Fun at the foodverse: Are we there yet?

Fun at the foodverse: Are we there yet?

Can food and beverages be paired with blockchain technology?

There are some instances. In recent times, Starbucks, McDonald’s, Taco Bell, and Coca-Cola, among others, have collaborated with the blockchain industry. Michelin Star chef Vikas Khanna, who is no less than a brand himself, launched his 38th book Sacred Foods of India as an NFT (non-fungible token).

There are various ways in which the food and beverage sector can collaborate with blockchain, experts said. One way is for restaurants to include cryptos or NFTs in their reward and loyalty programmes, while another way could be to introduce customers to a food metaverse.
Experts call this a “natural progression” for food and blockchain tech. While youngsters are ready to give it a shot, some are doubtful about its prospects, given the concerns of the government and the regulatory authority over cryptocurrencies.

“Food chains getting into the crypto scene is a natural progression. In fact, the NFT and crypto strategy is no different from their current reward programmes. They can start from there to build more stickiness with their customers at a very young age, from NFT to games to “eat-to-earn” in their own metaverse,” Anndy Lian, former chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange, told Moneycontrol.

Imagine getting an NFT or crypto reward points at McDonald’s instead of a free  Happy Meal gift. That’s a template for food chains that want to collaborate with the crypto industry. Digital collectables such as NFTs could be valuable as a form of investment and a way for youngsters to learn about finances.

Hybrid stage

Ankitt Gaur, founder of EasyFi, a decentralised finance lending protocol, said a hybrid shift in the reward systems could be possible in the immediate future.

“A guest visiting a restaurant for a meal gets a physical reward there coupled with a digital asset like an NFT that can be redeemed in the future, traded in the open market or collected for a better value in the future, based on the rarity of the NFT,” Gaur said.

A Happy Meal with a free gift at McDonald’s not only excites kids but also makes people of all age groups happy.

Pranay Jain, founder of BodyFirst, a nutrition brand, said, “We know even older folks look forward to the comfort of a happy meal and the anticipation of an accompanying tiny toy. So why not introduce the demographic to the metaverse? More importantly, a collection of NFTs with happy meals or the likes across various fast food chains would probably bring a lot more than just the excitement of holding toys. It could just be the start of making investments in NFTs and cryptocurrencies.”

Anshita Mathur, 26, a manager at Axis Bank, doesn’t mind redeeming reward points into crypto or getting NFTs instead of physical free gifts.

“I think we’re over the age of physical collectables, and digital art is easier to hold and make a strong collection out of. I don’t think you can hold as much physical art as you can a digital collection,” she said.

Mukul Jain, 25, a product manager at ICICI Lombard, loves the idea of NFTs instead of physical collectables, but he doubts whether food chains will use blockchain for currency given the government’s compliance and tax norms.

A metaverse date

The other idea for collaboration is to create a foodverse – a virtual dining space. OneRare recently built a metaverse for food, gaming and NFTs on the blockchain ecosystem.

Now, imagine having a date in the foodverse where you and your partner meet as avatars in a restaurant-like setting.

“The younger generation is always at the forefront of any tech revolution and it will forefront the metaverse adoption as well,” said Supreet Raju, cofounder of OneRare. “A date in the foodverse could mean hanging out with your buddy when you can’t be in the same city or enjoying a virtual experience that earns you coffee NFT rewards that can be swapped for real-life coffees. A lot is possible with the power of blockchain technology.”

Raj Kapoor, founder of India Blockchain Alliance, said metaverse dating could be exciting.

“The entire concept could be intriguing, exciting, and even scary. We also may be looking to a future where we are always hooked into a virtual world. I fear it will be a dystopian nightmare,” he said.

Mathur finds the idea of metaverse dating interesting.

“The physical intimacy and emotional aspect might not be the same for me, but I am open to trying it out,” she said.

Rhea Mehta, 26, said that with metaverse dates, people would be able to discover more of each other’s personalities in a safer virtual space before actually meeting up.

“It would be interesting to see how food companies create online experiences for dating,” she said.

