LINFINITY Expands Its Footprint in Japan to Create An Intelligent Supply Chain System for Smart Factories

Since its inception, Japan, as the third largest economy in the world, has always been very inclusive regarding the promotion and development of blockchain technology. With the application scenarios for blockchain technology increasing, blockchain technology in Japan is gradually becoming of greater practical use. The application model of “blockchain plus” is constantly being piloted in various fields as a result, including for supply chain management, source tracking, and payments and remittances.

Smart factories are the latest and greatest technologies to emerge from the myriad developments in information technology in modern factories. In the current Industry 4.0 era, the individualized needs of customers are becoming more and more extensive. This adaptation to the ever-growing needs of consumers requires the logistical management within the manufacturing enterprise to create a more intelligent and flexible system. In order to comply with this new round of developments in information technology – such as the Internet of Things (IoT), big data, and Artificial Intelligence (AI) – the building of “smart factories” and the use of “smart logistics” is an inevitable trend to embrace when promoting the development of productivity.

(LINFINITY CEO Anndy Lian introduces intelligent supply chain solution)

Mr. Anndy Lian, CEO of LINFINITY, pointed out that blockchain technology and Artificial Intelligence (AI) technology are also a new field of challenges for LINFINITY in the construction of “smart factory”-based supply chains. As an integral part of smart factories, an intelligent supply chain system needs to be interfaced with other intelligent systems to form an integrated solution to traditional supply-chain issues.

Driving reform with new ideas, technologies and skills remains the key engine for further growth in productivity. LINFINITY’s blockchain-based anti-counterfeiting and traceability supply chain system is equipped with innovative IoT technology, which has unique advantages in both cyber-security and traditional security management thanks to its inherent traceability. It supports flexible and configurable supply chain management strategies, enables users to achieve real-time on-demand production, and achieves optimal planning of the various links within the supply chain, all of which help to contribute to the advancement towards maximum efficiency within the extended supply chain system of a growing enterprise.

In its recent announcement, Japan’s Internet finance giant SBI has always been very active in investing in blockchain technology, with investments in various key companies: Orb, R3, Ripple, Kraken, Coinplug, Veem, Wirex, and Bitflyer. This diversification of investments covers multiple fields of blockchain application, including exchanges, remittances, bank blockchain alliances, blockchain solutions, and so on. At the same time, the traditional financial sector is also beginning to accelerate its use of blockchain technology. Mizuho Bank, a subsidiary of the Mizuho Financial Group of Japan, has been working together with the Japanese contingency of IBM to jointly develop a blockchain trading and finance platform. Based on blockchain solutions, Mizuho aims to increase the efficiency of both supply chain and trade-related processes.

(Herbriller Essence)

With its successful practice for Japanese haircare brand – Herbriller, LINFINITY is adopting a number of strategic and vision-based approaches and practices to help traditional industry in this historical transformation and will provide a full range of technical supports with its blockchain-based anti-counterfeiting and traceability solutions to the current shortcomings experienced within traditional supply-chain methods of logistics and procurement.



As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

For more information about LINFINITY and their future activities, please visit or contact





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LINFINITY Roundtable Reaches A Consensus on the Integration of Blockchain with Traditional Industries

(LINFINITY Roundtable in Korea)

“The research, development and commercialisation of technology has become an important issue of industrial development. In this environment, as traditional enterprises start to lay out their visions for the blockchain industry, it has become a powerful driving force in the vigorous development of the entire blockchain industry.” At the LINFINITY Roundtable held in Seoul, South Korea, LINFINITY, together with political and business representatives, such as Dr. Santhi Kanoktanaporn, the Secretary General of the Asian Productivity Organization (APO); Dr. Myung Oh, the former Vice Prime Minister of Korea and Prof JoongHo Ahn, Professor Emeritus of the Seoul National University, reached a consensus regarding the integration of blockchain with traditional industries.


