Markets on edge as jobs data, currency shifts, and crypto milestones shape the week

Markets on edge as jobs data, currency shifts, and crypto milestones shape the week

7 February 2025 marks a pivotal moment for global markets as investors grapple with a confluence of critical economic indicators, shifting currency dynamics, and transformative developments in the cryptocurrency space. Wall Street traders are on edge, awaiting the release of US non-farm payroll data that could illuminate the Federal Reserve’s next move on interest rates, while the Japanese yen surges to its highest level since early December, buoyed by hawkish comments from a Bank of Japan official.

Meanwhile, Amazon’s disappointing profit projections send ripples through after-hours trading, and the cryptocurrency market sees increased institutional engagement alongside significant regulatory milestones. As a journalist deeply attuned to the pulse of global finance, I believe this week underscores the intricate balance between risk and opportunity, with profound implications for investors, policymakers, and the broader economy.

Let’s begin with the US jobs data, which has become the focal point for Wall Street traders. The non-farm payroll report is more than just a snapshot of employment trends; it is a critical barometer for the Federal Reserve’s monetary policy trajectory. A weak print could reignite expectations for further interest rate cuts, providing a much-needed boost to risk assets and potentially alleviating some of the pressure on equity markets.

Conversely, a stronger-than-expected report might temper hopes for additional easing, reinforcing the Fed’s cautious stance on inflation. The stakes are high, particularly as Wall Street also anticipates a revision to previous job growth figures—a development that could further complicate the Fed’s decision-making process.

The interplay between these data points highlights the fragility of the current economic recovery, with markets hanging on every decimal point. From my perspective, the Fed faces an unenviable task: balancing the need to support growth while guarding against inflationary pressures. A misstep here could have profound consequences, not just for the US economy but for global financial stability.

The new norm: Stabilising global risk sentiment in a volatile market

Beyond the jobs data, the broader US market landscape offers mixed signals. The MSCI US index edged higher by 0.4 per cent, with the Consumer Staples sector outperforming at 0.9 per cent. This resilience in defensive sectors suggests that investors are hedging their bets, seeking safety amid uncertainty.

At the same time, US Treasury yields ticked upward, with the 10-year yield rising by 1.6 basis points to 4.43 per cent and the 2-year yield climbing by 2.5 basis points to 4.21 per cent. These modest increases reflect a market grappling with the potential for higher interest rates, even as the US Dollar Index consolidated its recent losses with a slight 0.1 per cent uptick.

Gold, often seen as a safe-haven asset, saw its upward momentum persist, albeit with a slight 0.4 per cent pullback, as it continued its march toward the US$2,900 per ounce mark. These movements paint a picture of a market in flux, with investors seeking refuge in traditional safe havens while cautiously navigating the shifting sands of monetary policy.

On the global stage, the Japanese yen’s appreciation to its highest level since early December is a development worth noting. The currency’s gains were spurred by comments from Bank of Japan (BOJ) board member Naoki Tamura, who made a compelling case for higher interest rates. This hawkish stance contrasts sharply with the BOJ’s historically dovish policies, signaling a potential shift in Japan’s monetary strategy. The yen’s strength is a double-edged sword: while it bolsters the purchasing power of Japanese consumers and importers, it poses challenges for exporters and could dampen economic growth.

From my vantage point, Tamura’s comments are a bold move, reflecting the BOJ’s growing confidence in Japan’s economic recovery. However, the central bank must tread carefully, as premature rate hikes could undermine the fragile progress made in combating deflation. The yen’s appreciation also has broader implications for global currency markets, potentially influencing the relative strength of the US dollar and other major currencies.

Shifting gears to the commodity markets, Brent crude oil hovered just below US$75 per barrel, weighed down by concerns over President Trump’s proposed tariffs on China. These tariffs, if implemented, could reduce global crude demand, particularly from one of the world’s largest oil consumers. At the same time, Trump’s pledge to boost US oil output adds another layer of complexity, potentially offsetting the impact of sanctions on Iran. This delicate balance between supply and demand dynamics underscores the geopolitical risks embedded in the oil market.

As a journalist, I find it striking how political decisions in one corner of the world can ripple through global commodity markets, affecting everything from energy prices to inflation expectations. The mixed performance of Asian equities and the flat outlook for US equity index futures further highlight the uncertainty permeating global markets, as investors grapple with these intersecting forces.

Turning to the cryptocurrency space, this week brought several notable developments that reflect the sector’s growing maturity. JP Morgan’s latest eTrading survey revealed a significant uptick in institutional engagement with cryptocurrencies, with 13 per cent of the 4,200 surveyed institutional traders actively trading digital assets, up from nine per cent in 2024.

