Linfinity: A Blockchain Enabler Makes Blockchain Useful for SMEs

Linfinity organised a roundtable conference themed “Explore the Future of Blockchain Technology” in Singapore. The roundtable gathered industry leaders and entrepreneurs across different sectors to discuss on the topic that how Blockchain technology can empower SMEs. Teo Ser Luck, a former minister of state in Singapore and now the chairman of Nufin Data, was also invited as special guest.

SMEs: A Huge Market

Linfinity CEO Anndy Lian hosted the roundtable discussion. “In Singapore, 99% of the Enterprises are SMEs, contributing 49% of nominal value aded. For supply chain industry, SMEs are also facing the pain points that traditional MNCs are trying to tackle, including the efficiency and transparency of goods and value transaction, which Blockchain solutions can step into.” Anndy said, “This is a huge market, which we all can’t afford to lose.”

Source from: Department of Statistics Singapore

The Singapore-based fashion brands and marketplaces presented during the discussions—Pinc,, and Feso Asia—expressed that they want to know how Blockchain can help local designer brands. A persistent problem that they have been facing is having their designs copied, and they hope Blockchain can help mitigate profit losses from this problem.

Earlier on during Blockspace Asia, Linfinity signed Memorandums of Understanding (MOUs) with Pinc,, and Feso Asia. Linfinity, a pioneer in using Blockchain in supply chain management, will provide these three companies with technological support in supply chain management using Blockchain-based solutions.

SMEs: The First Beneficiaries from Blockchain

“There is no doubt that Blockchain is bringing new energy into traditional industry, and it will be revolutionary. But its value depends on how we use it.”  Mr. Teo said during the discussion. “The flexibility and great adaptability will make SMEs one of the first beneficiaries from Blockchain.”

Mr. Teo shared his experience on how he helped start-ups and small and medium-sized enterprises (SMEs) while at the Ministry of Manpower (MOM) and as minister of state for trade and industry. Since stepping down as minister of state for manpower, Mr. Teo has been involved in several ventures ranging from education and sports to fintech.

“It is necessary for SMEs to look at the current trends of their industry and have a sense of where it is going in the future. There is always an urgent need for innovation, and when it comes, we should grasp it and see how it can restructure the business models and fill in the gaps.”

This roundtable also invited guests from Quest Ventures, Blockvital, BlockConnectors and Sharechain to share their insights on how the Blockchain technologies can empower SMEs in the region. Mr. Bill Teng, Chairman of Ping An Securities also highlighted the fact that if we explore Blockchain thoroughly with SMEs, SMEs will most likely to benefit a lot and it will surely help in their business productivity and efficiency.


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Blockchain Cannot be Developed behind Closed Doors

To change the real world, blockchain companies need to step out of blockchain world.

The blockchain industry does not lack hype, for sure. New blockchain companies seem to spruce up every single day. Initial Coin Offerings (ICOs) raised more money in the first three months of 2018 than the whole of 2017, according to data collected by CoinDesk.

However, blockchain is still a distance away from mass adoption. The technology remains in a nascent stage and has not impacted people around the world yet, which has led many to question whether the world can really be transformed by blockchain.

Linfinity CEO Anndy Lian believes that in order to speed up the tapping of blockchain’s potential, blockchain companies need to proactively try to merge their technologies with traditional businesses and industries, especially those that are less digitalised at the moment.

He said, “The appearance of blockchain provided traditional industries with unlimited heights of imagination. However, there are many problems that blockchain needs to overcome first.

“It cannot work behind closed doors, as its first-priority role should be a technological service that is integrated with traditional industries. In this process, blockchain technology can continually be upgraded.”

A wider audience

Integrating blockchain with traditional businesses and industries will, most importantly, let it reach a wider audience.

The value of the blockchain market is estimated to be USD 550 million this year. While the size of the industry is rapidly increasing, it is hardly comparable to already established industries.

