South Korea: Exploring the New Virtual Asset Accounting and Disclosure Guidelines

South Korea: Exploring the New Virtual Asset Accounting and Disclosure Guidelines

South Korea has recently taken a significant step towards enhancing the transparency and accountability of virtual asset issuers and operators.

The country’s financial authorities have approved the ‘Virtual Asset Accounting Supervision Guidelines‘, which provide clear and consistent rules for the accounting and disclosure of virtual assets.

These guidelines apply to all externally audited companies from January 1 and aim to address the confusion and uncertainty that have plagued the virtual asset industry.

What are the Virtual Asset Accounting Supervision Guidelines?

The Virtual Asset Accounting Supervision Guidelines are a set of authoritative interpretations that reasonably apply the current accounting standards (IFRS, etc.) to the specific characteristics of virtual assets.

They are not new accounting standards but rather a way to clarify and harmonize the existing ones. They are mandatory for both companies applying the Korean International Financial Reporting Standards (K-IFRS) and the General Accounting Standards (K-GAAP).

The guidelines cover various aspects of virtual asset accounting, such as:

  • The recognition of profits and assets from the issuance and transfer of virtual assets
  • The classification and measurement of virtual assets held by companies
  • The accounting and disclosure of virtual assets entrusted by customers to virtual asset operators (exchanges)
  • The annotation disclosure of the main contents of the white paper, such as the size of virtual asset issuance and performance obligations, the status of internal reservations and free distribution, details of customer consignment virtual asset contracts, storage risks, etc.

The guidelines also specify the conditions and criteria for determining the accounting treatment of virtual assets, such as:

  • The fulfillment of all performance obligations stated in the white paper by the issuing company
  • The control rights over the virtual assets entrusted by customers to the operators
  • The purpose of acquiring the virtual assets and whether they are financial products or not

The guidelines are expected to improve the accuracy and reliability of the accounting information on virtual assets, as they will be verified by external auditors. They will also enhance the comparability and consistency of the financial statements of virtual asset issuers and operators, as they will follow the same rules and standards.

Why are the Virtual Asset Accounting Supervision Guidelines Important?

The guidelines are important for several reasons. First, they reflect virtual assets’ growing recognition and legitimacy as a new form of economic activity and value creation.

South Korea is one of the most active and innovative markets for virtual assets, with a high level of adoption and development. The guidelines show that the country is committed to fostering a healthy and sustainable virtual asset ecosystem by ensuring that the issuers and operators are accountable and transparent to the investors and customers.

Second, they address the challenges and risks that arise from the lack of accounting standards and disclosure practices for virtual assets. The virtual asset industry is still in its infancy, and there are many uncertainties and ambiguities regarding the accounting and reporting of virtual assets. This can lead to confusion, inconsistency, and manipulation of the accounting information, undermining the trust and confidence of the information users.

The guidelines provide a clear and comprehensive framework for the accounting and disclosure of virtual assets, which can reduce the information asymmetry and enhance the protection of the information users.

Third, they set a precedent and a benchmark for other countries and jurisdictions that are considering or developing their own accounting and disclosure rules for virtual assets.

The guidelines are based on the current accounting standards (IFRS, etc.), which are widely adopted and accepted worldwide. They also consider the specific characteristics and challenges of virtual assets, such as their volatility, complexity, and diversity.

The guidelines can serve as a reference and a model for other regulators and standard-setters seeking to establish or improve their own accounting and disclosure regimes for virtual assets.

How do the Virtual Asset Accounting Supervision Guidelines Compare to Other Countries?

They are among the most comprehensive and advanced worldwide, covering a wide range of virtual asset activities and transactions. They also provide detailed and consistent guidance for the accounting and disclosure of virtual assets and reflect the latest developments and trends in the virtual asset industry, such as the emergence of new types of virtual assets and business models.

