AI at work: How it is powering new careers in a transforming market

AI at work: How it is powering new careers in a transforming market

AI isn’t just changing jobs, it’s creating them. From coding and logistics to creative design and product innovation, millions of new roles are emerging as humans and machines collaborate. Corporate venture studios and AI-powered workflows are turning ideas into opportunities, proving that the future of work is about teaming with AI, not competing against it.

People love to spin scary tales about artificial intelligence. Machines taking over, jobs disappearing, humans left scrambling. While some roles will inevitably change or fade, this narrative misses the bigger picture. AI isn’t just a disruptor; it’s a turbo boost for the economy, creating new sectors, job types, and ways companies operate, from corporate venture studios to AI-powered workflows. At its core, AI complements human intelligence, enhancing productivity and opening opportunities for engineers, product specialists, creatives, and strategic thinkers.

The numbers back this optimism. The World Economic Forum predicts that by 2030, AI and related technologies could create 170 million new jobs globally, even if 92 million roles are displaced, netting a gain of 78 million positions. McKinseY. highlights that AI adoption will expand the demand for junior, tech-fluent talent by up to 20% in N01th America, generating 20-50 million new roles in sectors like healthcare, pharmaceuticals, and tech. Startup activity and innovation hubs in established companies are driving much of this growth.

Startups, coding, and machine learning: New career avenues

Between 2024 and 2025, AI-focused startups alone are expected to generate millions of jobs worldwide, especially in coding and machine learning. While certain traditional roles may shrink, the economy overall benefits from higher productivity, diversified outputs, and opportunities for reskilling.

AI is reshaping legacy sectors like supply chains. Automated predictions, smart routing, and invention management are creating new roles rather than eliminating them. Jobs now include AI analysts for logistics, automation specialists, human-AI team leads, and strategists managing digital workflows. By offloading repetitive tasks to AI, employees focus on strategy, problem-solving, and innovation, enhancing both productivity and work-life balance.

AI in consumer products and services

In sectors like retail, travel, and creative industries, AI is revolutionising product development, personalisation, and customer engagement. Companies such as Walmart and Expedia use AI for stock predictions and personalised user experiences, generating roles in product management, design, AI integration, ethics, and creative operations. AI doesn’t replace human judgment; it amplifies it, creating opp01tunities for innovation-driven cai·eers.

Corporate venture studios: Innovation at scale

Corporate venture studios blend big-company resources with startup agility, turning ideas into new businesses rapidly. Al accelerates this process, enabling studios to launch more ventures without bloating teams. Examples include Indosat Ooredoo Hutchison’s AI-powered energy management and Andrew Ng’s AI Fund, which helps AI-centric startups scale quickly. These setups employ coders, product managers, marketers, designers, and analysts, turning Al-enabled innovation into tangible jobs.

The human-AI partnership

The real spark comes when AI collaborates with human expertise. AI excels at analyzing data, simulating scenarios, and automating tasks, while humans provide creativity, ethics, and strategic vision. Together, they accelerate product development, improve outcomes, and foster innovation at scale. Corporate venture studios harness this partnership to generate new business models and roles, demonstrating that AI is an enabler rather than a threat.

With over 1,000 venture studios globally driving AI innovation, and AI expected to impact 86% of companies by 2030, workforce preparation is crucial. Schools and companies must train employees in AI literacy, critical thinking, creativity, and people skills. The future of work isn’t humans versus machines; it’s humans and AI collaborating to create jobs, foster innovation, and transform industries.

Conclusion: AI as opportunity, not threat

AI is no monster; it’s a catalyst for growth, job creation, and economic transformation. Venture studios and corporate innovation hubs are proving that technology combined with human ingenuity generates real, sustainable opportunities. By investing in training, collaboration, and strategic AI adoption, businesses and workers alike can thrive in this evolving landscape, building a future where human potential and machine power drive shared success.

 

 

Source:

https://hrme.economictimes.indiatimes.com/news/learning-and-development/ai-the-engine-of-job-creation-in-a-transforming-economy/124231708

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2025 (APAC)

Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2025 (APAC)

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these influencers!

Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 

Brands, Organizations & StartupsSign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today!

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn prestigious digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today!

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today!