This increase aligns with the launch of US Bitcoin ETFs in January 2024 and the remarkable 120 per cent surge in Bitcoin prices over the course of the year. The contrast with 2023, a period marked by the fallout from the FTX collapse, is stark. The recovery and subsequent growth in 2024 underscore the resilience of the crypto market and its ability to attract institutional capital.

However, it’s worth noting that 71 per cent of surveyed traders still have no plans to trade cryptocurrencies, down from 78 per cent the previous year. This cautious stance suggests that while the crypto market is gaining traction, significant barriers to adoption remain, including regulatory uncertainty and concerns about volatility.

What startup should I start based on market trends in 2025?

The survey also highlighted the relative importance of various technologies, with artificial intelligence extending its dominance, followed by APIs. Blockchain, while still a distant third at six per cent (down from seven per cent last year), remains a critical technology for the crypto ecosystem. The decline in blockchain’s perceived importance is intriguing, particularly in light of the SEC’s recent launch of a Crypto Task Force website aimed at clarifying regulations for digital assets.

This initiative, which focuses on token classification and compliance, is a step in the right direction, providing much-needed guidance for market participants. Similarly, Franklin Templeton’s bid to launch a new crypto index ETF signals growing institutional interest in diversified crypto exposure. These developments are emblematic of the broader trend toward mainstream acceptance of digital assets, even as challenges persist.

In my view, the cryptocurrency market is at a pivotal moment. The increased institutional engagement and regulatory clarity are positive signs, but the sector must continue to address concerns about transparency, security, and systemic risk. The lessons of the FTX collapse and other high-profile failures must not be forgotten.

As the crypto ecosystem evolves, it will be crucial for regulators and industry players to work collaboratively to build a framework that fosters innovation while protecting investors. The golden age of crypto, as some have dubbed it, is within reach, but it will require careful navigation of the complex interplay between technology, regulation, and market dynamics.

To conclude, this week’s developments paint a picture of a global financial landscape marked by uncertainty and opportunity. From the anticipation surrounding US jobs data to the yen’s resurgence and the evolving dynamics in the cryptocurrency space, the forces shaping markets are multifaceted and interconnected.

As a journalist, I remain cautiously optimistic about the future, but I am mindful of the risks that lie ahead. The path forward will require vigilance, adaptability, and a commitment to balancing innovation with stability. The global economy stands at a critical juncture, and the decisions made in the coming months will reverberate for years to come.

 

Source: https://e27.co/markets-on-edge-as-jobs-data-currency-shifts-and-crypto-milestones-shape-the-week-20250207/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Empowering Creators in Web3: Unlocking New Avenues for User Engagement – A Panel Discussion at Taipei Blockchain Week 2024

Empowering Creators in Web3: Unlocking New Avenues for User Engagement – A Panel Discussion at Taipei Blockchain Week 2024

This article summarizes a panel discussion from Taipei Blockchain Week on “Empowering Creators in Web3: Unlocking New Avenues For User Engagement.” Moderated by Anndy Lian, an intergovernmental blockchain expert. The panel featured Alex Casassovici (Founder of Azarus), Gemmy Wong (Crypto YouTuber, Gem Gem Crypto), and Giu Comia (KOL). The discussion centered around creator successes, Web3 user conversion, platform strategies, and advice for newcomers.

Community Building and User Acquisition:

Giu Comia highlighted the Philippines as a prime example of successful community building in Web3, emphasizing the popularity of video creation and the potential for large-scale user acquisition. He shared a success story of helping a Japanese project onboard 450,000 users in a short period during a bear market. Addressing concerns about lower investment levels from Southeast Asian users, Comia argued that mass adoption with smaller contributions from a large user base is preferable to a smaller group of high-value investors. He believes this approach fosters global adoption and simplifies compliance.

Leveraging Platform-Specific Strategies:

Gemmy Wong shared her success story of growing her YouTube channel by focusing on search engine optimization (SEO) and incorporating relevant keywords into her content. She advised smaller creators to focus on specific keywords to improve searchability and visibility. Wong also highlighted the importance of identifying the right platforms for engagement, noting that while she found success with individual direct messages (DMs), managing larger platforms like Discord proved challenging. She emphasized the value of targeted content that caters to specific search queries, citing examples like “top 5 projects to check out.”

