Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these analysts and influencers!

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards
Dr. Mazlan Abbas
FAVORIOT
Contact Dr. Mazlan Abbas
IoT, GovTech, Smart Cities
DV Abhang,C.P.M.,CPSM
Ram Ratna Group
Contact DV Abhang,C.P.M.,CPSM
Procurement, Supply Chain, Change Management
Jane Anderson CSP
Jane Anderson Communications
Contact Jane Anderson CSP
Sales, Personal Branding, Social
Khairul Anwar
DT LEADERSHIP
Contact Khairul Anwar
PropTech, Design Thinking, Open Innovation
Dr Stacey Ashley
Stacey Ashley
Contact Dr Stacey Ashley
Change Management, Coaching, Management
Arthur Carmazzi
Directive Communication International (Asia) PTE LTD
Contact Arthur Carmazzi
Culture, Mental Health, Change Management
Ashley Galina Dudarenok
ChoZan
Contact Ashley Galina Dudarenok
Marketing, Digital Disruption, Business Strategy
Apoorv Durga, Ph.D.
Real Story Group
Contact Apoorv Durga, Ph.D.
Marketing, Customer Experience, Digital Transformation
Chenthil Eswaran
Aspire Systems (India) Pvt. Ltd
Contact Chenthil Eswaran
PropTech, ERP, CRM
Sally Foley-Lewis
Sally Foley-Lewis
Contact Sally Foley-Lewis
Coaching, Management, Leadership
Alvin Foo
Chain Valley Capital
Contact Alvin Foo
Samiran Ghosh
unblox Solutions
Contact Samiran Ghosh
Cryptocurrency, Blockchain, FinTech
Gokul Alex
KPMG India
Contact Gokul Alex
Open Innovation, Blockchain, Quantum Computing
Luke Jamieson
www.LukeJamieson.live
Contact Luke Jamieson
Design, SportsTech, Future of Work
Mayur Joshi
Riskpro Management Consulting Private Limited
Contact Mayur Joshi
Risk Management, Careers, EdTech
Ratan Jyoti
Ujjivan Small Finance Bank
Contact Ratan Jyoti
Privacy, Blockchain, Cybersecurity
Keith Keller
Global Social Media Coaching
Contact Keith Keller
Social, Marketing
Harjeet Khanduja
Reliance Jio
Contact Harjeet Khanduja
HR, 5G, Leadership
Aditya Khullar
Adani Digital Labs
Contact Aditya Khullar
Privacy, Risk Management, DevOps
Kashyap Kompella
RPA2AI Research
Contact Kashyap Kompella
RPA, AI, Cloud
Prof. Marek Kowalkiewicz
QUT (Queensland University of Technology)
Contact Prof. Marek Kowalkiewicz
Generative AI, AI, Creativity
Dr Ram Kumar G, PhD
Volvo Group
Contact Dr Ram Kumar G, PhD
Risk Management, Cybersecurity, Privacy
Avdhesh Kumbhar
Global Business Hub
Contact Avdhesh Kumbhar
Startups, Public Relations, Sales
Anndy Lian
Mongolian Productivity Organization
Contact Anndy Lian
Blockchain, Digital Disruption, Business Strategy
Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.]
Cyber Law Consulting (Advocates & Attorneys)
Contact Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.]
Legal & IP, Privacy, Creativity
Navin Manaswi
WoWExp
Contact Navin Manaswi
AR/VR, Startups, Retail
Siobhán (Shiv-awn) McHale
Dulux Group
Contact Siobhán (Shiv-awn) McHale
HR, Future of Work, Culture
Pradeepta Mishra
Data Safeguard Inc
Contact Pradeepta Mishra
Predictive Analytics, Analytics, AI
Prof M Nazri Muhd
MyFinB Group| Centre for AI Innovation (CE.A.I)
Contact Prof M Nazri Muhd
AI, Digital Transformation, Predictive Analytics
Vidusha Nathavitharana
Luminary Learning Solutions Private Limited
Contact Vidusha Nathavitharana
Management, Health & Wellness, COVID19
Steve Nouri
AI4Diversity
Contact Steve Nouri
NFT, Generative AI, RPA
Arpita (Mukherjee) Pamnani
Axis Bank
Sameer Paradkar
Eviden (An AtoS Business)
Contact Sameer Paradkar
Data Center, Design Thinking, Open Innovation
Kalilur Rahman
Contact Kalilur Rahman
Agile, Big Data, Analytics
Professor M.S. Rao, Ph.D.
MSR Leadership Consultants India
Contact Professor M.S. Rao, Ph.D.
Leadership, Business Strategy, HR
Amenallah Reghimi
RegASK™
Contact Amenallah Reghimi
FinTech, Procurement, AI
Dr Mark van Rijmenam
The Digital Speaker
Contact Dr Mark van Rijmenam
NFT, Metaverse, Blockchain
Marie-Claire Ross
Trustologie
Contact Marie-Claire Ross
IT Leadership, Health & Safety, Management
Prof.(Dr.) Sanjay Rout
Innovation Solution Lab
Contact Prof.(Dr.) Sanjay Rout
Open Innovation, Mergers & Acquisitions, GovTech
Rahul Sasi
CloudSEK
Contact Rahul Sasi
Risk Management, Cybersecurity, Big Data
Praveen Singh
CyberPWN Technologies
Contact Praveen Singh
National Security, Privacy, Cybersecurity
Roger Smith
Care MIT
Contact Roger Smith
Security, Cybersecurity, Risk Management
Aarron Spinley
SPINLEY.CO
Contact Aarron Spinley
Customer Experience, Lean Startup, Marketing
Robin Tommy
Tata Consultancy Services
Contact Robin Tommy
AR/VR, Sustainability, EdTech
Steve Tunstall
Contact Steve Tunstall
Richard Turrin
Contact Richard Turrin
FinTech, Blockchain, Innovation
Dr. Sunil Kumar Vuppala
Ericsson
Contact Dr. Sunil Kumar Vuppala
Emerging Technology, IoT, AI
Friska Wirya
Fresh by Friska
Contact Friska Wirya
Change Management, Personal Branding, Careers
Dr. Mehmet Yildiz
Digitalmehmet
Contact Dr. Mehmet Yildiz
Mental Health, Design Thinking, Health & Safety
EUR ING. Ts. Sukor Zainal CEng FIMarEST CMarEng
EFTECH ENERGY SOLUTIONS
Contact EUR ING. Ts. Sukor Zainal CEng FIMarEST CMarEng
Data Center, Project Management, Entrepreneurship

