Linfinity CEO Anndy Lian was invited as a keynote speaker at Huobi Carnival in South Korea, held from August 2 to 3.
Huobi Carnival was organised by Huobi, one of the largest cryptocurrency exchanges in the world. Industry heavyweights and South Korean government officials gathered at the event to discuss the future development of the blockchain and cryptocurrency industry.
Blockchain needs to be combined with traditional industries
In his keynote speech, Lian introduced blockchain anti-counterfeit tracking technology and its business applications. He said, “The development of blockchain has brought new opportunities for traditional industries. But we need to clearly understand that blockchain’s development cannot be separated from traditional industries.”
Lian believes that due to blockchain’s transparency, immutability, and traceability, it can effectively resolve pain areas in various industries.
“I do not think blockchain has created a new industry. On the other hand, I think it is going to revolutionise other industries’ methods of growth by providing a new technological tool,” Lian added.
“Blockchain + IoT + AI” combination to combat counterfeits
According to a recent report from Research and Markets, the total loss caused by counterfeit products adds up to USD 120 billion in a year. That figure is estimated to increase to USD 182 billion in 2020. As counterfeit products become increasingly prominent, brands need to invest more time and money into protecting their brand image and products.
However, traditional anti-counterfeit technologies rely on centralised platforms and often use technology in limited ways. This makes them susceptible to malicious attacks.
Lian said, “The appearance of blockchain sheds light on a new future for different industries. For anti-counterfeiting, simply relying on blockchain technology will not be enough. If current technologies are effective 60% of the time, we need to bridge the remaining 40% by using blockchain, IoT, and AI.”
“This is how supply chains should be like. Decentralised data storage platforms can solve security and credibility concerns. AI can ensure that information entered is reliable. IoT allows more objects to be connected and communicate freely.”
“When using blockchain for anti-counterfeit purposes, and we need to revolutionise current methods at the same time. This will allow for a greater degree of integration and realise the true value of blockchain,” he added.
In an interview that Lian gave to the South Korean AsiaeTV, he said, “Blockchain will play an important role. And customers are very important in the process of blockchain commercialisation. Linfinity has already formed partnerships with multinational companies from diverse fields, including Taiwanese cigarette brand Alishan Group. Lian said, “Next, we are going to walk out of Asia and enter the European market, look for more industry partners, and drive blockchain’s commecialization.”
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.