For example, Linfinity aims to provide blockchain-based solutions for the supply chain to make the supply chain industry more transparent and secure. The global supply chain management market size is worth around USD 14 billion now, making it 25 times as large as the entire blockchain market.

Hence, when Linfinity integrates blockchain into supply chain management, it opens up blockchain to a whole new paradigm of possibilities and business use-cases. By combining blockchain effectively with pre-existing technologies to help traditional businesses, it brings blockchain directly to the masses, rather than having blockchain stay within specific circles.

The blockchain process of transacting and storing information on a decentralised, distributed ledger yields many benefits for enterprise application data. That makes supply chain management a good use case—a consortium of stakeholders in a supply chain can own, operate and enforce rules for their own shared blockchain.

Combine with other technologies

Blockchain itself should be used sparingly, where it is needed. The ample cryptography which blockchains employ also make them slow. That provides another reason to reconsider off-chain processing and storage alternatives.

In order to maximise its effectiveness and applicability to enterprise scenarios, it needs to be used together with other pre-existing great technologies.

Lian said, “Making blockchain more widespread requires a process. Simply relying on the technology itself is unproductive.”

“Linfinity combines blockchain with Artificial Intelligence and the Internet of Things (IoT). We also focus on the demands of businesses and consumers, so we can speed up the commercialisation of blockchain.”

Besides, having data from the supply chain recorded onto blockchain, Linfinity plans to use other technologies, such as Artificial Intelligence, to conduct real time analysis and to magnify the value of supply chain data.

It will then be able to provide innovative value-add services such as smart energy monitoring, smart sales monitoring, and predictive maintenance.

For blockchain world to expand its reach to the wider world, blockchain companies need to proactively step out. Having access to wider markets and amplifying blockchain’s effectiveness aside, that is the only way blockchain can truly enhance the world.





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Linfinity Advances Blockchain Commercialisation With Hong Kong Industry

Linfinity organised a roundtable conference themed “Explore the Future of Blockchain Technology” at the W Hotel in Hong Kong. Notable industry leaders were invited to share their insights on the commercialisation of blockchain technology, including the chairmen of the Hong Kong Shippers’ Council (HKSC) and the Hong Kong Association of Freight Forwarding and Logistics Ltd (HAFFA).


The roundtable is hosted by Linfinity CEO Anndy Lian. He said, “Right now, industry insiders are beginning to understand the concept of blockchain and shifting their focus to its commercial applications. More companies are seriously considering it and starting to conduct pilot tests. The value of blockchain to traditional businesses is heavily reliant on how these businesses and industries embrace this technology. As of now, the most direct way of applying blockchain to real life scenarios is to implant it into supply chains and speed up its integration with traditional businesses.”


Bringing information onto the chain to speed up product circulation

Hong Kong is a global air cargo hub. Due to a mix of unique geographical and political factors, it has stayed at the top of air cargo rankings for 18 years consecutively. In 2017, it handled over 5 million metric tons of cargo, becoming the first airport to achieve that within a year. HAFFA chairman Brian Wu said, “As the volume of trade increases, traditional methods of transporting freight are unable to accommodate growing needs anymore. We need to develop a more effective method quickly. Unquestionably, blockchain technology will be revolutionary for the logistics industry. Besides increasing the speed, it greatly decreases administrative and labour costs. We are excited about how it is going to value-add to the industry.”


Responsibility tracking to protect all parties’ rights

One of the main predicaments that the logistics industry has been facing is the asymmetry of information. Responsibility tracking has hence emerged as an important way to make the supply chain more transparent. HKSC chairman Sunny Ho said, “We have deeply experienced the pain of the lack of transparency in the supply chain. A lot of time and money are spent to resolve legal disputes. HKSC’s aim is to protect shippers’ rights in logistics processes. We look forward to the role blockchain can play in the supply chain, as it will help us greatly in tracking information and protecting the rights of all parties.”