On the other hand, Arijit Mukherjee, founder of Yunometa, an NFT and metaverse marketplace, said it would be a “real challenge” to convince diners to be a part of this ecosystem. While youngsters might get excited about the idea, it will take time to convince people of all age groups.

“Youngsters would likely go on a virtual date with their avatars or celebrate close occasions in the metaverse if they’re far apart. Many other use cases will draw in youngsters to experiment and use this new technology. Just as there are social media kids today for whom tweeting and Instagramming is second nature, similarly a new generation will take to Web3 like fish to water and further popularise the technology,” he said.

On the whole, experts see a future for food and beverages with the metaverse and look forward to progressive collaboration between them.

Mukherjee said, “Don’t be surprised if your next social date is in the metaverse with your avatar in the very near future!”

 

Original Source: https://www.moneycontrol.com/news/business/companies/fun-at-the-foodverse-are-we-there-yet-9034761.html

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Why Competition Between NFT Marketplaces Is Good News

Why Competition Between NFT Marketplaces Is Good News

While crypto is in a bear market the one sector that has weathered the storm relatively well is NFTs. A new report estimates the global NFT market will be worth $231 billion by 2030, growing at a compounded growth rate of 33.7% over the next eight years. However, this quarter the NFT market has been on somewhat of a roller-coaster ride, though in terms of trading volume and sales compared to Q2 of 2021 they are up by 533% and 59% respectively. In addition, metaverse NFTs also had a good quarter, with the trading volume for ETH-based collections has increased by 101%, while Polygon collections have unfortunately declined by 26%. Overall, it has been a growth of 96%, according to DappRadar.

If that positive trend whets your appetite to get involved in NFTs trading, then you’re not alone. The recent crypto bull market was like an electromagnet for investors who flocked to NFTs. Either to try to get in early by getting whitelisted on a project and then sell once the particular project went live, or purchasing them from another user before selling them on one of the growing number of marketplaces. As reported in late 2021 by leading crypto analytics firm Chainalysis, “NFTs are far from a surefire investment” however: “Transaction data from the OpenSea marketplace shows that just 28.5% of NFTs purchased during minting and then sold on the platform result in a profit. Buying NFTs on the secondary market from other users and flipping them, however, leads to profit 65.1%of the time.” In plain English what this means is that your average NFT buyer is likely to be out of luck when it comes to turning a profit on a newly minted or a secondary market NFT trade.

If those headline figures haven’t put you off, what can help you can see the wood for the trees when it comes to trading NFTs? A little context might help for starters; namely the commercial pressure from the bear market and the competition between NFT marketplaces mean this could be a good time to up your NFT trading game.

NFTs are traded in NFT marketplaces, which are well-organized platforms for selling digital collectibles. As a rule of thumb NFTs are sold at a fixed price, while others are auctioned off. Opensea is by far the largest NFT marketplace, with a 90% market share by dollar trading volume across multiple marketplaces in 2021. But what’s changed in the last few months is that OpenSea’s market share has started to diminish. In response OpenSea has improved its service with the launch of Seaport, an open-source trading protocol which enables trading multiple NFTs at a time. And with OpenSea’s purchase of NFT market aggregator Gem, its likely they will go up against Uniswap, which recently acquired NFT aggregator platform Genie. Finally, despite the failure of Coinbase’s NFT offering, eBay has both purchased marketplace KnownOrigin and in partnership with OneOf, recently announced its first foray into the NFT space with the launch of a series of sports themed, featuring iconic athletes.

What hasn’t changed is the fact that most NFTs are released in collections. A collection is a group of NFTs that are all different but share some characteristics. Bored Ape, the most popular NFT collection, has a total sales value of approximately $2.5 billion. While the top ten NFT collections had over $15 billion in trading value in 2021, accounting for roughly 60% of the total NFT market. The fact that a few collections dominated a large portion of the market is most likely due to NFT investors’ preference to trade within collections. They do this because it is easier to value an NFT in a collection when there are “similar” NFTs to compare it to. Experienced investors know where the money is, therefore, they trade NFTs within those collections.

