Improve Productivity Using LINFINITY Blockchain Technology

On September 9th, LINFINITY CEO Anndy Lian was invited to visit the Asian Productivity Organization (APO) headquartered in Tokyo, Japan for an in-depth discussion on “How to Build a Trusted Anti-counterfeiting Traceability Ecology with Blockchain Technology” together with Joshua Lau, Director of APO Research and Planning Department, Sherman Loo, Director of Administrative & Finance and members of the research team.

Anndy Lian introduced LINFINITY’s blockchain based anti-counterfeiting solution and business strategy to the attendants. He pointed out that the strength of blockchain technology is obvious. For blockchain to be fully commercialized, it is necessary to understand the real market demands, which exactly coincides with the APO’s search for new technologies to boost productivity.

The Asian Productivity Organization (APO) is an international organization that aims to improve productivity and promote sustainable social and economic development in the Asia-Pacific region. APO currently has 20 member countries and regions, including South Korea, Singapore and Japan. Its strategic focus is on the use of high-tech to revitalize small and medium-sized enterprises, promote regional development, advocate innovation and popularize green productivity.

When talking about the LINFINITY blockchain based anti-counterfeiting solution, Anndy Lian said, “We upload the product information onto the block and adopt a unique and blockchain-supported QR code. By scanning the QR code, the consumer can obtain the information about the good. These data are transparent and cannot be artificially tampered with. Although many traditional enterprises have taken anti-counterfeiting measures, customers do not often proactively verify the authenticity of products they buy. Such paradox situation makes these anti-counterfeiting measures a ‘Maginot Line’. LINFINITY is to motivate consumers to participate in anti-counterfeiting verification and to report counterfeit and shoddy goods in a timely manner through the unique ‘token mechanism’ in the blockchain ecology. Such rewarded source-tracking mechanism can enhance their awareness of consumer rights and to motivate them to participate in the whole supply chain as a key element.” Anndy Lian added: “All new technologies need to be integrated to put into use. Integrating the Blockchain, IoT and AI can help minimize the drawbacks of the supply chain, and also can remedy the loss in time if there is any problem.”

In recent years, APO has set up research institutes in Singapore, Taiwan and Philippines, dedicated to the study of industrial upgrading and transformation, of which blockchain technology is also a part. “We are looking forward to furthering collaboration with the APO, combining LINFINITY’s blockchain technology and APO’s management experience in productivity, to enhance productivity with new technologies,” said Anndy Lian.

 

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LINFINITY携手亚洲生产力组织,用区块链助力生产力发展

9月9日,LINFINITY CEO Anndy Lian 受邀到访总部位于日本东京的亚洲生产力组织(APO),并与APO调查企划部部长刘本玮,总财务部长吕振銮及所属科研小组成员就“区块链技术构建可信任的防伪溯源生态”展开深度探讨。

Anndy Lian 向与会嘉宾介绍了 LINFINITY 防伪溯源技术与商业逻辑,他指出区块链技术的强大之处显而易见,区块链想要真正商业化普及,就必须要了解市场真正诉求。这与APO寻找可以提高生产力新科技的需求点不谋而合。

亚洲生产力组织(APO),是一个以提高生产力为目的,促进亚太地区社会经济可持续发展的国际组织,现有包括韩国、新加坡、日本等20个成员国家和地区参与。其战略重点在运用高新科技振兴中小企业、促进地区发展、提升创新主导、普及绿色生产力等方面。

在谈及 LINFINITY 防伪溯源生态时,Anndy Lian 表示“我们将产品信息上链,且采用独一的QR码,消费者只要扫描QR码,便可获取商品在整条供应链上的信息数据,这些数据是透明化,且不可被人为篡改的。当然,尽管很多传统企业也采取了防伪的措施,但消费者并不会去主动验证,使这些“防伪措施”变成了一条名副其实的“马奇诺防线”。而 LINFINITY 则是通过区块链生态中特有的“通证机制”激发消费者主动参与防伪验证的过程中,及时举报假冒伪劣商品,从而使溯源问责得到奖励,更好的维护自身消费权益。” Anndy Lian 补充道:“所有的新技术都需要整合使用,将区块链+IoT+AI联动起来,既可将供应链的弊端防范于未然,又可在出现问题时及时补救。”

近些年,APO已在新加坡、台湾和菲律宾都设立了研究所,致力于研究产业升级转型(ITC),区块链技术也属于这一部分,LINFINITY 的区块链防伪溯源技术接下来将会成APO重点关注的商业项目。“我们非常期待与APO的进一步合作,结合 LINFINITY 的区块链技术及APO在生产力方向的管理经验,用新技术赋能生产力的发展。” Anndy Lian说道。

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Linfinity: A Blockchain Enabler Makes Blockchain Useful for SMEs

Linfinity organised a roundtable conference themed “Explore the Future of Blockchain Technology” in Singapore. The roundtable gathered industry leaders and entrepreneurs across different sectors to discuss on the topic that how Blockchain technology can empower SMEs. Teo Ser Luck, a former minister of state in Singapore and now the chairman of Nufin Data, was also invited as special guest.

SMEs: A Huge Market

Linfinity CEO Anndy Lian hosted the roundtable discussion. “In Singapore, 99% of the Enterprises are SMEs, contributing 49% of nominal value aded. For supply chain industry, SMEs are also facing the pain points that traditional MNCs are trying to tackle, including the efficiency and transparency of goods and value transaction, which Blockchain solutions can step into.” Anndy said, “This is a huge market, which we all can’t afford to lose.”

Source from: Department of Statistics Singapore

The Singapore-based fashion brands and marketplaces presented during the discussions—Pinc, Lovefreya.co, and Feso Asia—expressed that they want to know how Blockchain can help local designer brands. A persistent problem that they have been facing is having their designs copied, and they hope Blockchain can help mitigate profit losses from this problem.

Earlier on during Blockspace Asia, Linfinity signed Memorandums of Understanding (MOUs) with Pinc, Lovefreya.co, and Feso Asia. Linfinity, a pioneer in using Blockchain in supply chain management, will provide these three companies with technological support in supply chain management using Blockchain-based solutions.

SMEs: The First Beneficiaries from Blockchain

“There is no doubt that Blockchain is bringing new energy into traditional industry, and it will be revolutionary. But its value depends on how we use it.”  Mr. Teo said during the discussion. “The flexibility and great adaptability will make SMEs one of the first beneficiaries from Blockchain.”

Mr. Teo shared his experience on how he helped start-ups and small and medium-sized enterprises (SMEs) while at the Ministry of Manpower (MOM) and as minister of state for trade and industry. Since stepping down as minister of state for manpower, Mr. Teo has been involved in several ventures ranging from education and sports to fintech.

“It is necessary for SMEs to look at the current trends of their industry and have a sense of where it is going in the future. There is always an urgent need for innovation, and when it comes, we should grasp it and see how it can restructure the business models and fill in the gaps.”