The Roundtable was hosted by LINFINITY CEO Anndy Lian. He pointed out that computational giants such as IBM, Microsoft and Oracle, have now begun to lay out their own individual roadmaps and visions for the blockchain industry. For example, Oracle recently announced that its self-developed cloud blockchain platform had accumulated a great deal of enterprise users. Pilot applications of blockchain technology have also been launched in a great number of industries, such as logistics traceability, academic certificate anti-counterfeiting, and taxation. The joining of these large multinational companies will significantly elevate the value of blockchain technology in the commercial field. Mr. Lian also noted: “LINFINITY is currently breaking the myth of blockchain being too complicated to effectively utilise, conveying the traceability of blockchain to our traditional industry customers in a simpler, more application-orientated way.”

(Dr. Santhi Kanoktanaporn, Secretary General of the Asian Productivity Organization (APO))

“Asian Productivity Organization (APO), as a leading international organisation with members from the UN ESCAP, is exploring more cutting-edge technologies to address industry pain points and increase the productivity levels of member economies. Blockchain has great potential to bring changes to more traditional industries. APO currently has a dedicated team within the Industry Department to promote and incorporate blockchain technology into the new services and programs which aims to elevate transitional industries up the smart manufacturing chain and to enhance the overall productivity levels of Asian countries,” Dr. Santhi Kanoktanaporn, Secretary General of APO said.

The Asian Productivity Organization (APO) was established on 11 May 1961 as a regional intergovernmental organization, aiming to increase productivity within, and promote the sustainable development of the greater Asia-Pacific social economy. It is nonpolitical, nonprofit, and nondiscriminatory. Currently it has twenty member economies, comprising Bangladesh, Cambodia, Republic of China, Fiji, Hong Kong, India, Indonesia, Islamic Republic of Iran, Japan, Republic of Korea, Lao PDR, Malaysia, Mongolia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam. These economies pledge to assist each other in their productivity drives in a spirit of mutual cooperation by sharing knowledge, information, and experience.

(Dr. Myung Oh, former Vice Prime Minister of Korea)

The South Korean government has always remained open towards various cutting-edge technologies, and makes sure to pay close attention to the positive role of blockchain in national productivity, asserts Dr. Myung Oh, the former Vice Prime Minister of South Korea. He also pointed out that the government should give full play to its guiding function, make conceited efforts to effectively supervise policy in the industry, and create a healthy business environment, so as to attract more traditional enterprises to join the blockchain industry.

(Jang Mi Jyung, President of JMK Global Corp, Global Samsung Corp)

“I think that, in supply chain terms, supply chain finance will be an important breakthrough for blockchain in traditional industries, which will bring unprecedented settlement convenience to the industry. Additionally, fund liquidity will become far more secure and flexible than we have currently,” stated Jang Mi Jyung, President of JMK Global Corp, Global Samsung Corp.

(Pär Helgosson, CEO of Djenee)

“Although the advantages of blockchain technology can solve the pain points associated with informational exchange in traditional industries, only the commercialisation of blockchain technology can bring out its own value. This requires not only the financial support of traditional enterprises, but also the integration of actual application scenarios to solve specific problems. We are constantly trying to do this, hoping to bring more users a better experience,” Pär Helgosson, CEO of Swedish company Djenee said.

The Roundtable was also attended by political and business representatives, including Joshua Lau, the Director of the Asian Productivity Organization in Japan; Hong Serk-Joo, the former President of Cho Hung Bank of Korea; Jex Yoon, the Chairman of Unis Group; and Ahn Gyeong-Hee, the President of the Oktokki Space Center. The Roundtable also had an in-depth discussion on the trend of blockchain and the development of blockchain’s token economy.

For more information about LINFINITY and their future activities, please visit or contact



As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.






