Fireside chat with Anndy Lian at World Tokenization Summit, Dubai

Fireside chat with Anndy Lian at World Tokenization Summit, Dubai

Insights

What is the background of Anndy Lian, the guest speaker in the fireside chat on real-world tokenization?

Anndy Lian, based in Singapore, entered the crypto world in 2013 and became fully immersed in blockchain by 2017. He serves as an intergovernmental blockchain expert, book author, and has advised various governments.

How does Anndy Lian view the state of real-world tokenization, and what changes has he observed since discussing the concept in 2017-2018?

Anndy Lian acknowledges the significant traction real-world tokenization has gained. Initially met with skepticism, governments and companies now embrace the idea, recognizing its straightforwardness. The technology for asset tokenization is deemed ready, with big banks and governments leading the wave.

What are the key challenges highlighted by Anndy Lian regarding the revenue model behind some real-world asset (RWA) projects?

Anndy Lian questions the sustainability and revenue generation of RWA projects, especially those tokenizing assets like mid-level properties. He emphasizes the liquidity problem associated with certain asset tokenization.

According to Anndy Lian, what is the future outlook for stablecoins and carbon credit tokenization, and how do governments perceive stablecoins?

Lian sees stablecoins as here to stay, with more governments likely to embrace them within a certain framework. He views carbon credit tokenization as a valid use case, citing the intriguing traceability of the credit itself.

In Anndy Lian's perspective, what impact could tokenization have on the financial industry if adopted on a large scale, and what does he envision for the future of transactions?

Lian believes tokenization, if widely adopted, could revolutionize the financial industry, making transactions more efficient, faster, and cheaper. He envisions the potential for 24/7 clearance and money transfers, leading to a more effective financial system.

 

In the ever-evolving world of blockchain and cryptocurrencies, the concept of real-world tokenization has been gaining significant traction. To delve deeper into this topic, we recently had the pleasure of hosting a fireside chat with Anndy Lian, an intergovernmental blockchain expert and book author.

The discussion was led by Faraj, the Chief Commercial Officer of Venom Foundation, a layer one chain out of Abu Dhabi focusing on stable coins and real-world asset organization globally. Faraj is also the founder of a large community of crypto executives, boasting around 2,000 members.

The guest speaker, Anndy Lian, is based in Singapore but often travels around the globe. He embarked on his journey in the crypto world in 2013 when he bought his first Bitcoin. By 2017, he had fully immersed himself in the blockchain space and has never left since. Lian advises different governments. At one point, he served as a blockchain advisor to an intergovernmental group.

The State of Real-World Tokenization
When asked about his views on real-world tokenization, Lian acknowledged the obvious traction the concept has gained over the years. He recalled how governments were skeptical when he first started discussing the idea around 2017-2018. However, the narrative has since changed. Today, governments and companies are more open to the idea, recognizing the straightforwardness of real-world asset (RWA) tokenization.

Lian believes that the technology for tokenizing assets is 100% ready. He sees big banks and governments pushing the RWA wave, indicating a promising future for the concept. However, he also highlighted a key issue: the revenue model behind some of these RWA projects. He questioned how these companies would sustain themselves and make money, especially given the liquidity problem associated with tokenizing certain assets like mid-level properties.

The Future of Stable Coins and Carbon Credit Tokenization
Discussing the future of stablecoins and carbon credit tokenization, Lian expressed that most government bodies he interacts with recognize that stablecoins are here to stay. He sees a future where more governments will embrace stable coins within a certain framework, which could lead to the acceleration of Central Bank Digital Currencies (CBDCs).

As for carbon credit tokenization, Lian sees it as a valid use case. He has interacted with several carbon credit exchanges and believes that the traceability of the credit itself would be very interesting.

The Impact of Tokenization on the Financial Industry
If tokenization is taken seriously and adopted on a large scale, Lian believes it could have a long-lasting impact on the financial industry. He envisions a future where transactions become more effective, with money moving from point A to B in a much faster and cheaper manner. He also sees the potential for 24/7 clearance and money transfers, leading to a more effective financial system.

