㈜아트토큰, 코리아헤럴드, 숭실대학교가 주최하고, 크립토 닷컴, 블록체인 투데이, 블루밍비트가 주요 파트너로 참여하는 ‘NFT 2023 서울 콘퍼런스(NonFungibleTechnology 2023 Seoul Conference)’가 오는 9월 1일 코엑스 콘퍼런스룸에서 개최된다.
아트토큰 홍지숙 대표는 ”이번 컨퍼런스는 새로운 디지털 생태계인 Web3.0가 주목하고 있는 새로운 경제 수단인 NFT의 미래에 주목하며, 탈중앙화, DAO, 개인화(보상) 등 거대한 디지털 생태계의 변화에 전략적 대응을 시도하는 의미에서 기획됐다”며 “예술, 금융 전반에 걸쳐 요구되고 있는 디지털 혁신과 이에 대한 적응과 진화의 핵심인 ‘NFT’를 중심으로 두고, 블록체인과 기술, 예술 모두에게 적용 가능한 해법을 찾고, 더 새로운 가능성을 모색하기 위한 지적 공유의 장으로 세션과 프로그램이 구성됐다”고 전했다.
특히, 이번 컨퍼런스는 지난해 ‘NFT ART 101 컨퍼런스’에 이어 더욱 강력한 시사성과 시의성을 갖고 글로벌한 컨퍼런스로 확장됐다는 것이 주최측의 설명이다.
이번 콘퍼런스에서는 웹3, NFT 아트, 토큰증권발행(이하 STO)을 주요 이슈로 삼고, 이에 따라 세션을 구분했다. 주된 이슈별로 ▲웹3 시대, NFT의 방향과 새로운 가능성 ▲미래 예술에서의 NFT 아트의 활용과 역할 ▲국내 STO 시장 현황과 산업별 STO 활용 전략에 대해 기조연설이 펼쳐지고, 이어 14개 세션에서는 글로벌 동향과 현황을 깊이 논의한다. 특히 국내외 블록체인, 웹3, STO, 예술 지식재산권(IP) 전문가들이 한자리에 모여 웹3 동향, 웹3 비즈니스 혁신 사례, 글로벌 STO 현황 및 국내 가상자산 법률 전망 등을 총망라하는 강연 및 패널 세션을 오프라인으로 진행한다.
‘웹3 시대, NFT의 방향과 새로운 가능성’이라는 파트 1에서는 패트릭 윤(크립토닷컴 코리아 사장)의 기조연설을 시작으로 ‘Luxury IP(추선우 iStaging Asia 대표)’, ‘메타버스(박민우 갤럭시 코퍼레이션 이사)’, ‘NFT와 웹3(신영선 헬로우 웹3 대표)’, ‘슈퍼앱을 통한 웹3 비즈니스(김민석 티맥스 메타버스 대표)’를 주제로 발표가 진행된다.
‘미래 예술에서의 NFT 아트의 활용과 역할’ 주제로 진행되는 파트 2에서는 ‘예술의 발전: 생성 AI, NFT, 그리고 디지털 테크놀로지(차인혁 (전)CJ올리브네트웍스 대표)’, ‘예술과 기술 그리고 커뮤니티(Mariko Nishimura HEART CATCH 공동창립자)’, ‘공동 제작 및 탈중앙화 큐레이션(Aleksandra Joyn.xyz 파트너십 리드)’, ‘예술, NFT 투자(Anndy Lian 블록체인 베스트셀러 작가)’, ‘코딩아트와 예술의 새로운 미디엄 블록체인(Nori NORIFORCE 창립자)’, ‘피지털(Physital)-NFT 기술 실제적 융합(Calvin Chan Legitimate 대표)’, ‘웹3 아트 플랫폼 – 2r2.io(정창희 아트토큰 CTO)’ 등 NFT 아트의 활용과 역할에 대해 발표가 이어진다.