Other countries and jurisdictions have different approaches and levels of regulation for the accounting and disclosure of virtual assets. Some of them, such as the US, Japan, and Australia, have issued specific accounting standards or guidance for virtual assets. Others, such as the UK, Canada, and Singapore, have adopted a more general or flexible approach. Some of them, such as China, India, and Russia, have not yet issued any accounting or disclosure rules for virtual assets.

The differences in the accounting and disclosure regimes for virtual assets worldwide can create challenges and opportunities for the virtual asset issuers and operators, as well as the investors and customers.

On the one hand, they can create complexity and inconsistency in the accounting and reporting of virtual assets, which can increase the costs and risks for the information users. On the other hand, they can also create diversity and innovation in the accounting and reporting of virtual assets, enhancing the value and utility of the information users.

What are the Implications and Future Prospects of the Virtual Asset Accounting Supervision Guidelines?

The guidelines are a significant milestone for the virtual asset industry in South Korea and beyond. They represent a positive and proactive response to the growing demand and need for transparency and accountability in the virtual asset ecosystem. They also demonstrate the leadership and vision of the South Korean financial authorities in regulating and developing the virtual asset industry.

They are expected to have various implications and impacts on the virtual asset issuers, operators, investors, and customers.

For the issuers and operators, the guidelines will require them to improve their accounting and disclosure practices and comply with the rules and standards set by the guidelines. This may entail additional costs and efforts, but it may also bring benefits such as enhanced reputation, trust, and competitiveness.

For the investors and customers, the guidelines will provide them with more accurate and reliable information on the virtual assets they are interested in or involved with. This may increase their confidence and satisfaction, but it may also raise their expectations and demands.

They are also likely to influence and shape the future of the virtual asset industry, both in South Korea and globally. The guidelines may encourage more innovation and development in the virtual asset industry, as they provide a clear and supportive regulatory environment for virtual asset issuers and operators.

The guidelines may also foster more collaboration and cooperation in the virtual asset industry, as they create a common and consistent accounting and disclosure framework for the virtual asset issuers and operators. The guidelines may also inspire and motivate other countries and jurisdictions to follow suit and adopt or improve their own accounting and disclosure rules for virtual assets.

How does the National Tax Service’s Decision Affect the Virtual Asset Holders?

Another important development in the regulation of virtual assets in South Korea is the National Tax Service’s decision to exclude the cases where virtual assets are held through non-custodial, decentralized virtual asset wallets such as cold wallets (offline wallets) from overseas financial account reporting.

This decision was announced on October 30, 2023, as an official interpretation of the law after some confusion and controversy over whether virtual asset wallets created by overseas corporations such as Ledger and Metamask had to be reported.

The National Tax Service explained that overseas business operators only provide programs to store and store personal encryption keys, etc., and do not have control over them, so they are not involved in selling, buying, exchanging, or holding virtual assets in wallets such as cold wallets.

Therefore, holding virtual assets through such wallets does not constitute a foreign financial account and is not subject to reporting pursuant to Article 53 of the ‘Act on International Tax Adjustment’.

This decision applies to cases where virtual assets are held in a personal wallet created through devices provided and sold by an overseas virtual asset wallet business, and the value of the virtual assets exceeds 500 million won.

Starting in 2023, the National Tax Service will include virtual assets as a target for reporting overseas financial accounts, and those holding more than 500 million won will be required to report them to the National Tax Service. However, this requirement will not apply to the virtual assets held in non-custodial, decentralized virtual asset wallets.

This decision has significant implications for the virtual asset holders, as it reduces the regulatory burdens and costs for them. It also recognizes the difference between centralized and decentralized virtual asset wallets and the degree of control and involvement of overseas business operators.

This decision could potentially encourage the use of non-custodial, decentralized virtual asset wallets, as they offer more security, privacy, and autonomy for the users. However, this decision also raises some challenges for the regulators, as it limits their access and oversight of the virtual assets held in such wallets. This decision might also create some inconsistency and complexity in the reporting and taxation of virtual assets, depending on the type and location of the wallets.

How does the Financial Services Commission’s Proposal Affect the Virtual Asset Market?

