The Road Ahead for Play-To-Earn Games – Thought Leaders

The Road Ahead for Play-To-Earn Games – Thought Leaders

The success of the pay-to-earn gaming sector, led by Axie Infinity, has taken a bit of a knock recently with the recent $600 million hack of their Ronin bridge. Up until this news play-to-earn games threatened to take a slice out of the multi-billion dollar video gaming market by allowing users to earn money for completing game objectives. Investments in such projects have surged drastically this year. Earlier this year we reported that Solana Ventures, FTX, and Lightspeed recently announced the formation of a $100 million joint GameFi fund, which FTX followed up with a $2bn fund of its own. Web3 venture capitalists BITKRAFT and Galaxy Interactive each announced over $400 million in investment funds aimed at the space. While tech giant Microsoft’s $69 billion takeover of Activision Blizzard, the publisher of Call of Duty and World of Warcraft, was the largest acquisition in gaming history. And according to one expert, over six out of every ten gamers want the chance to exchange their virtual assets for a currency that could be used across various platforms.

Source: ‘7 business models for web3 games,’ Sophia Weng, Medium

Does Axie Infinity’s market leading success (gross income of $781.6 million for the third quarter of 2021, and its token price all-time high of $155 by the end of 2021), now look under threat following the hack? In fact, its user engagement (measured as daily active users: DAUs) was already in decline 40% from its peak last November.  Taken together, does this mean the hype around this emerging sector is overblown? Consider some of the key adoption barriers acknowledged by BITKRAFT. These include the slow speed afforded by Ethereum, used by most crypto gaming platforms, the associated high costs of buying NFTs thanks to high gas costs on Ethereum, not to mention its environmental impact. But perhaps more tellingly from a growth perspective is the fact that few large game developers have ventured in the space. A key obstacle is the key play-to-earn nature of the innovative gaming model itself: “It is a difficult sell to switch from a model where 100% of in-game economy sales go to developers to one where a much larger percentage of transaction volume is earned by the player community.” In other words, this means developers have less control of in-game economies in a decentralized ecosystem, where community ownership is baked in.

Rasa Petuch, Head of Growth at Block Games, which is based at West Palm beach in Florida, in an interview with BigONE said she believed the basic obstacle right now in play-to-earn gaming, was remembering it was first and foremost about gaming. And that in order for the play-to-earn games industry to grow, there needed to be an influx of regular gamers, whereas at the moment users were engaging primarily to earn rather than to play, and with developers concentrating on small games focusing on the tokenomics rather than the game itself. “Traditional gamers are not here yet”, because for one thing, the games are not here “and many traditional gamers are skeptical and not really crypto native”, Petuch said.

She added that she thought that play-to-earn gaming would really change when there were really quality games in the sector that are fun to play with. “That was one point I was thinking about, the other is about console games. They are not ready for blockchain yet and they are a big part of the gaming industry overall. So that kind of limits that you know, potential audience as well as many players you know, love playing console games, too. And these, like big console companies, they seem pretty skeptical,” Petsch pointed out. Indeed, during an Electronic Arts’ recent earnings call, CEO Andrew Wilson suggested that while the market for NFTs and play-to-earn was still early, it did point to the future development of gaming. “The play-to-earn or the NFT conversation is still really, early..there’s at some level, a lot of hype about it. I do think it will be an important part of the future of our industry on a go-forward basis,” Wilson added.

Talking about Shatterpoint, Petuch said their new play-to-earn game, she said the issue wasn’t so much about getting the word out, but that the general level of trust and skepticism was proving difficult to overcome: “I think people are excited and they want to see new products coming out. What’s difficult, in my opinion, is if you’re trying to build a big quality game, it takes time, right? So, then the challenge is to keep people engaged for a long time, while you still have no game to show them. But I think it’s all doable.

“It’s all about community anyway. And yeah, allowing, you know, people who decide to be a part of your community to like really to be that part. And like, you know, share like in-game art and share decisions and like, talk to them and have some of the NFT sales in between and kind of keep it moving. I think you have to be open and honest with where things are. Because, yeah, there’s like a lot of scams out there,” Petuch added.

