A panel of crypto KOLs (Key Opinion Leaders) convened to dissect “The Ideal Recipe for KOL Strategy” in 2024. Moderated by the insightful Joy Song, the panel featured a diverse group of voices: Anndy Lian, a seasoned investor and author; MAD CRIPTO, a fund manager building the innovative “Knights” project; Your Crypto DJ, a DJ and prominent voice in the meme coin space; and Sandro Crypto, an advocate for utility and education.
The discussion kicked off with a question on the hottest narratives of 2024. While acknowledging the allure of AI and liquid staking, the panelists highlighted the persistent dominance of meme coins. Anndy Lian emphasized the importance of community engagement, noting that meme coins, despite often lacking inherent utility, thrive on the strength of their communities. MAD CRIPTO echoed this sentiment, pointing out that meme coins offer a simplified entry point for new investors, contributing to their explosive growth.
However, the panel acknowledged the double-edged sword of meme coins. Your Crypto DJ, a self-proclaimed meme coin enthusiast, appreciated their transparency – they are what they are, pure community-driven gambles. Sandro Crypto, on the other hand, expressed concern over the speculative frenzy they incite, emphasizing the need for education and a focus on projects with genuine utility.
The conversation then shifted to the impact of platforms like Pump & Dump, which have democratized token launching. While acknowledging its role in simplifying the process, Your Crypto DJ expressed concern over the platform’s potential to drain liquidity, leading to short-lived tokens.
The panelists agreed that discerning quality projects amidst the meme coin deluge is crucial. Sandro Crypto highlighted the evolving role of KOLs, emphasizing the need for projects to move beyond superficial engagement and recognize the value of authentic community building. He cited the example of node sales, where KOLs with dedicated communities demonstrably drove significant investment.
Anndy Lian stressed the importance of content quality and transparency, urging KOLs to prioritize their audience’s financial well-being over short-term gains from shilling dubious projects. He argued that a KOL’s true value lies in their ability to empower their community with knowledge and guide them towards profitable, sustainable projects.
The discussion concluded with a reflection on the future of the KOL landscape. Your Crypto DJ emphasized the importance of authenticity and building a genuine connection with one’s audience. Sandro Crypto reiterated his call for education and a focus on long-term value, urging aspiring KOLs to delve deeper into the technology and educate their audience on the fundamentals of blockchain and cryptocurrency.
The panel served as a microcosm of the evolving KOL landscape in 2024. While meme coins and short-term gains continue to dominate the conversation, there’s a growing recognition of the need for substance, education, and a focus on long-term value. As the industry matures, the KOLs who thrive will be those who can adapt to this changing landscape, prioritize their community’s best interests, and provide genuine value beyond fleeting hype cycles.
Cointelegraph, Newtribe Capital, ABCDE Capital, and Myco organized this event in Singapore on 18 September during the Token 2049 week.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.