How important is whitelisting for the success of NFTs?

How important is whitelisting for the success of NFTs?

Whitelisting typically means that a crypto wallet address has been pre-approved for the minting of NFTs on specific dates and times

In a typical Silicon Valley startup, you look to start with an innovative product or service and then match that to customer demand, testing out your hypothesis with an MVP (minimal viable product) before seeking to scale up the business backed by VC funds.

The VC model seemed in decline during the crypto ICO boom years in 2017/18, when an ambitious whitepaper and an impressive founding team and advisors were enough to gain token investment.

But nowadays, as the world of DeFi, the metaverse and NFTs all usher in the Web3 world, that’s certainly not enough. Projects need to have purpose and be community-led, in a real sense, in terms of both governance and tokenomics.

As Maggie Hsu, partner at top crypto VC Andreessen Horowitz pointed out regarding the nature of Web3 projects earlier this year, “It means having a strong community, not just being “community-led” or “community-first,” but also being community-owned, blurring the distinction between owner, shareholder, and user. What allows for long-term success in Web3 is a clear purpose, having an engaged and high-quality community, and matching the right organisational governance to that purpose and community.”

That being said, how does the current practice of whitelisting, allowing early pre-sale access to NFT and DAOs, square with this Web3 vision? When there is an opportunity from being lucky enough to be whitelisted to make a significant short-term profit, is that right from the longer-term view of the project.

What is whitelisting?

Before we get into the expert discussion, let’s briefly consider the focus of this article. Whitelisting was introduced in the NFT space near the end of 2021 after NFT enthusiasts identified a critical issue during the launch of new projects.

Also Read: NFTs: The good, the bad, and the future

Before the concept of whitelisting became popular, NFT projects with a lot of hype were usually ‘botted’ on the mint day by NFT whales (people who hold large amounts of crypto), leaving little to nothing for retail investors. Using trading bots allows the whales to buy the NFTs before community members have a chance to buy.

As explained in the NFT Examiner, whitelisting is when a specific crypto wallet has been approved for minting a specific NFT.

“As an example, Neo Tokyo is a project where participants have to pass a test to become eligible to mint a Neo Tokyo Identity NFT. If they solve the challenge, they are added to the whitelist, allowing the participant to mint the highly sought after NFT. Without being on the whitelist, buyers could attempt to mint the NFT, but the transaction would fail.”

In the NFT world, whitelisting typically means that a crypto wallet address has been pre-approved for the minting of NFTs on specific dates and times.

Furthermore, due to the high demand for these projects, particularly on the Ethereum blockchain, there were usually ‘gas wars’, with transaction fees reaching thousands of dollars, which was a bad look for the NFT sector and hampered user adoption.

In addition, pre-approved users on the whitelist can spread out their minting so that they are not all transacting simultaneously, avoiding a sudden spike in transaction prices caused by demand. Most new NFT projects layout their whitelisting requirements on their respective

Discord servers, with different tasks and assignments ranging from chatting to a certain level, posting fan art, promoting the project on social media platforms, etc.

In some ways, it’s an evolution of the practice of ‘bounty campaigns’ used in the days of ICOs in 2017/18 to market token offerings by offering giveaways in return for tweets and Facebook likes to help promote the coin offering.

The lure of big profits

Of course, the popularity of getting yourself invited onto an NFT or DAO whitelist isn’t just about being part of an exclusive community, to be part of a long term Web3 project; for too many people simply a chance to make a quick buck.

In his video explainer on the power of whitelisting, YouTuber ‘_DB’ points out that if you get access to a pre-sale token, it usually sells between US$10 to US$20 or even US$30, though how much can vary according to the amount of hype behind a project; with a limit in the amount of pre-sale tokens typically set between US$1,500 to US$2,000.

The new NFT drop from the High Sloth Society (HSS) of 10,000 Elite Sloths recently organised a public sale that was sold out in 29 minutes for US$1.2 Million.

