Session 8: Building Blocks of a Globally Competitive Startup Ecosystem

Session 8: Building Blocks of a Globally Competitive Startup Ecosystem

Anndy Lian recently took the stage at an event in Mongolia to share his thoughts on what it takes to build a thriving startup ecosystem. His speech, “Building Blocks of a Globally Competitive Startup Ecosystem,” struck a chord with an audience from over 10 countries, offering a down-to-earth guide for anyone looking to make their mark in the startup world. Rather than rattling off a dry list of must-haves, Lian painted a picture of how regions can tap into their unique strengths while tackling the big challenges every startup faces. He zeroed in on four essentials—access to capital, skilled talent, solid tech infrastructure, and market reach— weaving them into a story that felt both practical and inspiring.

Kicking things off, Lian held up Silicon Valley as the gold standard. He described how it’s a powerhouse because it nails all four of those key areas, driving a huge chunk of its GDP and pulling in top talent and deep-pocketed investors from every corner of the globe. “Silicon Valley consistently gives birth to big companies and supports a thriving ecosystem,” he said, crediting its network of accelerators, incubators, and mentors. It was a vivid example that set the tone for his bigger point: other places can take these ideas and tweak them to fit their own realities.

When it came to capital, Lian didn’t mince words. “It’s the lifeline of startups,” he explained. “It fuels innovation and growth—without it, even the brightest ideas can stall out.” He threw out some eye-opening numbers, mentioning how global venture capital hit $120 billion in the last quarter of 2024, with AI startups grabbing a big slice of that pie. But he didn’t stop at venture funds. Lian talked up a whole range of options—angel investors, government grants, crowdfunding, even corporate cash—pointing out that crowdfunding alone raked in $5 billion last year. He brought it to life with the story of Stability AI, a London outfit that rode the UK’s funding scene to a $1 billion valuation. “Regional support can accelerate breakthroughs,” he said, driving home the idea that local resources matter.

But money’s only part of the equation. Lian quickly shifted gears to talent, warning that a shortage of skilled people could trip up even the best-funded startups. He gave a nod to Bangalore, where a massive tech workforce keeps innovation humming along at breakneck speed. “If you’re training people in AI or data science, you’re building the future,” he remarked. He also tipped his hat to Berlin, a city that mixes affordability with a creative vibe to draw in 200,000 tech workers. Lian’s advice? Team up with universities, lean on mentors, and embrace remote work to plug the talent gap. “Talent drives innovation,” he said, adding that today’s startups can hire from anywhere without being stuck in one spot.

Then there’s the tech side of things. Lian was all about infrastructure—think cloud computing and fast internet—predicting that by 2025, pretty much every startup will lean on cloud solutions to save money and move fast. He praised Singapore for leading the charge with its digital setup, making up for its small size with top-notch tech. He tossed out an example: Tracking.it, a startup using AWS to keep tabs on millions of APIs across 50 countries. “Cloud is a no-brainer—it powers rapid growth,” he said. For places like Mongolia, where connectivity might lag, Lian pushed for upgrades to keep startups in the game.
Market access came next, and Lian framed it as the bridge between startups and their customers—crucial for bringing in cash and scaling up. He noted how many startups now sell worldwide online, using e-commerce, partnerships, and digital ads to break through. India’s huge market caught his eye, though he admitted red tape can slow things down. “Market access doubles growth,” he said, sharing how Three GW Projects raised big money to push solar solutions into Europe and Africa. His take? Break into new markets smartly, with a plan that fits the local scene.

What really stood out was Lian’s push for customization. He made it clear that no two places are the same—Silicon Valley might rule in capital and talent, but Singapore shines with infrastructure, and Mumbai’s got a massive local market to tap. He saw potential in Africa’s mobile payment boom, even with its infrastructure hiccups, and urged Mongolia to find its own edge—maybe as a developer hub—while fixing what’s holding it back.

Lian didn’t let universities off the hook either. He told the story of Stanford, a startup breeding ground that’s added trillions to the GDP through its grads. “Universities aren’t just about education—they’re about connections and innovation,” he said. He gave shoutouts to MIT for its deep tech focus and global players like Tsinghua in China and India’s IITs, which tailor their programs to what’s needed locally. His call to action? Get academia and industry working hand in hand to turn research into real-world wins.
Scaling up globally, Lian said, takes both digital and physical groundwork. He pointed to Shopify’s e-commerce platform as a lean way to grow, though he admitted that stuff like logistics and office space can get tricky in pricey cities. His fix? Go hybrid or remote to keep costs down. Legal hurdles came up too—startups often stumble over rules when they expand. “Compliance enables scale,” he advised, suggesting local experts to smooth the way.