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“对于技术的研发与商业化的落地已经成为行业发展的重要议题。在这样的大环境下,之于传统企业进入区块链行业并进行布局,已然成为推动整个区块链行业大力发展的强大动力。“日前,在韩国首尔举行的LINFINITY圆桌会议,LINFINITY与包括联合国下属亚洲生产力组织秘书长Dr. Santhi Kanoktanaporn,韩国前副总理Dr. Oh Myung,首尔大学教授Ahn Joong Ho,朝兴银行前行长Hong Serk Joo等政商界代表就区块链与传统行业的融合达成共识。

(LINFINITY CEO Anndy Lian主持圆桌会议)

圆桌会议由LINFINITY CEO Anndy Lian主持,他表示,现如今像IBM、微软、甲骨文等巨头企业已经开始布局区块链产业。比如,甲骨文最近宣布自主研发的云区块链平台积累了诸多企业用户,并在物流溯源、学历证书防伪、税务等行业开启试点应用。这些大型跨国企业的加入,将大力挖掘区块链技术在商用领域的价值。“LINFINITY目前正在打破区块链复杂化的迷思,将区块链的溯源科技用一种更加简单,更具应用价值的方式传达给我们的传统行业客户。”

(亚洲生产力组织(APO)秘书长Dr. Santhi Kanoktanaporn)

“亚洲生产力组织作为联合国亚太经社理事会相关的亚太地区组织,正在需求更多的前沿科技去解决行业痛点,提升成员国的生产力水平。“亚洲生产力组织(APO)秘书长Dr. Santhi说到,”区块链是一个潜力巨大的前沿科技,这项技术的优势势必会给诸多行业带来变革,APO目前已经设专门的部门,将区块链技术纳入了研究范围,以此来提升亚洲国家生产力水平。”


(韩国前副总理Dr. Oh Myung)

韩国政府一直对各种前沿科技保持开放的态度,对区块链对国民生产力的积极作用保持高度关注。韩国前副总理Dr. Oh Myung表示,政府要发挥好引导的职能,把行业的政策监管问题做好,为行业创造出一个健康的营商环境,才能更好的吸引更多的传统企业加入到区块链行业中去。

“我认为,就供应商链条而言,供应链金融会是区块链之于传统行业的一个重要突破,这将为行业带来前所未有的结算便利,资金的流动性便有了更多的灵活性和保证,“韩国JMK Global Corp, Global Samsung Corp主席Jang Mi Jyung表示。

(韩国JMK Global Corp, Global Samsung Corp主席Jang Mi Jyung)

区块链技术的优势虽然可以解决传统行业在信息交流方面痛点,但唯有将技术商业化,才能发挥出其本身的价值,这不仅仅需要传统企业在资金方面的支持,更需要结合实际的应用场景去解决具体的问题。我们正在不断尝试去做这件事情,希望能为更多的用户带去更加优异的体验,来自瑞典的Djenee CEO Pär Helgosson表示。

(Djenee CEO Pär Helgosson)

出席圆桌会议的还有亚洲生产力组织日本总部区块链项目负责人Joshua Lau,韩国Unis集团主席Jex Yoon,首尔Oktokki Group主席Ahn Gyeong-Hee等政商界代表,圆桌会议还就区块链的发展趋势以及通证经济的发展进行了深入讨论。

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Singapore Business Review: Fighting Counterfeits in Retail Through Blockchain with LINFINITY

(LINFINITY on Singapore Business Review)

“Counterfeit goods not only deceive consumers, but also bring an indelible crisis of trust to enterprises. It is obvious that traditional anti-counterfeiting means cannot meet the rapid development and demands of modern business behavior – thus, new scientific and technological means must be introduced to help traditional enterprises to mitigate the problem in this industry,” the recent release of the Singapore Business Review highlighted in the special report on LINFINITY’s latest commercial achievement.