 

Our listing includes members of Thinkers360 and who have curated and shared their thought leadership content from around the web – including articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars and whitepapers – via our platform to build their Thinkers360 profile, portfolio and media kit.

Our differentiation from the various influencer leaderboards on social media, is that we take a holistic view of thought leaders and experts, beyond their social media activity, and look across all the hats they may wear – such as academic, analyst, author, consultant, entrepreneur, influencer and speaker – and all the types of thought leadership content they produce.*

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP  for Thinkers360 today!

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer Experience, Customer Loyalty, Cybersecurity, Data Center, Design, Design Thinking, DevOps, Digital Disruption, Digital Transformation, Digital Twins, Diversity & Inclusion, Ecosystems, EdTech, Education, Emerging Technology, Entrepreneurship, ERP, Finance, FinTech, Generative AI, GovTech, Health & Safety, Health & Wellness, Healthcare, HealthTech, HR, Innovation, InsurTech, International Relations, IoT, IT Leadership, IT Operations, IT Strategy, Leadership, Lean Startup, Legal & IP, Management, Manufacturing, Marketing, Mental Health, Mergers & Acquisitions, Metaverse, Mobility, National Security, NFT, Open Innovation, Open Source, Payroll, Personal Branding, Predictive Analytics, Privacy, Procurement, Product Management, Project Management, PropTech, Public Relations, Quantum Computing, Recruiting, Renewable Energy, Retail, Risk Management, RPA, Sales, Security, Smart Cities, Social, SportsTech, Startups, Supply Chain, Sustainability and Telecom.

 

Frequently Asked Questions

What specific criteria were used to select the top 50 thought leaders and influencers? 

The Thinkers360 thought leadership leaderboards are by participation and everyone is invited to join by signing up at Thinkers360.com. There is no difference in how we calculate the rankings between free and paid members.

