Community is the Best Marketing Tool: How Memecoins and Gaming Unite to Build Thriving Web3 Communities

Community is the Best Marketing Tool: How Memecoins and Gaming Unite to Build Thriving Web3 Communities

Taipei Blockchain Week 2024 played host to a fascinating discussion on the power of community in the Web3 space. The “Nice to Meme You” side event, co-hosted by Memecore, The Shib Magazine, Neiro, and BlockTempo, brought together a panel of experts to explore the theme: “Community is the Best Marketing Tool: How, When, and What?” Moderated by Anndy Lian, Managing Director of LIFT Ecofund and best-selling author, the panel featured Kyle, Community Admin of OG Peanut, and Russell Bennett, Founder of Metacade. The discussion offered valuable insights into how meme coins and gaming are leveraging community engagement to drive growth and create lasting value.

Building From the Ground Up: Two Different Approaches

Russell Bennett shared Metacade’s journey, highlighting the importance of community from its inception as an ICO two years prior. “Community is the single biggest reason why your project will succeed,” he emphasized. Metacade’s strategy focuses on transparency, building in public, and fostering trust within its community. By offering gaming utility and creating positive experiences, Metacade aims to attract and retain users, demonstrating that community building is not something that can be faked. “It’s clear within the meme culture,” Bennett noted, “the community identity, somewhere to turn up every day, is absolutely key.”

In contrast, Kyle from OG Peanut, a newer project, described a community built on shared experiences and personal connections. He highlighted the 24/7 voice chat where members connect on a deeper level, sharing both the highs and lows of life. “Even on the biggest red days,” Kyle shared, “I join VC and people are celebrating…a big win in life is much more important than the market cap at that moment.” This focus on genuine human connection has created a strong bond within the OG Peanut community, driving organic growth and engagement.

Bridging the Gap: Gaming and Meme Coins

Anndy Lian then explored the intersection of gaming and meme coin communities. Bennett explained how Metacade bridges this gap by allowing meme projects to utilize their tokens within the gaming ecosystem. This provides utility for meme coins while offering engaging experiences for gaming communities. “If you are a gamer, if you love the meme project that you’re in,” Bennett stated, “then you’re likely to be involved in both.” This symbiotic relationship benefits both sides, creating a win-win scenario for projects and their communities. Metacade’s commitment to supporting smaller projects, even offering grants and funding, further strengthens this collaborative approach.

Kyle echoed the sentiment of community-driven growth, emphasizing the importance of organic marketing efforts. He described how OG Peanut community members actively promote the project through word-of-mouth, sticker campaigns, and social media engagement. This grassroots approach, combined with a focus on creating viral content on platforms like TikTok, has proven effective in expanding their reach.

The Secret Recipe: Authenticity and Unity

The panelists agreed that the key to successful community building lies in authenticity and unity. For Metacade, this translates to transparency and a commitment to delivering valuable experiences. For OG Peanut, it’s about fostering genuine connections and celebrating shared moments, both big and small. Both projects emphasize the importance of putting people first, prioritizing community well-being over short-term market fluctuations.

Kyle’s closing remarks highlighted the power of unity within the meme coin space. “I think we can unite rather than divide,” he stated, advocating for collaboration and mutual support among projects. Bennett reinforced this message, encouraging projects to reach out for support and collaboration. “If you’ve got something that you need a second opinion on, get exposure on, get a leg up,” he offered, “please do contact us.”

Key Takeaways and Future Outlook

The “Nice to Meme You” panel provided valuable insights into the evolving landscape of Web3 communities. The key takeaways include:

  • Community is King: A strong, engaged community is essential for project success in the Web3 space.
  • Authenticity Matters: Building genuine connections and fostering trust are crucial for long-term community growth.
  • Utility Drives Engagement: Providing real-world utility for tokens enhances community participation and value.
  • Collaboration is Key: Working together and supporting each other benefits all projects within the ecosystem.

The panel’s emphasis on community-driven growth and collaboration offers a promising glimpse into the future of Web3. By prioritizing genuine connection and shared experiences, projects like Metacade and OG Peanut are building thriving ecosystems that extend beyond the volatile world of cryptocurrency prices. As Anndy Lian concluded, “Community is the best marketing tool,” and the projects that embrace this principle are poised for long-term success.

https://youtu.be/_CFQ9Mq33tg

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Exploring The Meme Coin Craze: Risk, Hype, And Online Communities

Exploring The Meme Coin Craze: Risk, Hype, And Online Communities

Over the past weeks, social media platforms have been buzzing with tales of traders who seemingly hit the jackpot by investing in the PEPE meme coin. These stories of overnight success raise an important question: Can meme coins truly be relied upon as a means to accumulate wealth, or are they akin to playing the lottery and relying on luck?

To find the answer, we must explore the diverse strategies employed by various socio-economic classes when engaging with the lottery. The comparison between meme coins and lotteries sheds light on the different perspectives towards wealth accumulation.

Meme coins, for those unfamiliar, are digital currencies inspired by internet memes. Unlike traditional cryptocurrencies, meme coins typically lack practical applications beyond being traded and shared among users. Their value is heavily influenced by social media sentiment and other factors, leading to substantial price swings and the potential for market manipulation. While meme coins carry significant risks, they have amassed a substantial following of individuals who see them as a means of challenging established financial systems and connecting with like-minded communities online.

The PEPE meme coin, in particular, experienced a staggering 9,071% surge in value prior to its listing on Binance, reaching an astounding market capitalization of $1.8 billion. However, cautionary advice is now being shared among traders due to the coin’s recent breach of crucial trend and support levels. Meme coins, especially those developed by anonymous teams, are susceptible to “rug pulls,” where developers abandon the project, leading to a collapse in value. Additionally, price volatility tends to be most pronounced during Asian trading hours.

