Posts from the 'Video' Category

Consensus Hong Kong 2025: Fireside chat with Anndy Lian

Consensus Hong Kong 2025: Fireside chat with Anndy Lian

 

Fireside Chat: Community, Exchanges, and Sustainability in Web3

The fireside chat between Thomas Kay and Anndy Lian delved into the challenges and opportunities in the Web3 space. The conversation began with a discussion on community building.

Anndy Lian video timeline:

13:01 – “Building Community is a lot tougher than a lot of you guys think, especially comparing now to 2018 when huge influence of users are coming into the web3 space without much knowledge. But right now a lot of the users are actually a lot more educated.” – Anndy Lian
13:23 – “To really build a strong Community, you need to provide enough value for them. It’s not just like you have some airdrops, everybody just come to my community and then they stay with you. We don’t need this kind of community. We want communities that stay with you because of who you are or what you provide for them long term.” – Anndy Lian
15:51 – “If your community is built based on incentives, they’re not loyal. That’s basically someone that comes to you today for airdrops will go to another Community next day for another airdrop. That’s not something that we really look for.” – Anndy Lian
16:06 – “We want to back projects as much as possible to really build a very loyal community.”
16:14 – “Unity is the most important thing. Whenever I see a very good Community, not so much of a project to be honest, because if the project is good usually I think the community is actually walking the talk.” – Anndy Lian
17:03 – “If it’s real community members, you can see the action that they do, the kind of feedback that they give is very different. I treasure those.” – Anndy Lian
17:54 – “I definitely do hope you guys go the route where you guys really build a Unity community and not just a quick one-two months projects and then you move on to the next. I think that’s something that really should change in the space.”
18:25 – “It’s actually very obvious that users are looking for exchanges who can offer them an extra layer of security.”
18:44 – “What people really really want is about accessibility on-ramp, off-ramp. If an exchange is able to provide that additional punch to make sure that the money can safely flow out through a legitimate way, I think that would be a big plus.”
19:34 – “The KOLs are just like butterflies, they shift from A to B to C with the same users. Sooner or later exchanges’ role is also to help us see out what are the good KOLs that you should really talk to and work with.” – Anndy Lian
20:09 – “You become a really healthy flow of user base within the space. I see that in Asia a lot. I’m very active in South Korea, Japan, Southeast Asia. You see that the trend is very obvious – they’re looking for an exchange that they can be with for a long time.”
23:05 – “We see meme coins as a door opener. It’s an easy entry. People can explain very very well. The people I met are very enthusiastic.”
23:20 – “How these memes can survive depends on how many members you can get and what is the kind of narrative that you can provide. A typical roadmap is start with a meme followed by a nice utility.”
24:29 – “There should be a journey for all these memes to carry on because most of the memes, if you are not the top 300 or 500, there’s no way you can survive. So if you need to survive, you need to partner.” – Anndy Lian
25:11 – “Ultimately, you get your community to work for their own benefit. If they can work for their own benefit, the sustainability of the project can go a lot longer, super long. It could last to the next cycle. The problem with projects nowadays is that they have a nice meme, just a nice meme, but they have no plans, they have very poor leaders that don’t know anything apart from just posting ‘I’m feeling good today, the meme is very happy.’ We don’t want to hear this. We want to see price action, we want to see real Partnerships.” – Anndy Lian

Special thanks to Full Value Dan and his team for the team. Read the full article on https://anndy.com/event/consensus-2025-whats-next-for-weex-presented-by-thomas-kay-fireside-chat-with-anndy-lian/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
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Anndy Lian on the Future of Web3: Community, Transparency, and Sustainability at Hong Kong Consensus 2025

Anndy Lian on the Future of Web3: Community, Transparency, and Sustainability at Hong Kong Consensus 2025

Anndy Lian, a best-selling author and blockchain strategist, shared his pointed perspectives on the evolving Web3 landscape during a fireside chat at the Hong Kong Consensus 2025. The event, which also featured a presentation by Thomas Kay, Vice President of WEEX Global, provided a platform for Lian to delve into critical topics such as community building, the changing role of exchanges, and the long-term sustainability of blockchain projects.

Community is King: Beyond Incentives and Towards True Engagement

Lian immediately addressed the challenges of building authentic communities in the current Web3 environment. He acknowledged that users are far more sophisticated than in the early days of crypto, demanding more than just airdrops and fleeting incentives. He agreed with Thomas Kay’s point that building a strong community requires providing genuine, long-term value. “It’s not easy to really build effectively,” Lian stated, emphasizing the need for “unity” within the ecosystem. He suggested that larger, more established exchanges should actively support smaller, promising projects, particularly those in emerging markets like Russia, Kenya, and Brazil.

