The meme coin market, once a wild frontier of viral trends and overnight millionaires, has entered a new phase. What began as a playful experiment with coins like Dogecoin has morphed into a $60 billion ecosystem in 2024. Yet, this growth comes with a catch: saturation is reshaping the rules of the game. I’ve watched the pendulum swing from unchecked hype to a more discerning market where trust and community are the new currencies of success. Let’s unpack this evolution and what it means for investors and developers alike.
The Saturation Dilemma: A Market at a Crossroads
The numbers tell a compelling story. BDC Consulting’s 2024 report highlighted a staggering 169% increase in the meme coin market cap, reaching $60 billion by year-end. This surge, driven by the likes of Dogecoin ($35.91 billion), Shiba Inu ($8.97 billion), and newer entrants like PEPE ($6.12 billion), reflects a flood of tokens vying for attention. Coinmarketcap’s latest rankings, updated in June 2025, underscore this dominance, with established coins overshadowing the thousands of micro-projects launched on platforms like Solana and Ethereum. But here’s the rub: this oversaturation has fragmented liquidity and investor focus.
In practical terms, shared liquidity across projects means that the capital pool, once concentrated on a few breakout stars, is now spread thin. Based on what I have observed from the Raydium’s liquidity pools, a popular decentralized exchange on Solana, suggests that liquidity often constitutes just 20-40% of a coin’s market cap. With so many tokens competing, even this cushion is eroding, leading to diminished returns. I recall the days when a coin like Pepe could skyrocket 7,000% in 17 days, as noted in an article on The Straits Times Singapore in November 2024. Today, such explosive gains are rare, and investors are left chasing 1.5x returns on high-risk bets, a far cry from the 10x or 100x promises of yesteryear.
This saturation forces a reckoning. The market is no longer forgiving of projects that rely solely on a catchy meme or a fleeting viral moment. Instead, it demands substance, and that substance begins with trust, a concept I believe will define the meme coin narrative for the foreseeable future.
Trust as the Cornerstone of Success
Trust has emerged as the linchpin in this crowded market, a shift rooted in human psychology and market maturity. When individuals risk their savings on a meme coin, they’re not just betting on a joke. They’re investing in a belief system. This belief hinges on transparency, accountability, and a sense of ownership, elements that sustain projects through inevitable downturns. Take CAPTAINBNB, for instance, a coin that has garnered attention for its 100% circulating supply and renounced contracts, as highlighted in recent X discussions. Such moves signal to investors that the project isn’t a rug pull waiting to happen, fostering a loyalty that hype alone can’t replicate.
This perspective aligns with insights from industry observers, who argue that community-driven transparency, think regular AMAs (Ask Me Anything sessions) or open development roadmaps builds resilience. I’ve seen this play out firsthand with coins that weathered the 2024 bear market by keeping their communities engaged, contrasting sharply with projects that vanished after their initial pump. I believe that trending tokens emphasizes social engagement and holder growth as key indicators, suggesting that trust is quantifiable in the form of active, committed communities.
Yet, building trust is no small feat. Many developers still cling to the old playbook, launching with a meme, a charismatic figurehead, and a promise of riches. This approach, while effective in 2023 and early 2024, is losing its luster. The market has matured, and investors are asking harder questions: Who’s behind this? What’s the long-term vision? Without answers grounded in integrity, even the best memes fizzle out.
The Declining Power of Key Opinion Leaders
This brings us to the contentious role of influencers or Key Opinion Leaders (KOLs), a topic that stirs debate in every crypto corner. For years, KOLs, think Twitter influencers with tens of thousands of followers, have been the rocket fuel for meme coin launches. A single endorsement could send a token from obscurity to a $10 million market cap overnight. But as of 2025, their influence is under scrutiny, and for good reason. This is also echoed in several panels that I have spoken on with Cointelegraph events.
I dare say that more than 60% of KOL-backed projects see initial pumps, 50% crash due to credibility issues and 90% of them failed to survive through a period of 2 months. I’ve witnessed this pattern myself: a KOL with a track record of rug pulls or failed calls promotes a new coin, only for the community to balk when the inevitable dip hits. There are also KOLs with 1 million followers, yet they fail to get the token to more than $800K in market cap. Why buy the dip if the KOL’s past projects never recovered? This skepticism is palpable on platforms like X, where users increasingly call out “clown” influencers whose hype doesn’t match their results.
