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Session 11: Global Advocacy and Narrative-Building for Startups

Session 11: Global Advocacy and Narrative-Building for Startups

Anndy Lian delivered a compelling speech titled “Global Advocacy and Narrative-Building for Startups.” The event was organized by the Mongolian Ministry of Economy and Development, the Asian Productivity Organization, and the Mongolian Productivity Organization. Lian’s session focused on practical strategies for startups to engage international stakeholders, leverage global platforms, craft cohesive narratives, measure advocacy impact, and learn from real-world case studies. Below, we explore the highlights and key points from his speech, distilled into a comprehensive guide for startups and ecosystem builders aiming to amplify their global presence.

Introduction: Setting the Stage

The event unfolded in Mongolia, a fitting backdrop for a discussion on emerging ecosystems, where Lian shared his expertise with an international audience. Known for his insights into entrepreneurship and innovation, Lian emphasized that advocacy and storytelling are not mere buzzwords but essential tools for startups to shape perceptions, attract investment, and drive growth.

His talk was grounded in practicality, offering actionable steps that attendees—whether startups, policymakers, or university representatives—could implement immediately. With a casual yet authoritative tone, Lian invited interaction, promising to pause for questions, making the session a dynamic exchange of ideas.

Why Advocacy Matters

Lian kicked off by underscoring the transformative power of advocacy. “It helps to shape the very big picture,” he said, noting that ecosystems with strong advocacy grow 25% faster than those without. Advocacy acts as a “growth multiplier,” boosting credibility and visibility among stakeholders. The outcomes are tangible: a 30% increase in foreign direct investment (FDI), enhanced job creation, and greater recognition. However, he balanced this optimism with realism, acknowledging challenges like limited outreach budgets, skeptical stakeholders, and data collection gaps. For startups, advocacy isn’t just about promotion—it’s about overcoming these hurdles to stand out in a crowded global market.

Engaging with Stakeholders

Lian broke down stakeholder engagement into three key groups: media, investors, and policymakers, each requiring tailored strategies.

Media Engagement

For global visibility, media is a startup’s megaphone. Lian recommended developing media kits with clear messages, quotes, and statistics, and hosting webinars with journalists to share localized stories—especially in trending sectors like fintech or AI. “Use nice hashtags,” he advised, to amplify reach, alongside pitching trends and offering exclusive founder interviews. These efforts, he claimed, can boost awareness by 50%. Additional tactics include partnering with regional outlets like E27, publishing impact reports, arranging startup tours, and creating video content for searchability.

Investor Engagement

Attracting capital is a priority, and Lian suggested virtual startup showcases to pitch investors cost-effectively. “Hustle virtually is a lot better than hustling with emails every day,” he quipped. Organizing pitch days, highlighting unicorn growth metrics, and sharing success stories—even aspirational ones—build trust. He encouraged planning investment events, launching ecosystem summits, and showcasing billion-dollar exits. For pitches, focus on ROI, exits, market traction, and unicorn potential, using visuals to keep investors engaged.

Policymaker Engagement

Policymakers shape the regulatory landscape, and Lian advised focusing on job creation—a universal governmental concern. Hosting roundtables, advocating for tax incentives, and aligning with national goals can win their support. “Share your data,” he urged, as startups often have insights policymakers lack. Proposing win-win strategies, like public-private funds, and keeping pitches concise (under five pages) with graphics can further strengthen ties. Innovation forums provide another entry point to align with governmental priorities.

Leveraging Platforms

Visibility hinges on the right platforms, both physical and digital. Lian highlighted global events like Token 2049, Web Summit, and CES as networking goldmines. “Pick one event per year if budget’s tight,” he suggested, emphasizing the value of hustling and connecting with “stranded VCs.” Digitally, platforms like Crunchbase, TechCrunch, LinkedIn, YouTube, and Medium offer cost-effective reach. The strategy? Prepare success stories, execute pitches, and target platforms aligned with your industry for maximum impact.

Building Narratives

A compelling narrative sets a startup apart. “Narratives win,” Lian declared, urging startups to craft unique stories that resonate emotionally with stakeholders. Identify unique strengths—like a robust talent pool—share your journey with growth data, and tie it to local culture for authenticity. Visuals (infographics, two-minute videos) and consistent branding (logos, colors, mission statements) boost engagement by 35%. Avoid pitfalls like exaggeration, generic messaging, or inconsistent branding, and back your story with authentic, defensible data.

Measuring Impact

Advocacy’s success lies in its measurability. Lian stressed tracking metrics to inform strategy and build trust. For media, use tools like Meltwater to monitor articles and backlinks; for capital, track FDI, VC deals, and job creation with PitchBook or Google Analytics. “Quantify the success,” he said, warning against inflated claims (e.g., mistaking visits for users). Regular surveys, scorecards, and event attendance dashboards provide deeper insights, ensuring efforts translate into tangible outcomes.

