Tag Archives: landscape

Innoblock 2024: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape

Innoblock 2024: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape

 

The Innoblock Summit 2024 hosted a panel discussion titled “From Concept to Reality: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape.” Moderated by Anndy Lian, a blockchain advisor and author, the panel featured industry leaders: Aaron Goolsbey (COO, Mythical Games), Florence Li (CCO, METAY), Ricky Wong (Co-Founder, Catizen), JT (Marketing Lead, Seraph), and Alex S (Head of Eco Growth, GGI).

The discussion centered around the critical elements that contribute to a thriving Web3 gaming project. While acknowledging the importance of blockchain technology and tokenomics, panelists emphasized the need to prioritize engaging gameplay and compelling narratives.

Redefining Success Metrics in Web3 Gaming

Challenging the traditional focus on high conversion rates, Ricky Wong highlighted the importance of organic user engagement. Citing Catizen’s success, he suggested a conversion rate between 5% to 10% as a healthy benchmark for Web3 games, emphasizing the need to educate and onboard users from the traditional gaming sphere.

JT echoed this sentiment, emphasizing the importance of attracting and retaining real users, not just incentivized participants. He stressed the need for seamless onboarding experiences, allowing players to enjoy the game before delving into the complexities of Web3 elements.

Beyond Tokenomics: The Power of Narrative and User Experience

Florence Li emphasized the often-overlooked aspect of storytelling in Web3 gaming. She argued that compelling narratives, captivating art, and well-developed game mechanics are crucial for attracting and retaining players, ultimately driving the value of in-game assets.

Aaron Goolsbey challenged the industry to move beyond the Web2 versus Web3 dichotomy, advocating for a focus on enhancing the gaming experience as a whole. He argued that Web3 technology should be seamlessly integrated to enhance existing gaming paradigms, citing Mythical Games’ NFL Rivals as a prime example. The game, with its integrated NFT marketplace, saw a significant increase in player engagement and retention, demonstrating the power of Web3 in adding value for players.

Monetization and Sustainability: Lessons from Web2 and Beyond

Addressing the question of profitability, Aaron Goolsbey acknowledged the inherent challenges of the gaming industry, where only a small percentage of games achieve significant financial success. He stressed the importance of applying proven game development and business practices, regardless of the underlying technology.

JT provided insights into Seraph’s dual revenue stream model, combining traditional in-app purchases with Web3 elements like NFT marketplaces and asset upgrades. This approach caters to a wider audience, allowing players to engage with the game on their own terms.

The Rise of Telegram Mini-Games: A Gateway to Mass Adoption?

The panel explored the burgeoning trend of Telegram mini-games and their potential impact on the Web3 gaming landscape. Aaron Goolsbey expressed excitement about the opportunity for user acquisition and overcoming the hurdle of wallet creation. He envisioned Telegram’s existing infrastructure as a seamless gateway for onboarding new users into the Web3 gaming ecosystem.

Alex S highlighted the potential of Telegram mini-games to attract traditional game developers, further enriching the Web3 gaming space. He emphasized the need for robust developer tools and support systems to foster a thriving ecosystem.

Florence Li and JT expressed optimism about the accessibility and ease of use of Telegram mini-games, making them an ideal entry point for new users. They envisioned a future where Web3 games seamlessly integrate with popular platforms like Telegram, driving mass adoption.

User Acquisition and Retention: Building a Loyal Community

The panelists agreed that user acquisition and retention are paramount for long-term success. Aaron Goolsbey stressed the importance of continuously adding value for players through engaging content and a well-balanced in-game economy.

Florence Li advocated for simplifying the onboarding process, making it easier for new users to experience the benefits of Web3 gaming. She also stressed the importance of creating high-quality content and assets that resonate with players.