On the other hand, we have the allure of the lottery, where the promise of instant wealth with minimal effort and investment proves irresistible to many. Despite the astronomical odds of winning a jackpot (1 in 300 million for Powerball), the average player spends close to $200 per year, which accumulates to a significant sum over time. Surprisingly, research suggests that those who fall into the lower socio-economic class tend to play the lottery regardless of the odds, while wealthier individuals only participate when the jackpot offers substantial returns. For the wealthy, a $10 million win may not make a significant impact, but a jackpot exceeding $100 million piques their interest.

In essence, the PEPE meme coin and the lottery represent two sides of the same coin. Both offer the allure of swift wealth with minimal investment, but both carry substantial risks. While Buffet’s investment strategy prioritizes safety and is grounded in long-term schemes, playing the lottery or investing in meme coins resembles a game of chance, hoping for the best outcome.

What Other Meme Coins Are Making Waves?

The surge in popularity of meme coins can be attributed to various factors, including the growing fascination with cryptocurrencies and the relative ease of creating new digital currencies. Several meme coins have garnered attention for their clever branding and incorporation of popular culture references, which have fueled interest and speculation. The social media-driven aspect of meme culture has also played a significant role, with influencers and online communities endorsing their preferred coins and spreading the word to their followers.

This has created a frenzied environment of buying and selling, as investors aim to capitalize on the hype and take advantage of the unpredictability of these highly speculative assets.

Here are several meme coins that have gained popularity and attention:

  • AiDoge: AiDoge positions itself as a new web3 platform for meme creation and sharing using AI technology. The project has gained significant attention, with its presale reportedly raising over $5.5 million.
  • Ordi: Ordi is a meme coin paying homage to the Ordinals protocol, which is currently the largest with a value of $400 million.
  • BOB: BOB is an AI bot that provides tweet summaries to Twitter users who reply with “@ExplainThisBob”. Its programming includes automatic responses to tweets made by Elon Musk, which have earned BOB praise from Musk himself and garnered a large following of several thousand users.
  • MONG: MONG is a recently launched meme cryptocurrency project in 2023. What sets MONG Coin apart from other meme cryptocurrencies is its association with an established NFT collection called MONGS NFT, which was created in January 2022. The collection features 6,943 NFTs, with each NFT portraying a distinct mungo (mongoose).
  • TURBO: TURBO is an innovative cryptocurrency with a unique token economy that aims to become the meme coin of the future. Unless many other meme coins, TURBO is developed almost exclusively using ChatGPT.
  • LADYS: Milady Meme Coin has its native token called LADYS, which can be utilized to pay for online goods and services. The token’s value received a lot of attention after Elon Musk tweeted about the Milady NFT meme. Currently, the market capitalization of this meme token has exceeded $100 million.
  • WOJAK: WOJAK is a new ERC-20 token, inspired by the famous Wojak meme. Since its inception, the token has gained massive momentum and at its peak, it has surged over 1000%.
  • Floki: Floki is a cryptocurrency that initially started as a meme coin inspired by the dog of Elon Musk. However, it has now transformed into a complete Web3 ecosystem that comprises NFTs, DeFi, a metaverse, and prepaid gift cards for Visa and Mastercard. The project has gained a lot of attention as it was recently added to the list of cryptocurrencies on Binance.
  • XRdoge: XRdoge  is a meme coin on the XRP ledger. Similar to Floki, they are not a new meme coin. The reason why they are mentioned is that I felt that XRP needs to have their own doge and have some fun. The fun elements could bring more hype to the Ripple ecosystem.

The newer memes that are trying to ride on the PEPE waves, like BIBI, BOBO, PEPO, and PIPI would need to find their own niche very soon. Other Chinese-themed coins like Pogai and LowB got to gather more mandarin speaking communities to join in the fun. If you are a Cate, SquidGrow, TSUKA or Renewable coin and not part of the frog or dog craze, you just got to wait for your turn to shine.

It is worth mentioning that while newer meme coins have recently gained significant popularity, older meme coins such as Doge, Shiba Inu, Pitbull, RichQuack, Saitama, Baby Doge, Safemoon continue to thrive by actively maintaining their community and working on their projects. This demonstrates their commitment to longevity and a sustained presence in the ever-changing world of cryptocurrency. The level of dedication and perseverance displayed by these coins is a positive indication for the meme coin industry, as it suggests that some of these coins may have staying power beyond just a momentary hype cycle. The continued relevance and demand for these older meme coins highlight their ability to maintain a loyal following and leave a lasting impact, even in the midst of emerging trends and shifting market conditions.

In conclusion

It should be noted, however, that meme coins are known for their strong online communities, driven by hype and speculation, and may not necessarily have serious real-world use cases or underlying technology.

Like what I have mentioned on Twitter“Dear #memecoins, if you are popular you can talk about utility, payment, games etc. If you are not popular and nearing being forgotten, you need to be fun…”

The underlying for its success would still be community and having fun together. If a meme coin survives the initial stages and gains support from its community, its games, NFTs, or even metaverse would have a much higher chance of success. Their new revenue streams would be vital for them to survive in the bear market and beyond.

It’s essential to consider the risks and rewards of any investment opportunity carefully. While the promise of quick wealth might be tempting, long-term, low-risk investments are the safest and most reliable way to accumulate wealth.

 

Source: https://www.benzinga.com/23/05/32628423/exploring-the-meme-coin-craze-risk-hype-and-online-communities

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j