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patented algorithm that takes a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us todayTo find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

 

Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2025 (APAC)

Thought Leader (Ranking) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards
Steve Nouri
AI4Diversity
Contact Steve Nouri
NFT, Generative AI, RPA
Kalilur Rahman
Contact Kalilur Rahman
Agile, Big Data, Analytics
Prof M Nazri Muhd
MyFinB & Vector Scorecard (Asia-Pac) Group| Centre for AI Innovation (CE.A.I)
Contact Prof M Nazri Muhd
AI, Digital Transformation, Predictive Analytics
Alvin Foo
Chain Valley Capital
Contact Alvin Foo
Arpita (Mukherjee) Pamnani
Axis Bank
Professor M.S. Rao, Ph.D.
MSR Leadership Consultants India
Contact Professor M.S. Rao, Ph.D.
Business Strategy, Leadership, Entrepreneurship
Harjeet Khanduja
Reliance Jio
Contact Harjeet Khanduja
Recruiting, HR, Culture
Dr. Mehmet Yildiz
Digitalmehmet
Contact Dr. Mehmet Yildiz
Design Thinking, Mental Health, Health and Safety
Ravit Jain
The Ravit Show
Contact Ravit Jain
Generative AI, Analytics, AI
Jane Anderson CSP
Jane Anderson Consulting
Contact Jane Anderson CSP
Sales, Personal Branding, Social
Vidusha Nathavitharana
Luminary Learning Solutions Private Limited
Contact Vidusha Nathavitharana
Management, Health and Wellness, COVID19
Kashyap Kompella
RPA2AI Research
Contact Kashyap Kompella
RPA, AI, Cloud
Amenallah Reghimi
RegASK™
Contact Amenallah Reghimi
FinTech, Procurement, AI
Anndy Lian
Mongolian Productivity Organization
Contact Anndy Lian
Blockchain, Digital Disruption, Business Strategy
Ashley Galina Dudarenok
ChoZan
Contact Ashley Galina Dudarenok
Marketing, Digital Disruption, Business Strategy
Praveen Singh
CyberPWN Technologies
Contact Praveen Singh
National Security, Privacy, Cybersecurity
Dr. Sunil Kumar Vuppala
Ericsson
Contact Dr. Sunil Kumar Vuppala
Emerging Technology, IoT, HealthTech
Samiran Ghosh
unblox Solutions
Contact Samiran Ghosh
Cryptocurrency, Emerging Technology, Blockchain
Arthur Carmazzi
Directive Communication International (Asia) PTE LTD
Contact Arthur Carmazzi
Culture, Mental Health, Change Management
Prof. Marek Kowalkiewicz
QUT (Queensland University of Technology)
Contact Prof. Marek Kowalkiewicz
Robotics, Generative AI, AI
Robin Tommy
Tata Consultancy Services
Contact Robin Tommy
AR/VR, EdTech, Sustainability
Gokul Alex
KPMG India
Contact Gokul Alex
Open Innovation, Blockchain, Quantum Computing
Dr Mark van Rijmenam
The Digital Speaker
Contact Dr Mark van Rijmenam
Metaverse, Blockchain, NFT
Sanghamitra Dhar
Contact Sanghamitra Dhar
NFT, SportsTech, Metaverse
Dr. Mazlan Abbas
FAVORIOT
Contact Dr. Mazlan Abbas
IoT, Innovation, Smart Cities
Dr Stacey Ashley
Stacey Ashley
Contact Dr Stacey Ashley
Change Management, Coaching, Management
Roger Smith
Care MIT
Contact Roger Smith
Education, IT Operations, Security
Prof.(Dr.) Sanjay Rout
Innovation Solution Lab
Contact Prof.(Dr.) Sanjay Rout
Open Innovation, Mergers and Acquisitions, PropTech
Keith Keller
Global Social Media Coaching
Contact Keith Keller
Social, Marketing
Pradeepta Mishra
Data Safeguard Inc.
Contact Pradeepta Mishra
Predictive Analytics, Analytics, Construction
Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.]