In an interview with BigONE Federico Gallucci, CEO & Founder at gaming studio Deep Monolith based in Turin, which specializes in play to earn games said gamers are still reluctant to understand the value of NFTs, as in game assets, because they see them as game producers trying monetize even more. As a gaming developer himself Gallucci said part of the problem was that blockchain gaming is “not sophisticated enough” for an experienced gamer who is used to high quality games. “But I think that it’s only a matter of time before gamers start to realize that it’s good for gaming and that this technology can bring awesome improvements,” he added.

A key area for growth in play to earn is around esports, suggested Gallucci: “This is a huge opportunity because you know, there are thousands of people who are gamers and fans that follow esports, but currently this is only restricted to the biggest development studios where they have a ton of cash and can afford to spend a bigger reward.” But the adoption of crypto technology could be a “disrupting point” allowing multiple developers to offer big prizes. “I think that’s the way it’s gonna break through, It’s through esports,” he concluded.

Chairman of BigONE Exchange, Anndy Lian, said despite the problems for users caused by the Axie Infinity hack the level of demand showed the play to earn sector was still growing, even as the general market for NFTs was slowing down compared to 2021, with Axie topping $4 billion in all-time NFT sales in February. “I believe that there is plenty of potential for the growth of play-to-earn games that has yet to be tapped into. For example, the election of a new President in South Korea may pave the way for legislation allowing in-game tokens to be converted into cash.” Lian said he agreed with the assessment of esports as a new avenue which would allow smaller studios to win a slice of the action. “It’s time the dominance of the large gaming studios and console makers had a shake-up. Play-to-earn isn’t just good for gamers but also for up-and-coming developers who want a new way to compete on a more level playing field.”

 

Original Source: https://www.securities.io/the-road-ahead-for-play-to-earn-games-thought-leaders/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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“Let’s Defy to DeFi”: Anndy Lian, Crypto Thought Leader Shares Insights with Blockreview.net

“Let’s Defy to DeFi”: Anndy Lian, Crypto Thought Leader Shares Insights with Blockreview.net

By now, we have all heard about cryptocurrencies. It is a digital currency that is secured by cryptography. Many cryptocurrencies are decentralized networks based on blockchain technology. A new spin-off from the decentralized economy is called “decentralized finance” or commonly known as DeFi. 

Basically, DeFi leverages decentralised networks to transform old financial products into trustless and transparent protocols. DeFi lending & borrowing platforms allow their users to supply and lock their funds into smart contracts from there other users can borrow and pay interest. Smart contracts make all these possible, allowing automated and open finance to transact with a bank in the middle. 

This “trustless” model has its pros and cons. 

Anndy Lian will share his views on Defi. He is an early adopter & thought leader in cryptocurrency and blockchain and currently the Advisory Board of Hyundai DAC, the blockchain arm of the South Korean carmaker. 

 

1. In your own words, give us an overview of what is DeFi?

DeFi is “Decentralized Finance”. This term has been the talking point at the start of 2020 and it has grown to a market cap of $15 billion according to Coin Gecko. In very simple terms, DeFi is a combination of traditional finance and decentralised technologies. 

It is poised to be the start of a new financial era where it aims to be self-managing and is open to everyone who wants to be on it. It does not require everyday users to place trust in it, unlike the traditional financial system where the trust is placed on the bank to take care of the money deposited and the government to maintain the monetary value. 

 

2. Recently, the supply of wrapped bitcoin has increased significantly. To what extent do you think Bitcoin (and bitcoin holders) in particular are driving the growth of DeFi? Are they a major part of DeFi’s growth?

Big whales are always more careful with their money, they normally hold only BTC, early on if they want to participate in the liquidity mining they have to deposit their BTC to ETH and other Ming tokens to participate which most of them think it’s risky. Yes, I think the use of WBTC pair mining will boom the Defi market in certain extend.

According to the data released today(the 2nd day of Uniswap Liquidity Mining), 50% of the miners used WBTC/ETH pair in the initial mining, and most of them are big whales.

The DeFi market is no longer the same market we see in 2019 or early this year before small investors can make a big profit in the market, now as the APY drops and gas increases, it favours the whales more. And small investors are forced into the secondary market.

The good thing about this is the market/volume grows, the bad thing is the DeFi is not that DeFi any more.

