新加坡《新明日报》专题报道 | LINFINITY要打破市场迷思 中小企业“上链”不复杂

新加坡《新明日报》专题报道 | LINFINITY要打破市场迷思 中小企业“上链”不复杂
“中小企业要在传统供应链的架构上打击假货,其实还有很长的路要走。他们不仅得面对压倒性的假货问题,还得面对因消费者购买到假货而产生的信任危机问题。”

——LINFINITY CEO Anndy Lian在新加坡《新明日报》专题报道指出

(新加坡《新明日报》刊登LINFINITY项目专题报道)

12月18日出版的新加坡《新明日报》刊登了LINFINITY项目专题报道——《LINFINITY要打破市场迷思—中小企业采用“区块链”不复杂》。文中分别从“LINFINITY的项目优势”、“协助供应链打假”、“LINFINITY Dapp商业化应用”与“LINFINITY国际化发展”四个方面进行了详细概述,深入浅出地描绘了LINFINITY所要构建区块链生态的商业蓝图。

文中指出,虽然区块链技术从诞生发展至今,其强大的去中心化能力,得到了行业的普遍关注与认可,但究其本身科普的匮乏与近年来的过分炒作,使得大多数行业对区块链“作壁上观”,即使愿意尝试的企业也因对其不够了解,而望洋兴叹。而LINFINITY正是基于此,欲向外界表达“区块链技术并不复杂”的核心观点,借用LINFINITY CEO Anndy Lian的话,“企业并不需要把整个业务信息都‘区块链化’,只需根据自身需求为必要信息进行‘上链’即可。”它不仅可以帮助企业打击假货,还能对传统供应链进行优化升级,使其变得安全、透明且高效;同时,企业也能对供应链各个环节有一个清晰的把控外,精准收集市场信息,了解最真实的市场需求。

LINFINITY Dapp是LINFINITY生态的基石,也是其商业化落地的重要一步。经过LINFINITY技术团队不断开发与优化,LINFINITY Dapp beta 1.0已经正式推向市场,继新加坡灵芝品牌Scientific Tradition后,LINFINITY还为日本护发品牌Herbriller完成信息上链服务。通过配合LINFINITY Dapp的使用,消费者便可查询商品的详细信息与资讯;同时,为了让中国的消费者更加了解Herbriller与其优质的产品,LINFINITY也将Herbriller的系列产品带到了中国,并在高端美发尚龙与零售店进行线下试点与推广。随后,LINFINITY还将进一步为其提供区块链防伪及溯源方面的支持,使得在行业中的品牌形象更加稳固。

与此同时,LINFINITY团队也一直积极拓展中小企业市场。今年七月LINFINITY举办了新加坡中小企业区块链专场—“2018 Blockspace Asia论坛”,席上 LINFINITY 携手新加坡政府部门共同为中小企业的区块链转与发展型提供支持。Anndy指出“虽然中小企业的灵活性和适应力很可能让他们成为区块链商业化的第一批受益者,但区块链的商业化进程单靠商界是不够的,我们需要与来自政府的力量共同合作推进。”此前,他被韩国庆尚北道委任为“韩国庆尚北道区块链特别委员会”委员,并将与比特币基金会总裁Brock Pierce,驻韩美国商会主席Jeffrey Jones,亚马逊联合创始人兼R链开发总监Jonathan Kochmer,美国霍普金斯医学院AI活性医疗联合创始人Annastasiah Mhaka等众多区块链行业顶级项目发起人、创始人与领袖精英一起参与到韩国庆尚北道区块链发展规划与布局之中。LINFINITY将在供应链防伪溯源技术方面提供全方位支持,这也是迄今为止区块链项目中,为数不多政商合作的新机遇与商业案例。

(新加坡《新明日报》报道原文)

新明日报(ShinMin Daily News)


新民日报成立于1967年,是由新加坡报业控股(SPH)出版的新加坡中文晚报,侧重于报道社会民生新闻与商业观察方面的内容,为读者提供有关当地和重大国际问题的最新信息,与联合早报并称为东南亚两大华文主流报纸。

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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