‘국내 STO 시장 현황과 산업별 STO 활용 전략’이라는 파트 3에서는 토큰증권(미래에셋증권 이용재 선임), 일본과 미국 STO 사례 연구(장희수 숭실대 교수), 가상자산 관련 법제도화(이동국 법무법인 동인 파트너 변호사), 해외 STO 사례(김명식 JLL 전무) 등 최근 국내외 STO 동향을 살펴본다.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
In the vast realm of NFTs (Non-Fungible Tokens), a prominent figure emerges, none other than Anndy Lian, the author behind the comprehensive guide, ‘NFT: From Zero to Hero.’ Through an engaging dialogue, we delve into Anndy’s journey, his thoughts on the recent market fluctuations, and the significance of his book in shedding light on the true essence of NFTs.
Surviving the Current Bear Market:
In the opening moments of our conversation, the spotlight turns to the current bear market. Anndy Lian imparts his wisdom on navigating this challenging terrain. He emphasizes the strategy of holding onto investments while actively seeking out promising projects. This approach, he suggests, is the key to weathering the storm and finding opportunities amidst the market’s ups and downs.
Anndy’s Evolution as a Thought Leader:
Anndy Lian’s remarkable evolution from a project participant to a trusted advisor for both government and corporate entities is a testament to his expertise. Hailing from Singapore, Anndy embarked on this journey back in 2017-18. His involvement spans from project engagement to advisory roles for governmental and corporate entities. An avid user of social media platforms such as Twitter and Instagram, Anndy underscores the significance of community engagement, which he believes is pivotal for achieving success in this space.
The Book ‘NFT: From Zero to Hero’:
A pivotal topic that surfaces is Anndy Lian’s book itself. Why should one consider acquiring it? The author expresses his confidence in the content, delivered with his distinct voice. He jests that beyond self-promotion, the book genuinely elucidates the essence of NFTs. Anndy’s mission transcends book sales; he aims to educate more individuals about NFTs and drive away fraudulent consultants that plague the space. Through reading his book, individuals can grasp the essence of NFTs and gain the insights needed to embark on their own projects.
Parting Thoughts:
As our conversation comes to a close, it’s clear that Anndy Lian’s journey is a reflection of the holistic nature of the NFT world. From surviving market fluctuations to becoming a thought leader and authoring an impactful book, his influence reverberates throughout this space. Anndy’s insights underscore the importance of community engagement and education, paving the way for a more informed and innovative NFT ecosystem.
In a world of constant change and innovation, the NFT realm finds guidance in individuals like Anndy Lian, whose commitment to sharing knowledge and promoting authenticity is truly commendable.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
In a captivating discussion panel centered around the future of non-fungible tokens (NFTs), experts from various fields gathered to shed light on the transformative power of these unique digital assets. With the emergence of NFTs, the realms of art, entertainment, and digital ownership have been revolutionized, capturing the attention of creators, collectors, and big brands alike. This panel delves into the potential impact of NFTs in shaping the digital landscape, highlighting their benefits within the metaverse and the revolutionary concept of ownership.
The Rise of NFTs: Redefining Value and Exchange:
The rise of non-fungible tokens (NFTs) has ushered in a new era in which the very concept of value and exchange in the digital world has been redefined. These unique digital assets have revolutionized the landscape for artists, musicians, and content creators, offering them fresh opportunities to monetize their work while establishing direct connections with their audiences. By circumventing traditional intermediaries, this direct interaction has not only heightened the artistic significance of their creations but has also opened doors for them to showcase their talent and cultivate sustainable careers.
In the past, artists often faced numerous challenges in realizing the full value of their work. They relied heavily on intermediaries such as galleries, agents, or record labels to reach their target audience and secure fair compensation. However, with the advent of NFTs, artists now have the ability to forge a direct link with their fans and collectors. By leveraging blockchain technology, they can tokenize their creations and offer them as limited-edition digital assets, each with its own unique signature and value.
This revolutionary approach to value and exchange has significantly transformed the art market. Artists are no longer confined by geographical limitations or restricted to traditional exhibition spaces. Instead, they can showcase their work to a global audience, transcending boundaries and reaching enthusiasts who appreciate their artistic vision. Through NFTs, artists have a direct line of communication with their audience, fostering a deeper sense of connection and engagement.
