Anndy Lian: Clear-Minded Choices in a No

Anndy Lian: Clear-Minded Choices in a No

In the noisy world of Web3, narratives often speak louder than facts, and new terminology tends to appear faster than technology can meaningfully iterate.

From ICOs to DeFi, from NFTs to RWAs, and now the latest cycle of AI+Crypto—the industry keeps reinventing its vocabulary at a pace that outstrips most people’s ability to grasp the fundamentals behind it.

At its core, Web3 was meant to be built on shared consensus—decentralization, openness, and community-driven development.

Yet as the industry expands at high speed and capital floods in, these once-solid values have been diluted. More and more projects rely on narratives to create perceived value; more people enter Web3 for the “trend,” not the belief; and those who genuinely maintain a sense of community-driven mission have become increasingly rare.

This is precisely why someone like Anndy Lian (@anndylian) stands out.

With a background that spans government advisory roles in Mongolia, a board seat at Hyundai DAC, involvement in national digital strategy, several bestselling books, and cross-cultural influence in the Web3 ecosystem, he could have easily become one of the most “institutionalized” voices in the industry.

But he chose a different path—lonelier, sharper, less popular, yet far more authentic.

He does not worship regulation, chase hype, or seek favor from power. Above all his titles and roles, he insists on holding onto one core identity: someone who still takes the original spirit of Web3 seriously.

And such insistence has become rare.

Guest Profile

  • Anndy Lian is a blockchain expert specializing in government collaboration, having served as a Web3 and digitalization advisor in Korea, Singapore, Mongolia, and other countries.
  • He is the bestselling author of Blockchain Revolution 2030, NFT: From Zero to Hero, and more, covering policy, industry, and public education.
  • An active investor and board member for multiple companies, he focuses on early-stage projects, infrastructure, and global digital-economy development.
  • With nearly 200,000 followers on X, he is among Singapore’s most influential Web3 thinkers and content creators.

█ “Decentralization in Web3 Has Long Been Dead.”

For years, Anndy’s work unfolded inside government meeting rooms.

Around 2017, as many countries began exploring digital governance, he joined discussions on regulatory frameworks in Singapore, Korea, Mongolia, and others—sitting at the same table as policymakers debating how they should interpret Web3.

This proximity gave him a rare view of the logic behind regulation at a national level:

  • Financial powerhouses ask how Web3 can merge into their existing systems.
  • Emerging countries ask whether blockchain can strengthen infrastructure.
  • And most regulatory frameworks, at their core, exist to protect existing capital.

“Regulation will come—and it will definitely come. But the rules set by governments mostly protect the wealthy,” he says.

It’s one of his most direct, and most candid, judgments.

Years of institutional experience didn’t make him trust power more—it made him understand it more deeply: how it operates, how it shapes markets, how it influences narratives.

This led him to a clear conclusion:

“Crypto needs regulation, but it should not be governed by governments or centralized authorities. It needs a set of trustworthy rules.”

Behind this statement lies both vigilance toward power and loyalty to Web3’s original intent.

Which is also why he ultimately said:

“Decentralization in Web3 has long been dead.”

This is not pessimism. It is a sober acknowledgment of how power structures work in the real world.

Paradoxically, this clarity is what strengthens his belief that someone must continue to keep a distance from power—and stay close to the community and the everyday users that keep Web3 alive.

█ Finding Real Value Among the Ruins of Narratives

Viewed across time, Web3 follows a familiar cycle:

Narrative emerges → Hype inflates → Capital rushes in → Crowd frenzy → Logic collapses → Story dissolves.

ICO, DeFi, NFTs, GameFi, RWA—none have escaped this pattern.

Anndy does not oppose new narratives.

He opposes replacing facts with narratives.

On the current hype around RWA, he offers a viewpoint many find uncomfortable:

“If a real-estate developer is doing well, they don’t need to go on-chain.

If they’re doing poorly, going on-chain won’t make anyone buy.

