外媒 |《新加坡商业评论》:LINFINITY-区块链打假生力军

外媒 |《新加坡商业评论》:LINFINITY-区块链打假生力军

2月出版的《新加坡商业评论》刊登了LINFINITY专题报道。文中指出:假货问题不仅让消费者受到欺骗,更给企业带来了无法磨灭的信任危机,而依靠传统的防伪手段已经不能满足现代商业行为的高速发展与需求,必须借助新的科技手段来帮助传统企缓解这一行业的问题。 

区块链由于其技术性太强的缘故,在外界看来十分深奥难懂,从而让很多企业望而却步。但文中也指出,LINFINITY在做区块链商业化的同时也一直致力于区块链通俗化的普及,CEO Anndy Lian表示:”区块链技术与传统企业相结合并不复杂,企业只需要根据自身实际情况有选择的信息上链即可。”目前已为新加坡 Scientific Tradition、日本Herbriller、台湾阿里山集团等多家知名企业品牌提供区块链防伪服务。

LINFINITY的防伪技术采用三步走策略:
在第一阶段将商品信息上链。在这个过程中,LINFINITY将(Scientific Tradition或Herbriller)的相关商品信息打包上传到LINFINITY的区块链上,生成相对应的二维码,配合LINFINITY的DApp扫码验证,即可查询产品的详细信息。这些被记录在LINFINITY区块链上的商品原始信息,不会被流转过程中的任何外部因素所攻击、篡改与调用,而这仅仅只是LINFINITY综合生态的一部分。

第二阶段实现商品防伪。消费者通过扫描LINFINITY Mark后的QR码可以获得商品信息,并完成商品确权,实现商品所有权转移,和有效扫描次数查询。

第三阶段实现产品溯源。将物联网可信设备植入供应链整个流转过程中,可实现对商品进行实时追踪与控制,提供库存销量等数据,同时及时发现错误所在,促进产品质量的提高。当产品的最终客户因产品问题而利益受到损害时,借助LINFINITY Dapp可实现产品溯源,找到整个供应链条里出问题的环节。
实际上,LINFINITY一直在思考一个问题,当下在以“流量为王”向“数据为王”的发展趋势中,企业与用户到底需要获取何种信息才有价值。传统通过大数据收集到的信息虽然体量丰富,但是却无法解决“精确化”的问题。而LINFINITY则是通过物联网的数据收集,运用区块链的溯源性与安全性真实保存整套流程中的相关信息,通过人工智能的方式进行决策筛选。言简意赅该的说,LINFINITY区块链所构成的综合商业生态试图去解决传统收据处理无法做到“精准化筛选”的问题,从而确保无论是企业端还是用户端所获取的信息与反馈都是深度符合各自“需求”的。这正是区块链商业价值的巨大潜力,这也是LINFINITY一直努力的方向。

新加坡商业评论:
成立于2001年,是由查尔顿媒体集团出版的商业杂志,在新加坡和地区的审计发行量为26,000,读者人数为83,088。该杂志涵盖了广泛的主题,并专注于新加坡的商业环境。报道内容涵盖了新加坡举办的与新加坡商业环境相关的会议,圆桌会议和活动等。

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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LINFINITY Mark Gives Assurance and Trust to Businesses and Customers: A Journey with Herbriller Japan

LINFINITY Mark Gives Assurance and Trust to Businesses and Customers: A Journey with Herbriller Japan

As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards.

—LINFINITY CEO Anndy Lian

(Herbriller hair care products)

LINFINITY presented Herbriller’s series of products at a branch of the retail store YOMI in China, attracting attention from a wide range of customers. Through professional product explanations, potential consumers had a clear perceptual understanding of Herbriller’s series of haircare products. This promotion of bringing products to other overseas markets through roadshows has become one of the features of LINFINITY’s commercial promotion.

“Products such as these should reach out further,” remarked LINFINITY CEO Anndy Lian. “There is still both a lot of space available for exploring the market prospects of Herbriller, and scope for adding market value to the business. As LINFINITY is market-oriented towards carrying out the commercialisation and promotion of blockchain projects, it is also possible to ‘link’ good products into the broader market through blockchain. This was always LINFINITY’s intention when presenting Herbriller’s series of products to China.”

(Herbriller Conditioner)

LINFINITY has considerable practical experience in commercial promotion, which is different from traditional commercial promotion methods. LINFINITY’s commercial promotion techniques are based on a product system based on the inherently trustworthy platform of blockchain technology, rather than through the “wanton advocacy” of traditional commercial promotion. LINFINITY firmly adheres to the principle that only by taking trust as the foundation of all forms of promotion can brands and products develop in a positive direction. Thus, as part of this foundation of trust, LINFINITY will continue multi-aspect inspection on its cooperative enterprises to ensure the quality of the brand which is included in the co-construction of LINFINITY ecosystem. “As long as there is a LINFINITY Mark attached to the product, customers can be assured that it is authentic. Above all else, this is the direction LINFINITY has been trying to move towards,” stated Mr. Lian.