Due to its technical sophistication, blockchain is very esoteric and difficult to understand, which discourages the majority of companies from even attempting to engage with it as a viable business platform. Knowing this, Singapore local blockchain company LINFINITY is attempting to commercialise blockchain technology, with an ongoing commitment to informing and popularising blockchain knowledge at the same time. LINFINITY CEO Anndy Lian states that, the integration of blockchain technology with traditional enterprises is not as complicated as one might initially imagine. At present, LINFINITY has been providing blockchain-based anti-counterfeiting services for Singapore healthcare company Scientific Tradition, Japanese haircare brand Herbriller and etc.

LINFINITY has recently turned its attention to the problems which arise from greater data integration between and within businesses. The information collected through traditional big data is rich in volume, but cannot solve the problem of low accuracy. LINFINITY attempts to combat this issue by revolutionizing the storing method using blockchain technology, and analyzing the data collected through IoT devices with the support of AI.

Under the premise of achieving this goal, LINFINITY has adopted a three-step strategy in its anti-counterfeiting technology:

The first phase is to effectively implement on-chaining of commodity information. LINFINITY packages relevant product information relating to a specific product and uploads it to the dedicated LINFINITY blockchain, which generates a corresponding QR code. When customers use LINFINITY DApp to scan the QR code, detailed information of the product can be queried, and guarantees the genuineness of the product scanned, as the information recorded onto the LINFINITY blockchain cannot be attacked, tampered with or influenced by any external factors in the process of circulation – due to the inherent transparency and security of blockchain technology.

(LINFINITY Informaton On-chaining)

The second phase is to achieve commodity anti-counterfeiting. Consumers can obtain commodity information by scanning the QR code behind the LINFINITY Mark, so as to confirm where, when and how (if required, and only if that information is uploaded by the product’s company) that good was produced and transferred from place to place. Customers can query the ownership of goods, effective scan times, etc., with great scope for further possibilities: this is the only way LINFINITY sees fit to use in order to realise blockchain commercialisation.

The third phase is to achieve commodity traceability. LINFINITY puts IoT and AI technology at the heart of the entire supply chain process, which not only clearly controls the logistics and warehousing of goods, but also obtains accurate feedback on the channels and terminal sales of goods so that companies can accordingly adjust the marketing strategies for their products. For consumers, when their rights are infringed by fake goods, they can use the traceability function of LINFINITY DApp to find where the problem is to protect their legitimate rights and interests. This will be the iconic achievement of continuous iterative optimisation and perfection techniques in LINFINITY’s ongoing process of blockchain commercialisation.


In a nutshell, the comprehensive business ecosystem of LINFINITY, consisting of the above three steps, attempts to solve the problem that traditional data processing cannot achieve “precision screening” to ensure that information and feedback obtained by both the enterprise and the client are deeply consistent with their potential “needs”. This is the huge potential of blockchain’s commercial value, and this is the direction LINFINITY has been moving towards.


About Singapore Business Review:

Singapore Business Review is a business magazine that is published by Charlton Media Group. It has an audited circulation of 26,000 and a readership of 83,088 readers in Singapore and regionally. The magazine covers a wide array of topics and focuses on the Singaporean business landscape. The magazine covers conferences, roundtables and events held in Singapore that are related to the business environment in Singapore.


As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

For more information about LINFINITY and their future activities, please visit or contact









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外媒 |《新加坡商业评论》:LINFINITY-区块链打假生力军


区块链由于其技术性太强的缘故,在外界看来十分深奥难懂,从而让很多企业望而却步。但文中也指出,LINFINITY在做区块链商业化的同时也一直致力于区块链通俗化的普及,CEO Anndy Lian表示:”区块链技术与传统企业相结合并不复杂,企业只需要根据自身实际情况有选择的信息上链即可。”目前已为新加坡 Scientific Tradition、日本Herbriller、台湾阿里山集团等多家知名企业品牌提供区块链防伪服务。

