LINFINITY Mark Gives Assurance and Trust to Businesses and Customers: A Journey with Herbriller Japan

As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards.


(Herbriller hair care products)

LINFINITY presented Herbriller’s series of products at a branch of the retail store YOMI in China, attracting attention from a wide range of customers. Through professional product explanations, potential consumers had a clear perceptual understanding of Herbriller’s series of haircare products. This promotion of bringing products to other overseas markets through roadshows has become one of the features of LINFINITY’s commercial promotion.

“Products such as these should reach out further,” remarked LINFINITY CEO Anndy Lian. “There is still both a lot of space available for exploring the market prospects of Herbriller, and scope for adding market value to the business. As LINFINITY is market-oriented towards carrying out the commercialisation and promotion of blockchain projects, it is also possible to ‘link’ good products into the broader market through blockchain. This was always LINFINITY’s intention when presenting Herbriller’s series of products to China.”

(Herbriller Conditioner)

LINFINITY has considerable practical experience in commercial promotion, which is different from traditional commercial promotion methods. LINFINITY’s commercial promotion techniques are based on a product system based on the inherently trustworthy platform of blockchain technology, rather than through the “wanton advocacy” of traditional commercial promotion. LINFINITY firmly adheres to the principle that only by taking trust as the foundation of all forms of promotion can brands and products develop in a positive direction. Thus, as part of this foundation of trust, LINFINITY will continue multi-aspect inspection on its cooperative enterprises to ensure the quality of the brand which is included in the co-construction of LINFINITY ecosystem. “As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards,” stated Mr. Lian.

(Herbriller Essence)

LINFINITY has accumulated a wealth of commercial resources in Japan, Korea, Singapore, Thailand, and Taiwan, with views to expand to further regions, and continues to host global commercial roadshows. Through this trusted business promotion model, which combines the traditional business practices of clients with the anti-counterfeiting traceability technology of LINFINITY DApp, LINFINITY constructs brand and channel recognition comprehensively for the cooperative enterprises which have joined the LINFINITY business ecosystem.


LINFINITY’s unique on-chaining commodity certification, which acts as proof that the commodity has completed blockchain information on-chaining.



It has three characteristics:

(1) Embossed Feel

Raised printing giving the note a strong embossed feel by touch.

(2) Dynamic Color-changing Pattern

When the QR code is tilted, two visual effects appear: the color of the pattern shifts between green and purple.

(3) Two-layers Design

The bottom layer is designed with a fragile label to ensure that it is not copyable.



As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

 About Herbriller:

Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.

For more information about LINFINITY and their future activities, please visit or contact









j j j

LINFINITY携手HERBRILLER线下展示 塑造可信任的商业推广模式

看见LINFINITY MARK就可以放心购买,是LINFINITY一直努力的前进方向。”——Anndy Lian


“这么好的产品应该走得更远。“Anndy Lian说道,”Herbriller市场价值与前景还有很大的发掘空间,,我觉得LINFINITY既然以市场化为导向来进行区块链项目的落地与推广,那么同样也可以将好产品通过区块链的方式‘链接’上更广阔的市场。这就是LINFINITY在中国举办Herbriller线下展示活动的初衷。”

LINFINITY在商业推广上拥有相当丰富的实战经验,而它又区别于传统的商业推广方式。LINFINITY的商业推广是构建在基于区块链技术可被信任的产品体系之上,而非传统商业推广的“肆意鼓吹”。只有把可信任作为一切推广形式的根基,才能使得品牌和产品向着良性的方向发展。这也是LINFINITY始终坚持的原则,所以LINFINITY会对合作企业进行多方面的实体考察,确保被纳入LINFINITY的品牌共建生态之中的品牌的优质性。“看见LINFINITY MARK就可以放心购买是LINFINITY一直努力的前进方向。”Anndy Lian说道。

LINFINITY凭借持续不断的全球性商业路演,已在日本、韩国、新加坡、泰国、中国台湾等多个国家和地区累计丰富商业资源,通过这种可信任的商业推广模式,结合上LINFINITY DApp的区块链防伪溯源技术,为加入LINFINITY商业生态的合作企业,提供全方位的品牌与渠道双重打造。







j j j

Herbriller Uses LINFINITY On-Chain Solutions to Understand their Customers Better

(Herbriller product demonstration)

LINFINITY recently formally signed a Memorandum of Understanding (MOU) with the Japanese hair care company Herbriller. In order to let more consumers know about Herbriller, the LINFINITY team, together with Herbriller, held a series of product demonstrations in Shenzhen, China, at the high-end hair salon -Hair.

