The non-fungible token (NFT) community Arabian Camels is making a $50 million Hollywood film called “Antara.” The movie makers recently announced a highly anticipated NFT drop for the project, which allows holders to partly fund the movie, own a share of digital rights and benefit from its box office achievements.
NFTs started out as standalone pieces of art and memes by individual creators and today is a massive industry that’s swarming with innovative NFT projects today. In 2021 alone, an estimated $41 billion worth of NFTs were sold, which is a testament to their growing popularity and value.
Major industries like art and gaming have benefited from NFTs already, and recent developments suggest that the realm of entertainment could be next in line to receive a transformative blow from the NFT industry.
Integrating NFTs into the movie business
Worth over $2.2 trillion, the global entertainment industry isn’t only one of the most valuable industries in the world but also a huge part of our culture. Over the span of a century, the industry has never failed to amaze its audience with enticing movies, TV shows, music, and it has stood the test of time, staying relevant even today.
Transforming the entertainment industry
NFTs in entertainment have the potential to completely transform the way films are made, produced, and distributed, democratizing this unilateral industry in the process. To understand this better, we go back to Arabian Camels’ Antara project. This big-budget Hollywood epic is one of the first films to be produced by the NFT community, demonstrating the concept of movie NFTs.
For the makers and producers of films, this means that they’re no longer limited by budget constraints or the difficult financing methods of top production houses. Movie NFTs provide a way for them to distribute part ownership of the movie to its viewers, raising the required funds in the process. This is especially useful for budding filmmakers and artists who are hardly visible in the industry. Specific roles like “producer” can be represented and offered as an NFT, making its owner the producer of the film. And through all the stages of filmmaking, NFTs can be offered as a way to include the community in the decision-making process, market the project and build a loyal fanbase beforehand.
“NFTs present a tremendous opportunity for mixed-reality world-building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery,” claims Jenefer Brown, Executive VP & Head of Lionsgate Global.
The NFTs to be released could range anywhere from character avatars to video clips from the films.
Now, in the case of emerging artists, technicians, musicians and directors, NFTs could be their on-ramp to popularity within the industry. The fact that Ben Mauro, a Hollywood concept artist, earned more in seven minutes with his NFT collection than he has in the 12 years of working in Hollywood is telling. Just like Mauro, these emerging artists could use NFTs in unique ways to represent their talent, garner an audience and increase their visibility in the industry.
Movie merchandising is another realm where NFTs in entertainment could make a huge difference. Fans have long been collecting posters, clothing and character figures from their favorite films, and NFTs add a new dimension to this. The rarity of NFTs gives fans the satisfaction of owning a part of the film that cannot be replicated. Celebrities can also make the most of this opportunity by creating NFT merchandise collections for their fanbase. This particular trend has picked up quite recently and celebrities like Eminem, Justin Beiber, SnoopDogg and Jimmy Fallon have all followed suit.
If we look at the whole picture, the integration of NFTs into the entertainment industry allows users to actively participate every step of the way. Both viewers and creators have the chance to connect beyond the screen and thus take the industry to unimaginable dimensions.
How NFTs open closed doors
Since its inception, the entertainment industry has been opaque in its operations, shutting down external interference. This stringent way of operation vastly limited opportunities for emerging artists trying to make it in the industry. But with the NFT integration, the entertainment industry is now opening its door to a wider section of artists, producers, and viewers. While producers and creators have new ways of monetizing their work and raising funds, viewers now have a way to directly participate in the industry’s happenings, not only to fund films but also earn from their gain. This symbiotic relationship between viewers and creators could change the face of global entertainment in the years to come.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.