NFT sales limp into August with a 25% drop from June to July amid crypto slump

NFT sales limp into August with a 25% drop from June to July amid crypto slump

Market analysts are mixed on outlook for non-fungible tokens, as some see mostly gloom, others point to glimmers of optimism.

Non-fungible token (NFT) sales in July on secondary markets fell 25% from June to US$650 million, the second month in a row under US$1 billion, according to data from NFT aggregation site CryptoSlam, and reflecting a broader crypto slump.

Sales had peaked in January at US$4.7 billion, with more than 1 million unique buyers in the market.

“The current [crypto] market right now is in a bear market,” Anndy Lian, blockchain author and entrepreneur and founding member of NFT creator studio Influxo, told Forkast in an interview. “So [NFT] sales actually reflect very much on how the market is reacting.”

Yehudah Petscher, NFT relations strategist for CryptoSlam, said he thinks the market has yet to find the bottom.

However, he did find some optimism in the number of unique buyers in the market, pointing out buyers fell just 7% month-on-month in July to 532,000, which remains higher than in the same month last year.

This shows, Petscher says, that while total sales in U.S. dollars are down, the number of transactions make for a slightly more optimistic outlook.

“NFTs are in rough place right now, but I still think in a very healthy place as far as growth [or] as far as transactions [are concerned] ,” Petscher said.

The so-called “Merge” for Ethereum could also give the NFT market a shot in the arm, as the leading blockchain for NFTs is slated to move to a proof-of-stake (PoS) network in coming months.

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The move to PoS will reportedly reduce the energy used in the Ethereum network by up to 99%, blunting environmental criticism of how the network operates.

“I think [the Merge] will create another spur of hype among the Ethereum fan base,” Lian said, but warning that transaction fees — another common criticism of the Ethereum network — will likely remain high.

NFT and crypto markets now seem to be largely correlated, despite expectations during the NFT boom of late 2021 and early 2022 that they would be inversely correlated. The view then was investors would be less willing to buy NFTs when the crypto they were denominated in was gaining in U.S. dollar terms.

Rather than falling crypto values driving the price of NFTs up to compensate, the overall negativity in the market is driving prices lower to attract what buyers are there, Petscher said.

“There’s not a lot of liquidity and people are worried that there’s not going to be buyers when they’re looking to sell, so it is a race to the bottom,” Petscher said. “We can see that with prices across the board.”

Apes (still) rule

Projects from Yuga Labs continued to dominate the top of the bestseller list in July, with Bored Ape Yacht Club (BAYC), Mutant Ape Yacht Club (MAYC) and CryptoPunks all in the top five.

This made the project the seventh to reach the US$1 billion in total sales mark, despite it only launching in May.

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With over US$30 million in secondary sales in July, soccer-based collection Sorare came in third on CryptoSlam’s list. Sorare allows people to buy and sell players as part of a global fantasy football competition as another way to interact with the world’s game.

Petscher told Forkast that he expects sports to be a real growth area, as these tokens typically bring with them increased utility.

Another growth area is art, Petscher says, who sees attention beginning to move away from NFTs as simply profile pictures to more fully fledged pieces of art as more creators move into the space.

“It’s just the tip of the iceberg,” Petscher said. “Art [NFTs] are just starting, it’s here in a big way and it will just keep growing.”







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Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

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An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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