Also Read: 3moji aims to transform the way NFTs are used in metaverse with its composable avatars

The High Sloth Society NFTs started their public sale at noon UTC on the 28th of April. Then on the next day, they sold another 1,000 pieces at 0.08 ETH each at their whitelisting event.

“The High Sloth Society is a group of people that are no longer interested in money but want to focus on what money cannot buy. By owning a high sloth, the users are granted the opportunity to have a direct interest in the ancient artefacts. The Korean National Treasure is just the first one,” Leon Kim, Core Contributor of HSS, said.

What’s the benefit for the community?

The purpose of whitelisting serves two core purposes. The first relates to the fact that if you are going to have any degree of success, you need to build a community around a project. Achieving this involves driving online engagement through social media.

And using a whitelist is an excellent way to do this. For the user, it’s a way of getting preferential access to a project, providing an incentive for a community to rally around a project.

“It can be a really good way to start getting people again, like talking about things on social media, retweeting, commenting, sharing pictures, all that sort of thing, because if you if you make things obvious, then you’ll get like, you’ll get some pretty good organic traction,” confirmed Ben Baldieri, Director of a Web3 tech consultancy Disintermediate Ltd.

The future for whitelisting

The whitelisting method currently dominating the NFT space is relatively new. Therefore, while it’s successfully prevented botted NFT project launches and conserving gas fees, they need to be used with the community in mind.

BigONE Chairman Anndy Lian said, “While the whitelisting practice was founded on good intentions, it has been tainted by some bad actors in the NFT space; this ranges from over-stringent requirements for being considered for a whitelist to some Discord server moderators giving out multiple whitelist spots to their family and friends.”

“I believe that commonly agreed best practices for the NFT space are the logical next step forward to ensure all participants’ safety and security in this exciting marketplace. NFTs have a lot of potential as their utility develops from collectibles to allowing fans to connect directly with artists and creators and their role to prove ownership in the metaverse and GameFi projects. But as things move quickly, we need to ensure we get the balance right in such a fast-changing technology,” Lian added.

 

Original Source: https://e27.co/how-important-is-whitelisting-for-the-success-of-nfts-20220512/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Korea NFT Projects Should Embrace Community To Build Success, Says BigONE Exchange’s Anndy Lian

Korea NFT Projects Should Embrace Community To Build Success, Says BigONE Exchange’s Anndy Lian

Speaking at the 1st Korea Blockchain Conference (KBCC) on February 15, 2022, the Chairman of BigONE Exchange Anndy Lian underlined the importance of a powerful online community to securing the success of any NFT project.

 

As well as the obvious boom in NFT artwork, and in Korea the use of NFTs to promote K-pop, Lian said the growth in the use of NFTs to connect fans and artists through all-access type membership was notable: “Whether it’s to get closer to your favorite UFC fighter or singer these are hot trends in the market right now driven by the power of community.”

 

Another form of community where we are going to see the growth of NFTs is around meme coins, he added: “That kind of utility is really powerful because they have the community backing them you know, so they will have the benefit of starting their NFT project with a few hundred thousand users right at the start.” It was for this reason, due to the strength of their community, that Lian added that he saw these big communities as personally worth investing in.

 

In terms of Korea’s leading role in blockchain innovation Lian told the panel audience that from his experience, talking with corporations such as Samsung and Hyundai, as well as senior Government officials, the key players are all very mindful of the importance of blockchain technology for the country’s future. “It’s not simply about creating decentralized data storage but how this technology will be embedded in our lives, enabling the automation of all aspects of the economy for the benefit of all citizens.”

The panel titled ‘Blockchain Technology, Innovation And Opportunity’ was led by Jenny Zheng (Bybit, NFT BD Lead), Anndy Lian (BigONE Exchange, Chairman), Davy Goh (Passion VC, CEO), and Joe Lu (Origin Storage, Partner), and Hwang Byung-sun (Big Bang Angels, CEO).