Creating Engaging Experiences and Fostering Loyalty:

Alex Casassovici discussed Azarus’s success in creating engaging experiences through interactive livestreams and reward systems. He cited the example of a show that garnered 200,000 concurrent viewers, demonstrating the power of real-time engagement and incentivization. Casassovici emphasized the importance of providing value to both creators and viewers, enabling creators to monetize their content and viewers to earn rewards for their participation. He believes this creates a strong feedback loop that fosters loyalty and encourages further engagement.

Converting Web2 Users to Web3:

Anndy Lian agreed that converting Web2 users to Web3 requires the right product and approach. Comia stressed the importance of clear communication and relatable content, moving beyond complex concepts to showcase tangible benefits and real-world applications. Wong echoed this sentiment, emphasizing the need for a “buddy system” to guide newcomers through the onboarding process and address their concerns. She shared personal anecdotes of converting friends and family by patiently explaining the benefits and opportunities of Web3. All panelists agreed that relatability and trust are key factors in successful conversion. Comia added that focusing on the right projects and partners is crucial, as not all conversions are positive, and some can lead to negative experiences.

Platform Preferences and Strategies:

When asked about the best platform for Web3 engagement, Casassovici highlighted the importance of creating seamless experiences that integrate directly within existing platforms. He emphasized the need to avoid disrupting user flow and provide value within the context of the platform where users are already engaged. He mentioned Azarus’s focus on Twitch and YouTube as key platforms for their work. Wong and Comia both acknowledged the reach and virality of TikTok as a powerful tool for attracting new creators and users to the Web3 space.

Advice for New Creators:

The panelists offered valuable advice for aspiring Web3 creators. Comia encouraged newcomers to focus on consistent content creation, emphasizing the importance of showing up regularly and building a following over time. Wong advised creators to be patient and focus on research and learning, attending events and connecting with the community. Casassovici stressed the importance of authenticity and engagement, stating that success in Web3 is not solely about follower count but about creating meaningful interactions and building a strong community. Anndy highlighted the importance of genuine engagement over superficial metrics. He added that creators should focus on projects they believe in and avoid promoting projects solely for financial gain.

Key Takeaways:

  • Community is King: Building strong communities is essential for Web3 success.
  • Relatability and Trust: Converting Web2 users requires relatable content and building trust.
  • Platform Strategy: Choosing the right platform and integrating seamlessly is crucial.
  • Authentic Engagement: Genuine interaction trumps vanity metrics.
  • Patience and Persistence: Building a successful Web3 presence takes time and effort.

The panel discussion provided valuable insights into the evolving landscape of Web3 and the opportunities it presents for creators. By focusing on community building, user engagement, and platform-specific strategies, creators can unlock new avenues for growth and contribute to the mass adoption of Web3 technologies.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

How Influencers and Content Can Onboard More People onto Web3: Insights from Taipei Blockchain Week 2024

How Influencers and Content Can Onboard More People onto Web3: Insights from Taipei Blockchain Week 2024

The Taipei Blockchain Week 2024 brought together some of the brightest minds in the blockchain and Web3 space to discuss the future of the industry. One of the standout panels of the event was titled “How Influencers and Content Can Onboard More People onto Web3”, featuring a diverse group of panelists:

  • Anndy Lian, Intergovernmental Blockchain Advisor
  • Dan, representing Retail DAO
  • Andrew Weiner, VP of WEEEX Global
  • Emily Lai, CMO of HYPE

The discussion was lively, insightful, and packed with actionable advice on how influencers and content creators can help bridge the gap between Web2 and Web3, making blockchain technology more accessible to the masses. Below, we’ll explore the key takeaways and quotes from the panelists.


The Role of Authenticity in Influencer Marketing

One of the first topics discussed was the importance of authenticity in influencer marketing. Andrew Weiner emphasized that the biggest mistake in influencer marketing is working with influencers who don’t genuinely use or believe in the product they’re promoting. He stated:

“The worst mistake you can make with influencer marketing is getting people to say something good without them authentically using it. Today’s consumers want to see and be educated on how things actually work, not just be sold to.”

This sentiment was echoed by Dan, who shared his approach as a content creator. He explained that he only promotes projects he believes in and ensures transparency with his audience:

“If a company approaches me, I first have to find out if they’re going to be around in a few years. I also make it clear to my audience when content is sponsored. Authenticity is key.”

The panelists agreed that audiences are becoming increasingly savvy and can easily spot inauthentic endorsements. For Web3 projects, building trust through genuine engagement is far more effective than flashy but hollow marketing campaigns.


