Redemption arcs of 2024: Ripple’s victory, memecoins’ rise, RWA growth

Redemption arcs of 2024: Ripple’s victory, memecoins’ rise, RWA growth

Bitcoin’s historic rally to the $100,000 milestone occurred among many significant crypto redemption stories in a year that further legitimized the industry’s status.

The year’s events brought a resurgence for many notable crypto projects that had faced hardships, including Ripple Labs, which scored a significant legal victory against the United States securities regulator, while the memecoin and asset tokenization sectors were also revived, driven by growing retail interest and robust growth predictions.

Beyond new all-time highs, 2024 brought renewed institutional interest in blockchain from some of the world’s largest institutions, such as BlackRock, which launched multiple crypto-based products.

Moreover, President-elect Donald Trump’s victory in the 2024 elections bolstered investor appetite for risk-on assets such as cryptocurrencies, as an improved environment is expected to bring more regulatory clarity, especially for tokens like XRP.

Ripple Labs and XRP token emerge victorious in 2024

Despite a four-year-plus regulatory battle between Ripple and the Securities and Exchange Commission (SEC), the XRP token has proved its resilience amid a robust community of holders.

During the past year, the XRP token rose over 251%, more than double that of Bitcoin’s BTCtickers down$97,767 117% returns, according to Cointelegraph data. This makes XRP the second-best performer in the top 10 cryptocurrencies, Cryptobubbles data shows.

Beyond the XRP token’s financial returns, Ripple Labs also saw a “significant redemption arc” during the past year, according to Alvin Kan, chief operating officer of Bitget Wallet.

He told Cointelegraph:

“In 2024, Ripple and XRP stand out as a significant redemption arc in the crypto space. After navigating legal challenges, Ripple has solidified its position in cross-border payments, partnering with over 300 financial institutions and achieving a market cap exceeding $30 billion.”

Ripple scored a significant legal victory in July 2023 when a federal judge ruled that XRP was not a security, regarding programmatic sales on digital asset exchanges.

This marked a significant win for Ripple, as the SEC lawsuit sought to compel Ripple to stop offering its XRP token under the premise that it was a security and, thus, required additional regulation.

However, the SEC also managed to notch a victory of its own, as the federal judge has ruled that XRP is a security when sold to institutional investors, as it met the conditions set in the Howey test.

The SEC filed its lawsuit against Ripple in December 2020. In August 2024, a judge found the company liable for a $125 million civil penalty. The commission appealed the ruling, and Ripple filed a cross-appeal, leaving the civil case ongoing at the time of publication.

On Oct. 16, the SEC filed a Form C civil appeal asking the court to review its decisions regarding Ripple’s XRP sales on exchanges and personal XRP sales by Ripple CEO Brad Garlinghouse and co-founder Chris Larsen.

Trump’s upcoming inauguration, along with his choice for SEC chair, Paul Atkins, have reignited investor hopes that the SEC may drop its legal case against Ripple Labs amid more innovation-friendly crypto regulations.

Memecoin resurgence: 1,600% PEPE and 1,400% WIF rally attract more retail investors

Memecoins have also seen a significant revival, becoming some of the best-performing cryptocurrencies of the year and creating new crypto millionaires in the process.

Year-to-date, the Solana-based Dogwifhat WIFtickers down$1.91meme token rallied over 1,273% as the second-best performer in the top 100 cryptocurrencies. It was followed by Pepe PEPEtickers down$0.00001802, which is up 1,229% as the third-best performer.

Benefiting from Pepe’s rally, a savvy memecoin trader turned a $27 investment into $52 million after holding the coins for 600 days, Cointelegraph reported on Dec. 14.

While 2024 was transformative for the entire crypto industry, the memecoin redemption arc remains a significant development, according to Anndy Lian, author and intergovernmental blockchain expert.

He told Cointelegraph:

“Memecoins, often dismissed as speculative and frivolous, found new relevance in 2024 by integrating humor, culture, and financial innovation. Tokens like Dogecoin, Shiba Inu, and Neiro gained traction, with Dogecoin even influencing U.S. politics through Elon Musk’s appointment to the Department of Government Efficiency (D.O.G.E.).”

The redemption arc behind memecoins is a testament to community-driven projects, added Lian.

Some crypto traders see Pepe as this cycle’s Dogecoin DOGEtickers down$0.3237, which is also gaining traction thanks to Musk’s continued social posts, wrote Ryan Lee, chief analyst at Bitget Research:

“Dogecoin may be poised for a breakout as Elon Musk’s continued influence keeps DOGE in the spotlight, often triggering price surges. The positive sentiment in the broader crypto market, especially among meme coins, provides additional momentum.”

On Nov. 27, Dogecoin flipped Porsche’s market capitalization, following Musk’s involvement in creating the nascent Department of Government Efficiency, which further stoked interest.