 

3. Conversely, are the opportunities provided by DeFi encouraging people to invest more in bitcoin?

Sure it will.

Firstly, as I mentioned before, now the DeFi market favours the whales more, small investors can not even make their ends meet after paying skyrocketed gas fees. So they are forced out from the DeFi mining game and move to the secondary market. As we all know trading Waited for 7 hours, nothing is done.tokens on the secondary market is very risky so many might just trim back to bitcoin(cause bitcoin price will also rise if more WBTC mining pools opens).

Secondly, as big whales they will keep on selling whatever coins they mined and swap them to bitcoin.

Thirdly, as the market as a whole, more and more bitcoins will be locked up which will bring another bull market for bitcoin.

However, all of these above happens only when WBTC liquidity mining succeed. So far we can see Uniswap locked up 750 million dollars on their second day of liquidity of which half is from WBTC/ETH pool, but we can also hear many complain of the market that the APY is much lower than before(compared to Sushiswap, Moonswap or Sakeswap). It’s only the beginning let’s go forward and see what’s gonna happen.

 

4. What, in your view, would happen to DeFi if the price of bitcoin crashed significantly/collapsed? Would DeFi struggle to grow or survive? And what would happen to Bitcoin if DeFi collapsed?

Most of the “Value” coins will go zero if the price of bitcoin crashed significantly/collapsed. One thing is for sure: no coin(maybe tiny shit coins can) can survive if bitcoin collapse. Even 10 years later the Blockchain industry is gone bitcoin is here to stay.

Well, Bitcoin is still bitcoin whatever DeFi live or die, just like the universe will still be there non matter the earth exploded or not.

 

5. Do you see DeFi and Bitcoin becoming more or less interrelated in the future? In what ways might their relationship change?

Defi could go big or disappear but Bitcoin is here to stay. There are no doubts about this. But I do hope to see new players coming into the challenge bitcoin supremacy. With challenges, there are improvements. This is what’s lacking in today crypto space.

 

Meanwhile, “Let’s Defy to DeFi”– Defy current financial norms to embrace the new DeFi economy. 

 

 

About Anndy Lian

Anndy Lian is an intergovernmental blockchain thought leader, a best selling book author, investor and crypto advocate. He is currently appointed as the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group where he looks after the governance and compliance aspects of the business. 

Anndy is driving the crypto and blockchain agenda with governments and businesses and is a known figure in this segment. He plays a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region and is also part of the Gyeongsangbuk-do Blockchain Special Committee, Government of Republic Korea, helping the province to grow using blockchain technologies.

 

About Blockview.net

Blockreview.net started as a platform for crypto and blockchain enthusiasts who want to monitor and understand the market better. Users can monitor the trends in the market and review the coins and exchanges activities. 

You can find out its rank, price, market cap, history, volume and other things. You have all the information about the cryptocurrencies right at your fingertips. We have since added a news and media section to share impactful news on the industry. 

“Let’s review the blocks together!”

 

 

 

Original Source: https://blockreview.net/news/anndy-lian-crypto-thought-leader-lets-defy-to-defi/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Citiesabc Interviews Anndy Lian, Author, Blockchain Thought Leader On Bridging Blockchain Between Business & Governments

Citiesabc Interviews Anndy Lian, Author, Blockchain Thought Leader On Bridging Blockchain Between Business & Governments

Anndy Lian is an Inter-Governmental Blockchain Adviser, Book Author, Investor and Board Member.

Anndy Lian is a global thought leader and an all-rounded business strategist with more than 15 years of experience in Asia. He has provided advisory across a variety of industries for local, international & public listed companies. Anndy played a pivotal role in not-for-profit and quasi-government linked organizations. An avid supporter for incubating start-ups, Anndy has investments in a few health-related companies. He believes that what he is doing through Linfinity and blockchain technology currently will revolutionise and redefine traditional businesses.