The Future of Web3 Gaming: A Collaborative Effort

Anndy Lian concluded with a shared sense of optimism about the future of Web3 gaming. The panelists emphasized the need for collaboration, innovation, and a focus on user experience to unlock the full potential of this emerging technology. As the lines between Web2 and Web3 continue to blur, the future belongs to games that can seamlessly integrate blockchain technology to deliver engaging, rewarding, and truly player-owned gaming experiences.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Alpha Insights: The Layer 2 Landscape – Crypto Leaders Weigh In on the Industry’s Future

Alpha Insights: The Layer 2 Landscape – Crypto Leaders Weigh In on the Industry’s Future

Alpha Insights: The Layer 2 Landscape – Crypto Leaders Weigh In on the Industry’s Future

The blockchain industry stands on the precipice of significant transformation, driven by the advent of Layer 2 solutions. As the crypto industry continues to mature, Layer 2 (L2) scaling solutions are emerging as a critical component for driving mainstream adoption. These innovations promise to tackle the scalability issues that have long plagued Ethereum, while opening new avenues for decentralized applications and technologies.

In this exclusive feature, The Shib‘s Alpha Insights assembles a panel of industry pioneers to explore the vast potential of Layer 2. Hear from Taha Abbasi, CTO of Ferrum Labs, a trailblazer in blockchain innovation; and Anndy Lian, an internationally recognized blockchain expert, investor, and author. They shed light on how Layer 2 is poised to reshape the crypto landscape and drive mainstream adoption.

The Need for Speed and Scalability

“Without Layer 2 solutions, Ethereum could have been a ghost chain by now,” says Abbasi, a recognized leader in blockchain innovation. “The fact that developers — and, ultimately, users — can enjoy both Ethereum’s security and faster, cheaper transactions through Layer 2 protocols is a game changer for DeFi and NFT,” he added.

Lian, an internationally recognized blockchain expert, echoed this sentiment. “Ethereum’s sluggish transactions act like a toll booth on the information highway, slowing everyone down. Layer 2 solutions bypass this by processing transactions on a faster track, reducing wait times and costs. This opens the door for more users, new applications, and a wave of innovation on the blockchain,” Lian explains. He further noted that Layer 2 has the potential to connect different blockchains, fueling the growth of DeFi and NFTs by enabling faster and cheaper transactions.

But the impact of L2s extends far beyond DeFi and NFTs, according to Abbasi. He sees them as a catalyst for innovation, fueling the meme coin frenzy, opening new avenues for passive income, and potentially paving the way for groundbreaking technological advancements.

Indeed, Ethereum, the leading smart contract platform, has seen a surge in L2 development. Projects like Arbitrum, Optimism, and Polygon have gained significant traction, offering users a seamless experience with lower costs and faster transaction times.

But what is Layer 2, how does it work, and why does it matter?

The Blockchain’s Next Frontier

Imagine Ethereum as a bustling highway, essential for the crypto world but often plagued by congestion and high toll fees. Layer 2 (L2) solutions are the innovative express lanes being built alongside this highway. They offer a smoother, faster, and more affordable ride, unlocking the true potential of blockchain technology.

Think of Layer 2 as the express lane for blockchain highways. It alleviates the traffic jams on the main highway (Layer 1) by diverting transactions to a secondary network. This allows for faster transaction speeds, reduced fees, and a smoother overall experience.

Layer 2 operates like a traffic management system, shifting transactions off the main blockchain (Layer 1) and processing them separately. This ingenious workaround significantly reduces congestion, allowing transactions to “zip through at lightning speed,” while keeping fees minimal.

Layer 2 isn’t just about speed and cost. It’s about unleashing the full potential of blockchain technology. By addressing scalability challenges, Layer 2 opens the door to widespread adoption, enabling everything from seamless decentralized finance (DeFi) applications to the explosion of NFTs and even exciting new use cases we haven’t yet imagined.

The Rise of Ethereum’s L2 Ecosystem and Beyond

“The rise of Layer 2 solutions further fuels the ongoing meme coin boom,” noted Abbasi. “It also creates a new opportunity for passive income, potentially leading to more unexpected technological breakthroughs.”