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

For more information, please see our article “Understanding the Thinkers360 Leaderboards”.

 

How can I get on the Thinkers360 list in the future? 

Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards.

 

How can I recommend others who should be on the list?

Know others who should be on our leaderboards? Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! We amplify your content for free!

 

What are some other resources available to learn more? 

Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined.

To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

To work with any of these thought leaders simply join any of our enterprise plans.

 

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Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Brands & CompaniesSign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today!

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Our Methodology

* The Thinkers360 patent-pending algorithm helps to produce leaderboards that look across all thought leader roles and across the quantity and quality of their thought leadership content. It provides a valuable measure of thought leadership content, encourages genuine content creation, incorporates social media influence as one of the measures, and encourages richer profiles and portfolios through gamification.

Of course, no measurement system related to influence or thought leadership is perfect, but the thought leadership scoring system within Thinkers360 is a highly-differentiated approach to help you identify authentic thought leaders – looking far beyond social media – serving as the tip of the spear for your strategic marketing, thought leadership marketing, PR & corporate communications, and analyst and influencer relations objectives.

 

Source: https://www.thinkers360.com/top-50-b2b-thought-leaders-analysts-influencers-you-should-work-with-in-2024-apac/

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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How the EU is regulating crypto-assets with MiCAR and why you should care

How the EU is regulating crypto-assets with MiCAR and why you should care

The EU has recently adopted the Markets in Crypto-Assets Regulation (MiCAR). This groundbreaking legislation aims to provide a clear and consistent framework for regulating crypto-assets and related services in the EU. MiCAR will apply from the end of 2024, with some provisions applying from mid-2024.

MiCAR defines crypto-assets as “a digital representation of value or rights which may be transferred and stored electronically, using distributed ledger technology or similar technology.” This definition covers various types of crypto-assets, such as cryptocurrencies, tokens, stablecoins, and non-fungible tokens (NFTs). It excludes crypto-assets already regulated under existing EU financial services legislation, such as financial instruments, deposits, electronic money, or insurance products. I agree with this definition, as it is broad and neutral enough to capture the diversity and innovation of crypto-assets while also respecting the existing regulatory frameworks for other types of assets.

Furthermore, it classifies crypto-assets into three main categories: e-money tokens (EMTs), asset-referenced tokens (ARTs), and other tokens. EMTs are crypto-assets pegged to one official currency, such as Tether or USD Coin. ARTs are crypto-assets backed by a pool of assets, such as fiat currencies, commodities, or other crypto-assets. Other tokens are crypto-assets that have various purposes and characteristics, such as utility tokens, payment tokens, or governance tokens.

As mentioned above, MiCAR also introduces the concept of significant tokens for EMTs and ARTs, which are subject to additional requirements due to their potential impact on financial stability or monetary policy. The European Banking Authority (EBA) will identify and monitor significant tokens based on criteria such as the number of users, transaction values, interconnectedness with the financial system, or innovation or complexity of the token. I think this classification is reasonable and valuable, as it reflects the different functions and risks of crypto-assets while also allowing for some flexibility and adaptation. Personally, when I spoke to EU-based bankers who are considering ESG-related crypto funds, they mentioned that MiCAR should also consider the environmental and social impact of crypto-assets, especially those that consume a lot of energy or resources or those that may affect human rights or privacy. I did not comment on that, but I am well aware of their “crypto agenda”. Additionally, I also think that they should actively involve other stakeholders, such as consumers, investors, or developers, in identifying and monitoring significant tokens, as they may have valuable insights and feedback.

MiCAR imposes different authorization and supervision requirements for crypto-asset issuers and crypto-asset service providers (CASPs), depending on the type and significance of the crypto-asset. Crypto-asset issuers offer crypto-assets to the public or seek their admission to trading on a trading platform for crypto-assets. CASPs provide or perform services or activities related to crypto-assets, such as custody, exchange, execution, advice, or portfolio management. Crypto-asset issuers of EMTs and ARTs must obtain authorization from the competent authority of their home member state before offering or admitting such tokens to trading. They must also prepare and publish a white paper that discloses essential information about the crypto-asset project, such as the features, rights, and obligations of the crypto-asset, the risks and costs involved, the governance and technical arrangements, and the identity and contact details of the issuer. Do note that they do not need authorization but must comply with the white paper requirement and other general obligations.

