The MemeX Festival, held on February 18, 2025, during Consensus HK 2025, brought together blockchain enthusiasts, investors, and meme lovers to explore the fascinating intersection of meme intellectual property (IP) and investment opportunities. Here’s the most interesting moments from the meme coins discussion.
MemeCore, a leading EVM-based Layer 1 blockchain, hosted an event to connect Web2 and Web3 projects and boost brand visibility. The festival attracted more than 2,000 registrations, marking a significant moment for blockchain and meme communities.
A panel discussion called “Crypto Meme Magic: The Intersection of Meme IP and Investment Opportunities” was among the festival’s key events. I moderated the panel. Industry experts Thomas Kay (head of international business, WEEX Global), Christian Oertel (global expansion lead, Conflux Network), Larry Lundy (chief business officer, Hashpower X) and Tasso Lago (founder, Financial Move) discussed memes’ role in the blockchain ecosystem.
Christian brought up some real-world examples. “At Conflux, we’re working with IPs like McDonald’s in China,” he said. “The catch is, it’s mostly NFTs for now.” Still, he’s optimistic—look at Pudgy Penguins or Doodles. Those projects turned memes into IP through NFTs and token drops. It’s a glimpse of what’s possible.
Thomas added another layer. “IP is so recognizable,” he said. “People see your project and instantly know it’s you.” He shared some wild stats from WEEX Global: when Trump Coin launched, user activity tripled, and trading volume shot up tenfold. That’s the kind of impact meme IP can have—I was blown away.
How I’d Invest in Memes
The panelists had some great takes on meme coin investing. Tasso keeps it practical: “I check the charts first, then see if the meme’s building an ecosystem.” He’s a fan of Shiba Inu’s approach—engaging new projects and showing long-term promise. I think that’s a smart way to play it.
Larry loves Dogecoin’s versatility. “It’s one of the original proof-of-work minables,” he said. “A victimless way to move liquidity in and out.” He’s got a point—its emotional pull makes it a unique bet. “Memes are culture, and they’re business,” he wrapped up. I couldn’t agree more.
Where Memes Are Headed in Web3
As we wound down, we looked ahead. Christian called memes a “social phenomenon.” “You feel the full cycle of emotions and share it with thousands of strangers,” he said. “There’s something mystical there.” I feel that too—it’s what keeps me hooked.
Thomas doubled down on community. “The most activity in crypto right now? It’s in the meme space,” he said. “It’s a top driver for growth and engagement.” He’s spot-on—memes are where the energy is.
I closed things out with my own take: “Meme is a main pillar in Web3. It’s a door opener and the biggest community driver.” It’s why I’m so passionate about this at MemeCore.
My Final Thoughts
Hosting the Crypto Meme Magic panel was a blast. It showed me—again—how transformative memes are in blockchain. They onboard newbies, pump liquidity, and build communities like nothing else. The future? I think it’s about memes evolving into ecosystems, creating lasting IP, and linking Web2 to Web3.
With their mix of humor, culture, and investment potential, memes aren’t going anywhere—they’re here to shape the crypto world.
Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.
Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.
An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.