(Herbriller hair care products)

The Herbriller series uniquely uses natural plants, such as henna, which has been proven to be effective in helping manage and mitigate the problems associated with white hair, damage from hair dye, and aging of the scalp. Henna is a staple of Japanese hair care culture, being highly appreciated by hair care professionals and institutions alike. LINFINITY reached out to Herbriller as a collaborative partner, to suggest the running of product demonstrations in Shenzhen, inviting the locals to personally experience their hair care products. This has provided a full perspective for Chinese consumers on the Herbriller series, giving them a clear understanding of both Herbriller’s professional attitude to hair care and improved their brand image. LINFINITY’s approach to promoting brand recognition by blockchain commercialisation is also a major characteristic and important aspect of LINFINITY’s ecosystem.

(A customer was experiencing Herbriller’s products)

Even LINFINITY CEO Anndy Lian got in on the act. “In fact, Herbriller made me know more about the hair care industry!” he remarked, after the experience. “Traditional chemicals emphasize ‘immediately effective, and significant effects’, which are short-term in nature and end up causing great damage to hair. Herbriller’s selection of natural herbs as part of their materials-gathering process is focused more on the long-term benefits, and is entirely nourishment oriented. This is Herbriller’s refreshing approach to product management – and, in the end, it was also an important factor in our final decision to cooperate with Herbriller. We hope to use our blockchain technology and market capabilities to let more consumers experience Herbriller’s natural authenticity.”

(LINFINITY CEO Anndy Lian at the product demonstration)

Currently, LINFINITY has completed the information on-chaining work for Herbriller. Through information on-chaining, Herbriller can collect accurate market information through the blockchain technology of LINFINITY, which help to provide important value to Herbriller’s brand-building process, improving supply chain efficiency, and formulating and refining their personal marketing strategies.

(A customer was experiencing Herbriller’s products 

Through LIFNINITY’s blockchain service, after this information is packaged and uploaded, the three functions of anti-counterfeiting, traceability and consumer information collection can be achieved. Once this information is present within the chain, LINFINITY generates a unique corresponding QR code for the corresponding product – at the user end, a consumer only needs to scan the QR code through LINFINITY DApp. This will allow them to then query the on-chain information of the purchased goods, including authenticating its authenticity, review the flow of the supply chain, and so on. At the same time, LINFINITY plans to incorporate LINFINITY Mark into the system, to establish a clear brand understanding for consumers, and lay a solid foundation for building brand image.

(Herbriller hair care products)

Next, Herbriller will further optimise and upgrade product development for C-end customers. For Herbriller, the accurate security of blockchain information transmission ensures that they can accurately and effectively collect consumer information to supplement and improve the flow of the supply chain. After the end consumer scans the QR code through LINFINITY DApp, the information is fed back to LINFINTIY’s blockchain in both directions – on the company side, Herbriller will be able to obtain relevant consumer purchase information, which can supplement the sales scope of products through LINFINITY. Through this accurate, secure, and tamper-proof market information, Herbriller can effectively adjust its supply chain management and marketing strategies depending on its consumer data, whilst maintaining transparency and complete cryptographic security. All this simply would not and could not be collected or processed by traditional supply chain systems.