Cyber Law Consulting (Advocates & Atorneys)
Contact Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.]
Legal and IP, Privacy, International Relations
Luke Jamieson
www.LukeJamieson.live
Contact Luke Jamieson
Design, Future of Work, SportsTech
EUR ING. Ts. Sukor Zainal CEng FIMarEST CMarEng
EFTECH ENERGY SOLUTIONS
Contact EUR ING. Ts. Sukor Zainal CEng FIMarEST CMarEng
Engineering, Data Center, Project Management
Sameer Paradkar
NTT Data
Contact Sameer Paradkar
Data Center, Design Thinking, Open Innovation
Avdhesh Kumbhar
Global Business Hub
Contact Avdhesh Kumbhar
Startups, Sales, Public Relations
Friska Wirya
Fresh by Friska
Contact Friska Wirya
Change Management, Personal Branding, Careers
Marie-Claire Ross
Trustologie
Contact Marie-Claire Ross
Health and Safety, Management, IT Leadership
Aarron Spinley
Field Bell Institute
Contact Aarron Spinley
Marketing, Customer Experience, Lean Startup
Steve Tunstall
Contact Steve Tunstall
Apoorv Durga, Ph.D.
Real Story Group
Contact Apoorv Durga, Ph.D.
Marketing, Customer Experience, Digital Transformation
Richard Turrin
Contact Richard Turrin
FinTech, Construction, Blockchain
Rahul Sasi
CloudSEK
Contact Rahul Sasi
Risk Management, Cybersecurity, Big Data
Aditya Khullar
Adani Digital Labs
Contact Aditya Khullar
Privacy, Risk Management, Cybersecurity
Navin Manaswi
WoWExp
Contact Navin Manaswi
AR/VR, Retail, Startups
Sally Foley-Lewis
Sally Foley-Lewis
Contact Sally Foley-Lewis
Coaching, Management, Leadership
Chirag Kapadia
TACTPRO CONSULTING PRIVATE LIMITED
Contact Chirag Kapadia
PropTech, InsurTech, Finance
Vishal Bhandari
Software Solutions
Contact Vishal Bhandari
Design, IT Operations, IT Strategy
DV Abhang,C.P.M.,CPSM
Ram Ratna Group
Contact DV Abhang,C.P.M.,CPSM
Procurement, Supply Chain, ERP
Ratan Jyoti
Ujjivan Small Finance Bank
Contact Ratan Jyoti
Privacy, Blockchain, Cybersecurity
Siobhán (Shiv-awn) McHale
DuluxGroup
Contact Siobhán (Shiv-awn) McHale
HR, Future of Work, Culture
Mayur Joshi
Riskpro Management Consulting Private Limited
Contact Mayur Joshi
Risk Management, EdTech, SportsTech
Sandeep Nath
RENEWALism
Contact Sandeep Nath
Mental Health, Health and Wellness, Future of Work
Dr Ram Kumar G, PhD
Volvo Group
Contact Dr Ram Kumar G, PhD
Risk Management, Privacy, Cybersecurity
Khairul Anwar
DT LEADERSHIP
Contact Khairul Anwar
PropTech, Design Thinking, Open Innovation
Chenthil Eswaran
Aspire Systems (India) Pvt. Ltd
Contact Chenthil Eswaran
PropTech, ERP, CRM
Dr. Ken Ip
Asia MarTech Society
Contact Dr. Ken Ip
Big Data, Generative AI, AI
SHARAT CHANDRA
EmpowerEdge Ventures
Contact SHARAT CHANDRA
GovTech, Blockchain, FinTech
Chris Luxford
The ASPIRE! Group, LLC
Contact Chris Luxford
Sales, Customer Experience, Leadership
Rajesh Dhuddu
PwC
Contact Rajesh Dhuddu
Blockchain, Telecom, Cryptocurrency
Yaroth Chhay
ACLEDA Bank Plc.
Contact Yaroth Chhay
Security, Recruiting, Privacy
Monica Jasuja
Contact Monica Jasuja
Product Management, FinTech, Finance
Adj. Professor Jason Lau
Crypto.com
Contact Adj. Professor Jason Lau
Privacy, Cryptocurrency, FinTech
Santhakumaran Atmalingam ACXS
CX Expert Asia
Contact Santhakumaran Atmalingam ACXS
Customer Loyalty, Design Thinking, Healthcare
Adjunct Professor Dr Louise Mahler CSP
Federation University Australia
Contact Adjunct Professor Dr Louise Mahler CSP
