Anndy Lian urges meme-driven crypto communities to spur billion dollar growth

Anndy Lian urges meme-driven crypto communities to spur billion dollar growth

Anndy Lian, a recognized figure in the cryptocurrency field, believes quality memes backed by strong communities could drive significant financial gains.

Lian suggests that this combination could lead to emerging billion-dollar ventures within the cryptocurrency sector. His vision points to a growing trend where social media-driven engagement plays a crucial role in amplifying market movements and brand development within the crypto space.

Though memes are often seen as light-hearted content, Lian’s stance highlights the potential serious impact these community-driven assets could have as they foster not only marketing appeal but also investment traction.

 

 

Lian’s perspective aligns with earlier assessments of how community engagement and entertainment value can unlock substantial economic potential in the crypto space, as highlighted in discussions of crypto fun driving profits. Additionally, the renewed momentum behind memecoins among crypto natives underscores the integral role of community-backed assets in shaping market dynamics and future growth trajectories.

 

 

Source: https://tradersunion.com/news/market-voices/show/700829-crypto-meme-growth/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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How North Korea’s US$1.5 billion hack exposed Asia’s crypto weaknesses

How North Korea’s US$1.5 billion hack exposed Asia’s crypto weaknesses
It began, as so many epochal crimes do, with a single breach. But by the time the dust had settled on the Bybit hack, nearly US$1.5 billion in digital assets had vanished, exposing not just the vulnerabilities of Asia’s fledgling crypto markets but the growing reach of North Korea’s cyber operatives.

The hack on February 21 represented a quantum leap in the scale and sophistication of cyber operations emanating from North Korea, according to a report released last month by American blockchain analysis firm Chainalysis.

It accounted for nearly 70 per cent of all stolen digital assets globally in the first half of 2025 – laying bare the widening security cracks in Asia’s digital ecosystem and signalling the arrival of a new era of cybercrime that is increasingly targeting victims around the globe, from Bybit’s Dubai headquarters to the United States and beyond.

Last year, North Korea-linked cybercriminals were responsible for an estimated US$1.3 billion in losses, then the highest figure on record. But this year is shaping up to be even worse for the victims, with Pyongyang’s state-sponsored hackers on track to reap even greater illicit rewards, according to the Chainalysis report.

Experts warn that the sheer size of the Bybit heist is not the most alarming element. The degree of technical proficiency, coupled with clear signs of state involvement, have raised concerns that the stolen funds are being funnelled directly into North Korea’s arms and weapons programmes, fuelling instability far beyond the digital realm.

“While North Korea typically doesn’t claim responsibility for these cyber exploits, extensive evidence has linked them to sophisticated hacking groups like the Lazarus Group,” Diederik van Wersch, regional director for Asean at Chainalysis, told This Week in Asia.

The Lazarus Group, a shadowy collective of state-sponsored cybercriminals infamous for siphoning off billions from the cryptocurrency industry, is thought to be behind the Bybit hack. The group’s modus operandi? Exploiting security vulnerabilities in order to finance the North Korean regime by employing complex laundering methods to obscure the trail of stolen funds.

“These aren’t merely cybersecurity incidents, they represent significant national security concerns,” van Wersch warned. “The UN has confirmed that North Korea uses these stolen funds to finance its weapons programmes, making these attacks a direct threat to international security.”

The United States and its allies have repeatedly accused Pyongyang of using cyberattacks to fund its military and nuclear ambitions.

Pyongyang has never officially acknowledged any connection to the Lazarus Group, but it is believed to be unique in its state-directed quest for financial gain through hacking. Its operations, which include advanced social engineering and the infiltration of crypto platforms via compromised IT staff, have set a new standard for financial cybercrime.

Asia: cybercrime epicentre?

The dangers are not confined to any one country. Southeast Asia – CambodiaMyanmar and Laos, in particular – has now become a global hub for cybercrime, cybersecurity experts say, driven by a toxic mix of weak rule of law, authoritarian protection and economic desperation.
International sanctions and the closure of criminal platforms such as Russia’s Garantex and Cambodia-based Huione Guarantee have barely made a dent in the volume of illicit cyber transactions, which Chainalysis estimates hit US$51 billion worldwide in 2024 alone.
Against this backdrop, North Korea’s relentless focus on cryptocurrency theft had been propelled by US-led sanctions strangling its other revenue streams, said Anndy Lian, a Singapore-based intergovernmental blockchain adviser.