CASPs must obtain authorization from the competent authority of their home member state before providing or performing any crypto-asset services or activities. They must also comply with prudential requirements, the conduct of business rules, safeguarding requirements, and anti-money laundering and counter-terrorism financing (AML/CTF) obligations. I support these requirements, as they aim to ensure the transparency, accountability, and responsibility of crypto-asset issuers and CASPs and protect the interests and rights of consumers, investors, and the public. On top of this, I think that MiCAR should also provide some incentives and benefits for crypto-asset issuers and CASPs that comply with these requirements, such as lower fees, faster processing, or broader access. I also think that MiCAR should promote cooperation and coordination among the competent authorities of different member states and other international regulators and organizations to avoid duplication, inconsistency, or conflict.

MiCAR also provides some transitionary provisions and exemptions for crypto-asset issuers and CASPs already operating in the EU before the application date of MiCAR. For example, those authorized or registered under national regimes in one or more member states may continue to operate in those member states until mid-2025 without obtaining authorization under MiCAR. However, they must comply with the relevant national rules and regulations and apply them by mid-2024 if they wish to operate in the EU after mid-2025.

They also established a pilot regime for distributed ledger technology (DLT) market infrastructures, which are a new type of market participants that use DLT to provide trading and settlement services for crypto-assets that qualify as financial instruments. The pilot regime aims to test the use of DLT in trading and post-trading crypto-assets while ensuring high investor protection and market integrity. The pilot regime will apply for five years from the application date of MiCAR, with a possibility of extension. These provisions are good in my opinion, as they recognize the diversity and maturity of the existing crypto-asset market in the EU and can provide a smooth and gradual transition to the new regulatory framework. They should also ensure a fair and equal treatment of all crypto-asset issuers and CASPs, regardless of origin, size, or status, and avoid creating undue advantages or disadvantages for some over others. If they can encourage and support the participation and experimentation of different actors and stakeholders in the pilot regime, such as incumbents, newcomers, or innovators, and foster a collaborative and inclusive environment for the development and adoption of DLT. This will be a big plus for them.

MiCAR does not apply to crypto-assets issued or guaranteed by central banks, member states, third countries, or public international organizations. It also does not apply to crypto-asset services or activities provided or performed by central banks or other public authorities in performing their public tasks or functions. These exemptions aim to preserve the monetary sovereignty and policy of the EU and its member states and facilitate the development of central bank digital currencies (CBDCs) and other public initiatives in the crypto-asset space. While I understand these exemptions, as they reflect the special and privileged status of central banks and public authorities and their role and responsibility in the monetary and financial system. However, I think MiCAR should also ensure a close and constructive dialogue and cooperation between the public and the private sectors and foster a balanced and complementary relationship between the traditional and innovative forms of money and finance. I also think that MiCAR should monitor and assess the impact and implications of CBDCs and other public initiatives on the crypto-asset market and address any potential issues or challenges that may arise.)

I also want to highlight that there are also some implications for investment firms and the travel rule, which are relevant to the crypto-asset market. Investment firms are those who provide or perform investment services or activities on a professional basis, such as execution of orders, portfolio management, or investment advice. The travel rule is a requirement that obliges financial institutions to exchange certain information about the originator and the beneficiary of a funds transfer, such as their names, addresses, account numbers, and transaction amounts.

They allow investment firms that are authorized under the Markets in Financial Instruments Directive 2014/65/EU (MiFID II) to provide or perform crypto-asset services or activities in relation to crypto-assets that qualify as financial instruments without obtaining additional authorization under MiCAR. However, they must comply with the relevant MiFID II rules and regulations, as well as some specific requirements under MiCAR, such as the safeguarding and AML/CTF obligations. Investment firms that wish to provide or perform crypto-asset services or activities concerning crypto-assets that do not qualify as financial instruments must obtain authorization and comply with its rules and regulations.