Personal Branding, Sales, Diversity and Inclusion
Bobby Varanasi
Matryzel Consulting, Inc
Contact Bobby Varanasi
Future of Work, Quantum Computing, Digital Disruption
Vijay Raghunathan
Fluffy Muffins
Contact Vijay Raghunathan
Digital Twins, Agentic AI, Generative AI
Biren Parekh
CRISIL Limited
Contact Biren Parekh
FinTech, Project Management, EdTech
Murad Salman Mirza
Multiple Global Publications
Contact Murad Salman Mirza
HR, Culture, Agile
Anish Lalchandani (He/Him)
Anish Lalchandani
HR, Future of Work, Leadership
Nivarti Jayaram
Societe Generale Global Solution Centre
Contact Nivarti Jayaram
Agile, DevOps, Culture
Bhavana BP
LET ME LISTEN
Contact Bhavana BP
Recruiting, Education, Mental Health
Aditya Mukherjee
Synchrony
Contact Aditya Mukherjee
Risk Management, Cybersecurity, Predictive Analytics
Donald Allen
dacybersecurity.com
Contact Donald Allen
Marketing, Cybersecurity, EdTech
Gihan Perera
Contact Gihan Perera
Digital Disruption, Change Management, Leadership
Puteri Sofia Amirnuddin
Taylor’s University
Contact Puteri Sofia Amirnuddin
EdTech, Education, AR/VR
Danielle Stein Fairhurst
Plum Solutions
Contact Danielle Stein Fairhurst
Analytics, Management
Sameer Dhanrajani
AIQRATE advisory & cosulting
Contact Sameer Dhanrajani
Analytics, AI, Business Strategy
Neeraja Ganesh
Freelancer
Contact Neeraja Ganesh
Engineering, Education, Diversity and Inclusion
Govardhana Miriyala Kannaiah
Contact Govardhana Miriyala Kannaiah
Cloud, Startups, Digital Transformation
Gerardus Blokdyk
Contact Gerardus Blokdyk
FinTech, Innovation
Sandeep Raut
Going Digital
Contact Sandeep Raut
Big Data, SportsTech, Analytics
Gordon Donovan
SAP
Contact Gordon Donovan
Procurement, Supply Chain, Finance
Prabhu Pathak
Contact Prabhu Pathak
Entrepreneurship, Management
Rejo Francis
Zee Entertainment Enterprises Limited
Contact Rejo Francis
COVID19, Digital Disruption, Business Continuity
Saurabh Gupta
Frogo
Contact Saurabh Gupta
Big Data, Product Management, Mental Health
Irshad Saifi
Contact Irshad Saifi
Project Management, Cybersecurity
Y Lakshmi Prasad (AI, ML, GenAI, LLM)
Brane Enterprises Ltd
Contact Y Lakshmi Prasad (AI, ML, GenAI, LLM)
Analytics, Predictive Analytics, HealthTech
Akanksha Sharma
STL – Sterlite Technologies Limited
Contact Akanksha Sharma
CSR, Ecosystems, Sustainability
Venkatesh Rajamani
tryScrum
Contact Venkatesh Rajamani
Agile, Design, Careers
Alan Mihalic SCCISP CISM CISSP ISSAP ISSMP
IoT Security Institute
Contact Alan Mihalic SCCISP CISM CISSP ISSAP ISSMP
Smart Cities, IoT, Security
Shaweta Berry
Mahanadaya Universal Consultancy Private Limited
Contact Shaweta Berry
IoT, CSR, Public Relations
Shilpa Dureja Puri Shilpa Dureja Puri Marketing, Digital Transformation, Leadership
Rajashree Rao
Techutzpah
Contact Rajashree Rao
5G, Drones, IoT
Lidija Stankovikj
Krea University
Contact Lidija Stankovikj
Renewable Energy, Culture, Predictive Analytics
Arvind Sharma
Contact Arvind Sharma
Mark Cameron
W3.Digital
5G, Telecom, Emerging Technology
Geetha Ramamoorthi
KBR, Inc.
Product Management, Diversity and Inclusion, Digital Twins
Heather Hansen
Global Speech Academy Pte Ltd
Contact Heather Hansen
Diversity and Inclusion, International Relations, Culture
TUSHAR DEOCHAKKE
Contact TUSHAR DEOCHAKKE
SportsTech, Culture, Management
Gill Walker
Opsis
Contact Gill Walker
CRM, Data Center, ERP