The impact of NFTs extends beyond the art world. Musicians, too, have embraced this new paradigm. With NFTs, musicians can tokenize their music, creating digital albums, singles, or even concert experiences that can be bought, sold, and owned by fans. This shift in approach enables musicians to generate revenue in innovative ways, bypassing the traditional reliance on music sales or streaming platforms. By directly connecting with their audience through NFTs, musicians can cultivate a loyal fanbase, offering exclusive content, personalized experiences, or even unique merchandise tied to their digital assets.
The ability to monetize digital creations through NFTs has unlocked immense potential for content creators across various industries. From digital artists and photographers to writers and filmmakers, individuals now have a platform to showcase their talent and earn recognition for their work. By leveraging the transparency and security of blockchain technology, creators can establish trust and authenticity, combating issues of plagiarism and ensuring the provenance of their digital assets.
NFTs have democratized the creative landscape by allowing creators to define the terms and conditions of their work. They can establish royalties, resale percentages, or other incentives that provide ongoing revenue streams even after the initial sale. This empowerment enables artists, musicians, and content creators to build sustainable careers based on their own vision and values, reducing dependency on traditional gatekeepers and intermediaries.
The Expert Panel and their Insights:
The expert panel featured Anndy Lian, author of the book “NFT: From Zero to Hero,” Cameron Dale, co-founder of NFT NYC, and Alex Atashkar, co-founder of Seed Photo. Each panelist brought a wealth of knowledge, expertise, and experiences, shedding light on the implications and potential long-lasting impacts of NFTs.
Anndy Lian: The Evolution of Ownership in the Metaverse:
Anndy emphasized the creative potential of NFTs within the metaverse. Fashion brands, for example, can leverage NFTs to offer unique digital clothing items that users can wear in their virtual personas. The metaverse allows for unparalleled creativity, enabling individuals to express themselves in ways not possible in the physical world. Moreover, gaming studios are exploring NFTs as new revenue streams and ways to enhance user experiences, integrating NFTs into the gaming ecosystem.
Cameron Dale: NFTs Disrupting the Notion of Ownership:
Cameron highlighted the disruptive nature of NFTs, predicting that the technology itself will become so pervasive that people will no longer view it as a novel concept. Similar to how databases like MySQL underpin countless digital experiences, NFTs will underpin various aspects of our digital lives, granting real proof of ownership, self-sovereignty, and royalty systems. The end-users will benefit from these advancements without necessarily being aware of the underlying technology.
Alex Atashkar: NFTs and the Battle for Ownership:
Alex mentioned the historical significance of ownership and how NFTs provide a new era for mankind. NFTs enable transparent ownership, ensuring that all battles for ownership throughout history find a new meaning. By leveraging blockchain technology, NFTs offer transparency and the ability to trace and verify ownership, leaving no room for manipulation or poverty. Ownership within the metaverse holds immense potential for various industries, including gaming, as it unlocks new value propositions for assets and experiences.
The Metaverse and the Future of NFTs:
As the panel discussion unfolded, it became clear that the metaverse and NFTs share a symbiotic relationship. The metaverse serves as a touchpoint for NFTs to intersect with the gaming industry, which holds tremendous value in terms of revenue and user engagement. NFTs empower users to fully own and control their digital identities, extending the concept of ownership beyond physical assets.
Looking Ahead:
The future of NFTs appears promising and transformative. The panelists agreed that NFTs are here to stay, going beyond the speculative investment mindset. NFTs have the potential to become an integral part of our digital lives, seamlessly woven into the fabric of the metaverse and various industries. By embracing NFTs, individuals and brands can unlock new levels of creativity, revenue streams, and immersive experiences.
The panel discussion on the impact of NFTs in the future shed light on the transformative power of these unique digital assets. NFTs have revolutionized art, entertainment, and digital ownership, presenting new opportunities for creators, collectors, and industries. As the metaverse continues to evolve, NFTs serve as a catalyst, empowering individuals to express their creativity, own their digital assets, and reshape the notion of ownership. The future of NFTs is bright, offering a world where the boundaries between physical and digital become blurred, and the potential for creativity, revenue, and meaningful experiences is limitless.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.
