Empowering Creators in Web3: Unlocking New Avenues for User Engagement – A Panel Discussion at Taipei Blockchain Week 2024

Empowering Creators in Web3: Unlocking New Avenues for User Engagement – A Panel Discussion at Taipei Blockchain Week 2024

This article summarizes a panel discussion from Taipei Blockchain Week on “Empowering Creators in Web3: Unlocking New Avenues For User Engagement.” Moderated by Anndy Lian, an intergovernmental blockchain expert. The panel featured Alex Casassovici (Founder of Azarus), Gemmy Wong (Crypto YouTuber, Gem Gem Crypto), and Giu Comia (KOL). The discussion centered around creator successes, Web3 user conversion, platform strategies, and advice for newcomers.

Community Building and User Acquisition:

Giu Comia highlighted the Philippines as a prime example of successful community building in Web3, emphasizing the popularity of video creation and the potential for large-scale user acquisition. He shared a success story of helping a Japanese project onboard 450,000 users in a short period during a bear market. Addressing concerns about lower investment levels from Southeast Asian users, Comia argued that mass adoption with smaller contributions from a large user base is preferable to a smaller group of high-value investors. He believes this approach fosters global adoption and simplifies compliance.

Leveraging Platform-Specific Strategies:

Gemmy Wong shared her success story of growing her YouTube channel by focusing on search engine optimization (SEO) and incorporating relevant keywords into her content. She advised smaller creators to focus on specific keywords to improve searchability and visibility. Wong also highlighted the importance of identifying the right platforms for engagement, noting that while she found success with individual direct messages (DMs), managing larger platforms like Discord proved challenging. She emphasized the value of targeted content that caters to specific search queries, citing examples like “top 5 projects to check out.”

Creating Engaging Experiences and Fostering Loyalty:

Alex Casassovici discussed Azarus’s success in creating engaging experiences through interactive livestreams and reward systems. He cited the example of a show that garnered 200,000 concurrent viewers, demonstrating the power of real-time engagement and incentivization. Casassovici emphasized the importance of providing value to both creators and viewers, enabling creators to monetize their content and viewers to earn rewards for their participation. He believes this creates a strong feedback loop that fosters loyalty and encourages further engagement.

Converting Web2 Users to Web3:

Anndy Lian agreed that converting Web2 users to Web3 requires the right product and approach. Comia stressed the importance of clear communication and relatable content, moving beyond complex concepts to showcase tangible benefits and real-world applications. Wong echoed this sentiment, emphasizing the need for a “buddy system” to guide newcomers through the onboarding process and address their concerns. She shared personal anecdotes of converting friends and family by patiently explaining the benefits and opportunities of Web3. All panelists agreed that relatability and trust are key factors in successful conversion. Comia added that focusing on the right projects and partners is crucial, as not all conversions are positive, and some can lead to negative experiences.

Platform Preferences and Strategies:

When asked about the best platform for Web3 engagement, Casassovici highlighted the importance of creating seamless experiences that integrate directly within existing platforms. He emphasized the need to avoid disrupting user flow and provide value within the context of the platform where users are already engaged. He mentioned Azarus’s focus on Twitch and YouTube as key platforms for their work. Wong and Comia both acknowledged the reach and virality of TikTok as a powerful tool for attracting new creators and users to the Web3 space.

Advice for New Creators:

The panelists offered valuable advice for aspiring Web3 creators. Comia encouraged newcomers to focus on consistent content creation, emphasizing the importance of showing up regularly and building a following over time. Wong advised creators to be patient and focus on research and learning, attending events and connecting with the community. Casassovici stressed the importance of authenticity and engagement, stating that success in Web3 is not solely about follower count but about creating meaningful interactions and building a strong community. Anndy highlighted the importance of genuine engagement over superficial metrics. He added that creators should focus on projects they believe in and avoid promoting projects solely for financial gain.

Key Takeaways:

  • Community is King: Building strong communities is essential for Web3 success.
  • Relatability and Trust: Converting Web2 users requires relatable content and building trust.
  • Platform Strategy: Choosing the right platform and integrating seamlessly is crucial.
  • Authentic Engagement: Genuine interaction trumps vanity metrics.
  • Patience and Persistence: Building a successful Web3 presence takes time and effort.

