Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology’s technical and cultural aspects. The challenge is to market the product in a way that speaks to the people’s cultural orientation while staying true to its technicalities. This is what a panel of experts discussed at the World Blockchain Summit held in Dubai.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy, the moderator of the panel, began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience’s cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology’s technicalities while catering to the audience’s cultural orientation. Shashwat’s company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3’s success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience’s cultural background and can communicate the product’s technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience’s unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience’s cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL
CMO
NFT3

MIRKO MACCARRONE
Director
Web3 Lightblue

Moderator:
ANNDY LIAN
Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

Socials:

Facebook: http://www.facebook.com/anndylian
Twitter: http://www.twitter.com/anndylian
Instagram: http://www.instagram.com/liananndy
LinkedIn: https://www.linkedin.com/in/anndylian/
Homepage: http://www.anndy.com
YouTube: https://www.youtube.com/@AnndyLian

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

TMRW Conference Dubai: NFT in 2023 should be about utility and not (only) collectability

TMRW Conference Dubai: NFT in 2023 should be about utility and not (only) collectability

NFTs or non-fungible tokens have been creating a buzz in the crypto world lately. The world of NFTs is constantly evolving, and many are wondering what the future holds for them. Should they be about collectibility, utility, or both? This was the topic of discussion in a recent panel that featured some well-known faces in the NFT space.

The panel, moderated by Jenny Zheng, brought together experts who shared their experiences and insights on the future of NFTs. The panelists included DaVinci Jeremy. DaVinci Jeremy stressing that people needed to understand the underlying technology before investing in it.

Anndy Lian recalled how he had predicted that NFTs would become the next big thing in August 2020 when the market was valued at a quarter of a million dollars in volume per day. He believes that NFTs are not just a way to purchase art or collectibles but also a way to connect with communities and make them feel like they are part of the artwork.

Stephanie Bretonniere believes that NFTs hold the key to bringing more impact to organizations. She thinks that there are different use cases for NFTs, and the ones that bring utility are the most interesting. She believes that NFTs can be used to break down silos in organizations and create more efficiencies.

Mate Tokay shared their experience, stating that they used to work for a private NFT marketplace, but now work for Web 3, which is similar. They mentioned that when NFTs first started, they were mostly about collectibles such as PFPs (profile pictures) and art, but now we are seeing more NFTs with utilities.

NFTs will likely experience a transformation in focus from solely collectability to utility. Although NFTs have recently become popular as a means of owning unique digital assets, their potential applications extend far beyond collecting and trading.

The advent of NFTs has the power to spark a paradigm shift across numerous industries by enabling validation of ownership, genuineness, and exclusivity for digital assets. Take the gaming industry, for instance. NFTs can be utilized to represent in-game assets, including weapons, skins, and characters, providing a new level of authenticity and scarcity.

In addition, the art industry can leverage NFTs to authenticate the ownership of digital artwork, ensuring its originality and uniqueness. Beyond these applications, NFTs can be employed for digital identity verification, allowing individuals to establish their identity and ownership of personal data without relying on centralized authorities.

NFTs also have the potential to revolutionize digital contracts by providing secure and immutable records of agreements. These novel use cases of NFTs can create new business models and generate fresh opportunities across multiple sectors.

By shifting the focus to utility, the complete potential of NFTs can be realized beyond their current use as collectible digital assets. The implications of NFTs extend far beyond the hype and hold the key to unlocking new possibilities in the digital landscape.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Anndy Lian’s Keynote Speech at TMRW Conference Dubai: Web4, A New Way to Decentralise

Anndy Lian’s Keynote Speech at TMRW Conference Dubai: Web4, A New Way to Decentralise

Decentralised cryptocurrency, a digital currency that operates independently of a central bank or authority, is a concept that has revolutionized the financial world. Transactions are recorded on a public digital ledger, such as a blockchain, and verified by a network of users rather than a single centralized institution. This innovative and decentralised structure allows for increased transparency, security, and autonomy in financial transactions.

But decentralisation is not limited to just cryptocurrency. When we talk about decentralisation, the term web3 often comes up. Web3, also known as the decentralised web or “Web3.0,” is a visionary concept for the future of the internet in which power and control are distributed among users rather than concentrated in a small group of companies or organizations.

The central concept of web3 is decentralisation, which aims to allow users to control their own data and identity, as well as giving them more control over the apps and services they use. It is also thought to have the potential to create new business models and economic opportunities.

Jack Dorsey, co-founder and former CEO of Twitter, Inc., mentioned that web3 is not necessarily decentralised, and I completely agree with his comments. The reality is that the concept of decentralisation is complex and nuanced, and we must continue to explore its potential and limitations in the context of the evolving digital landscape.

We need something more decentralised. My suggestion to this is “Web4”. Web4, or what some refer to as the second generation of the decentralized web, envisions a future internet where power and control are spread across users instead of a select few companies or organizations. Rather than relying on centralized servers and data storage, web4 would utilize cutting-edge decentralized technologies such as blockchain and peer-to-peer networks to create an internet that’s more transparent, secure, and open. With this, users can enjoy greater data privacy, censorship resistance, and ownership of digital assets.

At the heart of web4 is decentralization, which empowers users to manage their data and identity while providing more control over their apps and services. The potential for web4 goes beyond mere convenience and opens doors to new business models and economic opportunities. Furthermore, web4 is intertwined with the burgeoning field of AI, which can complement its decentralized nature in various ways. Think decentralized AI, Federated Learning, Privacy-Preserving AI, Blockchain-based AI, and AI-driven scalability. The possibilities are endless!

Artificial intelligence (AI) could potentially play a crucial role in realizing this vision. Here are some tantalizing possibilities of how Web4 and AI could interact: First up, decentralized AI. Web4 aims to decentralize control on the internet, and that could be applied to AI as well. Decentralized AI systems would enable more distributed decision-making and prevent a single entity from having too much power over AI systems. Talk about leveling the playing field!

Then there’s Federated Learning. Web4 is all about making different technologies and platforms work together seamlessly. Federated learning, a technique where multiple devices, like smartphones, work together to train a shared AI model, could be a perfect fit for Web4. Who knew that smartphones could be such a powerful force for good?

And let’s not forget about Privacy-Preserving AI. Web4 is all about providing users with increased security and privacy. Privacy-preserving AI, which protects users’ data privacy while still allowing for useful AI models to be trained, is the perfect solution to achieve this goal.

Last but not least, we have AI-driven scalability. Web4 aims to handle more data and users by using blockchain technology and sharding concepts, which allows for faster processing of transactions. Deep learning techniques can also be used to optimize the scalability of the network. It’s all about being able to handle more, faster.

As you can see, the potential for Web4 and AI to work together is truly mind-boggling. We can’t wait to see what the future holds!

“I believe in decentralisation. Web4 could be the next big movement.” – Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j