This roundtable also invited guests from Quest Ventures, Blockvital, BlockConnectors and Sharechain to share their insights on how the Blockchain technologies can empower SMEs in the region. Mr. Bill Teng, Chairman of Ping An Securities also highlighted the fact that if we explore Blockchain thoroughly with SMEs, SMEs will most likely to benefit a lot and it will surely help in their business productivity and efficiency.

 

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Blockchain Cannot be Developed behind Closed Doors

To change the real world, blockchain companies need to step out of blockchain world.

The blockchain industry does not lack hype, for sure. New blockchain companies seem to spruce up every single day. Initial Coin Offerings (ICOs) raised more money in the first three months of 2018 than the whole of 2017, according to data collected by CoinDesk.

However, blockchain is still a distance away from mass adoption. The technology remains in a nascent stage and has not impacted people around the world yet, which has led many to question whether the world can really be transformed by blockchain.

Linfinity CEO Anndy Lian believes that in order to speed up the tapping of blockchain’s potential, blockchain companies need to proactively try to merge their technologies with traditional businesses and industries, especially those that are less digitalised at the moment.

He said, “The appearance of blockchain provided traditional industries with unlimited heights of imagination. However, there are many problems that blockchain needs to overcome first.

“It cannot work behind closed doors, as its first-priority role should be a technological service that is integrated with traditional industries. In this process, blockchain technology can continually be upgraded.”

A wider audience

Integrating blockchain with traditional businesses and industries will, most importantly, let it reach a wider audience.

The value of the blockchain market is estimated to be USD 550 million this year. While the size of the industry is rapidly increasing, it is hardly comparable to already established industries.

For example, Linfinity aims to provide blockchain-based solutions for the supply chain to make the supply chain industry more transparent and secure. The global supply chain management market size is worth around USD 14 billion now, making it 25 times as large as the entire blockchain market.

Hence, when Linfinity integrates blockchain into supply chain management, it opens up blockchain to a whole new paradigm of possibilities and business use-cases. By combining blockchain effectively with pre-existing technologies to help traditional businesses, it brings blockchain directly to the masses, rather than having blockchain stay within specific circles.

The blockchain process of transacting and storing information on a decentralised, distributed ledger yields many benefits for enterprise application data. That makes supply chain management a good use case—a consortium of stakeholders in a supply chain can own, operate and enforce rules for their own shared blockchain.

Combine with other technologies

Blockchain itself should be used sparingly, where it is needed. The ample cryptography which blockchains employ also make them slow. That provides another reason to reconsider off-chain processing and storage alternatives.

In order to maximise its effectiveness and applicability to enterprise scenarios, it needs to be used together with other pre-existing great technologies.

Lian said, “Making blockchain more widespread requires a process. Simply relying on the technology itself is unproductive.”

“Linfinity combines blockchain with Artificial Intelligence and the Internet of Things (IoT). We also focus on the demands of businesses and consumers, so we can speed up the commercialisation of blockchain.”

Besides, having data from the supply chain recorded onto blockchain, Linfinity plans to use other technologies, such as Artificial Intelligence, to conduct real time analysis and to magnify the value of supply chain data.

It will then be able to provide innovative value-add services such as smart energy monitoring, smart sales monitoring, and predictive maintenance.

For blockchain world to expand its reach to the wider world, blockchain companies need to proactively step out. Having access to wider markets and amplifying blockchain’s effectiveness aside, that is the only way blockchain can truly enhance the world.

 

 

 

 

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Linfinity, “블록체인으로 물류의 투명성과 신뢰성을 확보”

Linfinity는 지난 후오비코리아가 주최하고 블록노드커뮤니케이션즈가 주최한 후오비 카니발 블록체인 컨퍼런스에 지난 8워 2~3일 간 참여했다.

Linfinity는 블록체인, IoT, 빅데이터 기술을 기반으로 한 안정적인 분산형 비즈니스 플랫폼으로서, 신뢰할 수 있는 데이터와 투명한 정보, 효율적인 협력 및 상호연결 된 네트워크를 통해 실용적인 비즈니스 문제와 기업 사용자의 개발요구에 대응할 수 있는 플랫폼이다.

행사 첫째 날 ‘블록체인 서비스 실현을 위한 선두자들’이란 주제로 로드쇼를 선보인 Anndy Lian(Linfinity CEO)은 물류와 관련된 난제들을 블록체인으로 해결할 수 있다고 설명했다.

“오늘날 중요한 문제 중 하나는 공급망 네트워크에 대한 불투명한 개요로, 공급망을 따라 원자재 및 제품의 품질과 무결성을 확보하는 것이 어렵다”며, “공급망이 길고 복잡할수록 마찰 비용, 데이터 비용, 책임 부족, 과실 및 위조의 가능성이 커진다”고 강조했다.

이어, Linfinity는 블록체인으로 물류의 자동화를 완성하고 무엇보다 투명성과 추적성에 집중한 프로젝트로, 제품에 대한 인증방법과 위조품 등으로 인한 문제를 해결해 나가는 데 노력을 기울일 것이라고 밝혔다.

Linfinity는 블록체인 기술과 Linfinity R&D의 경험, 그리고 식품, 담배, 의류, 의약품 등의 산업에 종사하는 포춘 500 기업 관련한 서비스 경험을 통해 공급망에 대한 투명성 및 효율성을 확보하는 특징을 가지고 있다.

한편, 이번 행사엔 3500여 명이 넘는 투자자가 참석했으며 비트메인의 우지한 대표를 비롯해 110여 명의 블록체인 전문가가 패널과 연사로 참여했다.

http://www.futurekorea.co.kr/news/articleView.html?idxno=109581&from=timeline&isappinstalled=0

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담배도 나쁘지만, 가짜 담배는 더 나빠. 린피니티(Linfinity) 블록체인 기술로 가짜 담배 걸러내어 세상에 좋은 메시지 전달. 모멘텀과의 협력으로 유럽에서 토큰 교환 매커니즘 확인, 다양한 분야에 걸쳐 생산지에서 최종 소비자까지 신뢰할 수 있는 맞춤형 비즈니스 플랫폼 구축 노력

오늘날 중요한 문제 중 하나는 공급망의 네트워크에 대한 투명성을 달성하기 어려워 공급망을 따라 원자재 및 제품의 품질과 무결성을 확보하는 것이 어려워지고 있다는 점이다. 공급망이 길고 복잡할수록 마찰 비용, 데이터 비용, 책임 부족, 과실, 위조 및 사기의 가능성이 커진다. 일반적으로 오늘날의 글로벌 공급망은 느리고 비효율적이며, 각 프로세스에서 투명하지 않아 결과적으로 공급망의 다양한 지점에서 기업 사용자를 당황하게 한다.

