供应链的现状
根据经合组织和欧盟知识产权局的报告，每年全球假货交易价值近五千亿美元，并且还在不断增长。公司经常面临被假冒的威胁，这不仅影响企业的收入，还会对他们的品牌声誉造成损害。由于这些原因，公司无法收回他们的研发投资，而这又将影响他们未来创造有影响力的产品。
同时，假冒产品影响我们的日常生活，如假冒的药品会使病人治疗受到影响、劣质的玩具可以影响儿童的健康、劣质医疗设备可以影响医生的诊断。这些都会影响到我们的生活和健康，严重的更直接影响生命。
关于这些问题，LINFINITY能够改变什么？
首先要了解供应链其中可重点分为「采购」，「生产管理」和「物流管理」三大核心部分。而当中「信息」作为三大核心的桥梁，信息保存及传递为其中最重要的一个环节，信息的可信性、安全性及透明度为供应链生态提升效率及降低成本的重要因素。
Linfinity的区块链技术创建了一个透明的，不可被篡改的，可追踪的防伪系统。我们从生产环节开始到最终消费者，整体解决整个供应链的问题。并且这个过程会被记录和核算，是可信和透明的。
溯源仅仅是一个开始。我们的最终目标是建立一个全新的，可持续供应链生态系统。
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.