Lian pointed out that the Layer 2 landscape is rapidly evolving, with various technologies vying for dominance. “Security, inherited from strong Layer 1s and proven verification methods, is paramount. But scalability is just as important – handling high transaction volume efficiently is crucial. Decentralization builds trust through a distributed network with engaged community governance. User experience is king – if it’s complex, expensive, or slow, users won’t come. Finally, interoperability, the ability to connect with other blockchains, unlocks a world of possibilities,” he stated.

While Ethereum leads the charge, other blockchains are also exploring L2 solutions. This has led to a diverse range of L2 projects, each catering to specific blockchain ecosystems and use cases.

Layer 2 solutions are not a monolithic entity but rather a suite of specialized tools designed to address specific scalability challenges on the Ethereum network. Here’s a breakdown of the key players:

  • Optimistic Rollups: Presume transaction validity, streamlining verification, and reducing costs. Ideal for general-purpose scaling where high throughput is paramount.
  • ZK-Rollups: Prioritize privacy and efficiency by bundling transactions into a single, succinct cryptographic proof. Well-suited for applications requiring high transaction volume and data confidentiality.
  • Plasma Chains: Operate as separate blockchains (sidechains) anchored to the Ethereum mainnet. Offer flexibility for specific use cases and can significantly alleviate congestion on the main network.
  • Validium: Combines off-chain transaction processing with cryptographic proofs for security. Provides a balance between scalability and robust validation.

The choice of a Layer 2 solution depends on specific needs and priorities.  Optimistic Rollups prioritize throughput, ZK-Rollups excel in privacy, Plasma chains offer customization, and Validium balances security and efficiency.

Navigating Security and Decentralization Challenges

While acknowledging concerns about security and decentralization, Abbasi remained optimistic. “Innovation keeps pushing Layer 2 forward,” he said. “Web3 is full of great thinkers constantly developing new models to tackle these challenges. As L2 technology matures, the industry will likely overcome these initial hurdles.”

Abbasi emphasized that the success of an L2 protocol hinges on its community. “The winners will be L2s with decentralized applications (DApps) that cater to real-world uses, sustain community demands, and keep users engaged over the long haul,” he explains. He also highlights the importance of building strong decentralized autonomous organizations (DAOs) that can adapt to evolving global regulations. He points to Polygon and Shibarium as examples of projects fostering thriving communities, while Base appears to prioritize regulatory compliance.

Lian also addressed these concerns, noting that Layer 2 solutions inherit security from Layer 1 blockchains and utilize cryptographic techniques for verification. “Decentralization is fostered through community governance and distributed validator networks. It’s a balancing act – some solutions prioritize speed with more centralized elements, while others aim for a more even spread. Understanding the specific security model of a Layer 2 solution is crucial,” he explained.

Beyond Scalability: Layer 2’s Broader Impact

The Ferrum Labs co-creator envisioned Layer 2 solutions as transformative tools that will significantly change how we interact with blockchain technology beyond just addressing scalability issues. According to Abbasi, Layer 2 solutions like Shibarium are pioneering innovations that extend beyond mere transaction speed and cost reduction. “Shibarium is building a strong community and providing innovative tools that can bridge the gap between traditional businesses and Web3,” he noted.

These tools are enabling more seamless integration and interaction, particularly for decentralized applications (DApps) within the Shiba Inu ecosystem. Abbasi highlighted that Layer 2 solutions have the potential to revolutionize various sectors by introducing new use cases and applications.

Lian elaborated on this, suggesting that Layer 2 solutions could revolutionize how we interact with blockchain technology in various sectors. “Imagine buying your coffee with crypto without breaking the bank – Layer 2’s efficiency could make microtransactions a reality, paving the way for everyday blockchain use in areas like mobile payments and rewarding online creators,” he said. He also envisioned Layer 2 enabling smooth purchases of virtual items and NFT trading within games, creating a more dynamic and immersive experience.