Logistics is an essential aspect of the supply chain. By combining Cloud TQM (Total Quality Management) and blockchain technology, Linfinity has built quality control and digital certification platforms that bring logistics information onto the blockchain. Such a traceable, trustable system minimizes communication and risk control costs.


Increasing consumers’ confidence with anti-counterfeit tracking

As of February this year, the Hong Kong retail industry is estimated to be worth around 452 billion Hong Kong dollars. It is an increase of 29.8% since last year, establishing it as a record increase since 2010. “This is good news for retailers. But at the same time, we face more challenges, especially counterfeit products,” said Louis Lau from Hong Kong cosmetics chain Angel Beauty Bar.


He added, “Counterfeit products are a huge problem in the cosmetics industry. Existing anti-counterfeit technology is unable to fulfill market needs anymore. We have been looking for a new solution for the longest time, which is why we anticipate blockchain technology’s applications. I think it can potentially greatly resolve the counterfeit problem in cosmetics.”



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Linfinity – Conquest is the Sea of Stars

Recently, Linfinity CEO Anndy Lian received an exclusive interview with TVCC and Blockchain Today in Seoul, South Korea. The following are the highlights.

Q:Can you brief us with Linfinity?

A:Linfinity, based in Singapore, is a pioneer in the combination of blockchain technology and the cross-border supply chain industry, aiming to build a trusted and traceable anti-counterfeit supply chain solution underlying blockchain technology. In this system, it is easy to monitor specific conditions such as raw material supply, logistics, and distribution. While reducing the cost of supply chain management, it also increases the security of commodity circulation.

Q: What field do you want to go for next?

A:At present, we have signed strategic cooperation agreements with many large enterprises at home and abroad, involving finance, law, logistics, and FMCG. The field that Linfinity aims to enter into the most is the cosmetics industry, or food and health industry, such as masks, coffee, cigarettes, etc. Especially for cigarettes, the idea we want to convey to people is that smoking is harmful to health, if there are a lot of fake cigarettes in the market, then the harm to the body is even worse.

The good news is that we have signed a strategic agreement with Alishan Group in Taiwan not long ago. They will use Linfinity’s blockchain technology in their supply chain to improve the efficiency and transparency of their own supply chain management, so as to put an end to the spread of fake cigarettes, and to mitigate the “harm” as much as possible.

Q : Why would Linfinity choose fields such as cosmetics or food and health care? They seem to have nothing in common.

A:As we all know, there are a lot of cosmetics in South Korea, including famous big brands. In addition, beauty makeup is a relatively “lucrative” industry, leading to endless generation of counterfeit and shoddy products, despite repeated prohibitions.

Of course, we try not just to do one single industry, we can do more. If you talk to different people, you find that different companies have got different pain points, as Lev Tolstoy said: “Happy families are always alike, and unbelieving families have their own misfortunes.”

The other is the food and health industry. Food safety will be considered when people eat. Only when food safety is guaranteed, we will be assured. Blockchain technology offers the possibility of such trust, which will change our lives.

Q : There are many blockchain start-ups. What are the differences between Linfinity and them?

A:If you look at blockchain as the industry to see, I would say that we are not very much different from them.But if you look at how the recent start-up blockchain scene is like, it is that most of them are looking at how to raise funds. That’s a big difference.

Linfinity has made it clear at its birth that no ICO will be carried out, and no fund-raise from public. We are committed to commercializing our products with only some of the funds available. In the short term, competitors’ financing behavior may be profitable within a certain period of time, but in the long run, Linfinity’s commercial landing of blockchain technology will bring more commercial resources and benefits.

Q : Linfinity has signed several MOUs, so when will they be realized?

A: Some of them will soon be realized. For example, a health care company in Singapore wants to track who the manufacturer is and bring all the information up to our blockchain.  We can actually satisfy this demand next month. Others may take longer, for example, some want to look at how we trace from raw materials all the way to the logistics, factories, retailing and recycling, that will take a long time, depending entirely on their real needs. The industry’s technology iteration is fast, we have to proceed step by step to keep pace with the times. I firmly believe that we will develop very quickly, and will develop very well, and then there will be more larger enterprises working with us, as well as a lot of news coming from us.

