《Blockchain Today》封面人物Anndy Lian:LINFINITY商业化是一个循序渐进的过程

近日,LINFINITY CEO Anndy Lian 接受《Blockchain Today》杂志专访,并对LINFINITY的商业价值做出了详细论述。他表示,LINFINITY始终以市场真正需求为出发点,其价值根源体现在打击假冒伪劣产品,解决供应链的信任危机。“常规的打假防伪均是采用物理防伪手段,这种传统的防伪方式显然已经不适合现在的经济活动与市场行为。防伪所体现的也并不局限在假冒商品而已,而是背后的一整条供应链各环节的信息数据管理问题。” Anndy Lian说道,“LINFINITY的区块链技术正是基于此,只有对传统供应链的信息数据系统进行变革,才可以从源头解决假冒商品的行业乱象。”

同时,Anndy Lian也对LINFINITY的商业化作了进一步说明,他说道:“LINFINITY Dapp 是LINFINITY 商业化应用落地的第一步,在这一阶段的重点是为同LINFINITY合作的企业品牌做‘信息上链’的服务,配合LINFINITY独有的Dapp和Mark,来解决产品信息透明化与可查询的问题,这些上链的信息均来源于品牌商家与原产地,且信息数据不可被人为随意篡改。这样就保证了消费者在使用LINFINITY Dapp扫码二维码时,所获得商品信息是完全真实可信的。”他补充道:“区块链是一个前沿的新兴技术,在商业化落地方面也是一个循序渐进的过程,LINFINITY必须先解决‘信息上链’这种‘有’的问题,再去解决如产品溯源、维权、回收这种‘好’的问题。”

有越来越多的企业开始将目光聚焦在LINFINITY的商业价值上。目前,LINFINITY正在为包括新加坡医疗保健公司 Scientific Tradition、台湾阿里山集团做信息上链服务,接下来还将与日本国际护发品牌达成战略合作,为其提供基于区块链的防伪技术服务。随着LINFINITY商业化的进程发展,将会有越来越多的品牌企业参与其中,让更多的企业与消费者享受到区块链带来的改变。

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Anndy Lian Featured on Blockchain Today: Implementing LINFINITY Blockchain Processes by Phases with Businesses

Anndy Lian, the CEO of LINFINITY was interviewed by Korean magazine Blockchain Today, and explained the commercial value of LINFINITY in detail during the interview. Anndy noted that the market demand is the starting point, cracking down on fake and unqualified products and resolving supply chain trust issue are the value basis. “The regular anti-counterfeiting approaches are mostly physical, which is obviously not suitable for the current economic activities and market behavior anymore. What the anti-counterfeiting focused on should not only be the fake goods, but also the information and data management on the whole supply chain.” Anndy Lian said, “LINFINITY’s blockchain technology is dedicated to upgrading the information and data systems of the traditional supply chain. Only in this way, can we solve the counterfeit problem from the source.”

Anndy Lian also further explained the commercialization process of LINFINITY. He said: “LINFINITY Dapp is the first step, in this phase we mainly focus on the ‘information on chai’’ services for our partner brands. With LINFINITY’s self-developed Dapp and the LINFINITY Mark, the problem in product information transparency and queryability can be solved, as the information on chain all comes from the brand and the product origin, and the information and data can not be manipulated once uploaded on chain . This ensures that when customers use LINFINITY Dapp to scan the QR code, all product information they got is completely authentic.” He added: “As a cutting-edge technology still maturing day by day, the commercialization of blockchain technology will take some time, and LINFINITY has to solve the problem of ‘information on chain’ first, and then to product traceability, right protection, and recycling, which have more supply chain elements involved.”

Nowadays more and more enterprises begin to pay attention to the commercial value of LINFINITY, LINFINITY is now working on information on chain services for Scientific Tradition, a Singaporean healthcare company and Alishan Group, a Taiwan corporation. And a strategic partnership with Japan’s international hair care brand is also on discussion, LINFINITY will provide blockchain-based anti-counterfeiting service for their products. With the commercialization development of LINFINITY, more and more brands will join LINFINITY’s ecosystem, which will enable more enterprises and consumers to benefit from the blockchain technology.