For instance, Shibarium can revamp community engagement models, which are currently broken in Web2. With Layer 2 technologies, DApps can offer enhanced user experiences, real-time interactions, and more robust security measures. This transformation can breathe new life into areas such as digital identity verification, supply chain transparency, and decentralized finance (DeFi) platforms. By providing faster and more cost-effective solutions, Shibarium can enable these applications to scale effectively and reach a broader audience, ultimately driving broader adoption of blockchain technology.

When asked about advice for both investors and developers interested in exploring the Layer 2 space, Abbasi emphasized the importance of cross-chain interoperability for developers. “For developers looking to build a Layer 2 protocol or a compliant DApp, it is crucial to focus on cross-chain interoperability. The ability to connect to other protocols is a key feature that can set a project up for success,” Abbasi explained. He highlighted that seamless interaction between different blockchain networks could enhance the utility and scalability of Layer 2 solutions.

For investors, Abbasi advised prioritizing projects that are community-driven, easy to understand, and address real-world needs. He noted that these factors are essential when evaluating potential investments. “Projects that are community-driven, easy to understand, address real-world needs, and offer a clear value proposition should be the starting point when evaluating potential investments,” Abbasi stated. This approach ensures that investments are made in projects with strong foundations and the potential for long-term success in the evolving blockchain landscape.

Lian added that entering the Layer 2 arena is exciting but requires caution. “Investors, diversify! Explore established players alongside promising newcomers. Security is king – understand how Layer 2 solutions inherit security and verify transactions. Look for scalability, smooth user experience, and low fees. Interoperability is a plus, opening future doors. Finally, a strong community and active development inspire confidence,” he advised.

For developers, Lian suggested choosing the right tool for the job. “Align your project’s needs with a Layer 2 solution’s strengths in security, scalability, and function. Stay ahead of the curve – the Layer 2 landscape is dynamic. Security is paramount – prioritize robust measures to safeguard user funds and data. User experience is king – make interacting with your dApp seamless. Embrace interoperability to reach a wider audience and unlock future potential,” he recommended.

Shibarium, the Layer 2 solution of the Shiba Inu crypto project, has reached a milestone of over 412 million transactions since its launch in August 2023, underscoring its growing adoption and ability to enhance transaction efficiency within the Shiba Inu community​​.

The Layer 2 revolution is more than a technical upgrade; it’s a paradigm shift poised to unlock the full potential of blockchain technology. As visionaries like Taha Abbasi and Anndy Lian attest, L2 solutions are not just about faster transactions and lower fees.

They’re about empowering communities, fostering innovation, and creating a blockchain ecosystem that’s accessible, efficient, and truly transformative. While challenges remain, the undeniable progress and groundbreaking developments in the Layer 2 space signal a future where blockchain technology is seamlessly integrated into our everyday lives.

Whether it’s through the meteoric rise of projects like Shibarium or the ongoing exploration of new use cases, Layer 2 is paving the way for a more decentralized, equitable, and interconnected digital world. The possibilities are boundless, and the journey has just begun.

 

ShibaSwap at the Crossroads: Navigating Ethereum’s DEX Downturn Amid CEX Resurgence

Decentralized exchanges (DEXs) like ShibaSwap have played a pivotal role in promoting decentralization and providing users with control over their assets. However, the DEX landscape on Ethereum is facing turbulent times, with trading volumes dwindling as centralized exchanges (CEXs) experience a resurgence.

ShibaSwap, a DEX of the Shiba Inu crypto project, finds itself at a pivotal juncture. To understand the dynamics at play and explore potential solutions, we delve into the expert insights of Anndy Lian, a seasoned blockchain and crypto industry leader.

Lian, an intergovernmental blockchain expert, recently shed light on the key factors driving the decline in trading volume on Ethereum-based decentralized exchanges and the concurrent resurgence of CEXs and their increased spot trading volumes.

Ethereum’s DEX Downturn

According to Lian, Ethereum’s DEX ecosystem is currently facing several significant challenges. High gas fees and sluggish transaction times make trading on these platforms both expensive and frustrating for users. The complex interfaces of DEXs further deter new users, who may find them difficult to navigate. Additionally, calmer market conditions have a disproportionate impact on DEXs, as casual traders lose their urgency to trade.

