Binance just announced stricter rules for market makers and token issuers, and this move deserves careful attention from anyone watching how crypto markets mature. The exchange now requires projects to disclose their market maker identity, legal entity, and key contract terms covering inventory and fee handling. It explicitly bans profit-sharing and guaranteed-return arrangements between projects and market makers, as well as opaque token lending that permits broad, undefined use of borrowed tokens. These structures often hide incentives that drive manipulative behaviour.
They will also monitor market maker activity more closely, watching for selling that conflicts with vesting schedules, one-sided quote provision, or trading that artificially inflates volume. The platform reserves the right to blacklist firms that engage in these practices. Bloomberg separately notes a prohibition on any revenue-sharing models tied to market-making on Binance. This is not a minor policy tweak. It represents a fundamental shift toward transparency in a part of crypto markets that has long operated in the shadows.
Market makers play a vital role in healthy trading environments. They tighten spreads and provide depth, allowing traders to enter and exit positions without excessive slippage. But when market makers receive payments to pump volumes or support price levels at all costs, they create fake liquidity that misleads traders about real demand. The new Binance rules aim to separate genuine market making from arrangements designed to manufacture the appearance of activity. By forcing disclosure of who the market maker is and what they can do, and by banning profit-sharing and price-manipulation deals, Binance tries to reduce conflicts of interest and wash trading that drew criticism after past market meltdowns. Tokens that relied on aggressive, opaque market making to appear healthier than they truly were could see wider spreads or lower volumes in the near term. Projects with organic demand and clean arrangements may stand out more clearly once the noise fades. This short-term discomfort could actually help investors distinguish between substance and spectacle.
The real test of these new rules will be enforcement. Binance says it will take swift, decisive action against misconduct, including blacklisting market makers. But it remains unclear whether blacklisted entities will be publicly named or only handled internally. Transparency about enforcement would strengthen the credibility of this policy shift. Without public accountability, bad actors could simply migrate to less scrutinised venues while continuing similar practices. Watch how liquidity metrics change, especially for smaller or recently listed tokens. Persistent widening spreads or sharp drops in reported volume could signal that prior activity depended heavily on now-constrained arrangements.
Also, watch whether rival exchanges adopt similar policies or position themselves as more flexible alternatives. If Binance’s stricter stance becomes an industry norm, it could reduce room for aggressive market making across the entire ecosystem, not just on one venue. That would represent meaningful progress toward more honest price discovery.
These changes reflect a necessary evolution in how crypto markets operate. I have seen how opaque arrangements can undermine trust. When market makers and projects hide their relationships, they create information asymmetry that harms retail participants the most. Requiring disclosure does not eliminate all manipulation, but it raises the cost of deceptive behaviour and makes it easier for observers to spot red flags. Banning profit sharing between projects and their market makers removes a powerful incentive to coordinate trades that serve internal interests rather than genuine supply and demand. This aligns with a broader principle I hold: decentralised systems work best when incentives are transparent and aligned with long-term network health, not short-term price engineering.
That said, I approach these rules with measured optimism. Regulation and self-regulation in crypto must balance market integrity with innovation. Overly rigid constraints could push legitimate market-making activity offshore or into decentralised venues where oversight is minimal. The goal should not be to eliminate market making but to ensure it serves real liquidity needs rather than marketing narratives. Binance’s focus on specific harmful practices, such as front-running token release schedules or providing one-sided quotes, shows a nuanced understanding of where manipulation occurs. This targeted approach is more promising than blanket restrictions that might stifle useful activity. I also believe that traditional financial tests, such as the Howey test, often fail to capture the realities of decentralised systems. Similarly, market-making rules designed for traditional equities may not translate perfectly to crypto. Binance appears to be crafting rules specific to the dynamics of digital asset markets, which is the right direction.
Source: https://e27.co/binance-cracks-down-on-market-makers-what-traders-need-to-know-now-20260326/
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
