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Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Web 3.0 Marketing: How Marketers Can Stay Ahead Of The Curve | World Blockchain Summit Dubai 2023

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology’s technical and cultural aspects. The challenge is to market the product in a way that speaks to the people’s cultural orientation while staying true to its technicalities. This is what a panel of experts discussed at the World Blockchain Summit held in Dubai.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy, the moderator of the panel, began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience’s cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology’s technicalities while catering to the audience’s cultural orientation. Shashwat’s company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3’s success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience’s cultural background and can communicate the product’s technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience’s unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience’s cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL
CMO
NFT3

MIRKO MACCARRONE
Director
Web3 Lightblue

Moderator:
ANNDY LIAN
Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

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Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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TMRW Dubai: Ready for the new world – beyond financial freedom?

TMRW Dubai: Ready for the new world – beyond financial freedom?

Digital assets are here to stay, and their future is brighter than ever. But the world of crypto, NFT, and Metaverse is updating very rapidly, and there is a constant need to satisfy the passionate curiosity that crypto enthusiasts are known for. Although located and connected in the virtual and digital world, it is very important to bring the community together in person.

In 2022, the TMRW conference was one of the first that was held offline after the pandemic. Following the major debut success in Belgrade (Serbia), with 21,000 in-person and online participants from 100 countries, more than 50 speakers, and 250 crypto-related companies, the TMRW conference is ready to conquer the Middle east!

According to the organizers, from February 8-10, the world’s greatest crypto and NFT minds will gather at Dubai Festival City to consider all aspects of blockchain and cryptocurrencies and find out more about the future of digital currency.

“The TMRW Dubai is a three-day experience where attendees will be exposed to the most innovative crypto, NFT, and Metaverse projects and get the chance to network with their mastermind creators. Imagine a place where 6,000 people who work in and around the crypto world come together for three days to learn from 80 keynotes and world-renowned experts about the latest trends and technologies through presentations, workshops, and panels. And now imagine how precious it is to network with all these people!” – said Zoran Tadić, program director of the TMRW conference.

When it comes to TMRW speakers, some big names have already been announced, but the list will be updated in the upcoming period. According to organizers, speakers are pioneers in the industry, and also the most well-known international names, including Craig Sellars, Founder of Tether, Joel Dietz, CEO of MetaMetaverse, Nikita Sachdev, CEO & Founder of Luna PR, Mark van Rijmenam, better known as The Digital Speaker, Sharad Agarwal, Chief Metaverse Officer of Cyber Gear, Anndy Lian, an all-rounded business strategist and serial blockchain entrepreneur from Asia, Loretta Joseph, global regulatory advisor at AP Capital, and Dr. Michael Gebert, chairman of the European Blockchain Association also known as an expert in building new business models with a critical and provocative view for a realistic roadmap to develop the new digital now. More speakers will be announced in the following days.

When asked what the topics of the conference will be, Tadić explained in detail: “TMRW Dubai will cover the latest in crypto, for example, the impacts of European Crypto-Assets regulation (MiCA) on the global economy. We will also touch on the energy crisis: is PoS exactly what the world needs? NFT in 2023 should be about utility and not (only) collectibility. We will discuss whether the NFT royalties are indeed a thing of the past and mention the benefits for NFT holders. What is the connection between cancel culture and NFTs, are there controversies on the horizon? We will bluntly speak about healthcare in Metaverse and why the future us needs it. Also, our speakers will demonstrate everything you need to know about next-gen civilization. In one sentence, TMRW Dubai will bring experts in various domains, who will educate attendees on the crypto technology’s potential and impact on our lives and the world as we know it.”

Aside from the planned day program which will present the latest world trends in this sphere, the conference will also create an environment for attendees to connect, make business partnerships, discover fresh ideas, and build their networks with potential collaborators and investors through exclusive parties, VIP dinners, and interactive workshops.

Two types of ultra-early bird tickets are currently on sale. Regular tickets for in-person attendees, and virtual – for those who can’t make it to Dubai in February. For more info visit tmrwconf.net.

Website: https://tmrwconf.net/dubai-conference-2023-crypto-nft-metaverse/
Instagram: https://www.instagram.com/tmrwconf/?hl=en
Telegram: https://t.me/tmrwconference
Twitter: https://twitter.com/tmrwconf
YouTube: https://www.youtube.com/channel/UCXQ_qjF1Dd9ozdOMMwxfjqw/featured
TikTok: https://www.tiktok.com/@tmrwconf
Linkedin: https://www.linkedin.com/company/78431580/admin/
Facebook: https://www.facebook.com/tmrwconf/

 

 

 

 

Source: https://www.crypto-reporter.com/press-releases/tmrw-dubai-ready-for-the-new-world-beyond-financial-freedom-40735/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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Velas (VLX) price prediction: World’s fastest EVM blockchain

Velas (VLX) price prediction: World’s fastest EVM blockchain

Built on the Solana network, Velas is a open-source AI-powered blockchain that hosts a wide range of decentralised applications (DApps), including VelasPad and BitOrbit.

The project, headquartered in Switzerland, claims to be the world’s fastest Ethereum Virtual Machine (EVM) blockchain and open-source platform for decentralised projects and applications. It is led by a diverse team of engineers, cryptographers, researchers, mathematicians and business leaders.

Velas combines both centralised and decentralised solutions, with a particular focus on advancing blockchain technology using Web 3.0 tools. According to Velas’s whitepaper, the Web 3.0 phenomenon, which is saturated with DApps that are distributed across domain-specific clusters, is decentralising the internet.