Despite these challenges for DEXs, Lian remains optimistic about the future. “This might not be the end for DEXs. Layer 2 solutions promise to fix Ethereum’s scalability woes, potentially bringing users back. DEXs are also evolving, focusing on user experience and unique features to stay competitive. The future of crypto trading will likely see both DEXs and CEXs cater to different user preferences,” the expert said.

Resurgence of Centralized Exchanges

While Ethereum DEXs experienced a tumble, centralized exchanges enjoyed a resurgence in spot trading volumes. This trend can be attributed to the user-friendly interfaces, customer support, and wide range of trading pairs offered by platforms like Binance, Coinbase, and Kraken. These features make CEXs more accessible to both new and experienced traders.

Moreover, the increased regulatory compliance of CEXs has built trust among users and regulators, further boosting their popularity. By adhering to Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, these platforms have attracted more institutional investors and maintained higher trading volumes.

Lian noted that CEXs offer smoother fiat on-ramps, attracting new investors with their user-friendly interfaces. “Regulatory attention, while sometimes a burden, can also make CEXs appear safer to risk-averse investors. Additionally, CEXs are constantly innovating with features like margin trading, appealing to a wider audience,” Lian explained.

Strategic Integration of ShibaSwap Into Shibarium

A few weeks ago, the Shiba Inu ecosystem made a strategic move by integrating ShibaSwap with Shibarium, its Layer 2 scaling solution. This integration aims to address the high gas fees on the Ethereum network by leveraging Shibarium’s capabilities to provide faster and cheaper transactions. The move is expected to enhance the user experience significantly, making ShibaSwap more accessible and cost-effective for traders.

This integration has had a positive impact on both users and Shibarium. For users, the reduced transaction costs have encouraged more frequent trading, boosting overall activity on ShibaSwap. For Shibarium, handling increased transaction volumes has demonstrated its scalability and robustness, potentially attracting more projects to build on its platform​.

Impact on the DeFi Ecosystem

The shift from DEXs to CEXs has significant implications for the broader DeFi ecosystem. Decentralized exchanges have been instrumental in promoting financial inclusivity and empowering users with control over their assets. The decline in DEX activity could slow down the momentum of DeFi innovations and reduce the overall diversity of the crypto ecosystem.

Lian underlined that the short-term shift towards CEXs could lead to a slowdown in DeFi innovation due to reduced activity on DEXs. This might dampen developers’ incentives to create new DeFi tools and raise centralization concerns. However, he believes that Layer 2 solutions could rejuvenate DEXs by addressing Ethereum’s limitations.

Strategies for DEXs Like ShibaSwap

To remain competitive, Lian suggested that DEXs like ShibaSwap should focus on improving user experience by simplifying interfaces and onboarding processes. Integrating with Layer 2 solutions to reduce fees and speed up transactions is crucial. He also highlighted the importance of offering incentives like liquidity mining rewards to attract more capital and exploring unique features like margin trading or gamified elements to stand out.

Building a loyal user base through active community engagement and partnerships with other DeFi projects can further enhance ShibaSwap’s competitiveness. Moreover, the blockchain expert pointed out the potential for new features in the DEX and swap space, such as privacy-focused trading options like SilentSwap, which prioritize anonymous trading. It is 100% non-custodial, trustless, and decentralized.

Future of DEXs and CEXs

Lian envisions a future where DEXs and CEXs coexist and complement each other, rather than competing for dominance. DEXs could cater to experienced users who value transparency, self-custody, and control, while CEXs attract newcomers with their user-friendly interfaces and broader feature sets.

The evolving landscape of decentralized and centralized exchanges marks a pivotal moment in the crypto industry. While the current downturn for Ethereum-based DEXs like ShibaSwap presents challenges, it also highlights the potential for innovation and adaptation.