Another important development in regulating virtual assets in South Korea is the Financial Services Commission’s proposal to amend its credit finance act, which aims to effectively prohibit local citizens from purchasing cryptocurrencies using credit cards.

The regulator said this proposal was announced as a measure to limit the crypto traders from buying crypto on foreign crypto exchanges.

The FSC explained that the main reason for this new amendment is to prevent the illegal outflow of domestic funds, money laundering, and the encouragement of speculative behavior, which pose risks to the financial stability and security of the country. The FSC also noted that using credit cards to purchase cryptocurrencies is not common in South Korea, as most transactions are done through bank accounts or prepaid cards.

The proposal plans to collect public feedback on the amendment until February 13. According to Yonhap News Agency, it is expected to be reviewed and voted on with the aim of implementation in the first half of 2024.

This proposal by the FSC has significant implications for the virtual asset market, especially for cross-border transactions and exchanges. By prohibiting the use of credit cards to purchase cryptocurrencies, the FSC intends to reduce the demand and supply of foreign cryptocurrencies in the domestic market and discourage traders from using foreign platforms that may have lower regulatory standards or higher risks.

However, this proposal may also have unintended consequences, such as driving the traders to use alternative methods or channels to access foreign cryptocurrencies, such as peer-to-peer platforms, decentralized exchanges, or offshore accounts.

The FSC’s proposal also reflects the increasing scrutiny and regulation of the virtual asset market by the South Korean authorities, who are trying to balance the promotion and protection of the virtual asset industry.

The proposal follows the recent enactment of the ‘Act on Reporting and Using Specified Financial Transaction Information’, which requires the virtual asset operators to register and comply with the anti-money laundering and customer protection rules. The proposal also precedes the planned introduction of the capital gains tax on virtual asset income, which is scheduled to take effect from January 1, 2025.

Their proposal is another example of how South Korea is leading and pioneering in regulating and developing the virtual asset industry. It shows that the country is concerned not only with the accounting and disclosure of virtual assets but also with the taxation and reporting of virtual assets. It also shows that the country is willing and able to adapt and respond to the changing and evolving nature of virtual assets and to balance the needs and interests of the various stakeholders in the virtual asset ecosystem.

The Bottom Line

The Virtual Asset Accounting Supervision Guidelines are not the end but the beginning of a new era for the virtual asset industry. They are a dynamic and evolving document that will be updated and revised as the virtual asset industry grows.

The South Korean regime is comprehensive. I have also briefly covered tax reporting, which works hand in hand with the accounting supervision guidelines. To close up the loop, there is also a proposed amendment to their Credit Finance Act. It proposes to ban local citizens from using credit cards to purchase cryptocurrencies, with concerns over illegal outflows of funds and money laundering and encouraging speculation leading to the decision, with the goal of implementation in the first half of 2024. Both inflows and outflows are taken into consideration. I would expect to see tougher rules for projects and also exchanges in months to come.

They are also a challenge and an opportunity which will test and reveal the potential and performance of the virtual asset industry. They are, above all, a sign and a symbol which show that the virtual asset industry is maturing and advancing and that South Korea is leading and pioneering in this field.

 

Source: https://www.techopedia.com/south-korea-exploring-the-new-virtual-asset-accounting-and-disclosure-guidelines

FAQ

What do the Virtual Asset Accounting Supervision Guidelines entail?

The Virtual Asset Accounting Supervision Guidelines are a set of rules applied to the accounting and disclosure practices concerning virtual assets in South Korea. These guidelines encompass various aspects such as profit recognition, asset classification, and the handling of virtual assets entrusted to operators.

Why are the Virtual Asset Accounting Supervision Guidelines crucial?

The guidelines play a vital role in establishing transparency and accountability within the virtual asset industry. They address uncertainties and risks associated with the lack of clear accounting standards, fostering trust and confidence among investors and customers.

How do the Virtual Asset Accounting Supervision Guidelines compare internationally?