Case Studies: Real-World Inspiration

Lian brought his points to life with global examples:

  • Africa’s Digital Frontier: Leveraging Smart Africa, the region attracted $500 million in FDI, with 100+ media stories and 30% startup growth.
  • Chile’s Unicorn Surge: With government support and global accelerators, Chile birthed five unicorns, aiming for 10 by 2025.
  • Taiwan’s Tech Leadership: A tech powerhouse narrative drew $15 billion in FDI, with 20% AI startup growth.
  • New Zealand’s Green Story: Sustainability focus yielded 50% more clean tech coverage and $1 billion in green funding.
  • Portugal’s Startup Hub: Lisbon’s tech events drove a 40% VC deal increase, targeting $5 billion by 2025.
  • Canada’s AI Leadership: An AI strategy secured $10 billion, with a $15 billion goal by 2025.

These cases illustrate how tailored advocacy and narratives yield results, from FDI to media buzz.

Conclusion: A Call to Action

Lian wrapped up with a rallying cry: “Shape the future of innovation with your vision.” Advocacy shapes perceptions, stories engage stakeholders, and platforms boost visibility. His advice? Start now—pitch to a VC, host a webinar, refine your brand. For startups and ecosystem builders, the tools are clear: engage strategically, tell authentic stories, measure relentlessly, and draw inspiration from global successes.

As Lian put it, “If you have a good business idea, find someone to pitch it—do it right.” The time to build your narrative is now.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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Session 8: Building Blocks of a Globally Competitive Startup Ecosystem

Session 8: Building Blocks of a Globally Competitive Startup Ecosystem

Anndy Lian recently took the stage at an event in Mongolia to share his thoughts on what it takes to build a thriving startup ecosystem. His speech, “Building Blocks of a Globally Competitive Startup Ecosystem,” struck a chord with an audience from over 10 countries, offering a down-to-earth guide for anyone looking to make their mark in the startup world. Rather than rattling off a dry list of must-haves, Lian painted a picture of how regions can tap into their unique strengths while tackling the big challenges every startup faces. He zeroed in on four essentials—access to capital, skilled talent, solid tech infrastructure, and market reach— weaving them into a story that felt both practical and inspiring.

Kicking things off, Lian held up Silicon Valley as the gold standard. He described how it’s a powerhouse because it nails all four of those key areas, driving a huge chunk of its GDP and pulling in top talent and deep-pocketed investors from every corner of the globe. “Silicon Valley consistently gives birth to big companies and supports a thriving ecosystem,” he said, crediting its network of accelerators, incubators, and mentors. It was a vivid example that set the tone for his bigger point: other places can take these ideas and tweak them to fit their own realities.

When it came to capital, Lian didn’t mince words. “It’s the lifeline of startups,” he explained. “It fuels innovation and growth—without it, even the brightest ideas can stall out.” He threw out some eye-opening numbers, mentioning how global venture capital hit $120 billion in the last quarter of 2024, with AI startups grabbing a big slice of that pie. But he didn’t stop at venture funds. Lian talked up a whole range of options—angel investors, government grants, crowdfunding, even corporate cash—pointing out that crowdfunding alone raked in $5 billion last year. He brought it to life with the story of Stability AI, a London outfit that rode the UK’s funding scene to a $1 billion valuation. “Regional support can accelerate breakthroughs,” he said, driving home the idea that local resources matter.

But money’s only part of the equation. Lian quickly shifted gears to talent, warning that a shortage of skilled people could trip up even the best-funded startups. He gave a nod to Bangalore, where a massive tech workforce keeps innovation humming along at breakneck speed. “If you’re training people in AI or data science, you’re building the future,” he remarked. He also tipped his hat to Berlin, a city that mixes affordability with a creative vibe to draw in 200,000 tech workers. Lian’s advice? Team up with universities, lean on mentors, and embrace remote work to plug the talent gap. “Talent drives innovation,” he said, adding that today’s startups can hire from anywhere without being stuck in one spot.

Then there’s the tech side of things. Lian was all about infrastructure—think cloud computing and fast internet—predicting that by 2025, pretty much every startup will lean on cloud solutions to save money and move fast. He praised Singapore for leading the charge with its digital setup, making up for its small size with top-notch tech. He tossed out an example: Tracking.it, a startup using AWS to keep tabs on millions of APIs across 50 countries. “Cloud is a no-brainer—it powers rapid growth,” he said. For places like Mongolia, where connectivity might lag, Lian pushed for upgrades to keep startups in the game.
Market access came next, and Lian framed it as the bridge between startups and their customers—crucial for bringing in cash and scaling up. He noted how many startups now sell worldwide online, using e-commerce, partnerships, and digital ads to break through. India’s huge market caught his eye, though he admitted red tape can slow things down. “Market access doubles growth,” he said, sharing how Three GW Projects raised big money to push solar solutions into Europe and Africa. His take? Break into new markets smartly, with a plan that fits the local scene.

