的第一批受益者,但区块链的商业化进程单靠商界是不够的,我们需要与来自政府的力量共同合作推进。”此前,他被韩国庆尚北道委任为“韩国庆尚北道区块链特别委员会”委员,并将与比特币基金会总裁Brock Pierce,驻韩美国商会主席Jeffrey Jones,亚马逊联合创始人兼R链开发总监Jonathan Kochmer,美国霍普金斯医学院AI活性医疗联合创始人Annastasiah Mhaka等众多区块链行业顶级项目发起人、创始人与领袖精英一起参与到韩国庆尚北道区块链发展规划与布局之中。LINFINITY将在供应链防伪溯源技术方面提供全方位支持,这也是迄今为止区块链项目中,为数不多政商合作的新机遇与商业案例。


新明日报(ShinMin Daily News)


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Singapore Shin Min Daily News: LINFINITY Breaking Marketing Myth—Information On-chaining is Not Complicated for SMEs

SMEs still have a long way to go to crack down on fake goods under the framework of traditional supply chains. They have to face not only the overwhelming problem of fake goods, but also the crisis of trust caused by purchased fake goods.

—LINFINITY CEO Anndy Lian, Singapore Shin Min Daily News, December 18,2018

(Singapore Shin Min Daily News)

On December 18th, the Singapore Shin Min Daily News included a special report on LINFINITY’s latest project, entitled LINFINITY Breaking Marketing Myth—Information On-chaining is Not Complicated for SMEs. The article focuses on the “Advantages of LINFINFITY”, “Assisting Supply Chain Anti-counterfeiting”, “Commercial Application of LINFINITY DApp” and “LINFINITY Internationalization Development”, describing the business blueprint of a blockchain ecosystem that LINFINITY hopes to build.

The article’s main point of order is that due to the inherent advantage of decentralisation, blockchain technology has been given wide attention and international recognition by both the financial industry and the general public since its inception. However, despite this fame, there is still a dearth of blockchain knowledge in the public domain, and excessive speculation by governments and media in recent years – including excessive media hype over its extrinsic link to illicit enterprises through cryptocurrency, including darkweb markets, human trafficking operations, and the illegal drugs trade – has resulted in most industries that would benefit from the system being reluctant to adopt the technology. The remaining enterprises that are willing to adopt blockchain into their system operations, try as they might, have next to no idea where to start, due to this aforementioned lack of understanding and media scaremongering.

It is based on this that LINFINITY expresses to the outside world the core view that “blockchain technology is not complicated.” LINFINITY CEO Anndy Lian explains this position in the article: “When adopting blockchain technology to internal operations, enterprises have no obligation to upload information on the entirety of every business process, but only to package and upload the necessary information on their products, services, clients or infrastructure, according to their own needs.” This laissez-faire approach to blockchain integration not only helps enterprises to crack down on fake goods, but also to optimise and upgrade the traditional supply chain to a safer, more transparent and exponentially more efficient version. In addition to allowing enterprises to have a clear control over all aspects of their supply chains, enterprises would also be able to accurately collect market information, and therefore gain a clearer understanding of the real market demand for their industry.

In addition, the article focuses on the success of LINFINITY’s cornerstone product, LINFINITY DApp, which is the most important aspect of the company’s ecosystem and signifies an important step towards blockchain commercialization – its first beta iteration has been developed, optimised, and now launched onto the market. After the success of LINFINITY’s work with the medical conglomerate Scientific Tradition, LINFINITY has conducted informational on-chaining services for the Japanese haircare brand Herbriller; with the use of LINFINITY DApp, consumers can query detailed information about products that they have purchased. As an added bonus to this, LINFINITY successfully assisted in bringing Herbriller’s series of products to mainland China, which has naturally given Chinese consumers a clearer look at the world of premium haircare products and promoted Herbriller as the best in the business. LINFINITY hopes to provide further blockchain-based anti-counterfeiting and traceability support to Herbriller during the next stages of their partnership, with the aim of making its brand image in the industry more stable.

“The flexibility and resilience of SMEs will make them the first beneficiaries of blockchain commercialisation,” Mr. Lian states. It is this key belief that underpins  the whole of what LINFINITY stands for – and they have been extremely active this year in expanding the market for SMEs. As early as July this year, LINFINITY launched the Singapore SMEs blockchain special conference, 2018 Blockspace Asia, and teamed up with Singapore’s government agency Enterprise Singapore to provide technical support for the blockchain transformation of SMEs.

“The commercialisation of blockchain cannot be achieved by the business community alone. We need to work together with governmental and international forces,” added Mr. Lian. As a member of the Gyeongsangbuk-do Blockchain Special Committee in South Korea, the LINFINITY CEO will collaborate with senior project sponsors, founders and leaders of blockchain industries, such as Brock Pierce, Chairman of the Bitcoin Foundation; Jeffrey Jones, President of the American Chamber of Commerce in Korea; Eyal Oster, CEO of Momentum; and Annastasiah Mhaka, Co-Founder of the Alliance for Artificial Intelligence in Healthcare, to participate in the blockchain development planning and layout of the Gyeongsangbuk-do region, so as to advance this new opportunity for political and business collaboration in the advancement of the commercialisation process of the blockchain industry.

(LINFINITY on Singapore Shin Min Daily News)

Shin Min Daily News


Founded in 1967, Shin Min Daily News is a Singapore Chinese Evening News published by Singapore Press Holdings (SPH), focusing on social life and business observations and providing readers with up-to-date information on local and major international issues. Shin Min Daily News and Lianhe Zaobao are regarded as two major mainstream Chinese newspapers in Southeast Asia.

For more information about LINFINITY and their future activities, please visit or contact


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