Community First: The Foundation of Web3 Success

Anndy Lian brought a unique perspective as both an investor and advisor. He stressed the importance of community-driven projects, stating that the strength of a project’s community often determines its success:

“I don’t look at the product first; I look at the community. If the community is strong and genuinely engaged, that’s a good sign. Projects that focus on building a real community will always have a better chance of succeeding.”

He also highlighted the pitfalls of working with influencers who have a short-term mindset, noting that some influencers are quick to sell their tokens, which can harm the project and its community:

“The worst kind of influencers are those who sell early. If you’re bullish on your project, you should hold and support it. A strong community and long-term commitment are what drive success.”

This focus on community was a recurring theme throughout the panel. Emily Lai summarized it well:

“At the end of the day, it’s not just about the go-to-market strategy. Consumers and communities need to genuinely want to engage with and use the product. That’s what creates lasting momentum.”


The Marketing Funnel for Influencers: Different Types for Different Stages

The panelists also discussed the different types of influencers and how they fit into the marketing funnel. Anndy Lian broke it down into three stages:

  1. Awareness Stage:
    At this stage, projects can work with influencers who have large followings, even if their engagement is low or their content is less authentic. The goal is to create noise and get the project on people’s radar.
  2. Engagement Stage:
    Here, projects should collaborate with influencers who have a more engaged audience, even if their reach is smaller. These influencers can help build trust and drive meaningful interactions.
  3. Conversion Stage:
    Finally, projects need to work with high-integrity influencers who have built trust with their audience over time. These influencers can drive conversions and long-term loyalty.

Anndy explained:

“There’s no one-size-fits-all solution. You need to work with different types of influencers at different stages of your project. But ultimately, the goal is to build a community that’s real and engaged.”


The Challenges of Onboarding New Users to Web3

One of the biggest challenges in the Web3 space is onboarding new users, especially those unfamiliar with blockchain technology. Dan, who creates educational content for retail traders, shared his insights:

“The problem with getting people into DeFi is that it’s too complicated. There are too many steps, too many things to remember, and too many ways to lose money. It has to be a gradual process.”

He explained that his most popular content is often educational, such as tutorials on how to use platforms like Coinbase or how to navigate decentralized finance (DeFi). By breaking down complex topics into simple, actionable steps, he’s able to attract and retain a wider audience.


East vs. West: Differences in Influencer Marketing

The panel also explored the differences between influencer marketing in Asia and the West. Andrew Weiner noted that in the West, cryptocurrency has historically been viewed with skepticism, which has shaped the way content is created:

“In the West, crypto was a boogeyman for years. Now, the narrative is shifting, and people are more open to learning about these products. Educational content is crucial for onboarding new users.”

In contrast, Anndy Lian pointed out that in Asia, marketing strategies are often more aggressive and creative. He mentioned the prevalence of referral programs and multi-level marketing (MLM) models in the region, which can be highly effective in driving adoption:

“In the Chinese-speaking market, a lot of projects use referral or MLM strategies to onboard users. It’s very different from the West, where these methods are less common.”


Creativity in Influencer Marketing: Standing Out in a Crowded Market

As the Web3 space becomes increasingly competitive, creativity in marketing is more important than ever. Andrew Weiner shared an example of experiential marketing, which he believes is the next frontier:

“We recently partnered with Michael Owen, a world champion soccer player, to create unique experiences for our users. Instead of just giving away USDT, we’re offering opportunities to attend exclusive events, like coaching sessions or live games. These types of experiences are far more engaging and memorable.”

Anndy Lian added that some projects are even exploring unconventional platforms like OnlyFans to reach new audiences. While this approach may not be suitable for every project, it highlights the importance of thinking outside the box.


The Future of Influencer Marketing in Web3

As the panel wrapped up, the speakers shared their thoughts on the future of influencer marketing in the Web3 space. Emily Lai emphasized the need for authenticity and trust:

“The highest-tier influencers are those who have built trust with their audience over time. In a crowded market, trust is what sets you apart.”

Dan highlighted the importance of education:

“Educational content is key to onboarding new users. The more we can simplify and demystify Web3, the more people we can bring into the space.”

Finally, Anndy Lian reiterated the importance of community:

“At the end of the day, it’s all about the community. A strong, engaged community is the foundation of any successful Web3 project.”


Conclusion

The panel at Taipei Blockchain Week 2024 provided valuable insights into how influencers and content creators can help onboard more people onto Web3. From the importance of authenticity and community to the need for creativity and education, the discussion highlighted the many facets of effective marketing in the blockchain space. As the industry continues to evolve, these strategies will play a crucial role in driving adoption and building a more inclusive Web3 ecosystem.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j