I urge investors to look beyond paid promotions and conduct due diligence. The market’s memory is long, and a KOL’s history can cap a coin’s potential. Imagine a project reaching $5 million, only to stall at $10 million because profit-takers flee, spooked by the promoter’s tainted reputation. The result? A promising narrative dies, not for lack of community support, but for lack of trust in the messenger. This trend suggests that the KOL model, once a shortcut to success, is becoming an anchor dragging projects down. To be honest, the $5m, $10m is just an example, in reality most of them failed to even reach $1m market cap.
The Rise of Community and Utility
If KOLs are losing their grip, who or what will lead meme coins into the future? The answer lies in communities and utility, two forces that, when combined, create a foundation for lasting value. Shiba Inu’s evolution offers a case study. Beyond its meme origins, the project has expanded into ShibaSwap and Shibarium, a layer-2 solution that enhances transaction efficiency. This utility, coupled with a passionate community, has kept it relevant.
Similarly, Pepe Coin has thrived by leveraging community-driven initiatives and strategic partnerships, blurring the line between meme coin and utility token. Coins like Shiba Inu and Pepe stand out due to their ecosystems, suggesting that utility, whether in DeFi, gaming, or decentralized governance, adds a layer of legitimacy. I’ve observed this firsthand: projects integrating practical applications tend to attract a different caliber of investor, one less swayed by hype and more interested in long-term potential.
A couple of projects have pivoted to a Web3 super app that empowers community governance and creator monetization. This approach moves beyond the meme, offering a platform where users can organize and thrive. It’s a model that echoes the DAO (Decentralized Autonomous Organization) structures gaining traction in 2025, where token holders vote on development paths. This shift from top-down promotion to bottom-up participation is, in my view, the future of meme coins.
The Role of Trading Bots and Market Manipulation
No discussion of 2025’s meme coin market would be complete without addressing trading bots, particularly sniper bots. These automated tools, capable of executing trades in milliseconds, have become a double-edged sword. Their prevalence on decentralized exchanges (DEXs), where they exploit new token listings to front-run retail investors is a big problem. I’ve seen this play out: a coin launches, bots snap up supply, and prices spike artificially before crashing, leaving latecomers with losses.
This dynamic can distort market signals, but projects are fighting back. Time-locked liquidity pools and anti-bot mechanisms during launches are becoming standard, aiming to level the playing field. While not foolproof, these measures suggest a market adapting to technological challenges, a sign of maturity that could benefit legitimate projects in the long run.
Regulatory Horizons and the Road Ahead
Looking ahead, regulatory developments will shape meme coin trajectories. The U.S. Bitcoin Act, passed in early 2025, and the allowance of banks to custody crypto, signal a more structured environment. This could impose KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements, challenging some meme coin projects that thrive on anonymity. Yet, it also opens the door to institutional investment, potentially legitimizing the space and paving the way for meme coin ETFs, a possibility I’ve speculated on with colleagues.
This regulatory push may bifurcate the market. Established coins like Dogecoin, with their proven track records, will coexist with innovative, utility-focused projects. The challenge for developers will be balancing compliance with the anarchic spirit that birthed meme coins. For investors, it means a need for sharper analysis, moving beyond memes to assess fundamentals like team credibility and technological innovation.
Conclusion: A Call to Action
As I reflect on the meme coin market in 2025, one truth stands out: the era of hype is giving way to an era of trust. Saturation has forced a reset, pushing projects to prioritize transparency, community engagement, and utility over viral gimmicks. KOLs, once kingmakers, are losing relevance as investors demand substance. Trading bots and regulatory shifts add complexity, but they also signal a maturing ecosystem where the best ideas can rise.
For those in this space, whether developers building the next big coin or investors seeking the next big win, the message is clear: focus on what endures. Build communities that grind alongside you, integrate utility that adds value, and let trust be your north star. The market won’t forgive shortcuts, but it will reward vision. So, I ask you: What’s your trust metric for a meme coin? Is it the community’s voice, the project’s roadmap, or the utility it offers? Share your thoughts. I’m eager to hear how you’re navigating this evolving landscape.
“TRUST IS THE NEW HYPE.” – Anndy Lian
Source: https://news.shib.io/2025/07/13/the-meme-coin-market-in-2025-trust-community-and-the-end-of-hype
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