As Anndy Lian aptly pointed out, Layer 2 solutions like Shibarium offer a promising path forward, potentially revitalizing DEXs and addressing Ethereum’s scalability concerns. As the industry navigates regulatory complexities, the future may well see a symbiotic relationship between DEXs and CEXs, each catering to distinct user needs and preferences.

The key lies in continuous innovation, user-centric design, and a commitment to the core principles of decentralization and financial empowerment. As the crypto market matures, the question is not whether one model will dominate, but how both can evolve to create a robust, inclusive, and sustainable ecosystem for all participants.

Meet the Expert

Anndy Lian is an influential blockchain expert, best-selling author, and dynamic business strategist in Asia. He has provided advisory services to local and international businesses, publicly listed companies, and governments. As an early blockchain adopter and experienced entrepreneur, Lian’s expertise spans various industries.

Lian currently serves as the Chief Digital Advisor at Mongolia Productivity Organization, driving national digitization efforts. He previously chaired BigONE Exchange, a globally ranked crypto spot exchange, and advised Hyundai DAC, the blockchain division of Hyundai Motor Group. His roles have included Blockchain Advisor for the Asian Productivity Organisation and being a member of the Gyeongsangbuk-do Blockchain Special Committee in Korea.

He authored the book “Blockchain Revolution 2030,” published by Kyobo, and “NFT: From Zero to Hero,” available on Amazon and Bybit. Anndy is also actively involved in promoting eSports through the Korea eSports Industry Association (KeIA) and invests in several start-ups, believing in blockchain’s potential to transform traditional businesses.

 

 

Source: https://magazine.shib.io/article/66858db3a4a23a0001555a4e#articles-4-edition-31

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Real world tokenisation fireside chat with Anndy Lian: Unpacking the landscape

Real world tokenisation fireside chat with Anndy Lian: Unpacking the landscape

In a recent fireside chat, Anndy Lian, an intergovernmental blockchain expert and author of the book Blockchain Revolution 2030, engaged in a profound discussion on real-world tokenisation. This engaging conversation, moderated by Faraj Abutalibov, Chief Commercial Officer of the Venom Foundation, provided a deep dive into the evolving landscape of tokenisation, offering insights that resonate with both seasoned professionals and those new to the blockchain space.

Lian’s journey into the world of blockchain began in 2013 with his first Bitcoin purchase. Beyond personal involvement, his extensive experience advising governments underscores the practical application of blockchain at the highest levels of governance.

His role as a blockchain advisor to an intergovernmental group further solidifies his expertise. As an investor and fund manager holding a CMS license in Singapore, Lian brings a multifaceted perspective, enriching the fireside chat with a wealth of practical insights.

Tokenisation overview

The discussion commences with Lian providing an overview of the evolving perception of tokenisation. He notes a substantial shift from initial scepticism, especially from governments, to the current scenario where significant players, including prominent banks and governments, actively advocate for the tokenisation of Real World Assets (RWA). Lian emphasises the technological readiness for tokenisation, underlining the momentum behind the RWA wave.

His assertion on the shift in perception echoes a broader transformation in the financial and regulatory landscape. The acknowledgement from major players, traditionally cautious about emerging technologies, signifies a turning point. The active endorsement of tokenisation by influential entities not only validates its legitimacy but also sets the stage for widespread adoption. The emphasis on technological readiness is crucial, highlighting that the infrastructure and tools required for efficient tokenisation are now more accessible and robust than ever before.

However, he introduces a critical concern that often goes unnoticed – the lack of a clear revenue model for companies engaged in tokenisation. Drawing from personal experience with a Registered Market Operator (RMO) investment, he highlights the complexities surrounding assets like properties, where achieving liquidity and establishing revenue models pose intricate challenges.

Lian’s insight into the revenue models of tokenisation ventures sheds light on a fundamental challenge in the industry. While the momentum for tokenising assets is palpable, the path to sustained profitability remains nebulous for many.

