区块链商业化的探索之路

区块链商业化的探索之路

(2018区块链前沿高峰论坛)

“2018区块链前沿高峰论坛”于12月16日在韩国首尔举行,会议主题围绕“区块链的现状与未来发展趋势”开展。LINFINITY CEO Anndy Lian出席了此次峰会,并作为嘉宾与包括节点资本合伙人兼金色财经创始人杜均、ChainUP财经创始人兼CEO钟庚发在内的顶级行业领袖精英就“区块链技术的商业化与改革”话题展开深度讨论。

现阶段,区块链早已成为前沿领域的一个热门话题,随之而来的是各行业对其褒贬不一态势。形成这种情况最大的原因在于,迄今为止区块链的实际应用仅仅突显在数字货币方面,而在其他方面的作用,似乎总是呈现出“雷声大雨点小”的窘境。基于此方面的问题,Anndy在峰会中分享了自己的观点.

(Annd Lian与区块链行业领袖精英开展讨论)

“区块链技术落地之难,并非难在应用层面,而是依靠现阶段的区块链技术还无法承受互联网级别的区块访问量。”Anndy说道:“我在行业中已经看见了很多做的很不错的应用落地项目,但是它们还只是存在于小范围的试点阶段,区块访问速率的提升是整个区块链行业所面临的共同难点,源于这一痛点,势必会对商业化推广后的用户体验造成极大影响,这是全行业的共同问题,需要全行业的共同努力,虽然需要时间,但我想不会太久。”

在谈及LINFINITY如何缓解这一问题时他说道:“全行业的痛点,也是LINFINITY努力的方向。但LINFINTIY在持续以市场为导向的商业化过程中发现,各行业的区块链化并不是区块链的全盘化,对于‘万物皆可区块链化’的言论,LINFINITY始终持谨慎的怀疑。区块链化只是把各行业需要用到区块链技术的方面给予信息上链即可。”

(Annd Lian与会中分享自己的观点)

“区块链的商业化落地可以有助于解决现阶段企业所面临的诸多行业问题,但它同样是一把双刃剑。LINFINITY始终践行在以市场为中心的区块链商业化发展,同样也呼吁更多的友商与企业能够一起参与其中,那么区块链未来将会是无限朝阳。”Anndy Lian笑言道:“当然,区块链的商业化道路也同样需要政府密切关注与大力支持。”前不久,他刚被任命为韩国庆尚北道区块链特别委员会委员。

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Understand How Blockchain Will Change the Way We Do Business

Understand How Blockchain Will Change the Way We Do Business

(Future Blockchain Forum 2018)

December 16th, Seoul, South Korea. “Future Blockchain Forum 2018” brought leading blockchain figures to discuss the current and future state of the industry. LINFINITY CEO Anndy Lian attended and joined the panel discussion with Du Jun, Node Capital partner and Jinse Finance founder and Zhong Gengfa, founder and CEO of ChainUP to conduct an in-depth discussion on the “Commercialisation and Reform of Blockchain Technology”.

Blockchain has long been a topic of both great interest and contention as a frontier field, with a number of industries vying for their opinions on its general and business applications to be heard. As it stands today, the practical applications of blockchain are strictly limited to digital currency exchange and trade – though there is huge scope for advancement, the spectre of blockchain’s reputation precedes any meaningful application it may have beyond the realms of Bitcoin and its alt-coin brothers – in short, blockchain is all talk and no show: great thunder, yet little rain. Based on this problem, Mr. Lian shared his opinion on this prevailing view of blockchain technology.

(Panel Discussion on “Commercialisation and Reform of Blockchain Technology”)

“The commercialisation of blockchain technology is naturally difficult, not only at the application level but in the sense that it is not able to withstand the Internet-level block visit volume shown within current blockchain technology.” Mr. Lian emphasised. “I have seen a great number of innovative projects crop up in the industry from time to time, but they’re all still stuck in their pilot phase. Put simply, the increase of block access rate is a common difficulty faced by the entire blockchain industry; and it is due to this that user experiences of blockchain-enabled systems will be greatly impacted upon after commercialisation. This pain point is a common problem across the whole industry: as such, it requires the joint efforts of the whole industry to solve. It will, of course, take some time, but I believe the solution is within grasp.”