The travel rule applies to crypto-asset transfers, which are any transactions resulting in the change of ownership of one or more crypto-assets from one person to another. MiCAR requires CASPs that are involved in crypto-asset transfers to exchange certain information with other CASPs, such as the name and account number of the originator and the beneficiary, the amount and type of crypto-asset transferred, and the date and time of the crypto-asset transfer. The CASPs must ensure that the information is accurate, complete, secure, and confidentially transmitted. They must also keep records of the information for at least five years. They must implement the travel rule by mid-2024, the same date as applying the Financial Action Task Force (FATF) standards on virtual assets and virtual asset service providers.

They aim to establish a level playing field and a single market for crypto-assets and related services within the EU. This is achieved by harmonizing and simplifying the current national regulatory frameworks, thereby eliminating regulatory fragmentation and uncertainty. They also acknowledge the need for a degree of regulatory flexibility and discretion at the national level, which opens the door to regulatory arbitrage and competition among EU member states in specific areas. Some of the leading EU jurisdictions for MiCAR compliance and regulatory arbitrage are France, Germany, and Malta. These jurisdictions have already adopted national regimes for crypto-assets and related services, which are solid, flexible, favorable, attractive, and clear and consistent. They also have supportive and innovative regulators, such as the AMF, BaFin, and MFSA, which have issued several guidance and recommendations on crypto-assets and related services. They also have robust and diversified crypto-asset ecosystems, with several established and emerging players. These jurisdictions are likely to maintain and enhance their leading positions in the crypto-asset market under MiCAR, as they have a competitive edge and a first-mover advantage over other member states.

To sum up, MiCAR is a landmark legislation shaping the future of crypto-assets in the EU. It will introduce legal certainty, consumer protection, market integrity, and financial stability and foster innovation and competition by enabling cross-border activities and passporting rights for crypto-asset issuers and CASPs within the EU.

They are visionary and ambitious legislation that reflects the importance and potential of crypto-assets and related services and that responds to the needs and expectations of the crypto-asset community and society at large. It is also a complex and dynamic legislation that requires constant monitoring and evaluation and may face some difficulties and uncertainties in its application and enforcement. I hope that MiCAR will be able to adapt and evolve with the changing and growing nature of crypto-assets and related services and that it will be able to achieve its objectives and benefits.

I look forward to seeing the development and implementation of this framework, and I hope it will contribute to the growth and maturity of the crypto-asset industry in the EU and beyond.

 

Source: https://www.financialexpress.com/business/digital-transformation-how-the-eu-is-regulating-crypto-assets-with-micar-and-why-you-should-care-3434243/

 

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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What you should know about how tokenised digital money helps with safer transactions

What you should know about how tokenised digital money helps with safer transactions

Like most Singaporeans, Mr Leslie Koh, 50, welcomed the $300 worth of Community Development Council (CDC) vouchers he received.

He was one of over 1.1 million, or 90 per cent, of Singaporean households who had claimed the third tranche of the vouchers within a month of its launch in January.

The vouchers were part of the Government’s measures to support Singaporeans with cost-of-living concerns. Of the $300, half could be used at participating hawker stalls and heartland merchants’ stores, and the other half at participating supermarkets.

Residents claim the vouchers at go.gov.sg/cdcv. They will receive a link on their verified mobile numbers, where vouchers in fixed denominations of $2, $5 and $10 can be accessed.

To use them, you select the amount, get a QR code, and show it to participating merchants to scan and complete the transaction. The current tranche of vouchers will be valid until Dec 31, and can be claimed any time until then.

“My wife and I found the CDC vouchers convenient and easy to use,” says Mr Koh, an editor at a Christian organisation. “We redeemed most of it at the neighbourhood hawker centre, provision shop and barber.”

So it seemed easy to use. But was it as easy for merchants to accept? Not quite.

The Problem

An AsiaOne report last year revealed that the scheme faced teething issues shortly after it was first launched to all Singaporean households in December 2021.

Some older hawkers were unfamiliar with accepting digital payments and tried to avoid accepting CDC vouchers. Others were short-handed and found it quicker to accept cash. Some hawkers shared that they were duped by consumers who used fake QR codes that did not result in any payment being made.

For voucher schemes like CDC, merchants must also sign separate contracts before joining a new phase of the campaign – even if they had participated in previous ones, notes the Monetary Authority of Singapore (MAS) in its Project Orchid White Paper released last November.