Anndy Lian Interview focus

1. An introduction from you: education, professional background
2. Asia is one of the most dynamic regions in the world. You have been working in Singapore and South Korea, which are at the forefront of technological development. How do you see this dynamic in the region and especially in these two countries?
3. There is no doubt that governments and organizations need to better understand blockchain and your company is keen to make that vision a reality. Can you tell us more about Linfinity and its mission?
4. Blockchain is one of the fundamental technologies of the 4IR with a lot of potential but we are still in the theoretical stage. Many countries are lagging behind in R&D and there is a lack of awareness about blockchain. Working with governments and businesses, can you share with us your thoughts on what is the general approach to blockchain?
5. You have written ‘Blockchain Revolution 2030’ and very active as a blockchain writer. Can you tell us about your work as an author and how you see blockchain intertwined with traditional industries?
6. Blockchain technology combined with AI is a powerful setup that can create really innovative and interesting solutions for many of our current challenges, such as leveraging trust in technology, digital identity, etc. At the same time, it also raises some concerns in some sectors. including governments and users. How do you see this?
7. Cryptocurrencies are becoming more and more mainstream. Countries are developing CBDCs, there are thousands of different digital currencies, companies use them to raise money through ICOs and, more recently, STOs… How do you see the cryptocurrency industry right now, especially the evolution from ICOs to STOs?
8. From your experience working with governments, advising companies and your knowledge about blockchain and emerging technologies, what would be your advise to governments and companies and what do you expect about the future of blockchain?

Anndy Lian Key Takeaways

· About Anndy Lian’s background and education. I am originally from Singapore but I have spent a great part of my life in working and living in various cities across Asia, including Hong Kong, Taiwan and, especially, Seoul in South Korea. I started my journey in blockchain a few years ago. I joined the government area of blockchain research because of the rising scams and frauds that there were in the blockchain space so I became an advisor to the government. This role and expertise provided me an invaluable insight into the blockchain technology and in management. I was appointed recently to the Hyundai DAC blockchain research branch as an advisor. I am also an investor in different startups and companies building solutions through blockchain technology.

· About working in Asia and the economic development in Singapore, South Korea regarding blockchain. I always wanted to learn more and become an expert in something that would harness the power to change the future and blockchain came about just in the right time so I made myself go out of my comfort zone in Singapore and travel to places where blockchain was trending. When I started in blockchain, I saw a lot of fraud and scams in the blockchain space and I thought it was damaging the technology and its future. I first started as an advisor in the private sector but I soon saw that the only way blockchain can really become widespread is if governments accept it. So that is what drove me to work hand-in-hand with and to advise governments.

·  On the governments’ stance on blockchain and Linfinity’s role. Linfinity started in 2017. One thing to note is that even though we are a blockchain-focused company, we never did an ICO or anything like that, not even in the hectic 2018 ICO year where it seemed like it would be the easiest option to get funding. We struggled a bit in the beginning but we didn’t want to do anything that would eventually harm the company.

We have worked with different countries advising them about how to implement functional blockchain platforms and, especially, blockchain technology in supply chain systems. What I learned during that time is that working for governments is much more important than working for the private sector as we can really help a whole country to step up and improve their systems. It is very satisfying to do it. That is ultimately our goal with Linfinity, we want to help the adoption and widespread literacy about blockchain and cryptocurrencies.

·  About blockchain adoption and government approach. From a country standpoint, they are talking about the implementation of blockchain solutions in the near future. COVID-19 is actually speeding up research and accelerating the implementation of blockchain-based solutions and that’s really good news, there are positive vibes around the possibilities. I feel like one of my responsibilities is to push the agenda of these countries further and help other countries that are not as receptive to blockchain and change my mind regarding this technology. Fortunately, most of the countries are starting to understand blockchain without cryptocurrencies, as a standalone technology. In fact, if you talk about cryptocurrencies, governments are reluctant to discuss them further due to regulatory hurdles and legacy systems that dominate the financial industry.

Not all countries have the same approach to blockchain and cryptocurrencies. Singapore and South Asia countries, for example, are really keen to research and are more open to implementing blockchain and cryptocurrencies solutions.

· About ‘Blockchain Revolution 2030’ book and your work as an author. Governments, companies and organizations want to be more efficient and there are politicians, which are important for blockchain, that believes that blockchain can do a lot to make legacy systems more efficient, transparent and secured.

