Crypto exchange Coinbase is aiming to scale up its stablecoin offerings and increase onchain adoption worldwide in 2026, according to CEO and founder Brian Armstrong.
In New Year’s Day tweet, Armstrong declared that the company’s overarching aim is to make Coinbase “the #1 financial app in the world.”
The post unpacked how Coinbase aims to move closer to this goal in 2026, with the company focusing on scaling stablecoins and payments, while also expanding its presence globally in crypto, equities, prediction markets and commodities.
Armstrong also affirmed that the exchange will be making “major investments” in automation and product quality, and that it will harness its Ethereum layer-2 network Base and Base App to “bring the world onchain.”
The post follows a similar New Year’s Eve update from David Duong, Coinbase’s Global Head of Investment Research, who argued that regulatory clarity and institutional adoption “are converging to make crypto part of the financial core.”
Duong also highlighted the role of spot crypto ETFs, stablecoins and tokenization in driving growth and adoption, suggesting that these factors will combine in 2026 “as ETF approval timelines compress, stablecoins take a larger role in delivery-vs-payment (DvP) structures, and tokenized collateral is recognized more broadly across traditional transactions.”
These remarks also come a couple of months after Coinbase posted better-than-expected Q3 financial results, which reported a 26% quarter-on-quarter increase in revenue, at $1.9 billion.
September also brought news that the exchange is considering launching a native token for Base, although it clarified that there is no definite timeline for any such potential launch.
How achievable are Coinbase’s goals?
While Coinbase did have a positive 2025, some industry commentators suggest that Brian Armstrong’s latest tweet may have been intentionally hyperbolic, and should be taken perhaps more as a long-term strategy than as goals for this year.
“Coinbase’s aims are directionally sound but overstate near-term feasibility; true adoption hinges on solving real problems, not just moving users onchain for its own sake,” said Anndy Lian, an intergovernmental blockchain advisor and currently the Chief Digital Advisor at the Mongolia Productivity Organization.
Speaking to Decrypt, Lian agreed that Coinbase is a “critical onramp” for retail and institutions, but that its stated aim of ‘bringing the world onchain’ oversimplifies the drawn-out process of adoption.
Coinbase’s strengths lie in infrastructure such as custody and fiat rails, rather than “building these vertical applications,” he said, adding that the exchange’s aims “are realistic only if they enable others’ use cases—not lead them.”
Having said that, Lian’s prediction for the wider cryptocurrency industry is that there will be a reemphasis on “user-centric utility” in 2026.
“After the speculative excesses of previous cycles, 2026 will prioritize relatable, non-speculative applications,” he explained, pointing to examples such as travel platforms using crypto for seamless cross-border rewards, supply chain tracking for ethical sourcing, and healthcare data interoperability via permissioned chains.
Lian also suggested that 2026 will see enterprise adoption mature in finance (e.g. tokenized assets), healthcare (e.g. secure patient records) and supply chains (e.g. provenance verification), but that, ultimately, success depends on interoperability and regulation.
Coinbase has been contacted for comment.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