RWA tokenization poised for trillion-dollar growth leading into 2030

The real-world asset (RWA) tokenization sector has also seen a significant redemption, thanks to its promise of bringing traditional finance onchain to create more liquidity and accessibility for investment products.

RWA tokenization refers to financial and other tangible assets minted on the immutable blockchain ledger, increasing investor accessibility and trading opportunities around these assets.

The launch of BlackRock’s Institutional Digital Liquidity Fund (BUIDL) was a pivotal moment for the RWA tokenization sector, according to Edwin Mata, co-founder and CEO of Brickken, who told Cointelegraph:

“BlackRock’s launch of BUIDL on Ethereum was a defining moment, demonstrating how blockchain could deliver real, tangible value to the financial world. It was more than a technological experiment — it restored credibility and trust in the blockchain ecosystem.”

BlackRock’s tokenized treasury fund surpassed $500 million market capitalization as the first such fund to reach this milestone in July 2024.

BlackRock’s BUIDL surpassed the Franklin OnChain US Government Money Fund (BENJI) as the world’s largest tokenized treasury fund in late April — less than six weeks after it launched on March 15. BUIDL has held the top position ever since.

BUIDL’s price is pegged 1:1 with the US dollar and pays daily accrued dividends directly to investors each month through its partnership with real-world asset tokenization platform Securitize.

The tokenized fund brought more transparency, liquidity and accessibility to already trusted financial products, added Mata:

“The crypto industry has faced criticism for its speculative nature and lack of integration with traditional financial systems. BlackRock, the largest asset manager in the world, proved that blockchain could enhance, not replace, traditional finance.”

In other notable developments for the RWA sector, Tezos has launched the world’s first Uranium marketplace on the blockchain, enabling retail investors access to tokenized Uranium for the first time in history.

Moreover, RWAs are unlocking new investor opportunities in the $700 billion reinsurance sector following the launch of Nayms, a crypto-native (re)insurance marketplace leveraging RWA tokenization to offer tokenized investor access to insurance risks.

Related: BlackRock’s BUIDL goes multichain

The RWA sector could see more than 50-fold growth by 2030, according to predictions from some of the largest financial institutions and business consulting firms compiled in a Tren Finance research report.

Most firms predict that the RWA sector may reach a market size of between $4 trillion and $30 trillion.

If the sector achieves the median prediction of about $10 trillion, it would represent more than 54 times growth from its current value.

The year 2024 marked a significant resurgence for the crypto industry in terms of valuations and mainstream trust. Ripple’s legal victory and increasing interest in memecoins and RWAs showcase the industry’s growing legitimacy for retail participants and regulators worldwide.

 

Source: https://cointelegraph.com/news/redemption-arcs-2024-ripple-victory-memecoins-rwa

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Community is the Best Marketing Tool: How Memecoins and Gaming Unite to Build Thriving Web3 Communities

Community is the Best Marketing Tool: How Memecoins and Gaming Unite to Build Thriving Web3 Communities

Taipei Blockchain Week 2024 played host to a fascinating discussion on the power of community in the Web3 space. The “Nice to Meme You” side event, co-hosted by Memecore, The Shib Magazine, Neiro, and BlockTempo, brought together a panel of experts to explore the theme: “Community is the Best Marketing Tool: How, When, and What?” Moderated by Anndy Lian, Managing Director of LIFT Ecofund and best-selling author, the panel featured Kyle, Community Admin of OG Peanut, and Russell Bennett, Founder of Metacade. The discussion offered valuable insights into how meme coins and gaming are leveraging community engagement to drive growth and create lasting value.

Building From the Ground Up: Two Different Approaches

Russell Bennett shared Metacade’s journey, highlighting the importance of community from its inception as an ICO two years prior. “Community is the single biggest reason why your project will succeed,” he emphasized. Metacade’s strategy focuses on transparency, building in public, and fostering trust within its community. By offering gaming utility and creating positive experiences, Metacade aims to attract and retain users, demonstrating that community building is not something that can be faked. “It’s clear within the meme culture,” Bennett noted, “the community identity, somewhere to turn up every day, is absolutely key.”

In contrast, Kyle from OG Peanut, a newer project, described a community built on shared experiences and personal connections. He highlighted the 24/7 voice chat where members connect on a deeper level, sharing both the highs and lows of life. “Even on the biggest red days,” Kyle shared, “I join VC and people are celebrating…a big win in life is much more important than the market cap at that moment.” This focus on genuine human connection has created a strong bond within the OG Peanut community, driving organic growth and engagement.