린피니티(Linfinity)는 현재의 문제를 해결하는 것을 목표로 전 세계를 대상으로 다양한 분야에 블록체인 생태계 네트워크를 형성하고 필요한 기술과 제품들을 공급하고자 노력중인 기업이다. 현재 싱가포르에 본사를 두고 한국과 중국에 지사를 두고 있다. 지난 7월에는 (사)유엔미래포럼 박영숙 대표의 주최로 모멘텀 스위스(Momentum Switzerland) 이알오스터(Eyal Oster) 대표와 전략적 협력 계약을 체결하여 블록체인 산업의 상업화에 협력하고 블록체인의 공동 개발을 공동으로 추진했다.

모멘텀과의 협력으로 유럽에서 모멘텀의 협업 리소스를 통합하고 아시아 태평양 지역에서 린피니티의 시장 우위를 강화하고 린피니티와 모멘텀 사이에 토큰 교환 매커니즘을 확인하여, 앞으로 LFT의 유통 영역과 토큰 가치를 더욱 확대하고 유럽 및 미국 시장에서의 린피니티의 발전을 촉진하기 위해 모멘텀 플랫폼의 멤버쉽 포인트를 사용할 수 있게 된다. 기존 솔루션, 플랫폼과 협력하여 담배, 의약품, 식품, 농산품 등 다양한 분야에 걸쳐 생산지에서 최종 소비자까지 신뢰할 수 있는 맞춤형 비즈니스 플랫폼을 구축하려는 것이다.

린피니티, 투명한 데이터, 상호 연결된 네트워크로 실질적인 비즈니스 문제 해결
블록체인, IoT 및 빅데이터 기술을 기반으로 안정적인 분산형 비즈니스 플랫폼에서 신뢰할 수 있는 데이터, 투명한 정보, 효율적인 협력 및 상호 연결된 네트워크를 제공하는 기업 공급망 솔루션은 실제 발생하는 비즈니스 문제를 해결하고 상품의 생산, 제작, 물류, 판매 전체 과정을 추적하며 기업 사용자의 개발 요구에 대응할 수 있는 플랫폼을 구축하여 클라우드 서비스 건당 계산제 요금 모델을 통해 현금화를 가능케 한다.

린피니티의 CEO 앤디리안(Anndy Lian) 대표는 “블록체인 기술 및 총 공급망과 관련한 추적 가능성, 발전된 도시에 관한 것, IoT와 AI 같은 다른 기술들을 어떻게 시스템에 접목시킬 것인가를 위해 계획하며 최근에는 이를 위한 첫걸음으로 회사를 CoinX라고 불리는 거래소에 등록시켜 지역 사회로부터 많은 문의와 관심을 받고 있는 상황이며, 현재 가장 기대하는 분야인 화장품 관련 사업 및 의료 서비스, FMU 제품과 커피빈 관련 사업으로 세상을 바꿀 준비를 하고 있다.”고 전했다.

한자리에 모인 모멘텀 브릿지 이알 오스터 대표, 린피니티 앤디리안 대표, (사)유엔미래포럼 박영숙 대표

담배도 나쁘지만, 가짜 담배는 더 나빠.
블록체인 기술로 가짜 담배 걸러내어 세상에 좋은 메시지 전달
최근에는 본사가 대만에 있는 ‘일리순’이라는 담배 회사와 계약을 체결하고 블록체인 기술을 통해서 예상되는 안 좋은 문제들을 최소화 할 수 있는 방안을 마련했다. 예를 들어, 흡연 자체도 뭄에 나쁘지만, 가짜 담배를 피우는 건 더 나쁘다는 인식을 바탕으로 블록체인 기술로 가짜 담배를 걸러내어 모든 이들에게 올바르고 좋은 메시지를 전달하는 것이다. 이것이 린피니티가 세상을 위해 추구하는 바이다.

한국에서 매우 유명한 몇 가지 산업을 예로 들어보자. 화장품 산업의 경우, 시중에 좋은 화장품들은 많다. 하지만 피부에 바르면 알레르기가 생기는 등 나쁜 일들이 일어나는 것도 자주 볼 수 있다. 건강 관리 산업에서도 음식을 소비하거나 보충제를 소비할 때 식품의 상태를 파악하고 식품이 정말 안전하다는 것을 알려주어 사람들이 또한 안전하다고 느끼도록 안전성을 확인시켜 주면 바로 신뢰를 만들어 낼 수 있다. 이는 블록체인 같은 기술이 있기에 가능한 일이다.

현재는 다양한 분야 산업과 전략적 제휴하여 세계화 위해 단계별 접근 시도
린피니티는 다양한 분야의 산업에 이미 전략적 제휴를 맺고 그 응용이 실현화 될 수 있도록 우선 어떤 업종이든지 유통 상에 문제점은 없는지 파악하고 그것을 실현하는데 필요한 기간을 살펴보며 단계별로 접근, 실행해 나가는 중이다. 싱가포르, 중국, 한국에서 점차 세계 곳곳의 또 다른 곳을 향해 확장해 나가며 다음 달에는 유럽 시장에 진출하기 위한 발걸음으로 런던에서 몇 가지 다른 전략적 제휴를 예정하고 있다. 미국의 대규모 물류회사인 엔드투앤드와의 미팅도 예정되어 있어, 올해 말 즈음에는 린피니티의 원대한 계획들을 현실화 할 예정이다.

http://m.blockchainai.kr/client/news/newsView.asp?nBcate=F1009&nMcate=M1008&nScate=1&nIdx=33143&from=timeline&isappinstalled=0

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对话Linfinity CEO Anndy:太关注别人在做什么,反而容易迷失自己 | VOICE商业

如果你对近期发生的毒疫苗事件有所关注,那么你很可能听身边的人提起过Linfinity。

这家成立仅一年之久,却在传统行业享有较高关注度的区块链防伪溯源企业,在毒疫苗事件曝光后,第一时间宣布:自7月23日起,将为所有疫苗公司无偿提供区块链防伪溯源技术服务,以降低乃至杜绝类似事件发生的可能性。

自区块链技术诞生以来,防伪溯源便被认为是最有可能实现应用落地,以及最有价值的细分领域之一,玩家颇多。

赛道上奔跑着中国最强大的互联网巨头、最明星的创业公司、大型医药上市企业,和一些手握资源的纯区块链平台。这些公司大多将注意力放在C端,将侧重点放在物流,力求利用区块链技术,改变假冒伪劣商品泛滥的现状。

行业欣欣向荣、参与者众多是好事,但对于后进入者来说,在现有的格局下,如果还是按照“前辈”们的方式做防伪溯源,是很难在未来的戮战中突破重围的。

Linfinity给出了一个新的思路,它希望利用区块链技术+物联网+人工智能,让整个供应链流程完全透明化,覆盖供应商,厂家,仓储,物流,配送,零售商、废物利用等一系列环节。一方面深层溯源,让假货无处遁形;一方面保障B端传统企业利益,解决货物遗失、被盗、被替换等给企业造成经济损失,损害品牌形象的难题。