The panel discussion provided valuable insights into the evolving landscape of Web3 and the opportunities it presents for creators. By focusing on community building, user engagement, and platform-specific strategies, creators can unlock new avenues for growth and contribute to the mass adoption of Web3 technologies.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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The Future of Gaming and Mini Apps: Insights from OKX Ventures Panel Discussion

The Future of Gaming and Mini Apps: Insights from OKX Ventures Panel Discussion

The gaming industry is undergoing a transformative phase, with mini apps and blockchain technology playing a pivotal role in shaping its future. At a recent panel discussion hosted by OKX Ventures, industry leaders shared their insights on the evolving landscape of gaming and mini apps. The panel featured Anndy Lian, Intergovernmental Blockchain Advisor and Managing Director of MemeCore Ecofund; 撒幣哥, Founder of CashCash Boot; and Darren Wong, Head of Business Development at Spacenation. The discussion revolved around the integration of blockchain, the rise of mini apps, and the challenges and opportunities in the gaming ecosystem.


The Role of Blockchain in Gaming

Anndy Lian, representing MemeCore Ecofund, emphasized the importance of blockchain in creating a more inclusive and secure gaming environment. He explained how MemeCore Ecofund focuses on Layer 1 solutions for meme coins, bringing together large communities to engage in gaming ecosystems. According to Lian, the key to success lies in making gaming platforms easy to use and integrating blockchain wallets seamlessly.

“When it’s easy to use, people will come and play,” Lian remarked. He highlighted the growing adoption of mini games and platforms like Telegram, which have integrated blockchain wallets to enhance user experience. Lian also pointed out that the gaming industry is moving towards greater transparency and security, thanks to blockchain technology.


Mini Apps: The Gateway to Mass Adoption

撒幣哥, the founder of CashCash Boot, shared his perspective on the role of mini apps in driving user engagement. He noted that mini apps, particularly on platforms like Telegram, have gained significant traction due to their simplicity and accessibility.

“The biggest adoption right now is to make it very easy,” he said, emphasizing the importance of user-friendly interfaces. He also discussed the integration of wallets within mini apps, which provides users with a sense of security and ease of management.

撒幣哥 highlighted the challenges of attracting genuine users to mini apps, as many platforms face issues with fake accounts and bots. He stressed the need for robust monitoring systems to ensure a real and engaged community.

“We need to keep a more real community on these gaming platforms,” he stated, adding that exchanges and projects are becoming smarter in identifying and filtering out fake users.


The Evolution of MMORPGs and Virtual Economies

Darren Wong from Spacenation delved into the future of MMORPGs (Massively Multiplayer Online Role-Playing Games) and the role of virtual economies. He explained how Spacenation is leveraging blockchain to streamline existing gaming models rather than reinventing the wheel.

“We’re not inventing something new; we’re streamlining what already works,” Wong said. He cited examples like World of Warcraft, where players have been trading assets and accounts for years. Blockchain, he argued, provides a more efficient and secure way to manage these transactions.

Wong also emphasized the importance of a strong in-game economy for the success of MMORPGs. He noted that many games fail because their economies collapse, leading to a decline in player engagement.

“The reason some games are so successful is because they have the right recipe for their economy,” he explained. Spacenation is focusing on creating a sustainable virtual economy that can support long-term player engagement.


Challenges in the Gaming Ecosystem

The panelists also discussed the challenges faced by the gaming industry, particularly in the context of mini apps and blockchain integration. One major issue is the prevalence of low-value users who participate in giveaways and promotions without genuine interest in the platform.

“There will always be people who are just in it for the free money,” Lian acknowledged. However, he argued that these users are still necessary for building initial momentum and creating a buzz around new projects.

Darren Wong added that unrealistic KPIs set by exchanges and platforms often force projects to resort to tactics like buying followers or inflating user numbers. He called for more realistic standards to ensure sustainable growth.

“When we have more realistic standards, we won’t need to resort to these unusual tactics,” Wong said.


The Role of AI in Gaming

Towards the end of the discussion, the panelists touched upon the potential of AI in revolutionizing the gaming industry. Anndy Lian expressed his hope for AI to play a larger role in game development, from content creation to user experience optimization.

“I really hope to see AI coming into the picture,” he said, adding that AI could help streamline various aspects of game development and enhance the overall gaming experience.


The Future of Gaming and Mini Apps

The panel concluded with a discussion on the future of gaming and mini apps. The panelists agreed that platforms like TikTok and WeChat are setting the stage for the next wave of mini app innovation. Darren Wong predicted that these platforms would continue to drive high-quality content and user engagement.