“It seems likely that this phenomenon could inspire other countries, particularly those facing political instability or sanctions, to engage in similar activities,” he said. “However, replicating North Korea’s capabilities requires significant investment in cyber infrastructure and expertise, which may be challenging.”

Research suggests that while North Korea leverages a mixture of services to launder its gains, other nations that lack its technical sophistication would indeed struggle to emulate its success.

The technical prowess of Pyongyang’s hackers was now such that it allowed them to “target even well-versed cybersecurity professionals”, Lian said, adding that their increasingly elaborate laundering networks complicated the recovery of stolen assets.

In Asia’s other cybercrime hotspots, such as Myanmar and Cambodia, the focus has tended to be more on scamming and money laundering, but this threat matrix now appears to be evolving.

According to Chainalysis, 2025 has seen a marked expansion of cybercriminal activities: more laundering, larger cross-border networks and a disturbing rise in physical violence.

‘Wrench attacks’

For the hackers’ victims the pain can be both financial and physical. Chainalysis in its report described a “particularly disturbing subset” of recent thefts known as “wrench attacks”.

Far less sophisticated than the image of an invisible hand picking the digital pockets of unsuspecting crypto adopters, these actual assaults rely on violence and threats of force to extract assets from victims.

The kidnapping and murder of Chinese-Filipino tycoon Anson Que, former CEO of Ellison Steel, earlier this year provided a chilling example of these so-called wrench attacks in action. Investigators believe his death was linked to ransom payments laundered through casino gaming and digital shell accounts to obscure the money trail.
Meanwhile, Asia’s digital boom has in many ways made it a magnet for cybercriminals. JapanIndonesia and South Korea now rank among the world’s leading victims of stolen digital funds, reflecting not only their increasing adoption of crypto but also their exposure to North Korean hackers – with the infamous 2016 Bank of Bangladesh cyber heist being an early and illuminating case in point.
That US$81 million theft from the bank’s account at the Federal Reserve Bank of New York was one of the largest cyber heists ever recorded at the time. The attack, attributed to the Lazarus Group, was ultimately traced back to servers in the Philippines, where much of the stolen money was laundered through casinos.

A decade on and the “velocity and consistency” continues to grow exponentially, Chainalysis warns. It took hackers just 142 days this year to surpass the US$2 billion mark in global losses, compared to 214 days in 2022. At this rate, total losses could exceed US$4.3 billion by year’s end, the report warned.

The soaring prices of cryptocurrencies and other digital tokens have only made things worse. Bitcoin, for example, hit an all-time high of more than US$123,000 last month, buoyed in part by favourable signals from US President Donald Trump’s administration and a growing global appetite for crypto assets.

Chainalysis data shows that attackers are now deliberately targeting high-value individual wallets, with bitcoin theft accounting for a disproportionate share of losses. As asset values rise, the incentive for thieves grows ever larger.

“The current crypto market momentum also presents increased opportunities for attackers,” van Wersch said, adding that the liquidity and cross-border nature of digital tokens made them especially attractive targets.

Experts warn that advanced economies such as South Korea and Japan are especially exposed to hacks due to their proximity to North Korean actors and their thriving crypto markets, while emerging economies like Indonesia are also at risk as digital finance gains in popularity.

“Geopolitical tensions may motivate North Korea to target these nations, as seen in reports linking attacks to historical adversaries,” Lian said of Japan and South Korea.

Building smarter defences

Amid the surge in cybercrime, there are signs of hope. Advances in tracing cryptocurrency transactions now allow for near-instant tracking of funds and the transparency of blockchain technology provides some measure of visibility into illicit flows.

“As jurisdictions like Hong Kong move forward with progressive stablecoin legislation, the focus should be on building robust security alongside innovation,” van Wersch said.

“The key is implementing sophisticated real-time threat monitoring systems and leveraging advanced blockchain analytics that can help prevent attacks before they occur.”