In terms of LINFINITY’s approach to the issue, Mr. Lian continued: “LINFINITY aims to focus its efforts towards solving this particular pain point within the industry; however, in the process of continuing market-oriented commercialisation, LINFINTIY has found that ‘blockchainisation’ of various industries is not a necessarily holistic approach to blockchain. Given that LINFINITY has always been cautiously sceptical towards the argument that ‘everything can be blockchainised’, we have prepared for this particular issue accordingly. After all, blockchainisation is only the process of on-chaining information that needs to use blockchain technology. ‘Blockchain Reform’ here, however, provides a potential solution, and one that LINFINITY has adopted since its inception: by combining blockchain technology with traditional entities as a market strategy – first by building a complete business ecosystem from the enterprise end, and secondly by conducting staged blockchain commercialisation from the top to the bottom.”

(LINFINITY CEO Anndy Lian in the Panel Discussion)

“This approach to commercialisation of the blockchain industry may well help to mitigate the issues faced today. The infancy of blockchain is both its strength and its bane at this point – if a company can approach the problem in as pragmatic a way as LINFINITY seems to be doing at this point, then there is great hope for what the future may hold for blockchain. And of course, the commercialisation or blockchain technology need joint efforts from both commercial parties as well as local governments.” Anndy added, who was appointed as member of Gyeongsangbuk-do Blockchain Special Committee.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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LINFINITY曼谷圆桌会议:推动区块链技术创新 助力跨国企业发展

LINFINITY曼谷圆桌会议:推动区块链技术创新 助力跨国企业发展

(LINFINITY曼谷圆桌会议)

 “区块链的商业化需要多方合作,我们需要更多的创新、想法和远见来加速它的实现”——LINFINITY CEO Anndy Lian

LINFINITY在泰国曼谷举办了主题为“Effectively Embrace the Blockchain Technology with Traditional Business ”的圆桌会议。会议由LINFINITY CEO Anndy Lian主持,与会聚集了多个行业领导者和企业家,其中包括松下、亚洲生产力组织、Management System Certification Institute、三洋、Ccare、Big Communication等多家跨国公司、国际组织的高管,对区块链未来发展商业化趋势展开了一系列深度讨论。

(Anndy Lian与参会嘉宾合影)

    基于区块链的“信任生态”

Ccare是以生产具有维生素C和天然提取物概念的护肤产品的知名领先公司。该公司由皮肤医生和药剂师于1995年创立。会议中Ccare负责人 Supakchai Kiatanant先生表示了目前对于化妆品行业而言最大的痛点“假货横行”的焦虑,并希望通过区块链技术为他们的品牌服务。

Anndy指出:对于化妆品行业而言,从产品原材料的采集到生产再到门店终端,整个供应链要经历相当繁琐的环节。化妆品行业普遍的痛点是“假货横行”,这对品牌的建构是致命的。而使用去中心化的区块链技术,使供应链每个数据节点必须相互认证,以此可确保产品身份的正品属性。区块链分布式结构保证了数据难以被篡改,溯源性则保证了数据链之间的透明化。具体来说,区块链可以从以下两个个方面赋能零售商品的防伪溯源,并克服传统方式无法解决的痛点。

从源头抓起,建立“公共账本”。与传统防伪方式不同,区块链利用其特有的去中心化存储模式,摆脱对供应链中任何一个组织的依赖。所有上链的信息都公开记录在“公共账本”上,且数据不可篡改。

简单来说,商品从零件采购到生产加工一直到售后的每一个环节的所有信息数据都被真实且永久地记录在链,任何组织或个人都能追踪得到,近而可以解决信任问题。

全程实时追溯商品信息。本质上讲,溯源就是信息传递的过程,而其基础正是零售行业商品市场流程化生产与流通的模式。商品从原材料源产地出发,历经诸多工序生产加工出来,相对应的信息流也随时间地点的变化而更新记录。而区块链的技术刚好迎合这一特点:将数据生成区块,依托密码学算法防止篡改,加盖时间戳并将区块按照时间顺序连接成链,最终结果便是区块链内所有信息都可以做到实时追溯。此时,种种造假信息便无法进入区块链中,这将很好地遏制造假行为。