在第一阶段将商品信息上链。在这个过程中,LINFINITY将(Scientific Tradition或Herbriller)的相关商品信息打包上传到LINFINITY的区块链上,生成相对应的二维码,配合LINFINITY的DApp扫码验证,即可查询产品的详细信息。这些被记录在LINFINITY区块链上的商品原始信息,不会被流转过程中的任何外部因素所攻击、篡改与调用,而这仅仅只是LINFINITY综合生态的一部分。

第二阶段实现商品防伪。消费者通过扫描LINFINITY Mark后的QR码可以获得商品信息,并完成商品确权,实现商品所有权转移,和有效扫描次数查询。

第三阶段实现产品溯源。将物联网可信设备植入供应链整个流转过程中,可实现对商品进行实时追踪与控制,提供库存销量等数据,同时及时发现错误所在,促进产品质量的提高。当产品的最终客户因产品问题而利益受到损害时,借助LINFINITY Dapp可实现产品溯源,找到整个供应链条里出问题的环节。


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LINFINITY Mark Gives Assurance and Trust to Businesses and Customers: A Journey with Herbriller Japan

As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards.


(Herbriller hair care products)

LINFINITY presented Herbriller’s series of products at a branch of the retail store YOMI in China, attracting attention from a wide range of customers. Through professional product explanations, potential consumers had a clear perceptual understanding of Herbriller’s series of haircare products. This promotion of bringing products to other overseas markets through roadshows has become one of the features of LINFINITY’s commercial promotion.

“Products such as these should reach out further,” remarked LINFINITY CEO Anndy Lian. “There is still both a lot of space available for exploring the market prospects of Herbriller, and scope for adding market value to the business. As LINFINITY is market-oriented towards carrying out the commercialisation and promotion of blockchain projects, it is also possible to ‘link’ good products into the broader market through blockchain. This was always LINFINITY’s intention when presenting Herbriller’s series of products to China.”

(Herbriller Conditioner)

LINFINITY has considerable practical experience in commercial promotion, which is different from traditional commercial promotion methods. LINFINITY’s commercial promotion techniques are based on a product system based on the inherently trustworthy platform of blockchain technology, rather than through the “wanton advocacy” of traditional commercial promotion. LINFINITY firmly adheres to the principle that only by taking trust as the foundation of all forms of promotion can brands and products develop in a positive direction. Thus, as part of this foundation of trust, LINFINITY will continue multi-aspect inspection on its cooperative enterprises to ensure the quality of the brand which is included in the co-construction of LINFINITY ecosystem. “As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards,” stated Mr. Lian.

(Herbriller Essence)

LINFINITY has accumulated a wealth of commercial resources in Japan, Korea, Singapore, Thailand, and Taiwan, with views to expand to further regions, and continues to host global commercial roadshows. Through this trusted business promotion model, which combines the traditional business practices of clients with the anti-counterfeiting traceability technology of LINFINITY DApp, LINFINITY constructs brand and channel recognition comprehensively for the cooperative enterprises which have joined the LINFINITY business ecosystem.


LINFINITY’s unique on-chaining commodity certification, which acts as proof that the commodity has completed blockchain information on-chaining.



It has three characteristics:

(1) Embossed Feel

Raised printing giving the note a strong embossed feel by touch.

(2) Dynamic Color-changing Pattern

When the QR code is tilted, two visual effects appear: the color of the pattern shifts between green and purple.

(3) Two-layers Design

The bottom layer is designed with a fragile label to ensure that it is not copyable.



As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

 About Herbriller:

Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.