These NFT traders speculate and identify a specific collection with liquidity, trade, and keep flipping until they make a profit. The truth is that most speculative traders do not profit from trading NFTs. Information is key, and traders who have information on the collection with liquidity are more likely to make a profit. Instant tradability of non-fungible tokens will lead to higher liquidity. NFT marketplaces can cater to a variety of audiences—from hardcore traders to more novice players—allowing for greater exposure of the assets to a wider pool of buyers. In the same way that the ICO boom of 2017 gave birth to a new asset class driven by instantly liquid tokens, NFTs expand the market for unique digital assets.

Another factor we must consider is fraud in the NFT sector. We’ve seen a lot of bad actors sell and trade NFTs they don’t own or have access to. I believe that it is critical for every NFT trader to conduct their own research to determine the best collection to trade. In simple terms the NFT sector is still growing, and there are still certain gaps to fill.

Market liquidity is still concentrated in a few NFT collections, and a trader must be able to identify those collections where the demand is to make a profit. I am also about to publish an in-depth guide to NFTs in a new book, said I believe the NFT market was only going to get stronger in 2022. “The growth of NFTs on rival platforms to Ethereum such as Solana , and the competition with OpenSea from players ranging from DEX leader Uniswap to e-commerce king eBay, shows how dynamic this sector is. Despite the collapse of the wider crypto market with the Luna Terra collapse, the demand for NFTs shows no stopping. I was struck also by how GameStop’s new marketplace launched just a couple of days ago is already doing well, with ETH in trading volume too.”

 

Original Source: https://www.benzinga.com/22/08/28375889/why-competition-between-nft-marketplaces-is-good-news

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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How To Prepare for the Next Crypto Bull Run

How To Prepare for the Next Crypto Bull Run

There is a lot to learn about what appears to be the first bear market since 2018 in light of recent developments in the cryptocurrency space. For both experienced and novice investors, bear markets have historically been a very trying time, with little to no gains being realized. Many investors suffer significant financial losses during bear markets as they attempt to trade despite the unpredictability of recovering from failures. For a newcomer to succeed in cryptocurrency, learning how to protect your investments and have liquidity for the next bull run is crucial. The aim of this article is to offer informed advice on how to avoid common errors in a bear market and essential steps to take in preparation for the continuation of a bull run in this article.

The upside of the newly created crypto bear market, hard by the crash of Terra and more recently the bankruptcy of 3AC, is the opportunity to improve your portfolio in crypto and NFTs. While there’s plenty of YouTubers advising you to “buy the dip” what does this actually mean in practice? A key to that is a strategy revolving around risk mitigation, bearing in mind that while in the long run crypto and NFTs will likely continue to grow in value, while also accepting a lot of NFT projects are not going to survive. A first step to preparing your bear market strategy is to figure out your risk tolerance.

Types of crypto risk strategy from @krissyos

While there’s lots of discussion and peer to peer pressure about buying the dip whether its Bitcoin or Ether the best approach to help mitigate risk is to adopt a more rational attitude. A key tactic to use dollar-cost-averaging. “If you put a certain amount of money in Bitcoin every single week since 2010, you’d be one happy person right now. If you did it over the last year, today you may not be happy, but maybe in a few months you would be incredibly happy,” recommended Ron Levy, CEO of The Crypto Company. In fact, with most exchanges, you can set up dollar cost averaging, with the benefit that you can set and leave it, However, the fact remains it’s only a worthwhile strategy if the investments in crypto increases over time. “For Bitcoin, I like the dollar-cost averaging strategy because I like Bitcoin long term. It is one of the more stable [crypto] investments that a person can make. When we’re talking about dollar-cost averaging with altcoins, I think that that carries a lot more risk to it,” said Wendy O, crypto investor and popular TikToker.