Compared to other countries, South Korea’s guidelines are comprehensive and advanced. While some nations have specific accounting standards for virtual assets, others have a more flexible approach. These disparities create both challenges and opportunities for the industry and its stakeholders globally.

What implications do the Virtual Asset Accounting Supervision Guidelines have for stakeholders?

The guidelines are expected to impact issuers, operators, investors, and customers significantly. They require improved accounting practices, potentially leading to enhanced reputation and trust for issuers and operators. Investors and customers will benefit from more reliable information about the virtual assets they engage with.

How does the recent National Tax Service decision affect virtual asset holders in South Korea?

The National Tax Service's decision specifically excludes certain decentralized virtual asset wallets from overseas financial account reporting requirements. This decision reduces regulatory burdens for holders using such wallets, offering increased security and autonomy. However, it poses challenges for regulators in overseeing assets held in decentralized wallets.

These questions aim to address the key aspects and implications of South Korea’s Virtual Asset Accounting Supervision Guidelines, providing valuable insights for individuals seeking information about this evolving industry.

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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NFTs and Big Brands: Exploring new possibilities

NFTs and Big Brands: Exploring new possibilities

The surge in popularity of NFTs, which are unique digital tokens that cannot be replicated, has recently captured the attention of notable corporations. Big names such as Marvel (a subsidiary of Disney), Coca-Cola, Gucci, Pizza Hut, KFC, Taco Bell, Lamborghini, and Hot Wheels (which is owned by Mattel) have joined the frenzy by delving into novel ways of integrating NFTs into their advertising schemes. Consequently, there has been a surge of fervor and anticipation amongst the masses, with many enthusiasts itching to partake in this latest trend.

The value that the big brands bring to the table is tremendous, and this is the same topic that I presented at NFT NYC in April 2023- “Think Bigger In The Next NFT Summer”. The big brand will take the lead. They are utilizing the distinctive properties of NFTs to enhance customer interactions and experiences, boost brand recognition, stimulate purchases, and promote diverse campaigns.

They generate and vend NFTs, providing patrons with exclusive and distinctive digital items like virtual collectibles, artwork, and experiences. These NFTs are singular and unrepeatable, thus giving them a high intrinsic value that’s coveted by consumers. I will walk you through some examples.

Starbucks

Starbucks has entered the cryptocurrency world with a new rewards program named Starbucks Odyssey, developed using the Ethereum scaling network Polygon. This program offers customers an exciting opportunity to acquire and earn collectible non-fungible token (NFT) stamps that can be used for various purposes. Starbucks chose Polygon over other blockchains because of its “proof-of-stake” blockchain technology, which consumes less energy than first-generation “proof-of-work” blockchains.

The demand for Starbucks Odyssey has been unprecedented and garnered an overwhelming response from the initial beta testers. Since Starbucks Odyssey’s beta launch in December 2022, its stamp NFTs have garnered a remarkable 360 total sales, amassing over $143,000 in total sales on the official secondary marketplace of Nifty Gateway. Starbucks has partnered with Polygon to evaluate Web3’s potential in influencing brand loyalty, and the results are eagerly awaited.

Gucci

Gucci has entered the world of non-fungible tokens (NFTs) with its first offering, “Aria.” This NFT is a four-minute video clip inspired by Gucci’s recent Aria collection and features the creative director Alessandro Michele’s runway presentation. The video showcases a surreal, post-COVID clubbing experience, which makes it a unique and exciting piece. The NFT was auctioned at Christie’s as part of a sale titled “PROOF OF SOVEREIGNTY: A Curated NFT Sale,” with all proceeds donated to UNICEF USA to support UNICEF’s role in COVAX. Gucci also collaborated with SuperRare to create an NFT marketplace called Vault Art Space, which features collectible fragments of the brand’s heritage.