Project Orchid, launched by MAS in 2021, seeks to explore and experiment with the infrastructure needed to implement a digital Singdollar.

The voucher claiming process also requires all parties – such as the merchants, voucher issuer and bank – to ensure accurate cash flow. Any discrepancies could lead to a “long and costly dispute resolution process”, notes the MAS.

Nevertheless, interest among merchants has grown. The number of participating merchants increased from about 10,000 in 2021, to over 22,000 this year.

But is there a better way to administer such schemes?

The Possible Solution

Purpose-bound money (PBM) could potentially address these issues, says Ms Janet Young, managing director and head of Group Channels and Digitalisation at UOB.

PBM refers to a protocol that sets the conditions upon which an underlying tokenised digital currency can be used.

It controls how the money is spent by “wrapping” rules or conditions around it. These rules can limit spending to specific merchants or particular goods or services.

For example, the Government can use PBM to issue vouchers such as those by the CDCs, which can only be used at participating merchants, and cannot be used beyond the expiry date. If these conditions are met, the digital money is “unwrapped” and released instantly to the merchant during the transaction.

“PBMs, allocated for specific uses or goals, offer several benefits,” says Ms Young. “It promotes financial discipline, ensures funds are directed toward intended objectives, reduces the risk of misallocation, and addresses inefficiencies of the current voucher schemes.”

Intergovernmental blockchain expert Anndy Lian points out that PBMs can enhance payment security and transparency by ensuring that the underlying digital money is used only by the intended person, and for the specific reason spelt out in the PBM.

“PBMs can be used for anti-money laundering, counter-terrorism financing, or tax compliance purposes, where the underlying digital money is traceable and reportable,” Mr Lian explains.

To UOB, PBM is “an important element in the future of digital money as it enables money to be directed towards a specific purpose, without requiring the money itself to be programmed”, says Ms Young.

“As we uncover the potential of PBMs, we open doors to a future of digital money that can direct allocations, driving opportunities for innovation, value creation and efficiency.”

The Potential

MAS’ Project Orchid is exploring the use of PBMs, and various trials have been initiated with banks and the private sector on the applications of PBMs and a digital Singdollar. To support MAS’ efforts, UOB has run three pilot trials so far.

Last year, UOB partnered with SkillsFuture Singapore to explore how the disbursement of SkillsFuture credits for courses by overseas training providers could be enhanced, using a digital Singdollar issued by the bank. The pilot is expected to be completed by the end of the year.

At the Formula One festivities in September, UOB worked with Grab and fintech firm Fazz to launch the Singapore Pitstop Pack. Participants could use PBM-based commercial vouchers to make purchases. The vouchers can be used until the end of the year at over 200 participating merchants islandwide, and are available to locals and tourists.

Last month, at the Singapore Fintech Festival, UOB and OCBC ran a trial on the fungibility of a digital Singdollar and interbank settlement using a simulated wholesale CBDC. As part of the trial, participants could request PBM from one bank, and use it to claim a piece of merchandise from the other.

Ms Young says: “The successful completion of the last two pilots represents a significant stride in Singapore’s larger ambition to work towards a truly seamless financial ecosystem with domestic and cross-border applications.”

 

Source: https://www.straitstimes.com/business/what-you-should-know-about-how-tokenised-digital-money-helps-with-safer-transactions

Anndy Lian is an early blockchain adopter and experienced serial entrepreneur who is known for his work in the government sector. He is a best selling book author- “NFT: From Zero to Hero” and “Blockchain Revolution 2030”.

Currently, he is appointed as the Chief Digital Advisor at Mongolia Productivity Organization, championing national digitization. Prior to his current appointments, he was the Chairman of BigONE Exchange, a global top 30 ranked crypto spot exchange and was also the Advisory Board Member for Hyundai DAC, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian played a pivotal role as the Blockchain Advisor for Asian Productivity Organisation (APO), an intergovernmental organization committed to improving productivity in the Asia-Pacific region.

An avid supporter of incubating start-ups, Anndy has also been a private investor for the past eight years. With a growth investment mindset, Anndy strategically demonstrates this in the companies he chooses to be involved with. He believes that what he is doing through blockchain technology currently will revolutionise and redefine traditional businesses. He also believes that the blockchain industry has to be “redecentralised”.

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