Lian believes that genuine community engagement is the key to identifying promising projects. He shared, “Whenever I see a very good community…it will be easier for us to spot good projects on X,” highlighting the importance of observing real user activity and feedback, as opposed to artificial engagement from bots. He treasures the input from genuine community members, believing it’s a crucial indicator of a project’s potential.

The Evolving Role of Exchanges: Transparency and User Trust

The conversation then turned to the critical role of cryptocurrency exchanges in the Web3 ecosystem. Lian highlighted the growing demand for exchanges to provide not only security but also accessibility, especially regarding the often-complex processes of on-ramping and off-ramping funds. He stated that users want to know that their money can “safely flow out through a legitimate way.”

Lian also predicted a shift away from exchanges heavily reliant on Key Opinion Leaders (KOLs) or influencers. He argued that KOLs often act like “butterflies,” flitting between projects and bringing the same audience with them, ultimately providing little unique value. He believes that exchanges have a responsibility to help users identify genuinely valuable projects and partners.

Perhaps most strikingly, Lian revealed that everyday users (“normies”) are becoming increasingly savvy about the inner workings of exchanges. He shared that he frequently receives questions in AMAs and private groups about exchange listing fees, with users questioning whether exchanges are prioritizing revenue over genuine community support. “Normies are actually asking these questions,” he emphasized, underscoring the growing demand for transparency in the industry. He believes this is “one important metric that we should share,” and that “things should be transparent.”

Memes as a Gateway, But Sustainability is Key

On the topic of meme coins, Lian acknowledged their role as an accessible “door opener” to the crypto world, attracting new users with their fun and relatable nature. However, he cautioned that long-term survival requires more than just initial hype. He believes that successful meme projects need a clear roadmap, strong leadership, and a focus on building a genuine community.

Lian proposed innovative models for meme coin sustainability, such as creating real-world extensions like franchise cafes or merchandise lines. These ventures, he argued, could create a “sustainable business” where the community actively participates and benefits, ensuring the project’s longevity. He used the example of an “Anndy cafe” as a global clubhouse, networking with exchanges and partners.

He was critical of projects that lack concrete plans and rely solely on fleeting trends. “We want to see price action, we want to see real partnerships,” he asserted, highlighting the need for projects to collaborate with exchanges and other entities to create genuine value. He cautioned against prioritizing superficial influencer marketing over genuine community benefit, stating, “If you want to be sustainable, you have a big community, make sure that you can monetize that.” He believes that projects should focus on benefiting their communities directly, rather than funneling resources to influencers who may not have the community’s best interests at heart.

A Call for Candor and Collaboration

Lian’s overall message was one of collaboration, transparency, and a focus on long-term sustainability. He emphasized the need for open and honest conversations about the challenges and opportunities within the Web3 space, even touching on potentially controversial topics like exchange listing fees. His concluding remark, “I hope everybody can do well in this run,” reflected his hope for a future where projects, exchanges, and communities work together to create a thriving and equitable ecosystem. He believes that walking the talk and benefiting the community is the right path. He also mentioned that he is not against KOLs or influencers, but if a project wants to be sustainable, it has to monetize its big community.

 

Video Source: https://consensus-hongkong2025.coindesk.com/agenda/event/-weex-sponsored-session-92 (Official Video from Consensus 2025)

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j

Crypto Meme Magic: The Intersection of Meme IP and Investment Opportunities

Crypto Meme Magic: The Intersection of Meme IP and Investment Opportunities

The MemeX Festival, held on February 18, 2025, during Consensus HK 2025, brought together blockchain enthusiasts, investors, and meme lovers to explore the fascinating intersection of meme intellectual property (IP) and investment opportunities. Hosted by MemeCore, a leading EVM-based Layer 1 blockchain, the event aimed to bridge Web2 and Web3 projects, enhance brand visibility, and solidify MemeCore’s position as a hub for meme-related initiatives. With over 2,000 registrations, the festival was a landmark event for the blockchain and meme communities.

One of the highlights of the festival was the panel discussion titled “Crypto Meme Magic: The Intersection of Meme IP and Investment Opportunities.” Moderated by Anndy Lian, Managing Director of MemeCore and a best-selling author, the panel featured industry leaders who shared their insights on the role of memes in the blockchain ecosystem. The panelists included Thomas Kay (Head of International Business, WEEX Global), Christian Oertel (Global Expansion Lead, Conflux Network), Larry Lundy (Chief Business Officer, Hashpower X), and Tasso Lago (Founder, Financial Move).

The Power of Memes in Crypto

Anndy Lian opened the discussion by emphasizing the unique role memes play in the crypto space. “I’m quite a meme advocate,” he said. “Not because I love the graphics, but because I love the community behind it.” This sentiment set the tone for the panel, highlighting how memes are more than just humorous images—they are powerful abilities for community building and engagement.

