Anndy Lian为新加坡区块链访问团授课:LINFINITY的“定制化”区块链解决方案

Anndy Lian为新加坡区块链访问团授课:LINFINITY的“定制化”区块链解决方案

“区块链技术的商业化不是‘万金油’的解决方案,而是一种需要找到企业真实市场诉求,并加以定制化的服务方式。”

——Anndy Lian

(区块链研讨会现场)

2019年1月9日-11日,由新加坡教育部-零售研究院、南洋理工学院、Skills Future联合发起,Walletton组织举办的历时3天的”新加坡区块链访问团(韩国行)”在韩国首尔顺利举行。前首尔市市长 Kim Hyeong-joo、德勤区块链研究中心Sim Jun-Sik、嘉泉大学教授 Dr. Dohyun Park等政、商、学要人进行了接待并会晤。LINFINITY CEO Anndy Lian与Upbit CEO Sir-goo Lee也受邀出席,并作授课演讲。

(前首尔市市长 Kim Hyeong-joo出席会议)

与会演讲中Anndy Lian指出:“区块链技术虽然可以解决很多问题,但并不代表可以解决一切问题。区块链技术的商业化不是‘万金油’的解决方案,而是需要找到企业真实市场诉求,并加以定制化的服务方式。LINFINITY正是围绕此前提循序渐进的开展各项工作进程。”

(Gachon大学Dohyun Park教授发表讲演)

LINFINITY的商业化进程均采用“定制化”服务。目前,LINFINITY已经帮助新加坡灵芝保健产品 Scientific Tradition 与日本护法品牌Herbriller完成信息上链服务。“这两个企业有着截然不同的品牌建设与市场需求。各自商品上链所呈现出的信息自然也大不一样。LINFINITY就是要找到这些品牌商品信息的特点与可能的应用场景,加以突显。这是区块链商业落地的重中之重,也是企业未来商业价值的重要保证。”

(Anndy Lian授课演讲中)

新加坡和韩国的区块链发展现已风靡全球。尤其在加密货币的使用、交易方面韩国更是先驱。这与韩国政府对于本土区块链产业扶持密不可分。随着LINFINITY在韩商业合作的增多与不久后将正式登陆Coinfinit交易所,LINFINITY加快了布局韩国市场的脚步。

“我们很高兴看到越来越多的政、商力量开始关注、参与到这个行业里来。2019年可能是区块链“商业化”获得重要发展的一年。作为“第五代”创新技术的区块链所蕴含的巨大商业价值,依旧等待着被整个行业的探索者们去发掘。我相信今年也将会有更多优质的区块链项目出现,与LINFINITY一起推动整个区块链行业的商业化发展。”Anndy Lian说道。

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Anndy Lian Lectures at Korea Blockchain Immersion Trip Supported by Ministry of Education Singapore: LINFINITY’s Customized Solution

Anndy Lian Lectures at Korea Blockchain Immersion Trip Supported by Ministry of Education Singapore: LINFINITY’s Customized Solution

“Blockchain is not a one-size-fits-all solution. We must find a customized solution that truly matches commercial needs.”

—Anndy Lian, CEO of LINFINITY

(LINFINITY CEO Anndy Lian giving a keynote speech)

On January 9th-11th 2019, a three-day global blockchain seminar, jointly supported by Ministry of Education — Singapore Retailers Studies, Nanyang Polytechnic, SkillsFuture and organized by Walletton Holdings; was held in Seoul, South Korea, bringing together industry leaders from the political, business and academic communities. Attendees including former Seoul Mayor Kim Hyeong-joo; Jun-Sik Sim of the Deloitte Crypto Research Center; Gachon University professor Dr. Dohyun Park; LINFINITY CEO Anndy Lian and Upbit CEO Sir-goo Lee were invited to deliver key speeches.

(Former Seoul Mayor Kim Hyeong-joo
(Gachon University professor Dr. Dohyun Park giving a speech

In his speech, Mr. Lian remarked: “Blockchain technology can solve many problems, but it does not mean that it can solve all problems. Blockchain is not a one-size-fits-all solution. Blockchain projects must find customized solutions that will truly match their needs.” LINFINITY’s commercialization process is steadily carried out based on this foundation.” 

In LINFINITY’s business ideology, there is no such thing as a ‘package’ blockchain solution, LINFINITY adopts a customized model when building enterprise usage scenarios. LINFINITY’s most recent example of this process at work is the completion of information on-chaining services for Singapore’s healthcare brand Scientific Tradition and Japanese haircare brand Herbriller. “The focus and needs of these two brands are very different. This is not just coding the product information to a ‘block’.” Anndy added. Finding the specific application scenario that meets the requirements of the enterprises blockchain aims to integrate with is the most important thing to its commercialization process, both now and in the future.