Real-time monitoring and predictive technologies are set to become indispensable, as hackers probe for vulnerabilities across the region’s digital infrastructure. Crypto exchanges, in turn, must demonstrate to regulators and users alike that they can safeguard funds against increasingly resourceful adversaries, according to van Wersch.

Jake Sims, founding partner of Operation Shamrock – a global coalition working to disrupt Southeast Asian cybercrime networks – stressed the complexity of taking on state-linked actors, as well as the risks of financial contagion.

“The use of crypto for laundering cyber-scam proceeds certainly erodes public and regulatory confidence in digital assets,” he said. “Unresolved enforcement gaps in Southeast Asia risk contaminating broader digital finance ecosystems.”

Earlier this year, Hong Kong was ranked as the second-most crypto-friendly city in the world, behind only the Slovenian capital of Ljubljana, by migration platform Multipolitan.

Regional rival Singapore, meanwhile, was recently named as one of the most crypto-obsessed countries globally, after research from digital asset exchanges ApeX Protocol and Taurex found nearly one in four Singaporeans owned cryptocurrency in 2024.

Recent high-profile attacks have exposed the urgency with which robust defences need to be built. In July last year, US$235 million was stolen from Indian crypto exchange WazirX by North Korean hackers masquerading as legitimate users – a breach that ultimately led to the closure of the platform and a restructuring plan by its Singapore-based parent Zettai.

Lian said such incidents had exposed persistent weaknesses in the security of even major exchanges and risked provoking a regulatory backlash that could stifle digital innovation.

Hong Kong, which has spent years steadily building a regulatory framework for virtual assets, has so far licensed 10 virtual asset trading platforms including New York-based Bullish, which in February became the first international crypto exchange to gain approval in the city.

Experts are now calling for regional and international cooperation, from establishing intelligence-sharing platforms to harmonising cryptocurrency regulation, to help reduce risks.

Joint efforts under the aegis of the United Nations might exert much-needed diplomatic pressure, Lian suggested, while targeted sanctions could help stem the tide of cyber crimes.

A “harm minimisation approach” targeting revenue streams and increasing reputational costs and legal expenses for jurisdictions that host cybercriminals was another option, Sims said.

Regulators needed to strengthen both domestic security and cross-border collaboration, he argued, possibly through task forces operating outside the Association of Southeast Asian Nations.

“A subregional task force outside formal Asean structures may actually be more effective for constraining harms emerging in high-risk contexts, like Cambodia where political will is lacking,” Sims said.

Despite differing international treatment, Sims said that North Korea and Cambodia shared “significant similarities … in terms of the degree of consolidated coercive power, the degree of state involvement in criminal activity, and the global reach of state-embedded criminal industries”.

The recent border conflict with Thailand could also lead “Cambodia’s scam-invested elite to look away from the Thai border as they evaluate new locations”, he said. “But it is important to note that scam compounds in Cambodia are everywhere.”

So what of Asia’s digital future? While new tools built using artificial intelligence can flag scam scripts and analyse transaction patterns for signs of deep-faked identities, Sims cautioned that technology alone was insufficient to combat cybercrime.

“These tools will need to be complemented by human intelligence, as well as policy reforms and enforcement mechanisms,” he said. “Without political will and cross-border cooperation, AI and other technological interventions will only offer partial mitigation.”

For now, it would seem that no one is immune. The Bybit hack may have set a new record, but it is unlikely to be the last. Asia’s digital future will depend on what happens next.

 

Source: https://www.scmp.com/week-asia/economics/article/3321262/how-north-koreas-us15-billion-hack-exposed-asias-crypto-weaknesses

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

From Meme to Meaning: How Trust Replaced Hype in the $60 Billion Token Market

From Meme to Meaning: How Trust Replaced Hype in the $60 Billion Token Market

The memecoin market, once the playground of viral trends and overnight riches, is entering a new phase. In 2024, it ballooned into a $60 billion ecosystem, according to BDC Consulting—a 169% surge driven by coins like Dogecoin, valued at $35.91 billion, Shiba Inu at $8.97 billion, and PEPE at $6.12 billion. But this explosion has brought saturation. Thousands of tokens now flood platforms like Ethereum and Solana, fragmenting liquidity and thinning investor focus.