For more information about LINFINITY and their future activities, please visit or contact









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LINFINITY携手HERBRILLER线下展示 塑造可信任的商业推广模式

看见LINFINITY MARK就可以放心购买,是LINFINITY一直努力的前进方向。”——Anndy Lian


“这么好的产品应该走得更远。“Anndy Lian说道,”Herbriller市场价值与前景还有很大的发掘空间,,我觉得LINFINITY既然以市场化为导向来进行区块链项目的落地与推广,那么同样也可以将好产品通过区块链的方式‘链接’上更广阔的市场。这就是LINFINITY在中国举办Herbriller线下展示活动的初衷。”

LINFINITY在商业推广上拥有相当丰富的实战经验,而它又区别于传统的商业推广方式。LINFINITY的商业推广是构建在基于区块链技术可被信任的产品体系之上,而非传统商业推广的“肆意鼓吹”。只有把可信任作为一切推广形式的根基,才能使得品牌和产品向着良性的方向发展。这也是LINFINITY始终坚持的原则,所以LINFINITY会对合作企业进行多方面的实体考察,确保被纳入LINFINITY的品牌共建生态之中的品牌的优质性。“看见LINFINITY MARK就可以放心购买是LINFINITY一直努力的前进方向。”Anndy Lian说道。

LINFINITY凭借持续不断的全球性商业路演,已在日本、韩国、新加坡、泰国、中国台湾等多个国家和地区累计丰富商业资源,通过这种可信任的商业推广模式,结合上LINFINITY DApp的区块链防伪溯源技术,为加入LINFINITY商业生态的合作企业,提供全方位的品牌与渠道双重打造。







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Anndy Lian:“政商学”将助力区块链商业化快速发展


2019年1月29日,由韩国CEO峰会举办 “2019年MARVELS AWARDS” 在首尔新罗酒店举行,会议以“区块链技术赋能政治、经济、文化、社会振兴韩国产业”为主题展开,并邀请前韩国科学技术部长官,纽约州立大学名誉教授Myung Oh、韩国国会议员 Song Hee-young、韩国区块产业协会会长Kim Hyeong-ju、前韩国环境部长官 Maanee Lee、东国大学区块链研究中心、韩国高丽大学知名教授和250多位海内外企业CEO等政、商、学界要人参与会晤。LINFINITY CEO Anndy Lian也受到主办会长Park Bong Kyu邀请参加,并发表演讲。

(主办方韩国CEO峰会会长 Park Bong Kyu)

(前韩国环境部长官 Maanee Lee)

(Anndy Lian与各参会嘉宾)



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Anndy Lian: “Politician, Business and Academics” Will Help the Rapid Development of Blockchain Commercialization


On January 29, 2019, “MARVELS AWARDS of 2019” was held in Seoul by the CEO Summit of South Korea. In-depth discussions on “enabling politics, economy, culture and society to revitalize Korean industry” were conducted during the summit. Former head of Korea’s Ministry of Science and Technology; Honorary Professor of the State University of New York, Myung Oh; Korean Congressman Song Hee-young; Korea Blockchain Industries Association, Kim Hyeong-ju; Former South Korean Minister of Environment, Maanee Lee; Dongguo University Blockchain Research Center; Renowned professors from Korea University, and more than 250 enterprises CEO from home and abroad attended the meeting. LINFINITY CEO Anndy Lian was also invited by the host president Park Bong Kyu, and delivered a keynote speech.

(Summit president Park Bong Kyu)

(Former South Korean Minister of Environment, Maanee Lee)

(LINFINITY CEO Anndy Lian and the guests)

In the speech, Anndy Lian introduced the philosophy and the current process LINFINITY anti-counterfeiting solutions. “2019 will be a year of rapid development of blockchain commercialization, and blockchain industry will land a firm foothold on the commercial applications. Besides, people are also beginning to focus more on the application scenarios of blockchain technology itself, and more importantly, an increasing number of governments and academic research institutions are also onboarding, for example, the blockchain industry pilot project in Gyeongbuk Province. LINFINITY will continue to provide full support in the area of anti-counterfeiting by promoting the commercialisation of blockchain with more partnerships with both commercial, political and academic forces.