Much of RWA is a metaphysical story.”

On NFTs, he is equally blunt:

“Aside from art, most NFT structures are built for extracting money.”

Yet he is not anti-narrative; he simply understands that long-term value never comes from emotional surges—it comes from capabilities.

If he had to name the capabilities that will define the next decade of Web3, they would be:

1. AI + Blockchain: The Engine of Next-Generation Consensus

He believes the structure of Web4 is already taking shape:

  • AI determines consensus
  • Blockchain provides the foundation
  • Humans reduce subjective control
  • Governance shifts from organizations to models

“I trust code and AI more than ever—and I’ve become more cautious about trusting humans.”

This is not only a technical forecast—it is a governance philosophy.

 

2. Prediction Markets + Oracle Networks: The Undervalued Infrastructure

Prediction markets are not simply “bets on the future”—they support risk management, asset pricing, social consensus, and financial products.

Oracles, meanwhile, are the gateway through which all off-chain data enters blockchain systems.

“They are not just sectors—they are long-term, foundational capabilities.”

In other words, they are cross-cycle assets.

3. Privacy: The Future Default of All Chains

He believes the privacy narrative may be short-lived, but privacy as a capability will be long-lasting.

“Privacy will not become one big sector—but it will become the default of every chain.”

Like the security module of an operating system: not sexy, but absolutely essential.

His investment philosophy therefore reduces to one simple question:

“Can this survive for a decade?”

█ While Industry Leaders Talk About the Future, He Talks About the Present

On stage, the industry loves speaking in future tense:

projects talk ecosystems, VCs talk cycles, experts talk trends.

But for Anndy, evaluating a project is surprisingly simple—even blunt:

“If a project doesn’t have a real community of at least 500 users, I won’t touch it.”

In an industry supported by PPTs, roadmaps, and press releases, this is almost a form of rebellion.

What he cannot tolerate are projects with:

  • Zero product
  • Zero users
  • Zero real business

Yet still packaging themselves as “the next revolution.”

He only looks at three things:

  • Does the technology actually work?
  • Do real users exist?
  • Has the community formed genuine consensus?

He avoids the lofty conversations of industry elites, but willingly spends time answering questions from retail users.

This isn’t sentimentality—it is a return to where Web3 should have always belonged: the people and the community.

█ Epilogue: The Weight of Being Clear-Minded

In Web3, stories are easier to construct than systems, and trends are easier to chase than value.

But when the tide recedes, what remains are not the loudest voices, but the clearest ones.

Anndy has crossed policy rooms, capital circles, corporate boards, and grassroots communities—yet he has never become polished or complacent.

Instead, his boundaries have only grown sharper:

No pandering.

No avoidance.

No embellishment.

No compromise.

He critiques false narratives because he believes in real value.

He questions regulation because he understands power.

He avoids the limelight yet walks with the users.

He knows decentralization is painfully difficult, yet still believes technology should make the world fairer.

This is not radicalism—it is clarity.

Not rebellion—but a quiet guardianship of the industry’s core.

The noise will continue. Narratives will rotate. Illusions will return.

But clarity will remain rare.

And because it is rare, it matters even more.

 

Source: https://www.me.news/contents/251407

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Anndy Lian:在喧嚣的Web3世界,坚持做那个最不讨好的清醒者

Anndy Lian:在喧嚣的Web3世界,坚持做那个最不讨好的清醒者

在喧嚣的 Web3 世界里,叙事往往比事实响亮,而新名词的出现速度常常总是领先于技术的迭代节奏。

 

从 ICO 到 DeFi,从 NFT 到 RWA,再到最新一轮的 AI+Crypto……行业的概念不断翻新,节奏快得几乎超过人们对其本质的理解。

Web3 的核心,本应建立在共识之上——去中心化、开放性、社区驱动。

然而在高速膨胀与资本介入的多年之后,这些原本稳固的价值正被稀释:越来越多的项目依赖叙事构建价值,越来越多的人把 Web3 当成风口而非信仰,而真正能够长期维持社区共识意识的人,反而变得愈来愈少。