就像同样是走高性价比、饥饿营销路线,小米手机的销量能够占据全球第五,而360手机、乐视手机却不达预期一样。很多时候,企业与企业之间,即便做的事情表面看起来相似,但出发点、方向不同,最后的结果肯定也不一样。在大多数区块链防伪溯源平台都觉得让传统企业接受区块链概念很难的情况下,Linfinity顺利地与阿里山集团、Scientific Tradition等多家大型企业展开了合作。

火热的关注度必定带来更高的舆论风险和竞争压力,高的起点往往需要用更多的成绩去填充,才能符合客户和粉丝的心理预期。这个阶段,Linfinity只能前进,不能踏步,踏步等同于后退。

在这个特殊时刻,《CoinVoice》采访到了Linfinity的CEO Anndy,这位从事传统供应链行业10余年,交易过3万多种商品,在新加坡经营多家贸易公司的成功商人、对竞争、对供应链、对区块链,对管理、对客户获取,都有着更“务实”且创新的思考。

他不喜欢过多的谈论竞争,或者去关注竞争对手。“你一直看对手在做什么,就会影响自己的战略,跟着自己的节奏,做对的事情,和好的企业对接,这才是最重要的。”

在区块链行业,大多数创业者都是技术出身,见识或者经历过互联网多进4,4进3,3进2激烈厮杀的人,是很难做到完全不关注竞争对手的。他们追求快,多半是为了超越对手。Anndy也追求快,但完全是出于对客户和社区需求的考虑。

以下为对话节选,希望对你有所启发:


 

|竞合

等传统企业主动找上来,就是在等死。

 

CoinVoice:在采访你之前,我和一些创业者聊过防伪溯源的话题。有人认为,用区块链技术防伪溯源并没有可实现性,因为只要替换掉产品的条码或者标记,消费者就无法得知真实的信息。

Anndy:他可能对防伪技术了解不深。现在已经有隐形二维码了。我们所创造的标记,一定是唯一的,让造假者不可复制的,这是很基础的工作。消费者一旦扫描了Linfinity特制的二维码,就可以追踪和验证产品的所有信息。

 CoinVoice:Linfinity所构建的防伪溯源供应链生态具体是怎样的?

Anndy:商品或者产品在到达消费者手中之前,需要经过供应商,厂家,仓储,物流,配送,零售商等一系列环节,供应链环节太多,又不透明,就比较容易出现货物遗失、被盗、造假种种问题,发生这种情况的根本原因是信任问题。而Linfinity利用区块链技术+物联网+人工智能,能够让整个供应链流程完全透明化,甚至延伸到消费者使用,以及使用完后的废物利用环保阶段。防伪只是Linfinity业务的起点。

CoinVoice:你觉得让消费者或者品牌商理解Linfinity(区块链+物联网+人工智能)这个概念容易吗?

Anndy:其实,对消费者来说,相比概念,对他们更切身的体会是使用的过程。比如消费者去买奶粉,他只需要知道奶粉是从哪里来的、是真的吗、还是又是假的。品牌商也是一样,他只要知道这批货是真的,这批货是我的,如果出了差错之后,谁要负责任,就是这样。

对于品牌商来说,这个技术很大程度上解决了他们现在的一个很大的痛点。每年,品牌商在防伪和品牌维护上都花费了很多时间和金钱。基于区块链的防伪技术,这种无需中间者的信任机制,对他们来说能够建立与消费者之间的信任关系。

CoinVoice:所以你们在与企业合作方面进展的很顺利?

Anndy:我们目前对外公布的合作企业是有9间,实际上更多,大大小小的企业都有,像台湾的阿里山集团、新加坡知名保健品集团Scientific Tradition、时尚零售平台PINC、FESO Asia、Lovefreya都是我们的客户。

CoinVoice:有创业者和我聊过,他说让传统企业理解区块链很难,去和他们谈合作,多半是无果的,只能等企业主动找上来。

Anndy:等企业主动找上来,就是在等死。

CoinVoice:那你们是怎么促使传统企业与Linfinity合作的?

Anndy:你要知道他们的问题是什么,告诉他们如何帮助他们解决问题,不要一味的去强调区块链概念、技术,没有吸引力。

CoinVoice:在合作对象的选择上,Linfinity有什么标准吗?还是说在这个阶段,“多”才是你们的追求。

Anndy:在合作对象选择上我们很挑,但不会用企业规模作为衡量标准。很多项目都喜欢和大企业合作,可事实上大企业大多有自己的供应链系统,他花几百万打造的体系怎么可能说换就换?相反,中小企业的灵活性能够让他们较为容易地将区块链技术引入到自身的供应链管理系统,提升价值流转速度和品牌形象。

CoinVoice:如果把合作伙伴比喻成朋友,那谁是你们的敌人?

Anndy:Linfinity没有敌人,我们不会把竞争对手当成敌人。

CoinVoice:区块链供应链领域的竞争格局是怎样的?

Anndy:从项目数量上看,竞争是很大,但其中有很多项目都是垃圾,这些垃圾项目慢慢自己就会被淘汰,剩下的项目自己找自己的亮点,自己找自己生存的价值,所以其实还好,竞争并不激烈。

CoinVoice:你最重视或者关注的同行公司是谁?

Anndy:没有。在区块链这个行业里面,我采用的想法是千万不要看别人在做什么。

CoinVoice:真的完全不关注吗?

 Anndy:你一直看对手在做什么,就会影响自己的战略,跟着自己的节奏,做对的事情,和好的企业对接,这才是最重要的。

CoinVoice:如果同行公司有新的模式和比较好的想法,不去学习一下?

Anndy:其实好的东西,你一定会知道,但不代表我真的会很详细地去看它到底做了什么事情,这些东西应该是从团队的嘴巴说出来的。

如果员工觉得某某品牌在做这些东西,我们要去跟,这就是在浪费时间。我要的是他告诉我,怎样做才能形成我们自己的优势。不然我为什么要请一堆人?直接Google一下,更改一下,就行啦。这就像开车一样,我选择看前方,我的团队来看后视镜。

CoinVoice:你觉得和其它同行公司相比,Linfinity最大的亮点是什么?

Anndy:两个点,第一我们是真正的在做事,不是在炒作。第二我们的商业逻辑是清晰的,是客户可以理解的。我们讲的供应链、区块链的想法,跟其他人的很不一样。很多人谈供应链只看到了物流这一块,但是真正的供应链和物流是不一样的事情。供应链是很长的过程,物流只是其中的一个环节。从原材料、仓储、物流,一直到物料回收(环保),我们都会做。

 CoinVoice:Linfinity有多大可能性成为细分领域里的第一?

Anndy:看你是用什么来衡量,是销售第一?还是其它什么?

CoinVoice:品牌知名度和影响力。

Anndy:在短期内做到第一是很难的,但我有信心短期内,我们一定能做到前五。不过话又说回来,除非谁做到腾讯、苹果这样的地位,不然我说我是第五,那前四是谁呢?没有人能讲出来。

CoinVoice:Linfinity已经成立一年多了,你们建立起来的护城河是什么?