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SMEs Fall into Frequent Pitfalls When Optimising Their Supply Chains: LINFINITY Has A Solution

Small and Medium-sized Enterprises (SMEs), when beginning to emerge from the market as viable and reliable sources of goods and services, tend to all follow the same pattern. They try to scale up their businesses on all sides at once, beefing up procurement, manufacturing, and logistics alike, but then struggle, at least on an initial basis, to maintain the flow of business as well as they did before. On the business side, this is seen with difficulties in managing client systems, web servers, deliveries, and price renegotiations; on the consumer side, it results in higher prices, longer wait times, and a slight reduction in good quality customer service.

This is a natural byproduct of ‘biting off more than you can chew’, and, unfortunately, the vast (80%) of SMEs never recover from the process of scaling up from a small project to a larger enterprise, and only a third of startups make it to their tenth anniversary. The reasons for this are myriad and complex, usually stemming from the losses accrued by the unlimited amounts of money and time a business could sink into making their small-scale supply-chain system work on a larger and more complex scale. In essence, it is tricky at best, damaging at worst, and likely to put the company out of business.

LINFINITY DApp Introduces Blockchain to SMEs Whilst Maintaining Business Flow

“SMEs still have a long way to go to crack down on fake goods under the framework of traditional supply chains. They have to face not only the overwhelming problem of fake goods, but also the crisis of trust caused by purchased fake goods.”

—LINFINITY CEO Anndy Lian, Singapore Shin Min Daily News, December 18, 2018

LINFINITY aims to improve and streamline the supply chain of SMEs in particular, but paying particular attention to detail regarding the safety, privacy, security, and transparency of company business. The loss, corruption, theft, or mismanagement of data, especially in an SME that is looking to expand in all directions, is perhaps the biggest potential pitfall when migrating client data, reorganising logistics, or ensuring that every commodity produced is legitimate and not under threat of being counterfeited.

To do this, the LINFINITY team have developed DApp, which exclusively runs on blockchain technologies to allow SMEs to add any data which needs to be securely protected against potential threats to an encrypted, accessible system. Its backend code runs on a decentralised peer-to-peer basis, which departs from the traditional supply-chain methods of either storing data on paper, which is prone to loss or adaptation at any time, or on centralised servers, which are vulnerable to both internal company threats and external hacking threats. In addition, DApp works as a consumer-end platform which allows customers to check whether a particular item is a legitimately-produced product or a counterfeit. To do this, DApp accesses a secured copy of a ledger of all items or services tagged by a particular business, and checks them alongside the product or service that is scanned via QR code by the consumer. This allows for complete peace of mind for a consumer, as they know that their chosen product is either verified as legitimate or flagged as fake, and gives companies the peace of mind to know where and when every single product or service of theirs is distributed and sold.

SMEs Benefit the Most from Combining Blockchain with Traditional Supply-Chain Methods

(LINFFINITY DApp beta 1.0 customized for Herbriller)

Given the reliable nature of blockchain’s security architecture, which uses asymmetric cryptography to ensure that every piece of information has been uploaded to the chain by the correct source, and that every piece of data in the chain is only visible to  people with the right authorisation – through a series of public and private keys that exclusively encrypt and decrypt the information they are designed to deal with and no more – this allows for the messy business of migrating data, keeping track of products, and maintaining an up-to-date client and orders database to be kept as streamlined and secured as possible. Traditional supply-chains will always end up losing data in migration – sometimes harmlessly, but mostly in damaging ways which could allow for sensitive data to become public or product information to be leaked to counterfeiters. DApp is specifically designed to deal with that for SMEs in particular, which is what makes it such a uniquely qualified product for emerging businesses in almost any sector which requires the storage and accessing of sensitive information. DApp, then, allows for the maintaining of flow in businesses looking to expand operations in all areas, with only the most minor of updates to internal systems. Through DApp, tagging the items that need tagging, uploading only the business/product/client information that needs uploading, ensuring that only people with the correct credentials are issued the keys they need for their specific areas, and allowing customers to access the entire product system (on a read-only basis) and their account information (on a secure line), most of the security and transparency issues resulting from company expansion completely evaporates – leaving your SME to be far more likely to be one of the 20% to succeed.