What really stood out was Lian’s push for customization. He made it clear that no two places are the same—Silicon Valley might rule in capital and talent, but Singapore shines with infrastructure, and Mumbai’s got a massive local market to tap. He saw potential in Africa’s mobile payment boom, even with its infrastructure hiccups, and urged Mongolia to find its own edge—maybe as a developer hub—while fixing what’s holding it back.

Lian didn’t let universities off the hook either. He told the story of Stanford, a startup breeding ground that’s added trillions to the GDP through its grads. “Universities aren’t just about education—they’re about connections and innovation,” he said. He gave shoutouts to MIT for its deep tech focus and global players like Tsinghua in China and India’s IITs, which tailor their programs to what’s needed locally. His call to action? Get academia and industry working hand in hand to turn research into real-world wins.
Scaling up globally, Lian said, takes both digital and physical groundwork. He pointed to Shopify’s e-commerce platform as a lean way to grow, though he admitted that stuff like logistics and office space can get tricky in pricey cities. His fix? Go hybrid or remote to keep costs down. Legal hurdles came up too—startups often stumble over rules when they expand. “Compliance enables scale,” he advised, suggesting local experts to smooth the way.

Tying it all together, Lian talked about balancing local roots with global ambitions. He brought up Check Point Software Technologies, an Israeli company that used military-grade R&D to dominate cybersecurity worldwide. Places like Africa and Southeast Asia, he said, are taking off by jumping on untapped markets and digital trends. “Leverage local for global reach,” he urged, pointing to Zepto’s rise in Mumbai as a playbook for going big.

Wrapping up, Lian left the crowd with a challenge: figure out what your ecosystem’s good at and team up with local players. “Partnerships and inclusivity drive surprises,” he said, inviting everyone to collaborate on solutions. His core message was crystal clear—master the essentials, adapt to your region, and use education and infrastructure to connect local ideas to global success. For entrepreneurs and policymakers alike, Lian’s insights are a roadmap worth following, proving that while every startup journey’s different, the building blocks stay the same.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Session 5: Global Frameworks for Startup Ecosystem Development

Session 5: Global Frameworks for Startup Ecosystem Development

Anndy Lian, a seasoned entrepreneur, recently delivered an insightful speech at the “Policy Ecosystem Development for Startups” event in Mongolia. Hosted by the Mongolian Ministry of Economy and Development, the Asian Productivity Organization (APO), and the Mongolian Productivity Organization, this gathering attracted representatives from over 10 countries. Lian’s session, titled “Global Frameworks for Startup Ecosystem Development,” explored critical topics such as establishing global benchmarks for startup-friendly policies, the role of international organizations, adapting best practices to local contexts, case studies of successful frameworks, and tools for cross-border collaboration.

The Case for Global Standards in Startup Ecosystems

Lian opened his session by underscoring the need for global standards in startup ecosystems—not as rigid mandates, but as a consistent mindset and approach to foster innovation. He supported this with compelling statistics: startups contribute 10-20% to the GDP of leading nations, and countries with clear startup policies see 15% higher venture capital (VC) funding. In Germany, for instance, startup policies boosted the ecosystem by 12% in 2024 alone. However, he cautioned that without such standards, startups face significant hurdles—60% cite inconsistent tax policies as a barrier to scaling, while weak intellectual property (IP) protection deters investors.

“Global standards ensure competitiveness, especially when attracting foreign direct investment (FDI),” Lian noted, highlighting how fragmented ecosystems lead to missed opportunities. His point was clear: a predictable, scalable environment is essential for startups to thrive, a theme that resonated throughout his speech.

Defining Startup-Friendly Policies

What makes a policy startup-friendly? Lian outlined five key areas: tax incentives, IP protection, funding access, regulatory ease, and talent mobility. He provided real-world examples to illustrate their impact:
Tax Incentives: Ireland’s 12.5% corporate tax rate has made it a magnet for startups.

  1. IP Protection: The EU’s patent system boosts investor confidence by safeguarding innovations.
  2. Funding Access: Singapore’s government grants and VC tax breaks create a fertile ground for entrepreneurship.
  3. Regulatory Ease: New Zealand’s one-day business registration process exemplifies simplicity.
  4. Talent Mobility: France’s tech visa program attracts skilled workers, enhancing innovation.

