Anndy Lian’s article on Asia Franchise Magazine: Franchising- The Use of Blockchain Technology

Anndy Lian’s article on Asia Franchise Magazine: Franchising- The Use of Blockchain Technology

Anndy Lian wrote an article titled Franchising- The use of Blockchain Technology on Asia Franchise Magazine, April- June 2021 edition. This magazine is a bilingual magazine started by Albert Kong, Editor in Chief and veteran in the Franchising industry.

In this article, Anndy covered basic topics from what is blockchain and cryptocurrency to how companies can use this technology to help with their brand loyalty, payment and fundraising process. He went on to give a regulatory overview of cryptocurrencies

Lastly, Lian gave his advice on how to evaluate the need for blockchain for your business.

Evaluate the need for blockchain for your business

In the near future, you may receive many tempting grants for blockchain adoption. Consultants will often sell with a generic concept and a long list of alleged benefits.

But looking at the business environment, the first database-related question you need to ask yourself is “Do you need to store state?” If your answer is no, then you do not need to implement blockchain. If your answer is yes, then the second question you need to ask is “Are there multiple participants?” If your answer is no again, then you do not need blockchain.

Assuming, you need multiple participants, then the third question would be “Can you use an always online trusted third party?” And this time round, if your answer is no, then there is no need to use blockchain. If your answer is no, then there is a need to look at what kind of blockchain suits your environment.

“Are all the participants known?” is the next question you need to ask yourself. If the participants are not known, then you should consider permissionless blockchain. Permissionless blockchains are blockchains that require no permission to join and interact with. They are also known as public blockchains.
Most of the time, permissionless blockchain is ideal for running and managing digital currencies. If the participants are known, naturally you need to ask if all the participants are trusted. If they are all trusted, then blockchain is not needed.

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Again, if the participants are not trusted and there is no need to have the public to verify, you should choose private permissioned blockchain. A private blockchain allows only selected entry of verified participants; the operator has the rights to override, edit, or delete the necessary entries on the blockchain.
A permissioned blockchain has properties of both private and public blockchains. If there is a need for the public to verify, then you should consider public permissioned blockchain.

A trusted consultant or company should walk through the process with your company and answer your doubts. The golden rule for companies is not to rush when you make any technology decision. This same theory works the same for the adoption of blockchain technology.


“Innovate your business with blockchain.
You will love the surprises that come with it.”

– Anndy Lian


You can read this issue at Alternatively, you can download it at this link.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

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An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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