The Next Driver of Mass Adoption
When asked about the next driver of mass adoption, Lian expressed his hope for more people to start talking about how they can spend their crypto. He believes that the next “wow” moment would be seeing more adoption, leading to a larger community and driving crypto to the next level.

Conclusion
The fireside chat with Anndy Lian provided valuable insights into the world of real-world tokenization, stablecoins, and carbon credit tokenization. As the blockchain and crypto space continues to evolve, these discussions play a crucial role in shaping the future of the industry. As Lian aptly put it, the key is to read, learn, and explore for oneself, rather than relying solely on influencers or hype.

World Tokenization Summit was held on 21st of November 2023 at Melia Desert Palm, Al Awir Road, Warsan 2, Dubai, United Arab Emirates.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology’s technical and cultural aspects. The challenge is to market the product in a way that speaks to the people’s cultural orientation while staying true to its technicalities. This is what a panel of experts discussed at the World Blockchain Summit held in Dubai.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy, the moderator of the panel, began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience’s cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology’s technicalities while catering to the audience’s cultural orientation. Shashwat’s company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3’s success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience’s cultural background and can communicate the product’s technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience’s unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience’s cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL
CMO
NFT3

MIRKO MACCARRONE
Director
Web3 Lightblue

Moderator:
ANNDY LIAN
Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

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Homepage: http://www.anndy.com
YouTube: https://www.youtube.com/@AnndyLian

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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TMRW Conference Dubai: NFT in 2023 should be about utility and not (only) collectability

TMRW Conference Dubai: NFT in 2023 should be about utility and not (only) collectability

NFTs or non-fungible tokens have been creating a buzz in the crypto world lately. The world of NFTs is constantly evolving, and many are wondering what the future holds for them. Should they be about collectibility, utility, or both? This was the topic of discussion in a recent panel that featured some well-known faces in the NFT space.

The panel, moderated by Jenny Zheng, brought together experts who shared their experiences and insights on the future of NFTs. The panelists included DaVinci Jeremy. DaVinci Jeremy stressing that people needed to understand the underlying technology before investing in it.

Anndy Lian recalled how he had predicted that NFTs would become the next big thing in August 2020 when the market was valued at a quarter of a million dollars in volume per day. He believes that NFTs are not just a way to purchase art or collectibles but also a way to connect with communities and make them feel like they are part of the artwork.

Stephanie Bretonniere believes that NFTs hold the key to bringing more impact to organizations. She thinks that there are different use cases for NFTs, and the ones that bring utility are the most interesting. She believes that NFTs can be used to break down silos in organizations and create more efficiencies.

Mate Tokay shared their experience, stating that they used to work for a private NFT marketplace, but now work for Web 3, which is similar. They mentioned that when NFTs first started, they were mostly about collectibles such as PFPs (profile pictures) and art, but now we are seeing more NFTs with utilities.

NFTs will likely experience a transformation in focus from solely collectability to utility. Although NFTs have recently become popular as a means of owning unique digital assets, their potential applications extend far beyond collecting and trading.

The advent of NFTs has the power to spark a paradigm shift across numerous industries by enabling validation of ownership, genuineness, and exclusivity for digital assets. Take the gaming industry, for instance. NFTs can be utilized to represent in-game assets, including weapons, skins, and characters, providing a new level of authenticity and scarcity.

In addition, the art industry can leverage NFTs to authenticate the ownership of digital artwork, ensuring its originality and uniqueness. Beyond these applications, NFTs can be employed for digital identity verification, allowing individuals to establish their identity and ownership of personal data without relying on centralized authorities.

NFTs also have the potential to revolutionize digital contracts by providing secure and immutable records of agreements. These novel use cases of NFTs can create new business models and generate fresh opportunities across multiple sectors.

By shifting the focus to utility, the complete potential of NFTs can be realized beyond their current use as collectible digital assets. The implications of NFTs extend far beyond the hype and hold the key to unlocking new possibilities in the digital landscape.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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