With the explosive growth in the use of customer data in emerging technologies such as artificial intelligence (AI), it is becoming increasingly important to develop consensus protocols and design seamless user interfaces that provide developers and enterprises with community-governed ecosystems for Web 3.0 – a venture that Velas has undertaken.

As such, the project has been created with innovative technologies in mind, namely a decentralised ecosystem of products and services that accelerate blockchain adoption across the wider industry.

What is the Velas coin?

VLX is the native token of the Velas network and the primary unit of account for transactions, payments and fees. The network is based on a delegated proof-of-stake (DPoS) mechanism and its token can also act as a means of exchange across the DApps that the Velas platform hosts.

Users can earn staking rewards for creating blocks. There are two options for staking tokens on Velas:

  • Users can create their own pool and become a validator
  • Users can join an existing pool as a delegator

To become a validator, users must hold at least one million VLX tokens, or have at least one VLX to become a delegator. Pool rewards are proportionally distributed between validators and staking delegators. Velas is divided into staking epochs, and at the beginning of each epoch, an algorithm selects validators and creates a snapshot of their pools. The DPoS mechanism also enables delegators to stake tokens for voting purposes.

VLX price analysis: A technical view

The Velas price trend was higher throughout the months of September to December 2021, hitting the key $0.10 level, and on 23 September 2021 it reached $0.1857 as bullish momentum took hold. Prior to this, it had been trading as low as $0.05354 on 28 August 2021.

VLX started the summer at $0.04612 on 21 June 2021 but soared to $0.1724 on 6 September 2021, an increase of 273.2% in 76 days. The uptick in momentum continued when the price rallied to $0.4542 on 4 November 2021. After a dip to $0.3113 on 11 November 2021, the Velas cryptocurrency rallied again, reaching $0.5158 on 19 November 2021.

After yet another dip to $0.2003 on 20 December 2021, the coin regained momentum and surged to an all-time-high of $0.5473 on 4 January 2022. This jump could be at least in part attributed to Velas announcing just a day earlier that it will be partnering with the decentralised space agency, SpaceChain.

Another positive catalyst may have been Velas’s partnership with the Italian luxury sports car manufacturer, Ferrari, announced at the end of 2021, which led the coin to break out above its resistance level of $0.311 and reach $0.3769 on 30 December 2021. On 6 January 2022, VLX showed a falling wedge pattern and the price has since consolidated, mostly trading within the $0.31 to $0.35 range.

To date, the Velas coin value has risen 2,732% from its lowest level of $0.01162 on 16 October 2019. VLX is currently (18 January) trading at around $0.329159 and ranks 102nd in the list of cryptocurrencies by market capitalisation, at $728m, according to CoinMarketCap.

The daily simple and exponential moving averages are giving mostly sell signals, according to data from TradingView, while the relative strength index (RSI) stands at 47 – a neutral position – as of 18 January. An RSI reading of 30 or below indicates an oversold or undervalued condition, while a reading above 70 would suggest the asset is becoming overvalued or overbought.

A whopping 75,000TPS with $0.00001 fees

A standout feature of Velas is that it offers a passwordless authentication system that allows users to securely access a variety of services through their Velas account. This is made possible through unique authorisation quotas.

The passwordless process stands to benefit users who may be in possession of several passwords across multiple accounts. Thus users can enjoy a seamless application login process through the network’s biometric security measures.

In other Velas coin news, the project appointed a new CEO, Farhad Shagulyamov, in December 2021, and secured a partnership with the decentralised multi-chain digital wallet BitKeep this month. In another boost to the project, VLX was listed on the cryptocurrency exchange ZBG on 18 February 2020 and then on KuCoin on 19 November 2021.

Velas also boasts a network throughput of up to 75,000 transactions per second (TPS), along with a transaction finality speed of 1.2 seconds. In comparison, the Visa payment system is capable of processing 1,700 TPS. There are minimal fees on the Velas network, too, at a rate of $0.00001 per transaction.

“Velas’s underlying technology assesses data sets through an AI-powered protocol. Its token, used for transactions, payments and fees on the network, is currently 40% below its all-time high value point. However, I expect VLX to reach $0.4 by the end of February 2022,” Milko Trajcevski, a financial analyst at Invezz, told Capital.com.

A risk for the project lies in the fact that decentralised blockchain technology is only about nine years old, making it a relatively new frontier. Also, transaction fees on decentralised finance (DeFi) protocols can be particularly high during periods of network congestion.

For example, a cryptocurrency such as Ethereum (ETH), which was processed 1.1 million times a day during the month of July 2021, currently has an average fee of $33.56, according to data from BitInfoCharts.

Velas (VLX) price prediction: Buy, sell or hold?

In terms of a Velas crypto price prediction, algorithm-based forecasting service Wallet Investor gives a positive VLX/USD outlook. Based on historical data, Wallet Investor estimates the price rising to $0.343 by February 2022, reaching $1.228 in January 2024 and hitting $1.681 by January 2025.

Digital Coin Price supports the bullish VLX forecast, expecting the Velas token price to grow to $0.43164098515 in February 2022, $0.47734355406 in 2023, $0.68726640248 in January 2025 and $1.17 in January 2028.

While the Velas coin price prediction for 2030 is not yet available, Digital Coin Price suggests it could be $1.42 in December 2029.

“Velas’s price is currently down 4.76% but a big reason for the project’s overall success is that Velas allows users to earn staking rewards for producing blocks through a unique validator and delegator feature,” Anndy Lian, chairman of BigONE Exchange and chief digital advisor for Mongolia’s national productivity agenda, told Capital.com.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j