Anndy:如果我们是前几个把“区块链+供应链”真正落地的团队,这将是我们的一大优势。

|战略

我希望一年以内,当消费者看到商品上有Linfinity标志的时候,就会很放心,知道那个商品一定是一个好的、安全的品牌,是正品而不是假冒伪劣商品。

 

CoinVoice:之前有报道说Linfinity将把区块链技术应用于快消品行业,快消品是你们唯一想占领的领域,还是第一个?

Anndy:快消品只是第一步,我们在烟酒、化妆品、食品、保健品等领域已经开始布局了。

CoinVoice:选择这些领域布局是因为这些领域的痛点比较明显,还是因为你们在这些领域有资源,比较容易进入?

Anndy:痛点比较明显,化妆品、药品、酒好多假的。

 CoinVoice:Linfinity现阶段的战略重点是什么?

Anndy:找到好的客户,有选择的在特定国家或城市寻找特定客户。在韩国主要合作化妆品,在新加坡主要合作保健品,在台湾主要合作烟酒。

CoinVoice:你们在供应链方面的经验以及客户资源,我并不质疑,你从商10余年,经营多家贸易公司。我很想知道的是,你们在技术方面的实力。

Anndy:技术是我们非常重视的地方,我们现在技术团队有20人,现有的技术实力做防伪是足够的,但是要快速拿下整个供应链的话,还需要继续引进人才。我们正在扩大技术团队规模。

CoinVoice:追求快是为了跑过同行吗?

Anndy:不是,我们完全是从客户角度考虑。我们现在给客户做了防伪,他们用的好了,一定会问你还有其它服务吗?你可以做溯源吗?你可以做IoT吗?当你做好一件事情之后,客户就会有新的诉求,希望你做的更多、更好、更快,这方面是我们必须要处理好的。

CoinVoice:你对Linfinity过去一年多的发展满意吗?

Anndy:可以更好,比如刚刚提到的技术这块,可以做的更快,加个三四倍的速度。已经有越来越多的企业都在和我们聊,说该怎么配合我们落地,我希望把客户的诉求尽早实现。

CoinVoice:你们过去做的特别好的地方是哪里?

Anndy:社区、企业合作、传统媒体关系这三方面做的比较好,大家都知道我们是真的在做实业,在认真做事。

CoinVoice:你们现在有多少社区成员?

 Anndy:20万左右。

CoinVoice:一般B2B2C模式的区块链项目社区规模都不会特别大,也就是你们的一半左右,你们做对了什么,收获这么多粉丝?

Anndy:无论是空投还是路演,我们都一步步脚踏实地在做,到现在为止,我们已经在韩国和日本举办了很多场路演(Linfinity Talk),效果非常好,受关注度很高。

 CoinVoice:Linfinity下半年的战略重点是什么?

Anndy:陆陆续续落地项目。该开发的已经开发了,接下来要一步一步帮助合作企业落地。

CoinVoice:Linfinity有较长远的规划吗?

Anndy:区块链发展的速度非常快,短期内我们是希望有更多企业、更多公司,使用我们的防伪技术,然后慢慢把供应链整套管理系统换成Linfinity,从原材料溯源到整个运输的过程都用Linfinity,这就是我们三年到五年的计划。

CoinVoice:Linfinity的使命和价值观分别是什么?

Anndy:使命是尽量把供应链的漏洞给减少,让更多公司和消费者的利益受到保障,杜绝因人性产生的错误。价值观是做真正的事情,真正的做事情。我希望一年以内,当消费者看到商品上有Linfinity标志的时候,就会很放心,知道那个商品一定是一个好的、安全的品牌,是正品而不是假冒伪劣商品。

|管理

亲如兄弟姐妹的团队,为Linfinity奠定了一个强大的基础。

 

CoinVoice:你们的核心团队当初是怎么组建起来的?

 Anndy:朋友以及朋友介绍,我们中有一些人已经认识超过十年,很熟知彼此的能力,能够相互学习,彼此信任。

CoinVoice:你们现在的团队规模是?

Anndy:60人,计划在半年到一年内扩张到100人左右,尤其要扩大技术团队的规模。

CoinVoice:很多区块链项目在发币之后,都遇到了人才流失的问题,Linfinity碰到了吗?

Anndy:目前还没有出现这个问题。我有很大的信心他们都不会走。因为我们现在的关系已经很close了,很像一个小家庭的感觉。我们会往更远的方向看待这个项目,往两三年、四五年规划。

CoinVoice:你是怎么让团队关系如此紧密的?

Anndy:我的管理方法相当简单,像对待家人兄弟姐妹一样对待员工,以开放的心态接纳重视大家的想法、观点,这样往往能够得出最好的解决方案。即使不在同一个地方办公,我们也经常电话交流,在线上共同解决问题,经常一起旅行,我觉得管理就应该这样。亲如兄弟姐妹的团队,为Linfinity奠定了一个强大的基础。

CoinVoice:如果你的“兄弟姐妹”达不到你的预期时,你会怎么办?

Anndy:Nothing is perfect .我们会给他时间成长,但如果在沟通、帮助后,还长时间如此,他就需要考虑一下与我们是否合适了。

CoinVoice:Linfinity是一个兼具传统与创新思维的团队,这样的团队有什么优势和局限?

 Anndy:在很多其他同行公司,员工可能有很好的概念或者构想,但他们不能满足商业复杂的期望。但Linfinity不同,我们有经验,知道讨论的关键是什么,能够立足于并且满足客户的需求。我们的团队很擅长思考,不只着眼于传统的点,而且会关注事情怎样变得可操作化。

局限不只是我们团队内部这一层面,也关乎整个行业,我之所以这样说是因为区块链是一种新技术,许多公司不了解区块链。这样的话就有很大的局限性。我希望所有的区块链公司能够共同合作,让更多人了解区块链。

|Token

融资有很多方式,没必要ICO。

 

CoinVoice:在熊市,Token大涨之后是不是更可能面临大跌,引发社区不良情绪?

Anndy:币价上涨十倍、二十倍还是一百倍,真的要看项目本身做了多少事情,粉丝对项目有多信任。我觉得这个问题在三个月之后问我比较好,到时候我也想听一下你的看法。现在我只能说,Linfinity是一个优质的项目,和那些空气项目不一样。

CoinVoice:有媒体报道,最近几天你们发起了锁仓活动。

 Anndy:是的,锁仓结束时,如果LFT的价格低于0.0005ETH/LFT,我们会对参与锁仓活动的LFT进行以0.0005ETH/LFT为基准的差价补贴。

 CoinVoice:锁仓是为了防止大跌吗?

 Anndy:是为了防止投资者蒙受巨大损失。这些天,二级市场有多个币种遭到了第三方恶意量化团队有组织、有计划的狙击,针对LFT的恶意做空也有了苗头。

CoinVoice:有没有投资者猜测你们锁仓是另有目的?