The event’s opening session was given by HS88 Chairman Kim Ho-seong. The session ended with a speech by Won Hee-ryong, a member of the People’s Power, and Lee Sang-ki, the Korean representative of the World Blockchain Organization (WBO).

KBCC was designed to help the growth and development of the blockchain industry. The event aims to let the South Korean audiences know more about the technology by bringing foreign experts to share their experience.

About BigONE Exchange

 

BigONE is a global cryptocurrency exchange that provides a platform for trading various cryptocurrencies. It was founded in 2017 and registered in the Netherlands. The group operates in Russia, Brazil, Vietnam, Seychelles, Singapore, Japan, and Indonesia, providing marketing, investment, and blockchain technology research & development. Further information here.

 

Contact:

Name: Linda

Email: [email protected]

Website: www.big.one

 

 

 

Original Source: https://www.marketwatch.com/press-release/korea-nft-projects-should-embrace-community-to-build-success-says-bigone-exchanges-anndy-lian-2022-03-07

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Forkast News: Why DeFi holds the key to metaverse success

Forkast News: Why DeFi holds the key to metaverse success

A profound shift is underway in online culture, writes Anndy Lian of BigOne Exchange. Here’s how decentralized finance might one day power the NFT and metaverse economy.

Visa buying a CryptoPunk NFT for around $150,000 recently may be the first sign that these unique digital assets are starting to be taken seriously for commerce. Up until now, the sale of these “non-fungible” assets has been associated with high-priced artwork, but Visa’s purchase, while also about art, is really about promoting their expertise to businesses in the field of using NFTs for commerce. Indeed, in a report, coinciding with the CryptoPunk purchase, Visa states a longer-term vision: “While the prices of individual NFTs fluctuate, fascinating use cases for NFTs are still emerging and the groundwork is being laid for the long-term utility of NFTs.”

One such use case led by big consumer brands from Facebook to Coca Cola is the use of NFTs in the virtual world, called the metaverse. Indeed, if you heard the news that Facebook is about to launch its own crypto wallet Novi (which is — in true metaverse fashion — interoperable with other wallets) then you may also recall it’s also due to work with NFTs as well as stablecoins.

What you may not know is that Facebook’s CEO Mark Zuckerberg sees the future of the global social network in the metaverse. Indeed, Zuckerberg recently said that within five years Facebook would be a “metaverse company,” while Satya Nadella, Microsoft’s CEO, said they were investing in the “enterprise metaverse.” Simply put, whoever can integrate NFTs and payment with the metaverse may well lead the biggest change in online culture and economy since the birth of the web in the 1990s. This view is also supported by David Raszucki, head of the US$50 billion Roblox Corporation, who sees the emergence of the metaverse as profound a shift as the invention of the internet and the World Wide Web.

Certainly, it’s along those lines in terms of potential of the wider metaverse, coupled with the key role of NFTs that software developer Alethea AI, which claims to have created the world’s first “intelligent NFT,” recently raised US$16 million in funding to create a metaverse populated by its bots. The NFTs that will fill the metaverse will be talking, intelligent NFTs (iNFTs) created by Alethea: machine-learning bots that can have human-like conversations.

“Alethea’s thesis is that NFTs will provide a definitive property rights infrastructure for the emerging Metaverse driven by interactive and intelligent Avatars,” according to the company. “The AI infrastructure built by Alethea will serve as the underlying connective tissue to enable NFTs to ‘come alive’ as interactive media assets, with personality traits, preferences and real-time interactive capability.”

In a recent interview in The Verge, Zuckerberg laid out his vision of a metaverse bringing “enormous opportunity to individual creators and artists; to individuals who want to work and own homes far from today’s urban centers; and to people who live in places where opportunities for education or recreation are more limited. You can think about the metaverse as an embodied internet, where instead of just viewing content — you are in it.”