This observation prompts a critical examination of the business models associated with tokenisation, urging stakeholders to address this gap for long-term viability. His example involving a Registered Market Operator investment offers a tangible illustration, emphasising the need for innovative solutions to navigate complexities, particularly in traditionally illiquid markets like real estate.

Monetisation models

Lian delves into the monetisation models prevalent in the tokenisation space, distinguishing between established companies and startups. Larger companies with diverse income streams might find a more stable footing, but startups face hurdles in raising substantial funds due to uncertainties surrounding their revenue-generating capabilities. Here, he underscores the necessity for innovation among startups, citing examples such as the introduction of new ERC standards and novel approaches to tokenising assets.

The exploration of monetisation models unravels the varied landscape within the tokenisation space. Lian’s differentiation between established players and startups highlights the nuanced challenges each category faces. Larger companies equipped with diverse income streams possess a more resilient financial foundation.

In contrast, startups grapple with the intricacies of fundraising, compounded by uncertainties in proving their revenue-generating potential. Lian’s call for innovation becomes a rallying cry, emphasising the dynamic nature of the blockchain industry, where adaptability and novel approaches are prerequisites for success.

An interesting highlight is the success story of tokenising art, particularly through Non-Fungible Tokens (NFTs). Lian points to the added value brought to physical artworks through NFTs, presenting a compelling case for the broader integration of tokenisation in the art world.

The success story of art tokenisation, especially through the lens of NFTs, accentuates the transformative power of blockchain in traditionally non-digital domains. Lian’s emphasis on the added value of physical artworks highlights a paradigm shift in how we perceive and interact with art.

The integration of NFTs not only unlocks new revenue streams for artists but also democratises art ownership, allowing a broader audience to participate in the art market. This success story becomes a beacon for exploring similar opportunities in other industries where tokenisation can bring about significant value addition.

Challenges of tokenisation

Transitioning to the challenges hindering the widespread adoption of tokenisation, Lian and Abutalibov identify two significant hurdles: regulatory complexities and the prevailing reality. The lack of standardisation across different asset classes and varying regulations in different jurisdictions present formidable obstacles.

The identification of regulatory complexities and the prevailing reality as significant hurdles offer a sobering reflection on the impediments to the widespread adoption of tokenisation. Lian and Abutalibov’s emphasis on the lack of standardisation across asset classes signals the need for a unified regulatory framework that accommodates the diverse nature of tokenised assets.

The jurisdictional variations compound the challenges, requiring a concerted effort from global stakeholders to streamline regulations and foster a conducive environment for tokenisation to flourish.

Lian expands on the scepticism that still exists around the necessity of tokenisation. He observes that despite technological advancements, a sizable portion of the population questions the practical utility of tokenisation, slowing down its accelerated adoption.

Lian’s exploration of scepticism unveils a crucial aspect of the adoption curve for tokenisation. Despite the undeniable technological advancements, a segment of the population remains unconvinced about the practical utility of tokenisation.

This scepticism, rooted in a lack of understanding or clarity, becomes a barrier that extends beyond regulatory challenges. Lian’s observation underscores the importance of comprehensive education and awareness campaigns to demystify tokenisation, fostering a more inclusive and informed approach to its adoption.

Potential tokenisation use cases

The conversation explores potential use cases beyond traditional assets. Lian expresses optimism about the tokenisation of carbon credits, emphasising the traceability benefits it can bring to this sector. Additionally, he notes the increasing recognition of stablecoins by government bodies, especially in the context of Central Bank Digital Currencies (CBDCs).

The exploration of potential use cases propels the conversation beyond the realms of traditional assets, opening up new vistas for tokenisation. His optimism about tokenising carbon credits underscores the broader environmental and sustainability applications of blockchain. The emphasis on traceability aligns with the growing demand for transparent and accountable solutions in sectors crucial for global well-being.

Furthermore, stablecoins and their recognition by government bodies signal a shift in the perception of digital currencies, with central banks exploring their own digital versions. This recognition not only validates the concept of stablecoins but also marks a step toward mainstream acceptance of blockchain-based financial instruments.