Anndy:在完成8000万LFT锁仓后,锁仓地址将会公开,我们愿意接受投资者的实时监督。

CoinVoice:LFT是否只在CoinEx一个交易所上线?李笑来有个观点,说要鉴别是不是割韭菜的币,很重要的一点,就是要看它是不是只在一个交易所上线。

 Anndy:你要想一下,如果真有项目方想恶意做庄割韭菜的话,交易所的数量是个问题吗?

CoinVoice:LFT还将在其它交易所上线吗?

Anndy:当然会,在短期内,我们将上线更多的交易所,增加流通渠道。

CoinVoice:在机制设计上,你们会做哪些事情来提升LFT的价值?

Anndy:Token的部分,我们只是做了一个Token化的经济模型,而没有做ICO。在价值提升方面,我们会做很多事情,比如在商业上对我们有帮助的企业我们会赠送给他们代币,粉丝利用Linfinity系统扫码就可以拿到Token奖励,等等。有人买、有人送、有人应用,这样才可以把整个生态建设的更好。

CoinVoice:Linfinity为什么不ICO?

Anndy:很多区块链项目都在搞资本,ICO融资等等。融资有很多方式,没必要ICO。你现在在市面上跟人家说,我是做ICO的,人家会说OK,骗子。我们现在用自己的钱把项目做好,做好后上了交易所,就是另外一个想法。你知道自己做的是什么,前景是什么,真的不需要ICO。

CoinVoice:但是ICO这种方式,融资很快。

Anndy:东西来的快,去的也很快。

CoinVoice:会去吗?

Anndy:我们这个方向应该不会。但你看很多区块链项目,其实他们什么都不做,这个就是很大的Bubble,你一捅它就破了。

另外我觉得,现阶段我们应该把区块链商业化一些,不要单看技术,单看技术可行性很低,应用很重要,与产业结合很重要。

 

|个人成长

对我个人来说,成功就是让我变得更开心、快乐,使我们有条件去思考更多的事情。

 

CoinVoice:之前在传统行业你已经比较成功了,是什么触发你转型区块链?

Anndy:如果我在传统行业遇到的难题,可以用区块链简单地解决,为什么不去用这项技术推动行业的发展?最早触发我转型的事件,是一次内部讨论,当时我们探讨了好久,如何改变全世界假药横行的问题,其中一个解决方案就是将药品上链。

CoinVoice:但其实有很多传统企业老板都认为区块链只是一场泡沫。

Anndy:如果更多的人真正为区块链做真正的工作,那么泡沫永远不会来。也许目前已经有几百、几千甚至更多区块链公司,如果一直提高这个行业的壁垒,提高整个区块链行业生态,那么剩下来的真正做事的公司将成为龙头企业。

CoinVoice:经商以来,对你影响最大的人是谁?

Anndy:当我认识新的朋友,接触新的团队,都会吸收新的能量。但如果说谁对我帮助或者影响最深,我觉得是我自己,不断的反思自己做的事,不断的让自己变得更出色。

CoinVoice:我很想知道,你是如何定义成功的?

Anndy:对Linfinity来说,成功是我们在科技和区块链行业树立起自己的品牌。如果人们赞扬信任我们,那对我们而言就是成功。

CoinVoice:对你个人而言呢?

Anndy:对我个人来说,成功就是让我变得更开心、快乐,使我有条件去思考更多的事情。

https://mp.weixin.qq.com/s?__biz=MzU3ODQ5NDY2Mw==&mid=2247484685&idx=1&sn=dc40e054a12a8559cc1418a5576ea680&chksm=fd75cca5ca0245b3cf61126af8873234a9133db94b360782676a61683736f1adbf61b9dbc476&mpshare=1&scene=1&srcid=0810ilkkIrIzrL18BBNI7AS6#rd

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Linfinity Advances Blockchain Commercialisation With Hong Kong Industry

Linfinity organised a roundtable conference themed “Explore the Future of Blockchain Technology” at the W Hotel in Hong Kong. Notable industry leaders were invited to share their insights on the commercialisation of blockchain technology, including the chairmen of the Hong Kong Shippers’ Council (HKSC) and the Hong Kong Association of Freight Forwarding and Logistics Ltd (HAFFA).

 

The roundtable is hosted by Linfinity CEO Anndy Lian. He said, “Right now, industry insiders are beginning to understand the concept of blockchain and shifting their focus to its commercial applications. More companies are seriously considering it and starting to conduct pilot tests. The value of blockchain to traditional businesses is heavily reliant on how these businesses and industries embrace this technology. As of now, the most direct way of applying blockchain to real life scenarios is to implant it into supply chains and speed up its integration with traditional businesses.”

 

Bringing information onto the chain to speed up product circulation

Hong Kong is a global air cargo hub. Due to a mix of unique geographical and political factors, it has stayed at the top of air cargo rankings for 18 years consecutively. In 2017, it handled over 5 million metric tons of cargo, becoming the first airport to achieve that within a year. HAFFA chairman Brian Wu said, “As the volume of trade increases, traditional methods of transporting freight are unable to accommodate growing needs anymore. We need to develop a more effective method quickly. Unquestionably, blockchain technology will be revolutionary for the logistics industry. Besides increasing the speed, it greatly decreases administrative and labour costs. We are excited about how it is going to value-add to the industry.”

 

Responsibility tracking to protect all parties’ rights

One of the main predicaments that the logistics industry has been facing is the asymmetry of information. Responsibility tracking has hence emerged as an important way to make the supply chain more transparent. HKSC chairman Sunny Ho said, “We have deeply experienced the pain of the lack of transparency in the supply chain. A lot of time and money are spent to resolve legal disputes. HKSC’s aim is to protect shippers’ rights in logistics processes. We look forward to the role blockchain can play in the supply chain, as it will help us greatly in tracking information and protecting the rights of all parties.”

 

Logistics is an essential aspect of the supply chain. By combining Cloud TQM (Total Quality Management) and blockchain technology, Linfinity has built quality control and digital certification platforms that bring logistics information onto the blockchain. Such a traceable, trustable system minimizes communication and risk control costs.

 

Increasing consumers’ confidence with anti-counterfeit tracking

As of February this year, the Hong Kong retail industry is estimated to be worth around 452 billion Hong Kong dollars. It is an increase of 29.8% since last year, establishing it as a record increase since 2010. “This is good news for retailers. But at the same time, we face more challenges, especially counterfeit products,” said Louis Lau from Hong Kong cosmetics chain Angel Beauty Bar.

 

He added, “Counterfeit products are a huge problem in the cosmetics industry. Existing anti-counterfeit technology is unable to fulfill market needs anymore. We have been looking for a new solution for the longest time, which is why we anticipate blockchain technology’s applications. I think it can potentially greatly resolve the counterfeit problem in cosmetics.”