An essential component of the cryptocurrency industry is research and data. Although profitable investors have previously used the bear market to pinpoint blue-chip projects that would soar in the following bull market, because of how innovative and dynamic the cryptocurrency market is, most of the projects on the market stand a good chance of failing to take off before the next bull run. A good run in the bull market, as in the past, would be yours if you took the time to research the “next big thing” in cryptocurrency. Most research involves reading a lot and collecting a lot of data. Researching projects in a bear market can benefit from a variety of resources, some of which are listed below:

DappRadar -When it comes to discovering, tracking, and trading everything from DeFi, to NFTs and gaming with accurate data and analysis then DappRadar, which was born out of the last crypto winter of 2018, is a beneficial tool. It aims to provide its users with access to “top collections, trending dapps, trader volume and maybe, just maybe, uncover the next blockchain unicorn.” Driving more than 1.5 million users into DApps every month, DappRadar tracks of over 9,000 DApps across 30 blockchains. It’s also recently introduced its own token to enable access to useful investor content, as well as participate in its DAO governance, as it looks to develop its “community-driven Web3 ecosystem,” according to their white paper.

Bankless – Bankless is a well-known podcast in the cryptocurrency industry where thought-leaders and the founders of cutting-edge startups are invited to speak and share their opinions on current events in the industry. In addition, Bankless is a resource for information that supports investment choices by providing direct feedback from seasoned investors on telltale signs of a promising project. Weekly newsletters from Bankless also cover DeFi and cryptocurrency.

On taking a positive attitude to the opportunities in the bear market co-host Ryan Sean Adams said on a recent discussion: “First of all you have to get convicted; if you’re not convicted like just don’t listen to what David and I say go develop your own conviction okay, just like stop the podcast and figure out what this asset class is for yourself.”

CoinMarketCap – It’s the most popular cryptocurrency tracking website in the world, according to CoinMarketCap, with data on thousands of cryptocurrencies. To help you better make investment decisions during a bear market, CoinMarketCap provides helpful information on digital assets to retail investors. The problem is that a lot of people who use it don’t really take full advantage of its resource. For example, right at the top of the homepage there is a snapshot of useful global metrics which helps give a real time view of where the market is at. Another useful but under-used feature is the display it provides of all the places to buy a coin, simply by clicking on the market tab.

 

Source: How to Use CoinMarketCap: 17 Must-Know Tips [2022 Tutorial]

Nansen: Nansen is another helpful blockchain analytics platform that uses on-chain data to tag the wallets of seasoned investors, or whales in cryptocurrency jargon so that retail investors can replicate their holdings and invest in the same projects. To quote data journalist Martin Lee: “Blockchain analytics helps to surface new opportunities, do due diligence and using platforms such as Nansen, you’re able to set up alerts to get real time notifications on certain events. You’re able to make more informed investment decisions by knowing who and what transactions are happening on a blockchain as they happen.” Nansen helps to surface the signal and allow you to focus your time on the crypto projects that matter, as early as possible, Lee added.

Cryptocurrency influencers: There is a plethora of cryptocurrency influencers on YouTube, Twitter, and other social media sites which are well-known for their opinions on cryptocurrency projects, for using their platforms to promote different projects from the bull market. Although it’s obviously not a good idea to take every influencer’s advice, they can also help with investment choices if you choose wisely. Examples worth mentioning include Bitboy CryptoZachXBT, and Laura Shin.

The best action in a bear market is to step back, evaluate the market, and pinpoint potential blue-chip projects that spearhead the next bull run. Your success as a retail investor in the next bull market will significantly depend on how effectively you use the available resources and cryptocurrency data available. I advise investors to start learning about various cryptocurrency projects to position themselves for the next bull run as the bear market appears to be here to stay for now. In order to survive the current bear market the smart thing to do was use the best tools available to guide your decision making. “Now’s the time to double down on use of data and crypto sentiment tools like LunarCrush to up your investor game. It’s a time to improve your understanding both technically and socially. Go re-connect with your friends and family now that things have calmed down, and maybe catch up with what’s happening in the larger blockchain eco-system outside of NFTs and crypto tokens.”

 

Original Source: https://www.securities.io/how-to-prepare-for-the-next-crypto-bull-run-thought-leaders/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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