正因如此,Anndy Lian (推特账号:@anndylian)的存在显得格外珍贵。

他拥有体制化的履历:蒙古国政府顾问、韩国现代集团董事会成员、跨国数字化战略制定者、多本畅销书作者……按理,他本该成为行业中最“体面”、最“安全”的那类声音。

但他选择了另一条路——更孤独,也更锋利;更不讨好,却更真实。

他不迷信监管,不追逐热点,不迎合权力。在诸多身份之上,他始终保留着一个更本质的自我定位:一个仍然认真对待 Web3 初衷的人。

而这样的坚持,在今天的行业里已属罕见。

本期嘉宾介绍

  • Anndy Lian,国际政府合作领域的区块链专家,曾在韩国、新加坡、蒙古等多国承担Web3 政策与数字化顾问角色;

  • 畅销书作者,著有《Blockchain Revolution 2030》《NFT: From Zero to Hero》等作品,覆盖政策、产业与大众教育;

  • 活跃投资人及多家企业顾问/董事成员,长期关注早期项目、技术基础设施与全球数字经济发展;

  • 在 X(推特)拥有近 20 万粉丝,是新加坡最具影响力的 Web3 观点内容创作者之一。

———-我是一条分割线———-

 

█   “Web3 的去中心化早就死了“

 

很长一段时间里,Anndy 的工作都在政府机构的会议室里展开。

 

2017年,多个国家开始探索数字化治理,他因此参与了新加坡、韩国、蒙古等地的数字资产监管框架制定,与监管者在同一个桌前讨论“如何认识 Web3”。

 

这种与体制“贴身接触”的经历,让他得以看到监管站在国家视角时的真实逻辑:

  • 金融强国关心,如何让 Web3 融入现有金融体系。
  • 新兴国家在意,区块链是否能为基础设施赋能。
  • 而绝大多数监管标准,本质上都是在保护既有资本!

“监管一定会来!但国家制定的条条框框,多数是在保护有钱的人。”

这是他最直接、也是最坦白的判断。

长期在体制内的经历,并没有让他更信任权力,反而让他更清楚权力如何运作、如何影响市场、如何塑造行业。因此他得出一个清晰的判断——

“Crypto 需要监管,但监管它的绝不是政府或某个权力机构,而是一套值得信任的规则。”

这句话的背后是他对权力边界的警觉,也是他对行业初衷的守护。也正是这种洞察,让他最终说出:

“Web3 的去中心化早就死了。”

这不是悲观,也不是反叛,而是他对现实秩序的冷静剖析。

在他看来,正因为去中心化在现实中无比艰难,才更需要有人坚持与权力保持距离,把时间留给社区与用户——那些真正让 Web3 得以存在的人。

█   在叙事的废墟中寻找真实的价值

如果把 Web3 的历史放在时间轴上,会看到一个熟悉的模式:叙事诞生 → 迅速膨胀 → 资本涌入 → 群体狂热 → 逻辑破碎 → 故事沉没。

ICO、DeFi、NFT、GameFi、RWA……无一例外。Anndy 并不反对新叙事,但他反对“用叙事替代事实”。

谈到目前市场最火热的 RWA,他给出了几乎让整个行业不舒服的观点:

“一个地产商做得好,没必要上链;做不好,上链也没人买。很多 RWA 是形而上的故事。”

NFT 在他眼中同样如此:

“除了艺术,大多数 NFT 的底层逻辑就是圈钱。

但他并不是一个以反叙事为姿态的人。他只是比大多数人更清楚:真正能形成长期价值的东西,从来不会依靠情绪堆积,而是依靠能力沉淀。

如果要他给出答案,这些能力才是未来十年 Web3 的真正底座:

1. AI + Blockchain:下一代的共识引擎

在他看来,Web4 的底层结构已经隐约出现:

  • AI 决定共识

  • 区块链承载底层架构

  • 人类减少对制度的主观操控

  • 治理权从组织迁移至模型

“我比任何时候都更相信代码,相信 AI,也因此更谨慎地相信人类。”

这是技术判断,也是治理哲学。

2. Prediction Market + Oracle:被低估的“基础设施能力”

预测市场不仅是“赌未来”,它可以服务风险管理、资产定价、社会共识、金融产品……而 Oracle 则是所有链外信息进入链内的入口。他认为:

“它们不是赛道,而是可以存在多年的能力级底座。”

换句话说,是真正跨周期的东西。

3. 隐私:未来所有链的“标配能力”

他认为隐私赛道会短,但隐私能力会长。

“隐私不会成为某一条大赛道,但会成为所有链的标配。”

就像操作系统的安全模块一样,不性感,却不可或缺。

因此,他的投资判断只有一条非常朴素的逻辑:“这个方向是否能长久?”

这是他的投资哲学,也是他过滤幻觉的方法。

█   行业大佬讲未来,他讲现在

会议舞台上,行业向来喜欢谈论“未来”:项目方谈生态,VC 谈周期,专家谈趋势。

但对 Anndy 来说,一个项目价值的判断并不复杂,甚至近乎粗暴:“一个项目连 500 个真实用户的社区都没有,我不会碰。”

这句话乍听简单,但在一个靠 PPT、靠 Roadmap、靠融资新闻撑起热度的行业里,它几乎是一种“反叛”。

他无法忍受那种:

  • 0 产品

  • 0 用户

  • 0 真实业务

却仍在包装“下一次革命”的项目。

他只看三件事:

  • 技术是否真正能跑

  • 用户是否真正存在

  • 社区是否真正形成共识

他远离行业大佬式的虚谈,却愿意在空闲时间里回答散户的问题。这不是情怀,而是一种极其朴素的价值选择:回到 Web3 本应该属于的地方——人群与社区。

█   尾声:清醒者的重量

在 Web3 世界里,故事往往比结构更容易被讲述,风口比价值更容易被追逐。

但当潮水退去,真正能够留下来的,从来不是最喧哗的声音,而是最冷静的判断。

Anndy 穿越过政策、资本、机构与社区,却始终没有变得圆滑。

相反,他的边界随着时间变得更清晰:不迎合、不逃避、不装饰、不粉饰。

  • 他批判伪叙事,因为他相信真实的价值;

  • 他质疑监管,因为他理解权力的逻辑;

  •  他远离场面,却与用户同行;

  •  他知道去中心化有多难,却依然认为技术应该让世界更公平。

 

这种坚持不是激进,而是一种清醒;不是叛逆,而是对行业本质的守望。

喧嚣会继续,叙事会更迭,幻觉会轮回。但清醒始终稀缺。

而正因为稀缺,才更显得重要。

Image

 

 

Source: https://mp.weixin.qq.com/s/CwJEZw_pMvzIVc7xURLE9g

https://www.me.news/contents/251080

 

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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The Blockchain 100 Award by Binance: Anndy Lian, Industry Advocate

The Blockchain 100 Award by Binance: Anndy Lian, Industry Advocate

The Blockchain 100 Award honors creators who, through education, information sharing, or inspirational motivation, promote crypto to the public and demonstrate outstanding contributions and profound impact in the process, bringing together the world’s top blockchain innovation talents.

Candidates will be evaluated based on several criteria:

– Number and diversity of valid nominations;
– Measurable impact, such as audience size and follower count;
– Engagement metrics — views, likes, shares;
– Contribution to industry development: promoting technology adoption, shaping public opinion, and supporting the community.

Anndy Lian is one of the award winners. The event was held in Dubai at the Binance Blockchain Week on the 3rd December 2025.

Anndy Lian said on the stage: “For the people, by the people.” He walked his talk by advocating that community is the most important element in Web3.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j