Thomas Kay, representing WEEX Global, echoed this view, stating, “Meme is the main retention ability in the crypto space right now. It’s one of the easiest ways for new users from Web2 to enter Web3.” He pointed out that memes are not just about entertainment; they are a gateway for onboarding new users into the blockchain ecosystem. “It’s inevitable that memes will continue to be one of the biggest drivers in the future,” he added.

Christian Oertel of Conflux Network admitted that he was initially skeptical about memes. “A couple of years back, I didn’t believe in memes,” he said. “We were working on Layer 1 blockchain scalability, changing the world, and then someone launched a meme with no fundamentals.” However, his perspective shifted as he realized the potential of memes to attract retail users and foster community engagement. “Memes are the best entry point into the Web3 world,” he concluded.

Memes as Cultural and Economic Drivers

Larry Lundy, Chief Business Officer at Hashpower X, took a broader view, describing memes as cultural integrators and economic enablers. “Memes are the highway,” he said. “They lower the barrier of entry by providing a safe and fun environment.” He highlighted the historical significance of meme tokens like Dogecoin and Shiba Inu, which have not only driven liquidity in the crypto market but also created a cultural phenomenon. “Without meme tokens, we wouldn’t have the large influx of liquidity in Web3 and DeFi,” he explained.

Lundy also emphasized the emotional connection that memes create. “The driving motivation for investment in memes is emotional,” he said. “People invest because they like it, and that emotional attachment creates a strong community.” He likened memes to collectible items like baseball cards and comic books, where value is determined by community perception.

Tasso Lago, a prominent crypto influencer and angel investor from Brazil, shared a similar perspective. “At first, I didn’t like memes because there was no utility,” he admitted. “But now I see that memes can build communities and evolve into businesses.” He cited Shiba Inu as an example of a meme token that has successfully built an ecosystem and engaged with new projects and features. “Memes drive users,” he said. “They are the pillar of growth in crypto.”

The Role of IP in Meme Coins

The discussion also touched on the potential of meme IP to create lasting value. Anndy Lian noted that meme IP is becoming increasingly attractive as a business model. “When you talk about IP, it’s very generic right now,” he said. “But if you look at the great grandfather of meme coins, it would be Dogecoin.” He suggested that meme IP could be a powerful ability for branding and community building.

Christian Oertel highlighted the challenges and opportunities of integrating meme IP into blockchain networks. “From Conflux’s perspective, we’re working with IPs like McDonald’s in China, but the restriction is that you can only do NFTs,” he explained. Despite these limitations, he expressed optimism about the future of meme IP, citing examples like Pudgy Penguins and Doodles, which have successfully created IP through NFTs and token drops.

Thomas Kay added that meme IP is a significant driver of user engagement. “The beauty of IP is that it’s so recognizable,” he said. “It’s easy for people to look at one of your projects and immediately know it’s you.” He shared data from WEEX Global, showing that Trump Coin, a meme token, had a massive impact on user activity. “On the day Trump Coin launched, user activity tripled, and trading volume increased tenfold,” he revealed.

Investment Strategies in Meme Coins

When it comes to investing in meme coins, the panelists shared diverse strategies. Tasso Lago emphasized the importance of community and ecosystem development. “When I look at a meme to invest in, I first look at the charts,” he said. “Then I try to understand if the meme is building an ecosystem.” He praised Shiba Inu for its efforts to engage with new projects and features, calling it a good example of a meme token with long-term potential.

Larry Lundy highlighted the versatility of meme tokens like Dogecoin, which is built on Litecoin’s infrastructure and operates as a minable commodity. “Doge is one of the original proof-of-work minables,” he said. “It provides a victimless environment for liquidity entry and exit.” He also pointed out that the emotional appeal of memes makes them a unique investment opportunity. “Memes are culture, and memes are business,” he concluded.

The Future of Memes in Web3

As the panel discussion drew to a close, the speakers reflected on the future of memes in the Web3 space. Christian Oertel described memes as a social phenomenon that brings people together. “You get the full cycle of emotions and share it with thousands of people you don’t know,” he said. “There’s something mystical about it.”

Thomas Kay emphasized the role of memes as community drivers. “In the whole crypto space right now, the most activity happens in the meme community,” he said. “It’s one of the main drivers for growth and engagement.”

Anndy Lian concluded the session by reiterating the importance of memes in the blockchain ecosystem. “Meme is one of the main pillars in the Web3 space,” he said. “It’s a good door opener and the biggest community driver.”

Final Thoughts

The Crypto Meme Magic panel at the MemeX Festival showcased the transformative power of memes in the blockchain ecosystem. From onboarding new users to driving liquidity and fostering community engagement, memes have become a cornerstone of the Web3 space. As the panelists highlighted, the future of memes lies in their ability to evolve into ecosystems, create lasting IP, and bridge the gap between Web2 and Web3. With their unique blend of humor, culture, and investment potential, memes are poised to remain a driving force in the crypto world.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com
j j j