Typically, whenever a technology comes up, governments eventually pick up and explore how that technology works and what that technology can do for them and its potentiality. And they have taken that approach with blockchain. I have been approached by governments with these very questions about blockchain. Normally, governments try to see these solutions in place and invite businesses to try them out. The Filipinas example is quite interesting. We were asked by the Filipino government how to implement a blockchain solution to make the export supply chain more efficient as they were losing revenue. We proposed a solution and many businesses from Filipinas step up, attracted by the idea. And I think this is a success story.

· Blockchain technology and AI: Challenges and opportunities. Based on what I see, AI is really going to help our daily lives. There is an ongoing smart city project in which they use AI to improve their citizens’ lives greatly. In fact, AI is the core technology behind the project. I had the chance to talk to the people in charge of the project and I was asking questions about cybersecurity and the right way to implement AI. I was also dropping the benefits of using blockchain in that project because it can actually boost AI with an extra layer of cybersecurity and trust.

One thing I have learned is that blockchain can only do so much, it is the collaboration and combination of different technologies that will change the world.

· How do you see the cryptocurrency industry right now, especially the evolution from ICOs to STOs? I believe that South Korea is a strategic country between Japan, China and the gateway to South Asia. That’s why I think cryptocurrencies took hold there. Today, the main use of cryptocurrencies is trading. There are hundreds of crypto exchanges and there are many traders who make money from cryptocurrencies, speculate on its price and use it as a trading product and I think this will stick with us for the long term. However, I don’t see cryptocurrencies just for their trading capabilities. The regulations will have a major impact on cryptocurrencies, making them a more mature market and helping the industry attract investors and more users. Tokenization is, in fact, much more than trading cryptocurrencies. Companies are already exploring the idea of ​​tokenizing their assets and using tokens to reward employees, investors, and consumers. In short, the cryptocurrency industry will look like a commercial product for a while, but as governments start to take a closer look at it and pass regulations, it will help make the market more mature.

Anndy Lian Biography

Anndy Lian is an Inter-Governmental Blockchain Adviser, Book Author, Investor, Board Member

Anndy Lian is a global thought leader and an all-rounded business strategist with more than 15 years of experience in Asia. He has provided advisory across a variety of industries for local, international & public listed companies. Anndy played a pivotal role in not-for-profit and quasi-government linked organizations. An avid supporter for incubating start-ups, Anndy has investments in a few health-related companies. He believes that what he is doing through Linfinity and blockchain technology currently will revolutionise and redefine traditional businesses.

Anndy Lian is currently the founder and CEO of Linfinity, a company that manages the total supply chain using Blockchain Technology. We establish such a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

In parallel, Anndy Lian currently serves as the Advisory Board Member for Hdac (Hyundai DAC) Technology, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian advises the company on the token economy and governance matters.

He is also the author, together with co-authors, Park Young Sook and Shawn Hamnison and published by Kyobo Book Centre, the largest bookstore chain in South Korea, of Blockchain Revolution 2030. Blockchain Revolution 2030 is a comprehensive review of the birth, principles, industrial and institutional issues, status and future of the “blockchain” that will become the foundation technology of the 4th industrial revolution.

Anndy Lian has also been advisory to China-ASEAN Business Alliance (CABA), engaging with government leaders and policymakers of various countries through roundtables and policy briefings and offer views and recommendations on behalf of its members on trade and economic issues/policies affecting them especially on the ASEAN–China Free Trade Area as well as other schemes under the ASEAN-China dialogue relations and ASEAN Economic Community.

Prior to that, he was the Council Head, South East Asia at Korea Horse Industry Council, a subsidiary of the Ministry of Agriculture, Forestry and Fisheries of the Republic of Korea. This department’s aim was to presentee the right policy directions and alternatives for nurturing and supporting the horse industry. It was established on November 28, 2011, to promote the balanced development of the economy and enhance the quality of life of the people by establishing the development base of the horse industry and strengthening its competitiveness.

Anndy Lian Links and sources

https://www.linkedin.com/in/anndylian/

https://anndy.com/

https://www.crunchbase.com/person/anndy-lian

https://medium.com/@anndylian

https://twitter.com/anndylian

http://eapo-tokyo.org/team/anndyl/

http://www.digitaljournal.com/pr/3851649

https://www.youtube.com/channel/UC9_AJmXg1s0Z-1E41555lJg

https://www.openpr.com/news/1879799/catching-up-with-anndy-lian-inter-governmental-blockchain

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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