Bridging the Gap: Gaming and Meme Coins

Anndy Lian then explored the intersection of gaming and meme coin communities. Bennett explained how Metacade bridges this gap by allowing meme projects to utilize their tokens within the gaming ecosystem. This provides utility for meme coins while offering engaging experiences for gaming communities. “If you are a gamer, if you love the meme project that you’re in,” Bennett stated, “then you’re likely to be involved in both.” This symbiotic relationship benefits both sides, creating a win-win scenario for projects and their communities. Metacade’s commitment to supporting smaller projects, even offering grants and funding, further strengthens this collaborative approach.

Kyle echoed the sentiment of community-driven growth, emphasizing the importance of organic marketing efforts. He described how OG Peanut community members actively promote the project through word-of-mouth, sticker campaigns, and social media engagement. This grassroots approach, combined with a focus on creating viral content on platforms like TikTok, has proven effective in expanding their reach.

The Secret Recipe: Authenticity and Unity

The panelists agreed that the key to successful community building lies in authenticity and unity. For Metacade, this translates to transparency and a commitment to delivering valuable experiences. For OG Peanut, it’s about fostering genuine connections and celebrating shared moments, both big and small. Both projects emphasize the importance of putting people first, prioritizing community well-being over short-term market fluctuations.

Kyle’s closing remarks highlighted the power of unity within the meme coin space. “I think we can unite rather than divide,” he stated, advocating for collaboration and mutual support among projects. Bennett reinforced this message, encouraging projects to reach out for support and collaboration. “If you’ve got something that you need a second opinion on, get exposure on, get a leg up,” he offered, “please do contact us.”

Key Takeaways and Future Outlook

The “Nice to Meme You” panel provided valuable insights into the evolving landscape of Web3 communities. The key takeaways include:

  • Community is King: A strong, engaged community is essential for project success in the Web3 space.
  • Authenticity Matters: Building genuine connections and fostering trust are crucial for long-term community growth.
  • Utility Drives Engagement: Providing real-world utility for tokens enhances community participation and value.
  • Collaboration is Key: Working together and supporting each other benefits all projects within the ecosystem.

The panel’s emphasis on community-driven growth and collaboration offers a promising glimpse into the future of Web3. By prioritizing genuine connection and shared experiences, projects like Metacade and OG Peanut are building thriving ecosystems that extend beyond the volatile world of cryptocurrency prices. As Anndy Lian concluded, “Community is the best marketing tool,” and the projects that embrace this principle are poised for long-term success.

https://youtu.be/_CFQ9Mq33tg

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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AMA With Anndy Lian: What Life With Memecoins Has Taught Me

AMA With Anndy Lian: What Life With Memecoins Has Taught Me

In a recent AMA titled Memes to Millions: The Next Big Thingblockchain strategist Anndy Lian shared his thoughts on the blazing trend in crypto: memecoins.

Lian, who is also a Techopedia columnist with more than 175,000 followers on X, talked about the role of community in memecoins, their impact on the crypto market, and the future of NFTs.

The session was hosted by Binance Community Associate ‘Diana’ and involved Anndy fielding questions for the audience.

The full two-hour video AMA is available below, but we take a closer look at the highlights of the discussion.

Can Memecoins Have Real Utility?

The first question Anndy came across was if memecoins could ever have real-world utility. “Yes, memecoins can have utility, but not at the beginning stage,” he said.

He explained that memecoins, which often start as community-driven hype, have the potential to evolve into more utility-focused projects. For instance, early-stage memecoins like Dogecoin started as a joke but later became widely used for tipping and micropayments.

Anndy also noted that, at the start, memecoins are only about community. “Only community — you know, technology can come later,” he said.

Are Memecoins Too Risky for Beginners?

Anndy acknowledged that the crypto market as a whole is risky, but memecoins carry an added layer of volatility. “All crypto coins are risky. It’s not about memecoins only,” he said.

However, he also shared some tips for investing in memecoins.

“If you want to do any form of memecoin investment or any other investment, always do your own research. This is the number one thing.”

“The second thing is…you have to then understand what kind of investor you are. Are you a retail investor, or are you an accredited investor?

“In general, most people are retail investors…they do not really understand the kind of risk [they are taking].

“Some started to play with derivatives, and they lost all their money. So, you first have to understand the risks involved.

“Ask yourself — are you willing to risk $1,000 to potentially gain 10x in six months, or do you prefer steady returns like 2x in three years? These are the questions investors must answer honestly.”

He further emphasized the importance of diversifying investments and not putting money into projects based solely on hype. He also suggested using tools like Bubble Maps to assess wallet activity and project legitimacy.

In a recent report, Binance Research also said that the survival rate of memecoins is alarmingly low. According to the report, 97% of memecoins launched over the past year have seen their trading volumes drop to nearly zero, essentially making them essentially defunct.

The Role of Community in Memecoin Success

“Community is everything when it comes to memecoins,” Anndy said. He noted that while the technology underpinning these coins can come later, a loyal and active community is crucial for their survival and growth.