 

 

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Linfinity – Conquest is the Sea of Stars

Recently, Linfinity CEO Anndy Lian received an exclusive interview with TVCC and Blockchain Today in Seoul, South Korea. The following are the highlights.

Q:Can you brief us with Linfinity?

A:Linfinity, based in Singapore, is a pioneer in the combination of blockchain technology and the cross-border supply chain industry, aiming to build a trusted and traceable anti-counterfeit supply chain solution underlying blockchain technology. In this system, it is easy to monitor specific conditions such as raw material supply, logistics, and distribution. While reducing the cost of supply chain management, it also increases the security of commodity circulation.

Q: What field do you want to go for next?

A:At present, we have signed strategic cooperation agreements with many large enterprises at home and abroad, involving finance, law, logistics, and FMCG. The field that Linfinity aims to enter into the most is the cosmetics industry, or food and health industry, such as masks, coffee, cigarettes, etc. Especially for cigarettes, the idea we want to convey to people is that smoking is harmful to health, if there are a lot of fake cigarettes in the market, then the harm to the body is even worse.

The good news is that we have signed a strategic agreement with Alishan Group in Taiwan not long ago. They will use Linfinity’s blockchain technology in their supply chain to improve the efficiency and transparency of their own supply chain management, so as to put an end to the spread of fake cigarettes, and to mitigate the “harm” as much as possible.

Q : Why would Linfinity choose fields such as cosmetics or food and health care? They seem to have nothing in common.

A:As we all know, there are a lot of cosmetics in South Korea, including famous big brands. In addition, beauty makeup is a relatively “lucrative” industry, leading to endless generation of counterfeit and shoddy products, despite repeated prohibitions.

Of course, we try not just to do one single industry, we can do more. If you talk to different people, you find that different companies have got different pain points, as Lev Tolstoy said: “Happy families are always alike, and unbelieving families have their own misfortunes.”

The other is the food and health industry. Food safety will be considered when people eat. Only when food safety is guaranteed, we will be assured. Blockchain technology offers the possibility of such trust, which will change our lives.

Q : There are many blockchain start-ups. What are the differences between Linfinity and them?

A:If you look at blockchain as the industry to see, I would say that we are not very much different from them.But if you look at how the recent start-up blockchain scene is like, it is that most of them are looking at how to raise funds. That’s a big difference.

Linfinity has made it clear at its birth that no ICO will be carried out, and no fund-raise from public. We are committed to commercializing our products with only some of the funds available. In the short term, competitors’ financing behavior may be profitable within a certain period of time, but in the long run, Linfinity’s commercial landing of blockchain technology will bring more commercial resources and benefits.

Q : Linfinity has signed several MOUs, so when will they be realized?

A: Some of them will soon be realized. For example, a health care company in Singapore wants to track who the manufacturer is and bring all the information up to our blockchain.  We can actually satisfy this demand next month. Others may take longer, for example, some want to look at how we trace from raw materials all the way to the logistics, factories, retailing and recycling, that will take a long time, depending entirely on their real needs. The industry’s technology iteration is fast, we have to proceed step by step to keep pace with the times. I firmly believe that we will develop very quickly, and will develop very well, and then there will be more larger enterprises working with us, as well as a lot of news coming from us.

A:We have a global strategy.

In Asia, we already have cooperation in Singapore, China and South Korea, and we plan to expand to other regions, such as Thailand, Taiwan and Japan. In terms of commercial landing, our route is also very simple and clear, that is, to cooperate with more large, medium-sized and small enterprises, to rally them together and to upload all the information onto our chain, giving them a real understanding of the changes that blockchain technology will bring to their industry.

In August, we will host the first Linfinity Form in London, UK, where many European business leaders and elites will discuss how to use blockchain technology to help them upgrade their industries. At the same time, we also hope to sign more strategic cooperation agreements in London, which will be a small step for us to enter the European market.

Plans for the American market have been launched, and it is only a matter of time before we approach a large U.S. logistics company.

 

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当我们在做区块链防伪的时候,拼多多在做什么?

这是最好的时代,也是最坏的时代”——英国文学家狄更斯曾这样描述工业革命发生后的世界,而在中国也正在经历着这样一股历史的洪流。

随着国人知识产权和产品防伪意识的不断增强,“拼多多”的上市,让所有为打假正源而努力付出的人们无一不感觉到历史的倒退。更加讽刺的是一批创新者运用区块链技术尽其所能地杜绝假货横行的同时,另一批人则正把20年前“义乌小商品市场”再次放到全世界的面前。

继创维电视发表公开声明,要求拼多多停止售假行为之后,“童话大王”郑渊洁也通过微博发表——拼多多卖家涉嫌销售盗版皮皮鲁图书,涉嫌侵犯其著作权的声明。随后要求拼多多立即停止销售相关盗版图书,并对销售盗版书卖家处以关店的处罚,同时保留追究拼多多及相关侵权方法律责任的权利。到目前为止,拼多多方面尚无回应。而清醒的人必须意识到——这是否是一个转折点?防伪之路该如何走下去?

一、逆势而为的商业模式

拼多多一直在反复强调自己处于刚起步阶段,相较于阿里、京东多年在“假冒伪劣商品方面”的经验,需要公众更多的“理解”。

从整个中国的大环境来看,倘若上世纪八九十年代的假货猖獗可以用市场“刚起步”来解释,尚可以理解的话,那么在经过了三十多年经济发展的如今,中国已经成为世界第二大经济体,且质量监督体系统也在日渐完善。拼多多沉浸在这样的大环境下,依旧把各路低价低质的假冒伪劣产品聚集起来建立了千亿电商平台,这样逆势而为的商业模式,对于社会文明的进步是一种巨大的阻碍。

近期,由“零关税”发起的国际贸易战不断升级,欧美联合指责中国在知识产权保护上的诸多问题也尚未平息,此次拼多多赴美上市,无疑是把“家丑”远洋到了大洋彼岸。

当大家把小米视界、三星视听、VDVD手机、创维云视听、雅利阿道夫等多款涉嫌侵犯相关品牌权益的产品“都付笑谈中”之时,早已在市场上销声匿迹的“营养诀线”们正通过新一代电商卷土重来,换了个渠道满血复活。

显而易见,这些从小作坊中组装出来的劣品,在安全、质量和可靠性等多方面都没有保障。这不仅对家电、手机、日化和图书等正规商家造成名誉伤害,对于消费者权益来说更是赤裸裸的暴击。

二、消费升级?

拼多多创始人曾说过一句“耐人寻味”的“肺腑之言”——“消费升级不是让上海人去过巴黎人的生活,而是让安徽安庆的人有厨房纸用,有好水果吃。”

一个只要受过高等教育,且具有基本逻辑思辨能力的人来看,这“肺腑之言”简直可以用“搞笑”来形容,这位创始人不仅偷换了“概念”,还有几分“歧视”在其中。

“让安徽安庆的人有厨房纸用,有好水果吃”这叫做解决基本需求,满足基本生活保证,而不是其所谓的“消费升级”。如果说把所谓的各种价格虚标与售卖各类没有保证的假冒产品,称之为“消费升级”的话,那国人的“消费”能力,岂不是与中国的经济实力,大相径庭?