(Anndy向与会人士介绍LINFINITY的防伪溯源方案)

除此之外,这些上链信息基于区块链的本质特点,还具有一定的法律依据效力。8月份最我国高人民法院网发布《最高人民法院关于互联网法院审理案件若干问题的规定》,规定于2018年9月7日起施行,规定表示:当事人提交的电子数据,通过电子签名、可信时间戳、哈希值校验、区块链等证据收集、固定和防篡改的技术手段或者通过电子取证存证平台认证,能够证明其真实性的,互联网法院应当确认。这是我国首次以司法解释形式对可信时间戳及区块链等固证存证手段进行法律确认。这将是商家与消费者共建的“信任生态”,使产品形成品牌共识,为用户提供更优质的体验。

LINFINITY凭借领先的区块链技术和创新商业运营模式,开启试点项目,涉及烟草、医药保健、物流、信息、金融、法律等多个行业领域的公司,目前已取得阶段性成果。今年10月,LINFINITY成功帮助新加坡灵芝保健品企业Scientific Tradition完成信息上链,并正式交付企业版Dapp进行最后企业内部调试。

(LINFINITY CEO Anndy Lian 主持圆桌会议)

“区块链化”并不复杂

来自拥有近百年历史的Alsubeaei家族企业旗下的MASIC公司的可持续发展服务部高级副总裁Dr.Chavatip Chindavijak在讨论中提到:“区块链从诞生的第一天开始,就面临着毁誉参半的窘境,这一切都源于我们还未对区块链技术有一个清晰地认识,更不清楚从何处着手来正确使用区块链技术,发挥它的价值为企业服务。从原有的商业模式走向‘区块链化’将是一个相当复杂的过程。”

(MASIC可持续发展服务部高级副总裁Dr.Chavatip Chindavijak(中间))

Anndy Lian回应:“区块链化”并不复杂。由于区块链技术的去中心化和智能合约机制,企业并不需要将所有环节上链,可根据自身需求将信息打包上链。LINFINITY为协助企业用户在区块链的商业应用提供了两种模式:一种是如果对方目前没有自己的区块链,LINFINITY将指导企业用户将需求信息上链,直到企业可以独立运行,或者LINFINITY与企业合作一起构建区块链供应链生态;另一种是如果对方拥有自己的区块链,LINFINITY会将企业的链上信息嫁接到LINFINITY自己的区块链中来供对方更便捷的使用。通过以上两种模式可快速协助企业实现“区块链化”。

同时在回答Big Communication代表对于LINFINITY如何收费的提问中指出按月、使用次数或者合资模式的可能。

区块链商业化需要多方合作

亚洲生产力组织(APO)秘书长Dr.Santhi Kanoktanaporn:“区块链想要真正商业化普及,就必须要了解市场真正诉求。LINFINITY防伪溯源技术与商业逻辑,与APO寻找可以提高生产力新科技的需求点不谋而合。期待LINFINITY用新技术赋能生产力的发展。”

(亚洲生产力组织APO秘书长Dr.Santhi Kanoktanaporn(左))

在会议中 Anndy表示了对Panasonic松下名誉主席Dr. Sumit Champrasit与会的感谢。Panasonic一直致力于研发各种科技和方法,生产高质量的产品,达至节能和高效益,以科技改善人类的生活。

(Panasonic名誉主席Dr. Sumit Champrasit(左))

一花独放不是春,百花齐放春满园。在会议结束时Anndy表示:区块链商业化需要多方合作,LINFINITY正在积极与松下、亚洲生产力组织、Management System Certification Institute、三洋等更多的跨国大中小企业开展合作对话,将他们聚集起来并肩作战,共同利用区块链技术推动行业的发展。

 

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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