A:We have a global strategy.

In Asia, we already have cooperation in Singapore, China and South Korea, and we plan to expand to other regions, such as Thailand, Taiwan and Japan. In terms of commercial landing, our route is also very simple and clear, that is, to cooperate with more large, medium-sized and small enterprises, to rally them together and to upload all the information onto our chain, giving them a real understanding of the changes that blockchain technology will bring to their industry.

In August, we will host the first Linfinity Form in London, UK, where many European business leaders and elites will discuss how to use blockchain technology to help them upgrade their industries. At the same time, we also hope to sign more strategic cooperation agreements in London, which will be a small step for us to enter the European market.

Plans for the American market have been launched, and it is only a matter of time before we approach a large U.S. logistics company.


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近日,Linfinity接受了 《The Straits Times》专题报道,他以深入浅出的方式,针对传统供应链的一系列弊端,提出现代供应链的发展应该借助区块链技术完成产业转型的宏大命题。


据《经济合作与发展组织》调查报告称:全球每年大概2.5%的进口产品中, 约有0.5万亿美元(0.7万亿新元)的物品存在假冒伪劣现象;2008年,估计有30万名中国婴儿因食用受三聚氰胺污染的奶粉而生病,其中有六人死于肾脏疾病。





“从采购到物流的整个生产过程对透明度的需求不断增加,使区块链的应用变得至关重要。”Anndy Lian指出,“通过更准确的数据,企业可以做出更好的决策,以减少浪费,提高效率并消除欺诈。”









今年初,Linfinity着手区块链项目,发布了《Linfinity商业白皮书》并开始测试其服务平台;同时,Linfinity还建立了“Linfinity Talk”,这是Linfinity项目的全球路演平台,旨在展示区块链项目,并与志同道合的企业建立联系,以进一步探讨区块链技术。


值得一提的是,7月份,Linfinity在CoinEx全球首发了自己的虚拟货币-LFT。Anndy Lian表示,我们始终坚定地认为自己是区块链行业的一员。 我们希望能够通过LFT的激励机制,给予这个行业更多的促进与发展。同时,他也说道:“尽管区块链技术前景十分可观,但要完全普及可能需要数年甚至数十年的时间。对新技术的市场教育过程需要时间,需要政策制定者,更需要全行业,企业和最终用户的支持”。

本文转译至:《The Straits Times》


The Straits Time:


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Linfinity: using blockchain to help SMEs

Singapore, 27 July 2018 – Blockspace Asia, powered by Linfinity and co-organised by Pinc and Blockvital, took place with great fanfare on 27 July in Singapore.

The event drew industry heavyweights such as Huobi Global and Blockvital, and featured shrewd discussions centered around how to use blockchain to promote the development of small and medium-sized enterprises (SMEs). It attracted over 200 people.

Enterprise Singapore business advisor Qamarul Solihien was invited as a keynote speaker. Enterprise Singapore is a statutory board under the Ministry of Trade and Industry in Singapore. It was newly formed three months ago to champion enterprise development.

Solihien said, “As a country friendly to the development of blockchain technology, Singapore will continue to encourage using blockchain to help small businesses grow. By closely monitoring industry standards and quality, Enterprise Singapore will increase worldwide confidence in Singapore’s products and services. This will build Singapore into a global trade and startup hub.”


The event also saw candid panel discussions on the blockchain industry’s current state, and pertinent investment and security issues. Panelists include industry leaders such as Huobi Global senior director Wu Xing, Cryptovalley Singapore advisor Rennie Sng, and BCoin CEO Davy Goh.


