On September 9th, LINFINITY CEO Anndy Lian was invited to visit the Asian Productivity Organization (APO) headquartered in Tokyo, Japan for an in-depth discussion on “How to Build a Trusted Anti-counterfeiting Traceability Ecology with Blockchain Technology” together with Joshua Lau, Director of APO Research and Planning Department, Sherman Loo, Director of Administrative & Finance and members of the research team.

Anndy Lian introduced LINFINITY’s blockchain based anti-counterfeiting solution and business strategy to the attendants. He pointed out that the strength of blockchain technology is obvious. For blockchain to be fully commercialized, it is necessary to understand the real market demands, which exactly coincides with the APO’s search for new technologies to boost productivity.

The Asian Productivity Organization (APO) is an international organization that aims to improve productivity and promote sustainable social and economic development in the Asia-Pacific region. APO currently has 20 member countries and regions, including South Korea, Singapore and Japan. Its strategic focus is on the use of high-tech to revitalize small and medium-sized enterprises, promote regional development, advocate innovation and popularize green productivity.

When talking about the LINFINITY blockchain based anti-counterfeiting solution, Anndy Lian said, “We upload the product information onto the block and adopt a unique and blockchain-supported QR code. By scanning the QR code, the consumer can obtain the information about the good. These data are transparent and cannot be artificially tampered with. Although many traditional enterprises have taken anti-counterfeiting measures, customers do not often proactively verify the authenticity of products they buy. Such paradox situation makes these anti-counterfeiting measures a ‘Maginot Line’. LINFINITY is to motivate consumers to participate in anti-counterfeiting verification and to report counterfeit and shoddy goods in a timely manner through the unique ‘token mechanism’ in the blockchain ecology. Such rewarded source-tracking mechanism can enhance their awareness of consumer rights and to motivate them to participate in the whole supply chain as a key element.” Anndy Lian added: “All new technologies need to be integrated to put into use. Integrating the Blockchain, IoT and AI can help minimize the drawbacks of the supply chain, and also can remedy the loss in time if there is any problem.”

In recent years, APO has set up research institutes in Singapore, Taiwan and Philippines, dedicated to the study of industrial upgrading and transformation, of which blockchain technology is also a part. “We are looking forward to furthering collaboration with the APO, combining LINFINITY’s blockchain technology and APO’s management experience in productivity, to enhance productivity with new technologies,” said Anndy Lian.

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com

9月9日，LINFINITY CEO Anndy Lian 受邀到访总部位于日本东京的亚洲生产力组织（APO），并与APO调查企划部部长刘本玮，总财务部长吕振銮及所属科研小组成员就“区块链技术构建可信任的防伪溯源生态”展开深度探讨。

Anndy Lian 向与会嘉宾介绍了 LINFINITY 防伪溯源技术与商业逻辑，他指出区块链技术的强大之处显而易见，区块链想要真正商业化普及，就必须要了解市场真正诉求。这与APO寻找可以提高生产力新科技的需求点不谋而合。

亚洲生产力组织（APO），是一个以提高生产力为目的，促进亚太地区社会经济可持续发展的国际组织，现有包括韩国、新加坡、日本等20个成员国家和地区参与。其战略重点在运用高新科技振兴中小企业、促进地区发展、提升创新主导、普及绿色生产力等方面。

在谈及 LINFINITY 防伪溯源生态时，Anndy Lian 表示“我们将产品信息上链，且采用独一的QR码，消费者只要扫描QR码，便可获取商品在整条供应链上的信息数据，这些数据是透明化，且不可被人为篡改的。当然，尽管很多传统企业也采取了防伪的措施，但消费者并不会去主动验证，使这些“防伪措施”变成了一条名副其实的“马奇诺防线”。而 LINFINITY 则是通过区块链生态中特有的“通证机制”激发消费者主动参与防伪验证的过程中，及时举报假冒伪劣商品，从而使溯源问责得到奖励，更好的维护自身消费权益。” Anndy Lian 补充道：“所有的新技术都需要整合使用，将区块链+IoT+AI联动起来，既可将供应链的弊端防范于未然，又可在出现问题时及时补救。”

近些年，APO已在新加坡、台湾和菲律宾都设立了研究所，致力于研究产业升级转型（ITC），区块链技术也属于这一部分，LINFINITY 的区块链防伪溯源技术接下来将会成APO重点关注的商业项目。“我们非常期待与APO的进一步合作，结合 LINFINITY 的区块链技术及APO在生产力方向的管理经验，用新技术赋能生产力的发展。” Anndy Lian说道。

Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

www.anndy.com