For more information about LINFINITY and their future activities, please visit or contact

Source from:

j j j

LINFINITY Signs MOU with Japanese Company Herbriller to Explore Trust-Based Applications of Blockchain

LINFINITY has begun to set foot from their base in Singapore into their Japanese neighbours, having hosted LINFINITY Talk: a gathering which aims to cater to mutual community- and knowledge-building between the two Asian technological powerhouses. LINFINITY has also maintained a presence in regional conferences, speaking to and meeting with international organisations. After several months of business negotiation, LINFINITY has signed an agreement with the Japanese haircare brand Herbriller.

“We have always hoped to find a partner who looks to expand through blockchain, so as to enable their customers to know more about their products. Herbriller will be the first Japanese brand who will work with us in this way.” – Anndy Lian, CEO of LINFINITY.

Herbriller is, first and foremost, a haircare brand, specialising in products made with 100% natural ingredients such as Nakanishi’s eponymous henna; this, and other ingredients promoted by this brand have been used in holistic hair care for generations and is familiar to most potential customers. Its developer, Yoko Nakanishi, is the founder and advisor of Nature Henna Shirodhara Research Society as well as the well-established author of “The Mystical Herb, Henna”.

They have a range of home and salon hair care products for hair care professionals and their customers. In a single treatment, their product covers and removes white hairs, helps to nourish hair, and rejuvenates the scalp for healthy hair growth.

“Many people have heard of henna, yet few know that it has many grades of quality. Unlike many of our competitors, we only use top quality ingredients for our brand to ensure the highest quality and maximise its effectiveness.” said Mr. Hirofumi Watanabe, the founder of Herbriller. “We know that our loyal customers are following our range of products actively. They have also given us new suggestions and we hope to interact with them and let them know more about other products we have in place. We are confident in our quality and the ingredients used in our products, so we have decided to keep our company open and transparent by storing all of our product information on LINFINITY’s blockchain platform during this trial.”

In the MOU, LINFINITY and Herbriller agreed on a trail operation with LINFINITY’s blockchain technology and Herbriller’s hair care products. The key factor in this deal was LINFINITY’s on information chain trial results with healthcare company Scientific Tradition. This knowledge going forward will give confidence to future collaborations with other companies in our pipeline.

With cooperation with Herbriller confirmed, LINFINITY will enter a new developmental phase for its upcoming anti-counterfeiting and source tracking Dapp-based trial. LINFINITY will continue to develop new technological breakthrough during the process of working with Herbriller and will also bring their blockchain-supported hair care products into the Greater China and international markets.

About Herbriller:

Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.

For more information about LINFINITY and their future activities, please visit or contact


j j j




Herbriller是日本知名美发护理品牌,因其纯天然的原材料以及特殊的制作工艺深受业界人士青睐。其创始人Hirohumi Watanabe与会上表达了对纯天然护发领域的信息透明和信任问题的担忧,他提到:“Herbriller一直坚持选用最高品质的成分原料,这也是我们产品竞争力的核心。有必要让消费者知道我们的产品信息,因此很期待与LINFINITY合作,将我们的产品信息上链,利用区块链分布式账本技术更高的透明度和信任度让消费者获得我们的产品信息,分享我们的理念。”

“此次LINFINITY与Herbriller的合作将进一步提升区块链与传统行业的融合,共同打造一个企业、商家与消费者所共建的信任纽带和商业生态。LINFINITY要引领并赋能更多的企业,让更多的传统企业实实在在感受到区块链技术的真实感以及其带来的价值。与Herbriller的合作将是LININITY Dapp推动行业实际业务成果和协作的又一个理想示例。“Anndy说道。

目前,LINFINITY 基于区块链技术的防伪溯源方案已经成功帮助新加坡知名的灵芝保健品牌Scientific Tradition完成信息上链工作,并在今年十月向Scientific Tradition交付企业内测版Dapp。 Anndy补充道, LINFINITY Dapp正是为了解决信任问题而创建,消费者可以通过LINFINITY Dapp确切的知道他们所购买的产品的信息。同时,LINFINITY将为我们合作的商家提供最终客户的相关数据和即时的商品流转信息,我们会通过安全的数据系统,让商家接触大众消费者,促进商品更符合目标消费者的需求。




j j j