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Linfinity – Conquest is the Sea of Stars

Recently, Linfinity CEO Anndy Lian received an exclusive interview with TVCC and Blockchain Today in Seoul, South Korea. The following are the highlights.

Q:Can you brief us with Linfinity?

A:Linfinity, based in Singapore, is a pioneer in the combination of blockchain technology and the cross-border supply chain industry, aiming to build a trusted and traceable anti-counterfeit supply chain solution underlying blockchain technology. In this system, it is easy to monitor specific conditions such as raw material supply, logistics, and distribution. While reducing the cost of supply chain management, it also increases the security of commodity circulation.

Q: What field do you want to go for next?

A:At present, we have signed strategic cooperation agreements with many large enterprises at home and abroad, involving finance, law, logistics, and FMCG. The field that Linfinity aims to enter into the most is the cosmetics industry, or food and health industry, such as masks, coffee, cigarettes, etc. Especially for cigarettes, the idea we want to convey to people is that smoking is harmful to health, if there are a lot of fake cigarettes in the market, then the harm to the body is even worse.

The good news is that we have signed a strategic agreement with Alishan Group in Taiwan not long ago. They will use Linfinity’s blockchain technology in their supply chain to improve the efficiency and transparency of their own supply chain management, so as to put an end to the spread of fake cigarettes, and to mitigate the “harm” as much as possible.

Q : Why would Linfinity choose fields such as cosmetics or food and health care? They seem to have nothing in common.

A:As we all know, there are a lot of cosmetics in South Korea, including famous big brands. In addition, beauty makeup is a relatively “lucrative” industry, leading to endless generation of counterfeit and shoddy products, despite repeated prohibitions.

Of course, we try not just to do one single industry, we can do more. If you talk to different people, you find that different companies have got different pain points, as Lev Tolstoy said: “Happy families are always alike, and unbelieving families have their own misfortunes.”

The other is the food and health industry. Food safety will be considered when people eat. Only when food safety is guaranteed, we will be assured. Blockchain technology offers the possibility of such trust, which will change our lives.

Q : There are many blockchain start-ups. What are the differences between Linfinity and them?

A:If you look at blockchain as the industry to see, I would say that we are not very much different from them.But if you look at how the recent start-up blockchain scene is like, it is that most of them are looking at how to raise funds. That’s a big difference.

Linfinity has made it clear at its birth that no ICO will be carried out, and no fund-raise from public. We are committed to commercializing our products with only some of the funds available. In the short term, competitors’ financing behavior may be profitable within a certain period of time, but in the long run, Linfinity’s commercial landing of blockchain technology will bring more commercial resources and benefits.

Q : Linfinity has signed several MOUs, so when will they be realized?

A: Some of them will soon be realized. For example, a health care company in Singapore wants to track who the manufacturer is and bring all the information up to our blockchain.  We can actually satisfy this demand next month. Others may take longer, for example, some want to look at how we trace from raw materials all the way to the logistics, factories, retailing and recycling, that will take a long time, depending entirely on their real needs. The industry’s technology iteration is fast, we have to proceed step by step to keep pace with the times. I firmly believe that we will develop very quickly, and will develop very well, and then there will be more larger enterprises working with us, as well as a lot of news coming from us.

A:We have a global strategy.

In Asia, we already have cooperation in Singapore, China and South Korea, and we plan to expand to other regions, such as Thailand, Taiwan and Japan. In terms of commercial landing, our route is also very simple and clear, that is, to cooperate with more large, medium-sized and small enterprises, to rally them together and to upload all the information onto our chain, giving them a real understanding of the changes that blockchain technology will bring to their industry.

In August, we will host the first Linfinity Form in London, UK, where many European business leaders and elites will discuss how to use blockchain technology to help them upgrade their industries. At the same time, we also hope to sign more strategic cooperation agreements in London, which will be a small step for us to enter the European market.

Plans for the American market have been launched, and it is only a matter of time before we approach a large U.S. logistics company.

 

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