Additionally, Gucci collaborated with Superplastic to create a limited series of NFTs called “SUPERGUCCI,” which Alessandro Michele and synthetic artists Janky & Guggimon co-created. The first drop incorporates House codes found in the Gucci Aria collection, while the second drop spotlights Guggimon embellished with the Gucci Love Parade. These collaborations showcase Gucci’s dedication to the world of NFTs and its commitment to exploring new possibilities in the digital space.

Porsche

Porsche has been exploring the world of non-fungible tokens (NFTs) since 2021. This journey began with an auction in August 2021, where a design sketch by chief exterior designer Peter Varga was sold as an NFT for a significant amount. Recently, Porsche introduced a collection of 7,500 NFTs, allowing owners to co-create their digital artwork.

The NFT collection features a white Porsche 911 Carrera with a personalized license plate that can be customized to reflect the owner’s personality. Porsche’s foray into NFTs aligns with its commitment to co-creation and community as it seeks to merge the physical and digital worlds. Porsche continues to explore the potential of NFTs and their role in creating unique and innovative customer experiences.

Red Bull Racing

Red Bull Racing has vigorously explored the vast possibilities of non-fungible tokens (NFTs) and blockchain technology. Through strategic partnerships with notable companies such as Oracle, Bybit, and Azuki, the team has rolled out an impressive array of limited-edition NFT collections. One of the most recent and sensational NFT collections released by Red Bull Racing is the Lei the Lightning Azuki, featuring a vivacious young racer in the Azuki universe with an unwavering aspiration to become an F1 driver. The NFT is conveniently available through Bybit’s NFT marketplace.

Adding more spice to their collection, the team has also released a bunch of limited edition NFTs of the RB16B, the iconic 2021 F1 car driven by the incredible Sergio “Checo” Perez, decorated with his signature livery. In addition to releasing NFT collections, Red Bull Racing has creatively pioneered NFT auctions during F1 race weekends.

One such auction was held during the electrifying Monaco Grand Prix weekend, where the highest bidder received a remarkable digital version of a one-of-a-kind Playseat simulator rig, alongside the rights to claim a physical version of the rig. This groundbreaking move has created a buzz and is the first time a blue-chip NFT finds its way onto an F1 race car.

The active involvement of these big brands in the fascinating world of NFTs is undoubtedly a sight to behold.

 Big Brands Working with Generative Artists

The narrative of big brands giving away a PFP (Profile Picture NFT) was a craze last year. Then twin NFT, which represents a digital twin, or virtual replica, of a physical object, helps to connect the Web2 folks to Web3 is a widely used concept. I even got my digital twin NFT.NYC tickets. But increasing, I see that big brands are working with generative artists to create centerpieces for their storefronts, wrapping paper to new product lines.

Generative art is a fascinating field that has recently captured the attention of prominent brands. Many companies are exploring how generative art can be used to create unique and imaginative experiences for their customers. Here are some examples of generative artists collaborating with big brands:

Adidas has collaborated with generative artist Joshua Davis to create a unique line of sneakers. Davis used code to create an algorithm that generated millions of different shoe design options. The resulting designs were then printed on the sneakers using a digital printing process. This collaboration demonstrates how generative art can be used to create personalized and customized products for customers.

Generative artist Refik Anadol has worked with major tech companies like Google and Microsoft to create immersive installations that use AI and machine learning to analyze and interpret large data sets. Anadol’s work explores the intersection of technology and art. His collaborations with big brands demonstrate how generative art can create cutting-edge experiences that push the boundaries of creativity and innovation.

Generative artist Rafael Lozano-Hemmer has worked with brands like BMW and Samsung to create interactive installations that engage audiences and promote brand awareness. His work often uses technology and data to create unique experiences that blur the line between art and advertising. Lozano-Hemmer’s collaborations with big brands demonstrate how generative art can create memorable and impactful experiences that connect with audiences in new and innovative ways.

A leading international gallery, Pace hosted an exhibition, QQL: Analogs, featuring generative artist Tyler Hobbs’ innovative works. This groundbreaking exhibition showcased 12 large-scale paintings based on Hobbs’ QQL algorithm. Visitors immersed themselves in the creative fusion of technology and art as the paintings were crafted using traditional techniques and robotic tools. Coinciding with the physical exhibition, for the very first time, Pace presented a metaverse gallery in collaboration with AOI.

