Linfinity:用区块链解决溯源的痛点

Linfinity:用区块链解决溯源的痛点

我们都知道,溯源是一个非常大的工程,拿食品来说,全流程涉及食品的生产、加工、流通和消费等环节。尽管国家质检总局在2003年就启动了“中国条码推进工程”,国内部分蔬菜、牛肉产品开始拥有属于自己身份证。自2003年开始,我国不断推动食品可追溯体系的建设,追溯技术也取得较大的改新,尤其是RFID技术引入食品溯源,为“农田到餐桌”的全程追溯体制建设提供无限可能。但是事实与之相违,食品溯源并没有因RFID技术而实现质的突破,相关溯源机制的发展缓慢,市场秩序依旧混乱。

那么这其中的痛点,到底是什么。我最近和一位在多伦多大学研究供应链的兄弟吃饭,聊起供应链管理里面的一些热点问题,说到几个观点,感觉可以分享出来供大家思考。

首先,这个市场仍旧存在劣币驱逐良币的状况。尽管在国家政策和民生刚需的驱动下,一定程度上宏观层面建立了“良性”的食品溯源机制,可利益导向的市场参与者怎么可能甘心。逐渐地,开始出现乱贴溯源码,低价出售信息混乱溯源码等扰乱市场秩序的行为。我曾经在某企业官网上看到专业的溯源码定制服务,价格低至2毛钱,200万个起定。涉及产地等一系列追溯信息完全又定制方自行掌握。从这个角度来说,只要信息存在篡改性和不真实性,整个食品安全之路将永远危机四伏。

其次,追溯成本同样是全面推广食品可追溯体系目标下的又一重难点。拿老百姓最关心的奶粉来举例,近年由于各地频发奶粉中毒事件,在社会压力下,食品企业质量安全信息追溯体系在部分婴幼儿乳粉企业中首先试点推行,但从微观层面,对大型的企业来说,连年的完善及成本摊销,压力尚可以化解,对中小企业来说,“临时抱佛脚”地直接对接整套溯源系统却是不小的成本。联系上一点当前产品编码和追溯标准规范的混乱现状,又进一步增加了中小企业建设追溯体系的负担。

说到这里,他聊起一个最近接触的项目,Linfinity。我挺感兴趣的,就去深入了解了一下,初步感觉前景不错也切中要点。

Linfinity是全球⾸个基于区块链、物联⽹和⼤数据技术的分布式供应链平台,以区块链、物联⽹和⼤数据技术为基础,针对于企业⽤户的实际业务痛点和发展诉求⽽建⽴的数据可信、信息透明、协同⾼效、互联互通的可信任分布式商业平台。

Linfinity通过不揭露隐私的情况下对数据进⾏分布式运算并输出结果的形式,解决了数据使⽤过程中的隐私问题。⼤数据的交易则可以转变为对数据使⽤权的交易,数据产⽣时即以加密的⽅式被固定在区块链上,买⽅对数据的购买成为了触发针对特定数据计算的⾏为。计算的过程会消耗代币,⽽计算的结果则直接使⽤买⽅的公钥加密,由买⽅持有。

数据在计算以及结果输出的每⼀步记录都会被留存在区块链上,不论是对数据源头的质疑还是针对买⽅私⾃复制的追责,都可以通过使⽤区块链可追溯特性来解决。

图:Linfinity电子存证平台加密算法

目前已完成现有Linfinity供应链追溯/防伪平台在区块链2.0上的落地,依托现有解决⽅案和平台,已经和多个⾹烟、⽩酒、医药的实体客户完成合作意向。之后还会进⼀步推广到食品、农产品等领域,和后续阶段⽬标相结合,真正提供从农场到餐桌,从原材料产地到消费者终端的基于区跨链技术的企业供应链解决⽅案。Linfinity期望完成现有LFT质量管理(TQM)、电⼦存证平台在区块链上实现第⼆阶段战略⽬标,和已上线的追溯/防伪平台相结合,不仅满⾜让消费者买的放⼼的ToC端企业诉求,更进⼀步帮忙企业解决本身及上游供应商的质量管理问题。

https://mp.weixin.qq.com/s?__biz=MzU5MTA1NTAxMQ==&mid=2247483661&idx=1&sn=3b789a7aa3a622f6384e080d7c269d79&chksm=fe3590c1c94219d7b97c1bf9d1164d10a39993e51eed028740ee165879c75ce90b1374fcc158&mpshare=1&scene=1&srcid=0519dp8iSKHzUYLUK9qYHBAD#rd

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

区块链产业落地,Linfinity成媒体新宠/ Linfinity: The Next Stage of Blockchain’s Evolution

区块链产业落地,Linfinity成媒体新宠

在经历一轮市场狂热之后,区块链项目开始回归理性,从一纸白皮书开始向产业落地进发。致力于构建基于区块链技术防伪供应链的Linfinity,近日成为媒体新宠,受到包括纳斯达克、雅虎财经、美国Morningstar、搜狐新闻、广东电视台、腾讯网以及今日头条等媒体的专访报道。

刚刚完成中国巡回路演广州站的Linfinity首席技术官喻博士在接受广东电视台专访时表示,Linfinity的愿景是提供基于区块链技术的可信供应链信息基础设施,包括供应链中物联网大数据治理和AI解决方案。

Linfinity: The Next Stage of Blockchain’s Evolution

After a round of market fanaticism, the blockchain projects begin to return to rationality. Linfinity, which is committed to building an anti-counterfeiting supply chain based on blockchain technology, has received much media attention in recent days, including Nasdaq, Yahoo Finance, Morningstar, Sohu News, Guangdong TV, Tencent News and etc.