Of course, anyone who’s watched The Social Network, or has seen how Facebook can do harm through manipulating its online users’ behavior, is certainly going to wonder if the metaverse is going to be in safe hands with Facebook. As Tim Sweeney, CEO of Fortnite maker Epic Games famously once remarked: “This metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they will become more powerful than any government, and be a god on Earth.”

Supporters of a thoroughly decentralized metaverse, where NFTs play a pivotal role in facilitating the DeFi (decentralized finance) necessary for this meta-project to come into being, gathered recently at the Paris-based ETH event EthCC. Key speaker Ben Lakoff , co-founder of NFT-protocol Charged Particles, led discussion of the need for permissionless, trustless financial services with a high transaction rate for a metaverse to function optimally. The metaverse would also necessitate a large amount of data to be stored and unaltered, where blockchain technology comes into play.

Lakoff underlined this point to the audience, connecting DeFi and identity in his presentation: “NFTs as identity, as a DeFi passport, this on-chain credit scoring — all of these things kind of mixed together. We can start to see how these things play together in a very, very unique way that paved the way for Web 3.0.” Lakoff became particularly passionate when talking about NFTs as financial products able to hold other tokens. “You have your NFT that acts as a basket, owning all of these different types of assets,” he explained, adding that baskets could contain social tokens and interest-bearing assets, as well as enabling easy transfer to another individual’s portfolio.

Certainly, there are many aspects of the metaverse to be figured out before the vision becomes a reality. Matthew Ball, a venture capitalist who wrote a key article about the metaverse in early 2020, also makes this point. A lot of the pieces of the jigsaw must come together before the metaverse can take shape, with Epic Games’ popular “Fortnite” game possibly the nearest to that future available right now, says Ball.

Putting aside the technological challenges of an “always on” environment capable of supporting thousands if not millions of people online in the same virtual space at the same time, what is certain is that a DeFi financial architecture involving NFTs is likely to be key to its success, what you might call the “MetaverseFi.”

Looking at the current cryptocurrency landscape for clues on what form these decentralized products and services might take in the metaverse it’s worth returning to the real world. Take the accelerating mainstream adoption of cryptocurrencies, and greater financial institutional involvement. From the legalization of Bitcoin in El Salvador, the implementation of crypto payments in PayPal, to the reformation of the Dogecoin Foundation to push its crypto payment potential, the trend is clear. At the same time, as we’ve seen over in the U.S. with the Infrastructure Bill inclusion of provisions on crypto, and the European Commission’s proposed Regulation on Markets in Crypto Assets (MiCA), there’s a parallel push for greater regulation from the government.

Clearly, any key players in creating the metaverse which includes large corporations like Facebook and Epic Games are going to have to be compliant with these emerging DeFi crypto regulations when creating its decentralized payment systems.

In an in-depth look at the prospects for a metaverse, U.K.-based blockchain VC company Outlier Venture has found the the need to have a crypto-decentralized core is paramount: “It needs its own economy and currencies native to it, where value can be earnt, spent, lent, borrowed or invested interchangeably in both a physical or virtual sense and most importantly without the need for a government.”

However, while the metaverse may reside in the virtual world, I believe its use of NFTs and DeFi to bring it to life are firmly rooted in the real world. The dream of an open metaverse is a motivating vision that engages individuals and attracts corporations, but if it’s going to include people from all around the world from Beijing to Boston, it’s also going to have to contend with the impact that increased government scrutiny and regulation will have on DeFi.

 

AUTHOR PROFILE: ANNDY LIAN

Anndy Lian is chairman of BigOne Exchange, a trading platform registered in the Netherlands. Anndy is a business strategist with over 15 years of experience in Asia, and he has worked in various industries for local, international and publicly traded companies. Anndy is also currently the chief digital advisor at the Mongolian Productivity Organisation.

 

Original Source: https://forkast.news/why-defi-holds-key-to-metaverse-success/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j