Anndy Lian Introduces Blockchain at the Asian Food and Agribusiness 2019

Anndy Lian Introduces Blockchain at the Asian Food and Agribusiness 2019

The Asian Food and Agribusiness: Smart Food Value Chains Conference, organised by Thailand Ministry of Industry, Thailand Productivity Institute and Asian Productivity Organization was held in Thailand, Bangkok from 11 to 13 June 2019. Mr Anndy Lian, CEO of LINFINITY is the resource person and keynote speaker and he shared his experience on how blockchain technology can help the agriculture business in terms of security, transparency and traceability.

“Blockchain technology gives a new meaning to food security. This technology can transform and innovate this industry, tracing food products to their source for enhanced food authenticity, security and safety. Blockchain will work seamlessly on both the business and consumer end, there is also no need for them to understand or know how blockchain works. It is just there to to make sure everything is prim and proper.” Anndy Lian shared his views at the conference.

The conference 3 day conference has a broad range of participants 13 countries- Bangladesh, Cambodia, Republic of China, Fiji, India, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam.

Fakhrul Islam Munshi, Former Finance Minister of Bangladesh and President of Bangladesh Agro- Processors’ Association is one of participants at the event is particularly interested in new technologies, “I want to learn more about blockchain and today, APO has given me a good opportunities to meet up with the experts and have detailed discussions with them.”

Keynote and resource person from Japan, Netherlands, New Zealand, Singapore, United Kingdom and United States were also at the conference to share their expertise and give constructive solutions and suggestions to the participants. Engaging topics like Increasing food safety and quality with advanced logistics management system for perishables; Blockchains for food traceability and supply chain management innovation; Establishing value chain ecology for regionally produced food: partnerships with local SMEs; Food Innovation and Food Science Multidisplinarity were being discussed.

LINFINITY works through real examples of what works and provide specific steps and tools so that our clients can take to take action and make decisions that work best for themselves. As a blockchain solutions company, they are not experts in the agribusiness industry; they work closely with consultants to provide end to end services so that clients who wants to adopt blockchain can go through the process smoothly.

“Helping farmers implement best practices by innovating and working with simple yet powerful technologies is a mission we at AgTech Insight have been working on through the region for a few years. With the majority of the populations in these countries still relying on Agriculture for their livelihood, we can bring our experience and global outlook to help millions of farmers. This lifts the entire population, food security as well as builds wealth an improves the economy.” Aaron Magenheim, resource person for the conference and CEO & Founder of AgTech Insight based in California.

LINFINITY will explore and spend more time in the agribusiness especially in ASEAN. They hope to educate more companies about blockchain and raise awareness on blockchain usage for food product development.

You can read and find out more about blockchain in “Blockchain Revolution 2030”, a book written by Anndy Lian. You can find more examples of useful blockchain case studies and how the blockchain industry has evolved.


LINFINITY is a blockchain supply chain solutions company that copes with the practical business pain points and development demand of corporate users by employing the guideline of “Internet of everything and sharing with mutual trust”. LINFINITY focuses on the blockchain-based anti-counterfeiting solutions for supply chain industry with successful used cases including Singapore Scientific Tradition, Japan Herbriller, etc.

Anndy Lian, CEO of LINFINITY is also the Blockchain Advisor of Asian Productivity Organization (APO), an intergovernmental organization and a key member of the Gyeongsangbuk-do Blockchain Special Committee, under the Gyeongsangbuk-do provincial government (Republic of Korea). Most recently, he has also published a book titled “Blockchain Revolution 2030” together with co-authors, Park Young Sook and Shawn Hamnison.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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