Linfinity CEO Anndy Lian said in his keynote speech, “The flexibility of SMEs made them the first benefactors of blockchain. Compared to big companies, SMEs can integrate blockchain more easily into their supply chain management systems. This adds more value to what they are doing and helps them to improve brand image.”


Fashion industry to be enhanced by blockchain

At the event, Linfinity signed memorandums of understanding (MOUs) with three Singapore-based fashion retail companies: Pinc,, and Feso Asia. Linfinity, a pioneer in using blockchain in supply chain management, will provide these three companies with technological support in supply chain management using blockchain-based solutions.

Lian said, “We are excited to be able to provide blockchain technological support to these fashion platforms. Linfinity will use blockchain to enhance the global fashion industry. We are confident that we can demonstrate the effectiveness of blockchain in reducing counterfeit products. Blockchain’s transparency and immutability will ensure products’ quality, while protecting and advancing companies’ brand image at the same time.”


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LINFINITY CEO Anndy Lian Interviewed by the Asia Business Daily

[This article is translated from the Asia Business Daily  Reporter -Li Minyu]


From the original point of raw material production to waste utilization, install all supply chains around the world on blockchain.

     Recently, Linfinity CEO Anndy Lian has accepted an exclusive interview with the Asia Business Daily in Seoul, South Korea. He said that Linfinity is  promoting the use of blockchain, Internet of Things and big data to reshape supply chain ecology. Since all users participating in the internet are able to compare and verify by sharing information, the possible existence of fakes has reached an unprecedentedly low level. Linfinity is to use this feature to build a transparent supply chain ecosystem.

     At present, more and more companies are actively applying blockchain technology to logistics, transportation and other industries. Maersk Group, the world’s largest shipping company, and IBM, established a partnership in January of this year to jointly create a blockchain maritime logistics system.The UAE’s Abu Dhabi Gulf Commune (ADP) has introduced the blockchain logistics system earlier this month. However, Linfinity is conceiving a much larger blueprint by linking the Internet of Things, big data and blockchain, Linfinity will make the whole process of circulation, supply, and recycling transparent from the point of raw materials to the stage of waste utilization. Anndy also mentioned that “Just like the pharmaceutical industry, no matter how strict the management process is for logistics from the production room to the storage warehouse, there are still frauds in the delivery of drugs to consumers. This is the truth.” He emphasized that “On Linfinity platform, the process from buying a plastic bottle to the recycle will become transparent and visualized.”

     Since Linfinity was set up last year, they have signed MOU withTaiwan’s tobacco brand Alishan and other companies from China, Singapore and Malaysia to explore blockchain technology. It is expected that as early as August 2018, Linfinity will achieve phased results and build a truly blockchain project.

 (LINFINITY reached a cooperation agreement with a number of international companies in Singapore)

(LINFINITY and Alishan Group reached a cooperation agreement)

     Unlike other general blockchain projects, Linfinity is not going to do ICO, Anndy said:“Linfinity has never and will not carry out any financing involving ICO in the past, present and future. We are committed to building a sustainable community ecosystem that allow users to find value by themselves on the platform.”

This sense of confidence comes from the technical power of members behind Anndy and their huge industry resources. Anndy has over 15 years of experience as a professional consultant in Asia. He has been active in various fields such as Singapore Institute of International Studies, Singapore Business Federation and other government agencies and international corporations, non-profit organizations, etc.

     Currently, Linfinity is actively exploring the Korean market and will soon reach cooperation with many companies in the logistics, cosmetics and communications industries. In addition, Linfinity is also discussing the implementation of Linfinity platform with more than 20 companies. Anndy said: “Korea is one of the most enthusiastic countries to understand and embrace blockchain implementation . Korea is also friendly to new technologies and this will help Linfinity expand the Korean market further.

  [About the Asia Business Daily: The Asia Business Daily is one of the leading newspapers in Korea. It is distributed on Korean Air and Asiana Airlines. It is also the only Korean mainstream media that has a “digital currency” section.]


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