Tying it all together, Lian talked about balancing local roots with global ambitions. He brought up Check Point Software Technologies, an Israeli company that used military-grade R&D to dominate cybersecurity worldwide. Places like Africa and Southeast Asia, he said, are taking off by jumping on untapped markets and digital trends. “Leverage local for global reach,” he urged, pointing to Zepto’s rise in Mumbai as a playbook for going big.

Wrapping up, Lian left the crowd with a challenge: figure out what your ecosystem’s good at and team up with local players. “Partnerships and inclusivity drive surprises,” he said, inviting everyone to collaborate on solutions. His core message was crystal clear—master the essentials, adapt to your region, and use education and infrastructure to connect local ideas to global success. For entrepreneurs and policymakers alike, Lian’s insights are a roadmap worth following, proving that while every startup journey’s different, the building blocks stay the same.

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Innoblock 2024: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape

Innoblock 2024: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape

 

The Innoblock Summit 2024 hosted a panel discussion titled “From Concept to Reality: Key Success Factors for Web3 Gaming Projects in a Competitive Landscape.” Moderated by Anndy Lian, a blockchain advisor and author, the panel featured industry leaders: Aaron Goolsbey (COO, Mythical Games), Florence Li (CCO, METAY), Ricky Wong (Co-Founder, Catizen), JT (Marketing Lead, Seraph), and Alex S (Head of Eco Growth, GGI).

The discussion centered around the critical elements that contribute to a thriving Web3 gaming project. While acknowledging the importance of blockchain technology and tokenomics, panelists emphasized the need to prioritize engaging gameplay and compelling narratives.

Redefining Success Metrics in Web3 Gaming

Challenging the traditional focus on high conversion rates, Ricky Wong highlighted the importance of organic user engagement. Citing Catizen’s success, he suggested a conversion rate between 5% to 10% as a healthy benchmark for Web3 games, emphasizing the need to educate and onboard users from the traditional gaming sphere.

JT echoed this sentiment, emphasizing the importance of attracting and retaining real users, not just incentivized participants. He stressed the need for seamless onboarding experiences, allowing players to enjoy the game before delving into the complexities of Web3 elements.

Beyond Tokenomics: The Power of Narrative and User Experience

Florence Li emphasized the often-overlooked aspect of storytelling in Web3 gaming. She argued that compelling narratives, captivating art, and well-developed game mechanics are crucial for attracting and retaining players, ultimately driving the value of in-game assets.

Aaron Goolsbey challenged the industry to move beyond the Web2 versus Web3 dichotomy, advocating for a focus on enhancing the gaming experience as a whole. He argued that Web3 technology should be seamlessly integrated to enhance existing gaming paradigms, citing Mythical Games’ NFL Rivals as a prime example. The game, with its integrated NFT marketplace, saw a significant increase in player engagement and retention, demonstrating the power of Web3 in adding value for players.

Monetization and Sustainability: Lessons from Web2 and Beyond

Addressing the question of profitability, Aaron Goolsbey acknowledged the inherent challenges of the gaming industry, where only a small percentage of games achieve significant financial success. He stressed the importance of applying proven game development and business practices, regardless of the underlying technology.

JT provided insights into Seraph’s dual revenue stream model, combining traditional in-app purchases with Web3 elements like NFT marketplaces and asset upgrades. This approach caters to a wider audience, allowing players to engage with the game on their own terms.

The Rise of Telegram Mini-Games: A Gateway to Mass Adoption?

The panel explored the burgeoning trend of Telegram mini-games and their potential impact on the Web3 gaming landscape. Aaron Goolsbey expressed excitement about the opportunity for user acquisition and overcoming the hurdle of wallet creation. He envisioned Telegram’s existing infrastructure as a seamless gateway for onboarding new users into the Web3 gaming ecosystem.

Alex S highlighted the potential of Telegram mini-games to attract traditional game developers, further enriching the Web3 gaming space. He emphasized the need for robust developer tools and support systems to foster a thriving ecosystem.

Florence Li and JT expressed optimism about the accessibility and ease of use of Telegram mini-games, making them an ideal entry point for new users. They envisioned a future where Web3 games seamlessly integrate with popular platforms like Telegram, driving mass adoption.

User Acquisition and Retention: Building a Loyal Community

The panelists agreed that user acquisition and retention are paramount for long-term success. Aaron Goolsbey stressed the importance of continuously adding value for players through engaging content and a well-balanced in-game economy.

Florence Li advocated for simplifying the onboarding process, making it easier for new users to experience the benefits of Web3 gaming. She also stressed the importance of creating high-quality content and assets that resonate with players.

The Future of Web3 Gaming: A Collaborative Effort

Anndy Lian concluded with a shared sense of optimism about the future of Web3 gaming. The panelists emphasized the need for collaboration, innovation, and a focus on user experience to unlock the full potential of this emerging technology. As the lines between Web2 and Web3 continue to blur, the future belongs to games that can seamlessly integrate blockchain technology to deliver engaging, rewarding, and truly player-owned gaming experiences.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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