This article explores how blockchain technology can provide innovative solutions to AI copyright challenges, offering a personal perspective on its potential supported by statistics and research.
The rise of AI-generated content
Artificial Intelligence has revolutionised content creation, bringing forth a new era where machines can produce music, art, literature, and more. AI algorithms, such as OpenAI’s GPT series, have demonstrated the ability to generate human-like text, while programs like DeepArt and DALL-E create visual art that rivals human artists. According to a report by MarketsandMarkets, the AI market size is expected to grow from US$150.2 billion in 2023 to US$1345.2 billion in 2030, reflecting the rapid adoption of AI technologies across various industries.
However, this surge in AI-generated content has raised significant questions about copyright ownership and enforcement. Traditional copyright laws, designed for human creators, struggle to address the complexities introduced by AI. Who owns the copyright to a piece of music composed by an AI? How can creators prove ownership and control the distribution of their work? These questions highlight the need for a new framework that can manage the unique challenges posed by AI-generated content.
Blockchain: A decentralised solution
Blockchain technology, with its decentralised and immutable nature, offers a promising solution to the challenges of AI copyright. At its core, blockchain is a distributed ledger that records transactions in a secure and transparent manner. Each block in the chain contains a timestamp and a link to the previous block, making it virtually tamper-proof. This inherent security and transparency make blockchain an ideal platform for managing digital rights.
One of the key advantages of blockchain is its ability to establish provenance and ownership. By recording the creation and subsequent transactions of digital content on a blockchain, creators can prove the originality and ownership of their work. This is particularly valuable for AI-generated content, where the line between human and machine authorship can be blurred.
Smart contracts and automated rights management
Smart contracts, self-executing contracts with the terms of the agreement directly written into code, are another powerful feature of blockchain technology that can revolutionise copyright management. These contracts can automatically enforce copyright terms, ensuring that creators are compensated for the use of their work.
For instance, an AI-generated piece of music could be embedded with a smart contract that specifies the terms of its use. Whenever the music is played, the smart contract can automatically collect royalties and distribute them to the rightful owner. This not only simplifies the process of rights management but also ensures that creators receive fair compensation without the need for intermediaries.
A notable example of blockchain-based rights management is the platform Audius, a decentralised music streaming service that uses blockchain to ensure artists retain control over their music and receive fair compensation. As of May 2024, the platform has has between 5 million and 6 million monthly active users, demonstrating the potential of blockchain to disrupt traditional industries and provide new opportunities for creators.
Challenges and considerations
While blockchain technology offers significant potential for AI copyright management, it is not without challenges. One of the primary concerns is the scalability of blockchain networks. As the volume of AI-generated content grows, the blockchain must be able to handle a large number of transactions efficiently. Current blockchain networks, such as Bitcoin and Ethereum, have faced scalability issues, leading to high transaction fees and slower processing times.
However, ongoing research and development in blockchain technology are addressing these issues. Layer 2 solutions, such as the Lightning Network for Bitcoin and Ethereum’s Optimistic Rollups, aim to increase transaction throughput and reduce costs. Moreover, newer blockchain platforms like Solana and Mantle are designed with scalability in mind, offering faster and more efficient networks.
Another consideration is the legal recognition of blockchain records. While blockchain provides a secure and transparent way to record ownership and transactions, the legal system must recognise these records for them to be effective in enforcing copyright. This requires updating existing copyright laws to accommodate blockchain technology and ensure its compatibility with legal standards.
The future of blockchain and AI copyright
Despite these challenges, the future of blockchain and AI copyright management looks promising. As both technologies continue to evolve, they are likely to become increasingly integrated, providing a robust framework for protecting digital rights in the age of AI.
One potential development is the creation of decentralised autonomous organisations (DAOs) for content creators. These organisations, governed by smart contracts, could provide a collective platform for creators to manage their rights, distribute their work, and receive fair compensation.
For example, an AI-generated artwork could be minted as a non-fungible token (NFT) on a blockchain, with the DAO managing its sale and distribution. The creator would retain ownership and receive royalties from secondary sales, ensuring ongoing compensation for their work.
Conclusion: A personal perspective
As an observer of technological trends, I am optimistic about the potential of blockchain to address the challenges of AI copyright. The decentralised and transparent nature of blockchain provides a robust framework for managing digital rights, ensuring that creators receive fair compensation and retain control over their work. While there are challenges to overcome, the ongoing development of blockchain technology and its integration with AI offer a promising path forward.
The rise of AI-generated content presents a unique opportunity to rethink traditional copyright laws and embrace new technologies that can better serve the needs of creators in the digital age. Blockchain, with its ability to establish provenance, enforce smart contracts, and provide a decentralised platform for rights management, is well-positioned to play a central role in this transformation.
As we move forward, it is essential for policymakers, creators, and technologists to collaborate and develop a legal framework that recognises the potential of blockchain and supports its adoption for AI copyright management. By doing so, we can create a more equitable and efficient system that benefits both creators and consumers, ensuring that the digital economy continues to thrive in the age of AI.
In conclusion, the integration of blockchain and AI represents a significant step forward in the evolution of digital rights management. By leveraging the strengths of both technologies, we can create a future where creators are empowered, intellectual property is protected, and innovation is encouraged. The journey may be challenging, but the potential rewards are immense, making it a worthwhile endeavour for all stakeholders involved.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.