Quoted from: https://www.forbes.com/sites/nikkibaird/2019/06/29/retail-blockchain-deep-dive-supply-chain/#253e14f852d1
LVMH, the parent company of a slew of luxury brands that often fight counterfeits in the market, has taken the lead in using blockchain in their efforts, partnering with Microsoft to launch the AURA anti-counterfeiting initiative. LVMH is focusing first on Louis Vuitton fashion and Christian Dior perfumes, and hopes to provide what is basically a lasting certificate of authenticity for every item, which makes it possible to verify that the item was actually manufactured by the brand in a way that assists the initial purchase but also the resale market.
This is an area that has also been active from a start-up perspective, with new tech vendors organizing to provide white-label solutions for any brand to protect the authenticity of their products. LINFINITY is one such company, and simplyBrand is another. They work by providing the technology that enables companies to basically issue certificates of authenticity for their products, and attach them to individual items, often using either an NFC chip or a 2-D barcode embedded in the packaging or as a label to connect the item to the digital certificate.”
You can also go to this link for article on Forbes about Anndy Lian and his blockchain work at https://www.forbes.com/sites/priscaang/2018/10/03/singapore-startup-wants-change-in-perspective-on-blockchain/amp/
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.