（LINFINITY与Herbriller签署MOU）
LINFINITY在日本东京与日本护发品牌Herbriller正式签署战略合作协议，根据协议内容，将为Herbriller旗下的护发产品启动区块链防伪项目，这是LINFINITY继开拓新加坡、台湾等市场后，国际化发展的重要里程碑。
Herbriller是日本知名美发护理品牌，因其纯天然的原材料以及特殊的制作工艺深受业界人士青睐。其创始人Hirohumi Watanabe与会上表达了对纯天然护发领域的信息透明和信任问题的担忧，他提到：“Herbriller一直坚持选用最高品质的成分原料，这也是我们产品竞争力的核心。有必要让消费者知道我们的产品信息，因此很期待与LINFINITY合作，将我们的产品信息上链，利用区块链分布式账本技术更高的透明度和信任度让消费者获得我们的产品信息，分享我们的理念。”
“此次LINFINITY与Herbriller的合作将进一步提升区块链与传统行业的融合，共同打造一个企业、商家与消费者所共建的信任纽带和商业生态。LINFINITY要引领并赋能更多的企业，让更多的传统企业实实在在感受到区块链技术的真实感以及其带来的价值。与Herbriller的合作将是LININITY Dapp推动行业实际业务成果和协作的又一个理想示例。“Anndy说道。
目前，LINFINITY 基于区块链技术的防伪溯源方案已经成功帮助新加坡知名的灵芝保健品牌Scientific Tradition完成信息上链工作，并在今年十月向Scientific Tradition交付企业内测版Dapp。 Anndy补充道， LINFINITY Dapp正是为了解决信任问题而创建，消费者可以通过LINFINITY Dapp确切的知道他们所购买的产品的信息。同时，LINFINITY将为我们合作的商家提供最终客户的相关数据和即时的商品流转信息，我们会通过安全的数据系统，让商家接触大众消费者，促进商品更符合目标消费者的需求。
接下来，LINFINITY将根据合作协议，按阶段推进Herbriller基于区块链的防伪溯源工作，同时将运用自身在亚太地区丰富的商业资源，将区块链认证后的Herbriller产品带到各地，让更多人真实感受到新科技带来的新体验。
关于Herbriller:
Herbriller是一家日本美发护理产品公司，其产品采用纯天然植物精华萃取，对解决白发、染发、头皮老化的护理问题效果显著，深受护发专业人士或者美容机构的信赖。
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.