This unique event highlighted the importance of generative art and the convergence of the digital and physical art worlds. I spoke to Tyler Hobbs, who said, “How can you work more humanly with the computer and the machine? And when you work by hand, take a more mechanical approach to work procedurally?” This statement got me thinking. Perhaps this is a new way and approach to looking at digital art. This is a very forward-thinking statement to many, and I believe it sets the right tone moving forward.

These examples demonstrate how generative artists collaborate with big brands to create imaginative experiences that engage audiences and promote brand awareness. By incorporating generative art into their designs, companies can create personalized and customized products, transform retail spaces into dynamic environments, and create immersive installations that push the boundaries of creativity and innovation.

Benefits of NFTs for Big Brands

The use of NFTs by big brands has been increasing in popularity to enhance their customer interactions. NFTs allow brands to create unique digital assets, which can be used to offer exclusive experiences or access to products or events. This can create a stronger bond between the brand and its customers, increasing brand loyalty.

It is also an effective way of increasing brand awareness. By creating limited edition or unique digital assets, brands can create exclusivity, generating buzz and excitement amongst customers. This can lead to increased engagement with the brand, as customers are more likely to want to interact with and purchase the NFTs before they run out.

One of the main benefits of using NFTs is the ability to promote marketing campaigns more engagingly. By creating interactive experiences through NFTs, brands can allow customers to participate in campaigns in a more immersive way. This can increase sales, as customers are more likely to purchase when they feel part of a campaign.

Some brands are using NFTs to offer collectible items for sale. These can be anything from designer eyewear to fast-food dishes. By creating unique and valuable digital collectibles, brands can provide customers with a new type of product, which can create a new revenue stream for the brand. Customers can also own a unique and valuable digital asset associated with the brand, enhancing their perception of the brand and increasing loyalty.

Potential Long-Term Value of NFT

Some consumer groups complain that big brands are trying to pull a fast cash grab on their fans. I do not think that the big brands are merely looking just using NFTs to make quick sales. They also realize the potential long-term value of these unique digital tokens, which is reflected in their stock prices and overall worth. These companies are embracing NFTs and exploring fresh ways to harness their one-of-a-kind properties, enabling them to position themselves for future growth and success.

These brands are gaining an edge in the cut-throat marketplace by taking a forward-thinking approach. They understand NFTs can create novel revenue streams, cultivate brand loyalty, and spur innovation. This proactive attitude toward emerging technologies draws investors who perceive the potential for future value creation.

The adoption of NFTs by big brands is not only profitable for the companies themselves but also for their shareholders. By investing in these visionary companies, shareholders can reap the benefits of future growth and success. NFTs are a strategic asset for these big brands as they leverage this innovative technology to create fresh growth and value-creation opportunities.

Summing Up

The emergence of big brands into the NFT arena has caused a stir in the market, and rightly so. It hints at the growing acceptance and recognition of NFTs as a lucrative tool for generating new revenue streams. This infusion of capital from big players in the industry is likely to spur the development of more creative and original NFT offerings, leading to increased brand engagement and community involvement.

Although there are still a few bumps to iron out, such as integrating sales models in virtual worlds, the market is anticipated to become more sophisticated. Metaverse could be the bridge to what we expect.

Like my friend AOI would say:

“It’s time we bring technology to the arts in a meaningful and immersive way. The metaverse should enhance the digital art experience.” As these obstacles are gradually resolved, it will become more straightforward to create and sell NFTs seamlessly and efficiently.

Another element that could contribute to the growth of the NFT market is the projected bull run in the crypto industry. During these periods of high market activity, cryptocurrencies, and blockchain technology tend to pique the interest and attention of investors. Consequently, it is highly plausible that the NFT market will experience substantial growth during the next bull run, attracting even more investment and attention from big brands and individuals alike.