(Herbriller Essence)

LINFINITY has accumulated a wealth of commercial resources in Japan, Korea, Singapore, Thailand, and Taiwan, with views to expand to further regions, and continues to host global commercial roadshows. Through this trusted business promotion model, which combines the traditional business practices of clients with the anti-counterfeiting traceability technology of LINFINITY DApp, LINFINITY constructs brand and channel recognition comprehensively for the cooperative enterprises which have joined the LINFINITY business ecosystem.

About LINFINITY Mark:

LINFINITY’s unique on-chaining commodity certification, which acts as proof that the commodity has completed blockchain information on-chaining.

(LINIFINITY Mark)

 

It has three characteristics:

(1) Embossed Feel

Raised printing giving the note a strong embossed feel by touch.

(2) Dynamic Color-changing Pattern

When the QR code is tilted, two visual effects appear: the color of the pattern shifts between green and purple.

(3) Two-layers Design

The bottom layer is designed with a fragile label to ensure that it is not copyable.

 

 About LINFINITY:

As a credible distributed business platform underlying Blockchain, Internet of Things and Big Data technology, employing a guideline of “Internet of everything and sharing with mutual trust”, LINFINITY is a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demand of corporate users.

 About Herbriller:

Herbriller is Japan’s No. 1 100% natural white hair cover product. It is a holistic system for salons and hair care professionals to care for their customers’ hair and health. Besides a healthier and safer alternative for white hair cover, the 100% natural vegetal ingredients formula also rejuvenates the scalp for healthy hair growth and nourishes the hair.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.

Facebook: https://www.facebook.com/linfinity.io/

Twitter: https://mobile.twitter.com/LinfinityToken

Linkedin: https://www.linkedin.com/company/linfinity/

Media: https://medium.com/@linfinityio

WeChat: http://mp.weixin.qq.com/mp/homepage?__biz=MzU1NzgxNzg1MQ==&hid=1&sn=022d0f92023b19885b6ace520b7a2a9e&scene=18#wechat_redirect

 

 

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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LINFINITY携手HERBRILLER线下展示 塑造可信任的商业推广模式

LINFINITY携手HERBRILLER线下展示 塑造可信任的商业推广模式

看见LINFINITY MARK就可以放心购买,是LINFINITY一直努力的前进方向。”——Anndy Lian

LINFINITY将Herbriller的系列产品,于深圳YOMI零售店进行了线下展示,并吸引了现场众多消费者的关注。通过现场专业人士的产品讲解,使得消费者对于Herbriller的品牌与产品有了一个清晰的感性认知。

“这么好的产品应该走得更远。“Anndy Lian说道,”Herbriller市场价值与前景还有很大的发掘空间,,我觉得LINFINITY既然以市场化为导向来进行区块链项目的落地与推广,那么同样也可以将好产品通过区块链的方式‘链接’上更广阔的市场。这就是LINFINITY在中国举办Herbriller线下展示活动的初衷。”

LINFINITY在商业推广上拥有相当丰富的实战经验,而它又区别于传统的商业推广方式。LINFINITY的商业推广是构建在基于区块链技术可被信任的产品体系之上,而非传统商业推广的“肆意鼓吹”。只有把可信任作为一切推广形式的根基,才能使得品牌和产品向着良性的方向发展。这也是LINFINITY始终坚持的原则,所以LINFINITY会对合作企业进行多方面的实体考察,确保被纳入LINFINITY的品牌共建生态之中的品牌的优质性。“看见LINFINITY MARK就可以放心购买是LINFINITY一直努力的前进方向。”Anndy Lian说道。

LINFINITY凭借持续不断的全球性商业路演,已在日本、韩国、新加坡、泰国、中国台湾等多个国家和地区累计丰富商业资源,通过这种可信任的商业推广模式,结合上LINFINITY DApp的区块链防伪溯源技术,为加入LINFINITY商业生态的合作企业,提供全方位的品牌与渠道双重打造。

LINFINITY MARK

LINFINITY特有的上链商品认证,代表着商品已完成LININFITY区块链信息上链。

其具有三个方面的特点:

1、印刷采用色变油墨工艺,强化物理防伪视感;

2、选取法币材质,凹凸纹理,提升物理防伪触感;

3、Mark防伪贴纸采用易碎设计,使其无法被盗用与复制。

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j