不妨拿茅台酒举例,正品茅台的市场价价差很小,但凡明显便宜很多的基本都是假酒。而在拼多多上搜索”茅台“,就会发现各类系列的茅台酒基本都比其他平台便宜一半以上,看一下这瓶原价1450元,现价只要300元的飞天茅台或许可以略知一二,实在难以想象其宣传图片里大红的几个”官方正品防伪码“是在嘲笑谁。如果说,喝“假酒”也算得上“消费升级”的话,那国人岂不是一直处于“水生火热”之中,这日子也未免过得太“清苦”了。

如今,中国经济的快速发展,已不再是简单满足于解决物质需求的问题,而是已经转变为对生活品质的追求,它绝不是“从无到有”的过程,而是“从有到精”的剧变。就拿牛奶举例,人们在选购时会更加关注其产地、原料、加工方式、营养含量和运输方式等,对于消费品的防伪溯源提出了一定的标准与要求,以此来选择安全放心的商品。换而言之,如果人们喝的都是拼多多上的茅台,健康安全都得不到保障,消费升级又何从说起?

三、破局

社会总是能够让人看见阳光,即使偶尔会有乌云。

经过30多年的不懈努力,中国已经建立起质量监督体系,并且在不断的完善中。随着区块链技术的兴起和应用,区块链防伪技术也将会越来越被公众认可。利用区块链技术可追溯、不可篡改和透明高效等特点,将产品信息接入区块链网络,即可实现全流程的溯源防伪和质量监控,从而杜绝某一节点作恶的可能性,以此实现从原材料到生产,从流通到消费全生态防伪溯源,真正解决传统防伪的不足和缺口。

Linfinity作为区块链防伪领域的领跑者,已经与多家企业开展合作,进行全生态的区块链防伪升级。目前,Linfinity与烟草、医药保健、物流、信息、金融、法律、媒体等多个行业领域的公司建立合作关系,协助这些企业认识区块链相较于传统行业对于效率提升,成本节约以及安全透明等方面的巨大优势,以自主开发的区块链技术组合为企业定制化搭建企业级云集成架构,帮助企业实现对核心供应链的链上平台管理。

从假药到疫苗再到拼多多,每一次公众的担忧和呼吁深刻体现了社会对于产品质量可靠性的需求,而区块链防伪技术将为这一公众难题带来全新的解决方案,推动知识产权保护和防伪溯源技术的发展,真正从根本解决假冒伪劣,为公众带来安全放心可信赖的产品。

当创新者在做区块链防伪的时候,拼多多们在逆流而上,助力假冒伪劣产品大肆其道,但终究会被公众唾弃。社会的进步来源于技术驱动的生产力,也依赖于每一位参与者的选择和信任。

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Linfinity——“打假”从供应链开始

近日,Linfinity接受了 《The Straits Times》专题报道,他以深入浅出的方式,针对传统供应链的一系列弊端,提出现代供应链的发展应该借助区块链技术完成产业转型的宏大命题。

如果有一天,你发现自己花大价钱定制的名牌包包是个假货时,你一定会气愤不已,恼羞成怒。然而这种事情每天都在发生着,尤其是整个制造行业,假货肆虐正一次又一次地冲击着你那脆弱地神经,这无论是对于消费者或者品牌本身,都是一种巨大的伤害。

据《经济合作与发展组织》调查报告称:全球每年大概2.5%的进口产品中, 约有0.5万亿美元(0.7万亿新元)的物品存在假冒伪劣现象;2008年,估计有30万名中国婴儿因食用受三聚氰胺污染的奶粉而生病,其中有六人死于肾脏疾病。

这俨然已成为一个全球性的问题

随着全球市场的开放,在到达消费者手中之前,所有的商品/产品都需经过供应商,厂家,仓储,物理,配送,零售商一系列环节,这使得供应链变得无比复杂。尽管全球技术不断向数字化发展,但供应链的管理结构依旧处于传统的“中心化”状态,各个环节相互之间信息无法有效对接、透明,继而假货现象就容易发生。

在工业4.0时代,新的技术如何降低假货风险?——区块链技术的运用

Linfinity,总部位于新加坡,是世界上第一个利用区块链,物联网(IoT)和大数据技术建立的一个可持续,可信和可追溯的防伪供应链平台。

“从采购到物流的整个生产过程对透明度的需求不断增加,使区块链的应用变得至关重要。”Anndy Lian指出,“通过更准确的数据,企业可以做出更好的决策,以减少浪费,提高效率并消除欺诈。”

Linfinity解决问题的核心是区块链,一种分布式的记账方式。它将数据存在于“区块”中,以加密形式记录各类信息。虽然区块链目前最常被引用在比特币中,但区块链技术所具有的商业化市场不可估量。

具体而言,区块链技术在供应链行业中的使用具有以下优势:

透明度:可以记录产品从始发地到目的地的各个细节,各个环节之间可相互信任。

参与性:任意数量的用户都可以参与供应链并相互传递信息。

效率性:区块链等分类账可以自我调节系统,改善以前的内部审计效率低下。

受益相关者:虚拟货币奖励机制,它允许自动支付和快速交易,使所有相关方受益。

增强创新:一旦区块链系统完善,智能合约与系统的其他部分集成可用于提高效率。

Linfinity,促进区块链技术商业化落地的先行者

今年初,Linfinity着手区块链项目,发布了《Linfinity商业白皮书》并开始测试其服务平台;同时,Linfinity还建立了“Linfinity Talk”,这是Linfinity项目的全球路演平台,旨在展示区块链项目,并与志同道合的企业建立联系,以进一步探讨区块链技术。

目前,Linfinity已与新加坡、台湾以及更多的国家公司签订了谅解备忘录。合作的领域从金融法律到物流和快速消费品。这些公司将会见证Linfinity通过区块链的运用而提高效率和供应链的透明度。

值得一提的是,7月份,Linfinity在CoinEx全球首发了自己的虚拟货币-LFT。Anndy Lian表示,我们始终坚定地认为自己是区块链行业的一员。 我们希望能够通过LFT的激励机制,给予这个行业更多的促进与发展。同时,他也说道:“尽管区块链技术前景十分可观,但要完全普及可能需要数年甚至数十年的时间。对新技术的市场教育过程需要时间,需要政策制定者,更需要全行业,企业和最终用户的支持”。

本文转译至:《The Straits Times》

原文链接:

https://www.straitstimes.com/business/local-company-linfinity-offers-supply-chains-a-solution-to-combat-fraud

The Straits Time:


全名《新加坡海峡时报》是新加坡历史十分悠久的英文报纸,也是重要的新闻信息源。对商业性新闻,有很多独家报道。

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