From what I’ve observed on Raydium’s liquidity pools, coins often hold only 20–40% of their market cap in liquidity. That leaves little margin for volatile assets. Gone are the days of 7,000% rallies like Pepe’s 17-day sprint in late 2024. Today, most investors are chasing 1.5x returns with significantly higher risk.

The Shift Toward Trust

This crowded market has sharpened investor expectations. No longer will a meme and a mascot suffice. The winning tokens now build trust—through transparency, accountability, and community engagement.

CAPTAINBNB is one such example. Its 100% circulating supply and renounced contracts signalled integrity, helping it build a loyal base. This kind of trust—backed by open AMAs, clear roadmaps, and genuine developer commitment—often sustains projects through downturns. In contrast, countless memecoins launched with fanfare in 2023–24 are now abandoned, unable to survive a single market dip.

The Decline of Influencer Power

Key Opinion Leaders (KOLs) once ruled the memecoin narrative. A tweet from a prominent name could spike a market cap to $10 million overnight. But by 2025, skepticism has caught up. From my experience speaking at Cointelegraph panels and watching the market closely, over 60% of KOL-backed coins pump briefly before collapsing. Most fail to sustain a $1 million market cap, let alone deliver returns.

Communities are growing wary. Past failures of influencers are haunting new launches. On platforms like X, followers openly question the motives of “clown” promoters. Even those with a million followers struggle to raise momentum if their track record is marred by rugs or failed projects.

In short, the influencer model is no longer a guarantee. In many cases, it’s a liability

Utility and Community: The New Edge

Where hype is fading, utility and grassroots support are taking its place. Shiba Inu’s transformation offers a blueprint—evolving into a broader ecosystem with ShibaSwap and Shibarium, giving holders reasons to stay beyond the meme.

PEPE has also built around partnerships and community-led initiatives. These projects prove that even memecoins can benefit from real use cases in DeFi, gaming, or DAOs. Investors are noticing. Communities that offer governance, creator monetization, or Web3 tooling are starting to attract more serious participants.

Some projects are pivoting to super app models that empower user decisions and foster participation. This bottom-up governance reflects a maturing memecoin scene, where communities are not just holders but stakeholders.

Bots and Market Integrity

Another challenge in 2025 is the rise of trading bots—particularly sniper bots—on decentralized exchanges. These tools manipulate launches, grabbing tokens before retail traders can react, inflating prices artificially before dumping them.

I’ve seen launches where bots scoop up early supply, cause brief spikes, and leave latecomers holding the bag. In response, projects are now deploying anti-bot tools and locking liquidity to protect early investors. While not foolproof, these developments show that the space is adapting, prioritizing fairness and sustainability.

Regulatory Changes on the Horizon

The regulatory backdrop is shifting too. With the U.S. Bitcoin Act and banks now allowed to custody crypto, a more structured environment is emerging. This could bring KYC and AML obligations to memecoins—difficult for anonymous teams, but appealing for institutional entry.

While some tokens may not survive this scrutiny, others could flourish. The prospect of memecoin ETFs or regulated products isn’t far-fetched. But to succeed, projects will need more than clever marketing—they’ll need transparency, compliance, and vision.

The Trust Era Begins

In 2025, memecoins are at a crossroads. The frenzy of 10x gains is waning. Saturation has forced investors and developers to recalibrate. What remains is a landscape where trust, not trend, determines success.

KOLs can no longer drive sustained growth. Trading bots pose structural threats. Regulation is tightening. And in this complex terrain, the only lasting edge is a community built on truth, purpose, and utility.

To developers: build with transparency, plan for the long haul, and invite your community in. To investors: do your due diligence, question hype, and look for teams that show up every day.

Ask yourself: What’s your trust metric in a memecoin? Is it contract renouncement, team visibility, roadmap clarity, or community voice? Whatever it is, let that guide your decisions. The market no longer rewards shortcuts—but it still honors conviction.

 

Source: https://www.financemagnates.com/cryptocurrency/from-meme-to-meaning-how-trust-replaced-hype-in-the-60-billion-token-market/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j