“I believe that mini games on platforms like TikTok and WeChat will follow the same path of success,” Wong said.

Anndy Lian emphasized the need for collaboration between projects to create a more cohesive gaming ecosystem. He called for greater integration of blockchain and AI to unlock new possibilities in gaming.

“The only way we get very decent results is by working closely together,” he concluded.


Key Takeaways

  1. Blockchain Integration: Blockchain technology is transforming gaming by enhancing transparency, security, and user experience.
  2. Mini Apps: Platforms like Telegram and TikTok are driving the adoption of mini apps, thanks to their simplicity and accessibility.
  3. Virtual Economies: Sustainable in-game economies are crucial for the success of MMORPGs and other gaming platforms.
  4. Challenges: The industry must address issues like fake users, unrealistic KPIs, and low-value engagement to ensure long-term growth.
  5. AI in Gaming: AI has the potential to revolutionize game development and user experience, paving the way for the next generation of gaming.

The panel discussion hosted by OKX Ventures provided valuable insights into the future of gaming and mini apps. As blockchain and AI continue to evolve, the gaming industry is poised for unprecedented growth and innovation. By addressing current challenges and leveraging emerging technologies, the industry can create a more inclusive and engaging gaming ecosystem for players worldwide.

 

 

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Panel Discussion: The Ideal Recipe for KOL Strategy

Panel Discussion: The Ideal Recipe for KOL Strategy

A panel of crypto KOLs (Key Opinion Leaders) convened to dissect “The Ideal Recipe for KOL Strategy” in 2024. Moderated by the insightful Joy Song, the panel featured a diverse group of voices: Anndy Lian, a seasoned investor and author; MAD CRIPTO, a fund manager building the innovative “Knights” project; Your Crypto DJ, a DJ and prominent voice in the meme coin space; and Sandro Crypto, an advocate for utility and education.

The discussion kicked off with a question on the hottest narratives of 2024. While acknowledging the allure of AI and liquid staking, the panelists highlighted the persistent dominance of meme coins. Anndy Lian emphasized the importance of community engagement, noting that meme coins, despite often lacking inherent utility, thrive on the strength of their communities. MAD CRIPTO echoed this sentiment, pointing out that meme coins offer a simplified entry point for new investors, contributing to their explosive growth.

However, the panel acknowledged the double-edged sword of meme coins. Your Crypto DJ, a self-proclaimed meme coin enthusiast, appreciated their transparency – they are what they are, pure community-driven gambles. Sandro Crypto, on the other hand, expressed concern over the speculative frenzy they incite, emphasizing the need for education and a focus on projects with genuine utility.

The conversation then shifted to the impact of platforms like Pump & Dump, which have democratized token launching. While acknowledging its role in simplifying the process, Your Crypto DJ expressed concern over the platform’s potential to drain liquidity, leading to short-lived tokens.

The panelists agreed that discerning quality projects amidst the meme coin deluge is crucial. Sandro Crypto highlighted the evolving role of KOLs, emphasizing the need for projects to move beyond superficial engagement and recognize the value of authentic community building. He cited the example of node sales, where KOLs with dedicated communities demonstrably drove significant investment.

Anndy Lian stressed the importance of content quality and transparency, urging KOLs to prioritize their audience’s financial well-being over short-term gains from shilling dubious projects. He argued that a KOL’s true value lies in their ability to empower their community with knowledge and guide them towards profitable, sustainable projects.

The discussion concluded with a reflection on the future of the KOL landscape. Your Crypto DJ emphasized the importance of authenticity and building a genuine connection with one’s audience. Sandro Crypto reiterated his call for education and a focus on long-term value, urging aspiring KOLs to delve deeper into the technology and educate their audience on the fundamentals of blockchain and cryptocurrency.

The panel served as a microcosm of the evolving KOL landscape in 2024. While meme coins and short-term gains continue to dominate the conversation, there’s a growing recognition of the need for substance, education, and a focus on long-term value. As the industry matures, the KOLs who thrive will be those who can adapt to this changing landscape, prioritize their community’s best interests, and provide genuine value beyond fleeting hype cycles.

Cointelegraph, Newtribe Capital, ABCDE Capital, and Myco organized this event in Singapore on 18 September during the Token 2049 week.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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