In conclusion, the entrance of big brands into the NFT arena is a positive sign for the market, indicating increasing adoption and mainstream acceptance. As the market matures and gains more traction, we can look forward to more ingenious use cases and innovative applications of NFTs, leading to a more dynamic and vibrant ecosystem.

Ending off with the usual Anndy Lian quote:

“Your new asset is in the digital world. NFT is the new asset.”

 

 

 

Source: https://cryptoslate.com/nfts-and-big-brands-exploring-new-possibilities/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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Anndy Lian’s Keynote Speech at TMRW Conference Dubai: Web4, A New Way to Decentralise

Anndy Lian’s Keynote Speech at TMRW Conference Dubai: Web4, A New Way to Decentralise

Decentralised cryptocurrency, a digital currency that operates independently of a central bank or authority, is a concept that has revolutionized the financial world. Transactions are recorded on a public digital ledger, such as a blockchain, and verified by a network of users rather than a single centralized institution. This innovative and decentralised structure allows for increased transparency, security, and autonomy in financial transactions.

But decentralisation is not limited to just cryptocurrency. When we talk about decentralisation, the term web3 often comes up. Web3, also known as the decentralised web or “Web3.0,” is a visionary concept for the future of the internet in which power and control are distributed among users rather than concentrated in a small group of companies or organizations.

The central concept of web3 is decentralisation, which aims to allow users to control their own data and identity, as well as giving them more control over the apps and services they use. It is also thought to have the potential to create new business models and economic opportunities.

Jack Dorsey, co-founder and former CEO of Twitter, Inc., mentioned that web3 is not necessarily decentralised, and I completely agree with his comments. The reality is that the concept of decentralisation is complex and nuanced, and we must continue to explore its potential and limitations in the context of the evolving digital landscape.

We need something more decentralised. My suggestion to this is “Web4”. Web4, or what some refer to as the second generation of the decentralized web, envisions a future internet where power and control are spread across users instead of a select few companies or organizations. Rather than relying on centralized servers and data storage, web4 would utilize cutting-edge decentralized technologies such as blockchain and peer-to-peer networks to create an internet that’s more transparent, secure, and open. With this, users can enjoy greater data privacy, censorship resistance, and ownership of digital assets.

At the heart of web4 is decentralization, which empowers users to manage their data and identity while providing more control over their apps and services. The potential for web4 goes beyond mere convenience and opens doors to new business models and economic opportunities. Furthermore, web4 is intertwined with the burgeoning field of AI, which can complement its decentralized nature in various ways. Think decentralized AI, Federated Learning, Privacy-Preserving AI, Blockchain-based AI, and AI-driven scalability. The possibilities are endless!

Artificial intelligence (AI) could potentially play a crucial role in realizing this vision. Here are some tantalizing possibilities of how Web4 and AI could interact: First up, decentralized AI. Web4 aims to decentralize control on the internet, and that could be applied to AI as well. Decentralized AI systems would enable more distributed decision-making and prevent a single entity from having too much power over AI systems. Talk about leveling the playing field!

Then there’s Federated Learning. Web4 is all about making different technologies and platforms work together seamlessly. Federated learning, a technique where multiple devices, like smartphones, work together to train a shared AI model, could be a perfect fit for Web4. Who knew that smartphones could be such a powerful force for good?

And let’s not forget about Privacy-Preserving AI. Web4 is all about providing users with increased security and privacy. Privacy-preserving AI, which protects users’ data privacy while still allowing for useful AI models to be trained, is the perfect solution to achieve this goal.

Last but not least, we have AI-driven scalability. Web4 aims to handle more data and users by using blockchain technology and sharding concepts, which allows for faster processing of transactions. Deep learning techniques can also be used to optimize the scalability of the network. It’s all about being able to handle more, faster.

As you can see, the potential for Web4 and AI to work together is truly mind-boggling. We can’t wait to see what the future holds!

“I believe in decentralisation. Web4 could be the next big movement.” – Anndy Lian

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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