Future impacts on the financial industry

Looking ahead, Lian speculates on the transformative impact of tokenisation on the financial industry. Envisioning increased efficiency in transactions, he anticipates faster and cheaper money transfers if tokenisation is embraced on a large scale. Lian underscores the importance of translating technological potential into practical applications to realise these transformative benefits.

Lian’s foresight into the future impact on the financial industry offers a glimpse into the transformative potential of tokenisation. The anticipation of increased efficiency in transactions aligns with the fundamental promise of blockchain technology.

Faster and cheaper money transfers emerge as tangible benefits, resonating with the ongoing quest for streamlined financial processes. His emphasis on translating technological potential into practical applications becomes a rallying cry for stakeholders to bridge the gap between innovation and real-world implementation, unlocking the full spectrum of transformative benefits.

Drivers of mass adoption

Considering the drivers of mass adoption, Lian emphasises the crucial role of everyday people using crypto. He envisions a “wow” moment when the retail investor base grows substantially, contributing to the next surge in crypto adoption. Drawing parallels to China’s widespread adoption of digital payments, he hopes for a similar scenario where people seamlessly use crypto for everyday transactions more effectively and economically.

His reflection on the drivers of mass adoption shifts the focus to the end-users – everyday people using crypto. The anticipation of a “wow” moment parallels the disruptive shifts witnessed in other technological revolutions. The envisaged growth in the retail investor base becomes a pivotal catalyst for the next surge in crypto adoption.

His comparison to China’s embrace of digital payments underscores the transformative power of widespread user acceptance. The aspiration for seamless crypto integration into everyday transactions highlights the need for user-friendly interfaces and widespread accessibility, laying the groundwork for a more inclusive crypto landscape.

The role of NFTs in tokenisation

Lian concludes the conversation by referencing his book, “NFT from Zero to Hero,” born out of a desire to guide friends away from potential scams in the NFT space. He aims to simplify the tokenisation of loyalty programs for companies. Contrary to the notion that NFTs are losing relevance, Lian points to successful projects like Oracle Red Bull Racing’s NFTs as evidence of the continued vitality of the NFT space.

His conclusion encapsulates the multifaceted role of NFTs in tokenisation. His book not only reflects a personal commitment to guiding others but also underscores the need for education in navigating the dynamic NFT space. The simplification of tokenising loyalty programs emerges as a practical application of NFTs in the corporate realm, showcasing their versatility beyond the art and gaming sectors.

Lian’s debunking of the notion that NFTs are losing relevance becomes a testament to their enduring impact, with successful projects like Oracle Red Bull Racing’s NFTs serving as proof of concept. Far from losing vitality, the NFT space continues to evolve and find new applications, contributing to the ever-expanding narrative of tokenisation.

In conclusion 

In this fireside chat, Lian provides a nuanced perspective on the current state and future possibilities of real-world tokenisation. The challenges and opportunities discussed paint a comprehensive picture of an industry on the cusp of significant developments.

As the conversation delves into potential applications, regulatory hurdles, and the transformative impact on the financial sector, it becomes clear that real-world tokenisation is a dynamic space with immense potential yet to be fully realised.

His perspective emerges as a guiding light for industry stakeholders navigating the intricate landscape of real-world tokenisation. The challenges outlined serve as waypoints for strategic considerations, urging a proactive approach to address impediments. Simultaneously, the opportunities highlighted become beacons for innovation, signalling the untapped potential awaiting exploration.

The fireside chat, rich with insights and foresight, positions Lian as a key influencer in shaping the trajectory of real-world tokenisation, inspiring a collective journey towards unlocking its transformative power.

World Tokenisation Summit was held on the 21st of November, 2023, in Dubai. More information on the fireside chat can be found here.

 

 

 

 

Source: https://e27.co/unpacking-the-landscape-real-world-tokenisation-fireside-chat-with-anndy-lian-20240131/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j