He cited examples of coins like Dogecoin and Shiba Inu, which have thrived due to their dedicated communities despite initial skepticism about their technological merit.

“If you are a memecoin, try your best to build your community fast. Try to work hard by talking to different exchanges, go to their posts, talk to them, pin them, add them — whatever you can do, just do it on a daily basis.”

Watch the Full AMA with Anndy Lian & Binance

Memes to Millions: The Next Big Thing. With Anndy Lian.

 

The Rise of NFTs

Anndy, who authored the book NFT From Zero to Hero, shared his perspective on the role of NFTs in crypto. “I think things like NFTs, for example, are a really nice-to-have tool. I would not say it’s a utility; it’s a very good tool for people to interact, to exchange, and so forth,” he said.

“I do see that NFTs will eventually come back much later, and memecoins will definitely be the first to push it,” he added.

However, he also cautioned against repeating the mistakes of the last NFT boom, where many projects lacked long-term value.

“I hope this time around, this NFT craze is not just about money or some crazy prices but becomes a big tool for people to create communities.

“I do not really want to see the same outcomes that happened in the last NFT boom, because a lot of these NFTs right now — they are not working anymore due to maintenance and other issues.”

Considerations Before Investing in Memecoins

Anndy advised investors looking to navigate the memecoin market to take a cautious and analytical approach.

“First of all, there are a lot of free tools online — Bubble Maps and so forth.

“If you want to put your own money into memecoins, you will definitely need to use all these tools to see and understand how the project is — and see whether the wallets are concentrated and how all the transactions are being made.”

He also said investors need to avoid blind trust.

“Some leader might come to you and say, ‘Oh, someone robbed my wallet, my wallet is hacked, or maybe they will tell you that my secret key is being stolen.

“You don’t need to believe. You should only believe in what you can really see, which is the chart you can look at, the volume.

“Don’t believe, in say, ‘The founder is dead’. I know of projects where the founder died a few times.”

Exchanges and Memecoins

Anndy believes exchanges should take a tailored approach when listing memecoins:

“Memecoins need a separate set of criteria for listing. They can’t be judged by the same metrics as Layer 1 blockchains,” he argued.

He suggested that exchanges focus on metrics like genuine community engagement rather than inflated follower counts.

“I just urge exchangers to really look deep into how particular meme projects are doing. Look at all the key metrics, and from there, you make a decision.

“I urge exchanges including Binance, OKX, and whoever else: please have a separate set of criteria so that we can understand the meme market a lot better and get the right kind of meme to the exchange right in the very beginning.”

He also encouraged meme projects to actively engage with exchanges. “Don’t just wait for exchanges to notice you — approach them, build relationships, and grow your visibility.”

Partnerships for Memecoins

Anndy also noted the importance of collaboration, advising memecoin projects to use partnerships to enhance their ecosystems.

“Work with NFT platforms, Layer 1 blockchains, or tools like Copex to create value and gain rewards,” he said.

“I always encourage people or meme projects to make more money. Their main asset is the community. Bring the community to platforms like Copex where you can trade and get their native tokens.”

“Use the native tokens, sell them, don’t worry, just sell them and then use that as a marketing fund because it’s going to be a win-win. You bring people to them, you get some some good commission.”

Future Trends Beyond Memecoins

Shifting gears, Anndy discussed broader trends in the crypto space. He expressed excitement about the intersection of AI and DeFi, saying, “AI-related crypto projects, especially in finance, are going to be a major trend.”

“I still hope to see one or two more new layer narratives pop up in this cycle.”

“We have things like Aptos… but I hope to see a new narrative that’s going to pop up this time. I’m not sure what it could be, you know, it could be a meme-related one, but I really hope to see some new Layer 1 coming up to make some big waves so that everyone can go crazy.”

The Road Ahead for Memecoins

Looking to the future, Anndy predicted the rise of a few significant memecoins that will dominate the space in the next 1-2 years. He also called for older meme projects to stay true to their identities.

“Do not just give up. Just keep the name because it’s a legacy for all of you and your community members. Some of the coins that are dead — they are still in my wallet. It acts as a reminder for me that during that period of time, I met a lot of good friends.

“I hope people can look at this for a longer period and not just for one or two months and then after that change to another project. That’s meaningless.

“If you want to start a project, you continue to stay with it. I think people love you even if they can’t make money — they will still love you.”

The Bottom Line

Memecoins may start as jokes, but their success hinges on loyal communities and a clear vision.

As Anndy advises, approach the memecoin craze with curiosity, caution, and a dash of humor — because in crypto, it can be about making money, but it is also about enjoying the ride.

Source: https://www.techopedia.com/news/ama-with-anndy-lian-what-life-with-memecoins-has-taught-me

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j