Lian emphasized that countries with balanced policies rank 20% higher in innovation metrics. Singapore, for example, saw its Ecosystem Value (EV)—a measure of startup economic impact—grow by 18% between 2021 and 2023 due to policy clarity. “Key areas that I really look at would be tax incentives, IP protection, funding, and regulatory ease,” he said, urging policymakers to benchmark these elements for success.

International Organizations as Catalysts

Lian highlighted the pivotal role of international organizations like the OECD and World Bank in shaping startup policies. The OECD, representing 38 countries that account for 39.8% of global GDP in 2024, assesses startup ecosystems and provides tailored recommendations. Its Program for International Student Assessment (PISA) evaluates skills like creative thinking and digital literacy, nurturing future innovators from a young age. Meanwhile, the World Bank’s ease-of-doing-business metrics help countries streamline regulations. In India, World Bank funding modernized agriculture, complementing the Startup India initiative’s efforts to simplify processes and boost funding.

The World Intellectual Property Organization (WIPO) also featured prominently. Lian cited a 2024 collaboration between WIPO, Israel, and Canada, launching an IP management clinic for women-led FemTech startups. This initiative, he noted, reflects how strong IP policies can increase investor confidence by 25%. “Organizations like the OECD and World Bank provide data-driven insights and best practices,” Lian explained, positioning them as vital allies for policy alignment.

Localizing Global Best Practices

While global standards offer a blueprint, Lian stressed the importance of adapting them to local contexts. “You cannot just take wholesale global policies and implement them,” he warned, citing cultural and political misalignments as risks. India’s Startup Seed Fund, for instance, tailored global funding models to its market, achieving a 20% higher startup survival rate. Similarly, Brazil’s policy adaptations doubled its startup density, a success Lian linked to his own investment in a Brazilian cryptocurrency company supported by local stakeholders.

He outlined a practical adaptation process:

  • Assess local needs using global benchmarks.
  • Engage stakeholders for feedback.
  • Pilot policies on a small scale.
  • Monitor outcomes, such as VC growth.

International organizations, he added, can provide technical assistance to minimize experimentation costs, ensuring policies align with local strengths.

Case Studies: EU and Israel

Lian presented two compelling case studies. The EU’s Startup Nation Standard, launched in 2020, harmonized policies across 27 member states, boosting startup funding by 15% within three years. Key focuses included talent retention and regulatory simplicity, though disparities between developed and lagging states underscored the need for localization. In contrast, Israel—dubbed the “Startup Nation”—invests 4.3% of its GDP in R&D, driven by the Israel Innovation Authority’s grants and incubators. In 2024, Israel boasted 863 active investors and a 15.8% rise in tech valuations, despite challenges like geopolitical tensions.

“Government funding sparks ecosystem growth,” Lian observed, drawing lessons from Israel’s R&D emphasis and the EU’s regional coordination. Both ecosystems saw 10-20% growth in 2024, validating their approaches.

Tools for Cross-Border Collaboration

Cross-border collaboration, Lian argued, is essential for a global startup network. He outlined five tools:
Bilateral Agreements: The 1985 US-Israel Free Trade Agreement spurred a 15% rise in cross-border funding through joint R&D.

  • Visa Programs: Adopted by 70% of OECD countries, these enhance talent mobility, though 40% face visa delays—Estonia’s digital platforms offer a solution.
  • Funding Platforms: Israel’s Startup Nation Central connects 7,200 startups to global capital, increasing VC deals by 30%.
  • Policy Sandboxes: South Korea’s fintech sandbox accelerates policy adoption by 20%, reducing risks.
  • Innovation Networks: Platforms like Startup Europe boost cross-border exits by 15% through knowledge sharing.

A standout example was the Israel-Luxembourg collaboration, which evolved from automotive innovation to AI in 2024, forging 10 new partnerships. “Targeted collaboration amplifies ecosystem strengths,” Lian noted.

The Future of Startup Policies

Looking ahead, Lian predicted a shift toward AI-driven policies and sustainability. Estonia’s AI tools, like those powering Starship’s autonomous delivery robots, exemplify this trend. He also highlighted growing interest in clean tech, generative AI, and crypto startups—sectors his firm plans to prioritize in 2025.

“The goal is to be inclusive and innovative,” he said, urging policymakers to embrace data-driven reforms.

Conclusion: Building a Global Startup Future

Anndy Lian’s speech offered a roadmap for nurturing startup ecosystems. Global benchmarks, supported by international organizations, provide a foundation, but success hinges on local adaptation and collaboration. From the EU’s coordinated policies to Israel’s R&D focus, his case studies showcased actionable strategies.

As he concluded, “Let’s build a global future together,” Lian encouraged stakeholders to leverage these insights, fostering sustainable, innovative ecosystems worldwide. His call to action—rooted in data, practicality, and optimism—resonates as a blueprint for the next generation of startup success.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j