Quick off the Mark

However, LINFINITY does recognise that it is the integration of blockchain with traditional supply-chain methods that will lead to greater adoption. At the Future Blockchain Forum 2018, held on December 16th in Seoul, South Korea, CEO Anndy Lian emphasised: “I have seen a great number of innovative projects crop up in the industry from time to time, but they’re all still stuck in their pilot phase… [however] ‘blockchainisation’ of various industries is not a necessarily holistic approach. ‘Blockchain Reform’ here, however, provides a potential solution, and one that LINFINITY has adopted since its inception: by combining blockchain technology with traditional entities as a market strategy – first by building a complete business ecosystem from the enterprise end, and secondly by conducting staged blockchain commercialisation from the top to the bottom.”

In addition, on December 18th this year, the Singapore Shin Min Daily News published a special report on LINFINITY’s efforts to streamline the process of co-chaining: that is, the addition of product, client and consumer data to a decentralised, transparent, and highly secured network, specifically aimed at SMEs – entitled: “Information On-chaining is Not Complicated for SMEs”. “The flexibility and resilience of SMEs will make them the first beneficiaries of blockchain commercialisation,” Mr. Lian states. It is this key belief that underpins the whole of what LINFINITY stands for – and they have been extremely active this year in expanding the market for SMEs.

(LINFINITY CEO Anndy Lian at BlockSpace Asia 2018)

As early as July, LINFINITY launched the Singapore SMEs blockchain special conference, 2018 Blockspace Asia, and teamed up with Singapore’s government agency Enterprise Singapore to provide technical support for the blockchain transformation of SMEs. “The commercialisation of blockchain cannot be achieved by the business community alone. We need to work together with governmental and international forces,” added Mr. Lian. As a member of the Gyeongsangbuk-do Blockchain Special Committee in South Korea, the LINFINITY CEO will collaborate with senior project sponsors, founders and leaders of blockchain industries.

Towards Infinite Possibilities

The clear success for DApp as LINFINITY’s cornerstone product signifies an important step towards blockchain commercialisation.

In DApp version 1.0, LINFINITY built a decentralised information management system for Scientific Tradition, a highly successful Lingzhi healthcare brand. DApp automatically recognises and divides uploaded product information into three parts: static (product name), dynamic (production date, batch number) and visual (product image/video), storing them in an InterPlanetary File System (IPFS) database. All product information is uploaded to the LINFINITY sub-chain, generating a unique QR code for each stored item. Customers can then use DApp to scan the QR code on the product for detailed information and to ensure authenticity.

(Herbriller hair care products)

After this success, LINFINITY has conducted informational on-chaining services for the Japanese haircare brand Herbriller with their latest versopm of DApp. Further blockchain-based anti-counterfeiting and traceability support is to be developed further during the next stages of their partnership. The great bonus is that Herbriller’s series of products have been introduced through this partnership to mainland China, which has naturally given Chinese consumers a clearer look at the world of premium haircare products and promoted Herbriller as the best in the business.

LINFINITY’s presence, both at conferences and in the media, has been especially prolific as a result.

Looking forward, to expanding DApp’s operations into Europe, August 30th this year saw LINFINITY hold its first roundtable conference in London’s financial centre, after a number of successful talks in Singapore, South Korea, Japan and Thailand. Armed with their holistic, combined-approach to rejuvenating SME supply chains, the newly-incepted LINFINITY Forum allowed the business to explore their reasoning behind helping UK-based SMEs through information co-chaining.

If LINFINITY can successfully work with SMEs across both Asia and Europe, whilst making DApp into a system of near-perfect security, reliability and transparency, whilst combining with traditional supply-chain methods to ensure the maintenance of company flow, then blockchain will surely move towards, as said by LINFINITY since its inception, “towards infinite possibilities”.

For more information about LINFINITY and their future activities, please visit or contact


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