Blockchain development in Singapore and South Korea have already taken the world by storm. South Korea is the pioneer in both cryptocurrency usage, trading and implementation. Many projects will go Korea to learn about Blockchain. The success for Korea in blockchain gained traction fast thanks to the support of the government. LINFINITY also accelerated its development in South Korea with the recent announcement of local business cooperation and its listing on Coinfinit.

“We are happy to see that more governmental and commercial forces are engaged in this industry. 2019 is likely to be an important year where blockchain ‘commercialization’ begins to gain traction in all these areas, rather than discussing the price of individual tokens. As the scale of blockchain commercialization increases, exploration deepens, it will gradually gain recognition and show its true power of being the next technology innovation. That is what LINFINITY team is doing; to bring the true value of blockchain technology to the general public.”

For more information about LINFINITY and their developments, please visit www.linfinity.io or contact pr@linfinity.io.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

j j j

Herbriller Uses LINFINITY On-Chain Solutions to Understand their Customers Better

Herbriller Uses LINFINITY On-Chain Solutions to Understand their Customers Better
(Herbriller product demonstration)

LINFINITY recently formally signed a Memorandum of Understanding (MOU) with the Japanese hair care company Herbriller. In order to let more consumers know about Herbriller, the LINFINITY team, together with Herbriller, held a series of product demonstrations in Shenzhen, China, at the high-end hair salon -Hair.

(Herbriller hair care products)

The Herbriller series uniquely uses natural plants, such as henna, which has been proven to be effective in helping manage and mitigate the problems associated with white hair, damage from hair dye, and aging of the scalp. Henna is a staple of Japanese hair care culture, being highly appreciated by hair care professionals and institutions alike. LINFINITY reached out to Herbriller as a collaborative partner, to suggest the running of product demonstrations in Shenzhen, inviting the locals to personally experience their hair care products. This has provided a full perspective for Chinese consumers on the Herbriller series, giving them a clear understanding of both Herbriller’s professional attitude to hair care and improved their brand image. LINFINITY’s approach to promoting brand recognition by blockchain commercialisation is also a major characteristic and important aspect of LINFINITY’s ecosystem.

(A customer was experiencing Herbriller’s products)

Even LINFINITY CEO Anndy Lian got in on the act. “In fact, Herbriller made me know more about the hair care industry!” he remarked, after the experience. “Traditional chemicals emphasize ‘immediately effective, and significant effects’, which are short-term in nature and end up causing great damage to hair. Herbriller’s selection of natural herbs as part of their materials-gathering process is focused more on the long-term benefits, and is entirely nourishment oriented. This is Herbriller’s refreshing approach to product management – and, in the end, it was also an important factor in our final decision to cooperate with Herbriller. We hope to use our blockchain technology and market capabilities to let more consumers experience Herbriller’s natural authenticity.”

(LINFINITY CEO Anndy Lian at the product demonstration)

Currently, LINFINITY has completed the information on-chaining work for Herbriller. Through information on-chaining, Herbriller can collect accurate market information through the blockchain technology of LINFINITY, which help to provide important value to Herbriller’s brand-building process, improving supply chain efficiency, and formulating and refining their personal marketing strategies.

(A customer was experiencing Herbriller’s products 

Through LIFNINITY’s blockchain service, after this information is packaged and uploaded, the three functions of anti-counterfeiting, traceability and consumer information collection can be achieved. Once this information is present within the chain, LINFINITY generates a unique corresponding QR code for the corresponding product – at the user end, a consumer only needs to scan the QR code through LINFINITY DApp. This will allow them to then query the on-chain information of the purchased goods, including authenticating its authenticity, review the flow of the supply chain, and so on. At the same time, LINFINITY plans to incorporate LINFINITY Mark into the system, to establish a clear brand understanding for consumers, and lay a solid foundation for building brand image.

(Herbriller hair care products)

Next, Herbriller will further optimise and upgrade product development for C-end customers. For Herbriller, the accurate security of blockchain information transmission ensures that they can accurately and effectively collect consumer information to supplement and improve the flow of the supply chain. After the end consumer scans the QR code through LINFINITY DApp, the information is fed back to LINFINTIY’s blockchain in both directions – on the company side, Herbriller will be able to obtain relevant consumer purchase information, which can supplement the sales scope of products through LINFINITY. Through this accurate, secure, and tamper-proof market information, Herbriller can effectively adjust its supply chain management and marketing strategies depending on its consumer data, whilst maintaining transparency and complete cryptographic security. All this simply would not and could not be collected or processed by traditional supply chain systems.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact pr@linfinity.io.

Source from:


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Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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