Dr. Yu, CTO of Linfinity, who has just completed the Roadshow in Guangzhou, said in an interview with Guangdong TV that Linfinity’s vision is to provide credible supply chain information infrastructure based on blockchain technology, including IoT big data governance and AI solutions in the supply chain.

新闻摘录:
News excerpt:
Nasdaq: https://www.nasdaq.com/…/linfinity-explains-the-importance-…

Morningstar: https://www.morningstar.com/…/linfinity-explains-the-import…

Yahoo: https://finance.yahoo.com/…/linfinity-explains-importance-a…

Sohu: https://m.sohu.com/a/231263124_119059/…

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Linfinity Explains the Importance and Application of Blockchain in Supply Chain

Linfinity Explains the Importance and Application of Blockchain in Supply Chain

HANGZHOU, CHINA / ACCESSWIRE / May 16, 2018 / Since the Industrial Revolution, the world’s commodity economy has burgeoned and the supply chain has taken progressive shape. Around core enterprises and through control of information flows, material flows and capital flows, the so-called supply chain starts with the procurement of raw materials which are then made into intermediate products and end products which are finally delivered to consumers via the sales network. It is a functional network chain mode which integrates suppliers, manufacturers, distributors, retailers till end users into an entirety.

It can be seen that it is a corporate organizational mode covering a more extensive scope. It is not a mere material chain, information chain or capital chain connecting suppliers to users, but more importantly a value-added chain. But considerable problems exist within the supply chain of most enterprises: the lengthy process, low efficiency, high cost, and deficiency in credibility. These are mainly manifested in unbalanced production and marketing, excessive valueless campaigns and bullwhip effect, etc.

The blockchain, extensively speaking, is a technology that allows verified data communications to take place between participants in the system without being intervened by any credible central organization or authority, thereby creating a decentralized ecosystem.

Advantages of blockchain: decentralization, openness, autonomy, tamper resistance of information, and anonymity. These features of blockchain can be said to tally highly with the demands for supply chain, in terms of enhanced transparency and scalability, higher security, multi-participation, exploitation, and innovation, all of which to a certain degree adds the possibility of applying the blockchain technology in the supply chain system.

As known to all, none of the events ranging from Sanlu milk powder to the fake milk powder event in Fuyang Anhui to the event that some poisonous milk powder was marketed from Spain to the Chinese mainland days ago is disappointing and daunting to the Chinese people. With regard to the event of 8 tons fake milk powder from Spain at the end of April 2018, the criminal organization had purchased fake milk powder in bulk at a cost of €1 per kilogram from Poland and delivered it to Spain along with inner packaging bags and cartons printed with international well-known brands of milk powder, as substantiated by the police. Once the fake milk powder in bulk entered the packaging factory in Girona, the workers manually encased the fake milk powder per 600 grams into the branded packaging bags without any sanitary safeguard and then packed them in whole into the branded packaging containers, ready to distribute anytime. According to a survey, the main destination of most of the products was China. While the fake milk powder in packages sold up to €10 per 600 grams. It can be seen that this supply chain is problematic in that the purchase of raw materials was obscure so that consumers were impossibly informed of the real source of the milk powder. Had this supply chain been based upon the blockchain technology, people could have keep record of the journey of products throughout the supply chain from the place of origin to the destination in order to add trust and help eliminate distrust and doubt. The manufacturer could also have diminished recalls by sharing the activity logs on the supply chain with original equipment manufacturers and supervisory institution.

Fortunately, some domestic teams have been devoted to product R&D in this regard! The event of fake milk powder is a mere tip of the iceberg in the faulty supply chain management. Against the currently existing problems within the supply chain, the globe’s first platform will emerge in China to apply blockchain in the supply chain system. Linfinity is a credible distributed commercial platform featuring credibility of data, transparency of information, cooperativity, high efficiency and interconnectivity that has been established on the base of blockchain, IoT, and big data technologies and to address corporate users’ pain spots in real businesses and developmental appeals. To be based on the R&D of Linfinity and on the real experience in consultation service, information solution R&D and localization implementation during the service of the product implementation team in food, tobacco, clothing, medicine and more domestic and international TOP500 businesses over the past years, Linfinity Chain will perform continuous iterative update on the existing information solutions of Linfinity and expand the existing solutions to more customers within the same industry or across different industries, in combination with the reform in base-level blockchain technology. Meanwhile, to combine with the ever-perfecting business ecosystem of LFT Token, additional rising modes of interest distribution, from which manufacturers, logistical service providers, and terminal retailing channels can all benefit, will be expanded in a new secure and credible cooperative mode.

https://finance.yahoo.com/news/linfinity-explains-importance-application-blockchain-170000123.html?from=timeline&isappinstalled=0

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j