 

Our listing includes members of Thinkers360 and who have curated and shared their thought leadership content from around the web – including articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars and whitepapers – via our platform to build their Thinkers360 profile, portfolio and media kit.

Our differentiation from the various influencer leaderboards on social media, is that we take a holistic view of thought leaders and experts, beyond their social media activity, and look across all the hats they may wear – such as academic, analyst, author, consultant, entrepreneur, influencer and speaker – and all the types of thought leadership content they produce.*

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

We focus on cutting edge business, technology and sustainability topics including 5G, Agentic AI, Agile, AI, Analytics, AR/VR, Architecture, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, Construction, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer Experience, Customer Loyalty, Cybersecurity, Data Center, Design, Design Thinking, DevOps, Digital Disruption, Digital Transformation, Digital Twins, Diversity & Inclusion, Drones, Ecosystems, EdTech, Education, Emerging Technology, Engineering, Entrepreneurship, ERP, Finance, FinTech, Generative AI, GovTech, Health & Safety, Health & Wellness, Healthcare, HealthTech, HR, Innovation, InsurTech, International Relations, IoT, IT Leadership, IT Operations, IT Strategy, Leadership, Lean Startup, Legal & IP, Management, Manufacturing, Marketing, Mental Health, Mergers & Acquisitions, Metaverse, Mobility, National Security, NFT, Open Innovation, Open Source, Payroll, Personal Branding, Predictive Analytics, Privacy, Procurement, Product Management, Project Management, PropTech, Public Relations, Quantum Computing, Recruiting, Renewable Energy, Retail, Risk Management, Robotics, RPA, Sales, Security, Smart Cities, Social, SportsTech, Startups, Supply Chain, Sustainability, Telecom and Venture Capital.

 

Frequently Asked Questions

 

What specific criteria were used to select the top 100 thought leaders and influencers? 

The Thinkers360 thought leadership leaderboards are by participation and everyone is invited to join by signing up at Thinkers360.com. There is no difference in how we calculate the rankings between free and paid members.

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

For more information, please see our article “Understanding the Thinkers360 Leaderboards”.

 

How can I get on the Thinkers360 list in the future? 

Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

 

How can I recommend others who should be on the list?

Know others who should be on our leaderboards? Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! We amplify your content for free!

 

What are some other resources available to learn more? 

Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined.

To access resources on business, technology and sustainability from our members, simply Sign Up for Thinkers360 and visit our Content menu. There you can filter by any topic of interest from over 100 cutting-edge business, technology, and sustainability topics. You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

To work with any of these thought leaders, analysts and influencers simply join any of our enterprise plans.

 

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Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patented algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Brands, Organizations & StartupsSign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today!

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* The Thinkers360 patented algorithm helps to produce leaderboards that look across all thought leader roles and across the quantity and quality of their thought leadership content. It provides a valuable measure of thought leadership content, encourages genuine content creation, incorporates social media influence as one of the measures, and encourages richer profiles and portfolios through gamification.

Of course, no measurement system related to influence or thought leadership is perfect, but the thought leadership scoring system within Thinkers360 is a highly-differentiated approach to help you identify authentic thought leaders – looking far beyond social media – serving as the tip of the spear for your strategic marketing, thought leadership marketing, PR & corporate communications, and analyst and influencer relations objectives.

 

Source: https://www.thinkers360.com/top-100-b2b-thought-leaders-analysts-influencers-you-should-work-with-in-2025-apac/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Winning Web3: The Marketing Strategies That Actually Work – Cointelegraph

Winning Web3: The Marketing Strategies That Actually Work – Cointelegraph

This is a side event organized by Cointelegraph during Consensus 2025 Hong Kong. This event has brought together some of the brightest minds in the Web3 space to discuss marketing strategies that work in the ever-evolving blockchain and cryptocurrency industry. This article highlights the key takeaways from the panel titled “Winning Web3: The Marketing Strategies That Actually Work”, with a focus on Anndy Lian’s contributions at the panel.

The Role of Key Opinion Leaders (KOLs) in Web3 Marketing

The panel began with a discussion on the role of Key Opinion Leaders (KOLs) in the Web3 space. Anndy Lian, a seasoned investor and author with a significant following on social media, emphasized the importance of distinguishing between influencers and true KOLs. He noted that while many influencers in the crypto space focus on promoting projects for short-term gains, true KOLs should provide meaningful insights and add long-term value to the ecosystem.

Anndy stated, “The term ‘KOL’ originally came from the Chinese market, where it was used to describe individuals whose opinions were recognized and respected. However, in today’s market, many so-called KOLs are merely influencers who focus on shilling projects without understanding their fundamentals. This is not sustainable.”

He further elaborated on the need for KOLs to act as thought leaders rather than just promoters. According to Anndy, the credibility of a KOL lies in their ability to produce valuable content and foster trust within their community.

Building Sustainable Communities

One of the recurring themes in Anndy Lian’s remarks was the importance of building sustainable communities. He argued that a strong community is the backbone of any successful Web3 project. Unlike traditional marketing, where the focus is on driving sales, Web3 marketing requires a more nuanced approach that prioritizes community engagement and education.

Anndy explained, “If you have a strong community, you can drive revenue and profits in the long term. It’s not just about building technology; it’s about building a vision that resonates with people. Projects should focus on setting clear targets for community building and delivering value to their members.”

He also highlighted the role of transparency and accountability in community building. Projects that fail to deliver on their promises or engage in unethical practices risk losing the trust of their community, which can be detrimental in the long run.

The Challenges of Working with Influencers

The panel also discussed the challenges of working with influencers in the Web3 space. Anndy shared his experiences as both an investor and a marketer, shedding light on the complexities of influencer marketing. He pointed out that while influencers can help projects gain visibility, the return on investment (ROI) is often unpredictable.

“Some influencers have millions of followers, but their engagement rates are low, and the ROI is disappointing. On the other hand, smaller influencers with niche audiences can deliver better results. It’s crucial to be mindful of what you want to achieve—whether it’s awareness, credibility, or direct sales—and choose your influencers accordingly,” Anndy advised.

He also cautioned against relying solely on influencers for marketing, as this approach can lead to unsustainable growth. Instead, he recommended a balanced strategy that combines influencer marketing with other tactics, such as content creation, partnerships, and community events.

The Importance of Due Diligence

Anndy Lian stressed the importance of conducting thorough due diligence before partnering with influencers or investing in projects. He shared a practical tip for evaluating influencers: “Talk to people in the industry and gather insights. For example, you can reach out to exchanges and ask about the performance of specific influencers. This will give you a better understanding of their impact and credibility.”

He also highlighted the need for projects to clearly define their goals and expectations when working with influencers. By setting measurable objectives and tracking performance, projects can ensure that their marketing efforts align with their overall strategy.

Avoiding the Pitfalls of Meme Coins and Unsustainable Projects

Anndy was vocal about the risks associated with meme coins and unsustainable projects. He acknowledged that while meme coins can attract attention and drive short-term gains, they often lack the fundamentals needed for long-term success.

“Meme coins are one of the easiest entry points for newcomers, but they come with a lot of risks. Many of these projects are driven by hype and lack a clear roadmap or utility. As a result, they fail to deliver value to their investors,” he said.

He urged investors and marketers to focus on projects with strong fundamentals, such as a clear use case, a dedicated team, and a sustainable business model. He also emphasized the importance of educating the community about the risks of speculative investments and encouraging responsible behavior.

Lessons from the FTX Collapse and the Importance of Security

Reflecting on the lessons learned from the FTX collapse, Anndy underscored the importance of security and risk management in the crypto space. He shared his personal experience of losing funds during the FTX debacle and offered practical advice to the audience.

“Always remember to cash out and secure your funds. Use hardware wallets and avoid keeping large amounts of money on exchanges. Even experienced investors can fall victim to phishing attacks, so it’s crucial to stay vigilant,” he warned.

Anndy also highlighted the need for greater accountability among KOLs and influencers. He called on them to be transparent about their affiliations and to prioritize the interests of their community over personal gains.

The Future of Web3 Marketing

Looking ahead, Anndy Lian expressed optimism about the future of Web3 marketing. He believes that as the industry matures, there will be a greater emphasis on quality over quantity. Projects that focus on delivering real value and building trust will stand out in an increasingly crowded market.

“The next wave of successful projects will be those that prioritize community building, transparency, and long-term sustainability. Marketing strategies should evolve to reflect these values, and KOLs should play a more active role in educating and empowering their communities,” he concluded.

Final Thoughts

The panel at Consensus 2025 provided valuable insights into the challenges and opportunities in Web3 marketing. Anndy Lian’s contributions stood out for their emphasis on sustainability, transparency, and community building. His practical advice and candid observations serve as a reminder that success in the Web3 space requires more than just hype—it requires a commitment to creating real value and fostering trust.

As the Web3 ecosystem continues to evolve, marketers, investors, and KOLs must adapt their strategies to meet the changing needs of the industry. By focusing on the fundamentals and staying true to their values, they can help shape a more sustainable and inclusive future for blockchain and cryptocurrency.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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